Bizzabo

What Bizzabo does

Bizzabo, founded in 2011 and headquartered in New York with offices in Tel Aviv and Kyiv, provides an event experience operating system for mid-market to enterprise B2B event teams running 10–100+ events annually. The platform unifies event registration, mobile apps, attendee networking, email marketing, sponsor/exhibitor management, video streaming, onsite operations, and analytics under a single OS branded as the Event Experience OS, supporting 99.99% uptime across in-person, virtual, and hybrid formats.

The product surface rests on a modular SaaS core augmented by Klik SmartBadge proprietary wearable hardware for contactless lead retrieval and engagement heatmapping, an AI layer (BizzyAI Attendee Copilot, AI-powered matchmaking, predictive analytics) derived substantially from 2021 acquisitions of x.ai and Whalebone, and 2,500+ native integrations with the GTM stack including Salesforce, HubSpot, Marketo, and Eloqua. High-touch professional services — named customer success managers, Bizzabo Studios production services, and onsite support — wrap the software offering. Recognized customers span HubSpot, Nasdaq, Snowflake, Amazon, Bloomberg, Financial Times, Wall Street Journal, Forbes, Myriad Genetic Laboratories, and Inductive Automation.

Bizzabo monetizes through quote-based enterprise subscription contracts (annual billing available), Klik SmartBadge hardware sales, and professional services revenue. GTM is enterprise field sales plus an event-software partner program for agencies/resellers. The company has raised approximately $194M in disclosed venture funding across rounds culminating in a $138M Series E from Insight Partners in December 2020, with the stated growth strategy executed through both organic product development and M&A across 2021 (Whalebone, x.ai, TeeVid, Klik).

Name

Bizzabo

Legal name

Bizzabo

Website

https://bizzabo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Bizzabo provides an Event Experience OS unifying registration, mobile apps, networking, marketing, sponsor management, streaming, Klik SmartBadge hardware, and AI (BizzyAI) for mid-market to enterprise B2B event teams running 10–100+ events annually.

Ownership category

akta.pro rank

Product category

Event Management Software

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management software
• B2B event platform
• Hybrid event technology
• Event registration platform
• Virtual event solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: Subscription-based access to the Event Experience OS platform, with tiered plans based on event volume and feature requirements. Pricing is quote-based, indicating enterprise negotiated contracts.
2. Klik SmartBadge Hardware: Sale of proprietary Klik SmartBadge wearable hardware devices for onsite event networking and lead capture.
3. Professional Services: High-touch support including named customer success managers, onsite support, design and development teams, virtual production services, and technical expertise for event execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Bizzabo provides an Event Experience OS, a unified event management platform that powers in-person, virtual, and hybrid events end-to-end. The platform bundles registration, mobile event apps, attendee networking with AI-powered matchmaking, email and marketing automation, sponsor/exhibitor/speaker management, video broadcasting and streaming, audience engagement, lead capture, hotel room block management, and analytics under a single architecture. It is complemented by proprietary Klik SmartBadge wearable hardware for contactless lead retrieval and click-to-connect networking, plus high-touch professional services and Bizzabo Studios virtual production services.

Product overview

Bizzabo offers the Event Experience OS, a unified event management platform with a modular architecture supporting in-person, virtual, and hybrid events. The core platform is complemented by specialized modules including Event Registration Software, Mobile Event App, Event Networking (with AI-powered matchmaking), Video/Broadcasting/Streaming, and the proprietary Klik SmartBadge hardware. Additional capabilities include Email/Marketing Management, Sponsor/Exhibitor/Speaker Management, Lead Capture, Room Block Management, Audience Engagement tools, and Onsite Software. The platform features Bizzy AI Attendee Copilot for AI-powered assistance and connects to 2,500+ integrations including Salesforce, HubSpot, Marketo, and Eloqua for GTM stack connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Klik SmartBadge: Proprietary smart badge hardware technology for event networking, lead capture, and attendee data collection
• BizzyAI

Products and services

• Event Experience OS The core event management platform that powers the entire Bizzabo product portfolio. An open, flexible platform supporting in-person, virtual, and hybrid event formats with 2,500+ native integrations, targeting mid-market and enterprise B2B event teams.
• Klik SmartBadges Proprietary wearable smart badge hardware that enables click-to-connect networking, contactless lead retrieval, and real-time engagement tracking with live heatmaps for attendee foot traffic visualization. For B2B event organizers, exhibitors, and sponsors running high-stakes in-person and hybrid events.
• Professional Services High-touch service offering including design, development, and onsite execution support, with named customer success managers and dedicated event experts. For enterprise and mid-market B2B event teams running high-stakes events that require hands-on execution support.
• Bizzabo Studios In-house virtual production and creative services delivering studio-quality event content, webinars, and hybrid event production. For B2B event organizers needing turnkey production support beyond the software platform.
• Bizzy AI Attendee Copilot AI-powered virtual assistant for event attendees providing personalized guidance, networking recommendations, multilingual translation, and event navigation. For B2B event attendees and organizers of in-person, virtual, and hybrid events.

Quantifiable outcome

• CMP boosted exhibitor leads by 315% after switching to Bizzabo
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling event data synchronization, lead capture from Klik SmartBadge scanning, and pipeline attribution to event engagement.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot marketing automation platform for event campaign tracking, attendee nurturing, and revenue attribution.
• Marketo (Adobe)coreTechnology or IntegrationNative integration with Marketo for enterprise marketing automation and event-driven demand generation workflows.
• Eloqua (Oracle)coreTechnology or IntegrationNative integration with Oracle Eloqua for enterprise marketing automation and event campaign management.
• 2,500+ Integration PartnerscoreTechnology or IntegrationExtensive ecosystem of 2,500+ native integrations covering CRM, marketing automation, analytics, and GTM tools, enabling seamless data flow across the event technology stack.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cvent: Cvent is a leading enterprise event management platform offering registration, venue sourcing, and onsite solutions to corporate event teams. It is the most direct enterprise competitor to Bizzabo's Event Experience OS, serving the same mid-market and Fortune 500 B2B event buyer.
• Eventbrite: Eventbrite is a public event ticketing and management platform with a self-serve model and growing enterprise offering. It overlaps with Bizzabo in event registration, ticketing, and discovery, though it skews more toward consumer and SMB events than Bizzabo's enterprise focus.
• Hopin (now RingCentral Events): Hopin built a virtual and hybrid events platform and was acquired by RingCentral; it competes head-on with Bizzabo in the virtual/hybrid event OS category, particularly for online conferences, networking, and broadcast workflows.
• ON24: ON24 is a publicly traded virtual event and webinar platform focused on enterprise marketing and demand generation use cases. It competes with Bizzabo's video streaming, audience engagement, and analytics modules for marketing-led event programs.
• RainFocus: RainFocus is an enterprise event management platform purpose-built for large, recurring corporate events and trade shows. It targets the same enterprise event-team buyer as Bizzabo and competes across registration, onsite, and analytics workflows.
• Swoogo: Swoogo is an enterprise-grade event management platform used by mid-market and corporate event teams for registration, websites, and onsite logistics. It is a direct functional competitor to Bizzabo for the same B2B event professional persona.
• Splash: Splash is an event marketing platform offering registration, branded event websites, and analytics targeting marketing-led event programs. It overlaps with Bizzabo in event registration, marketing automation, and ROI measurement for brand-driven B2B events.
• Aventri (now eventcore): Aventri was an enterprise event management software platform now operating under eventcore, offering registration, mobile apps, and onsite solutions. It targets the same corporate event team buyer as Bizzabo and competes across the full event OS stack.

Emerging players

• Hubilo: Hubilo is a virtual and hybrid event platform focused on community, networking, and engagement features. It competes with Bizzabo's networking, mobile app, and AI-matchmaking modules, particularly for mid-market and event-led growth programs.
• Goldcast: Goldcast is a B2B video events and webinar platform aimed at marketing teams running field events, webinars, and virtual conferences. It overlaps with Bizzabo's video streaming, lead capture, and CRM-integrated demand generation workflows for B2B marketers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Bizzabo
• Facebookfacebook.com/Bizzabo
• LinkedInlinkedin.com/company/bizzabo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bizzabo