HelloSelf
HelloSelf is a London-based digital therapy platform founded in 2018 that matches individuals with a network of 450+ accredited therapists, supplements sessions with a clinician-designed AI Companion, and serves consumers, employers, NHS trusts, and major UK insurers.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HelloSelf does
HelloSelf is a London-headquartered digital therapy and coaching platform, founded in 2018, that connects individual members with a network of 450+ accredited therapists across 100+ specialisms and modalities. Members access video therapy sessions, clinically validated assessments (PHQ-9, GAD-7, CORE-10), and personalised therapist matching, with services covered by major UK health insurers including BUPA, AXA PPP, AVIVA, Vitality Health, WPA, Cigna, and Nuffield Health. As of the most recent disclosures the company reports having supported 15,000+ members and delivered 101,000+ therapy sessions.
The company's product portfolio centres on adult and teen therapy, a structured Neurodiversity Coaching subscription (£80/month over six months), and Post-Therapy Subscriptions for ongoing support. Its core technology differentiator is HelloSelf Companion, a clinician-designed generative AI tool briefed by the member's therapist to summarise sessions, track progress against validated outcome measures, and provide between-session check-ins. The Companion is positioned as psychologically safe and operates as a text-based conversational layer on top of human-delivered therapy, not a replacement for it.
HelloSelf operates a hybrid go-to-market combining direct-to-consumer self-serve sign-up via helloself.com with B2B sales into UK employers (employee mental-health benefits with monthly budgeting and 14-working-day fast-tracked access) and institutional partnerships with NHS trusts, healthcare professionals, and case managers for referred care. Pricing is session-based for therapy (from £115) and subscription-based for coaching and post-therapy products. The company has raised approximately $31 million across multiple rounds, including a $20 million Series B in March 2023 led by Octopus Ventures with participation from Omers, Mantaray, and Oxford Capital, with stated use of funds for expansion across the UK and Europe.
HelloSelf firmographics
Firmographics- Name
- HelloSelf
- Legal name
- HelloSelf Limited
- Website
- https://helloself.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HelloSelf is a London-based digital therapy platform founded in 2018 that matches individuals with a network of 450+ accredited therapists, supplements sessions with a clinician-designed AI Companion, and serves consumers, employers, NHS trusts, and major UK insurers.
- Ownership category
- akta.pro rank
HelloSelf industry classification
Industry- Product category
- Digital Mental Health Therapy
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where HelloSelf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HelloSelf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Per-Session Therapy Fees: Individual therapy sessions billed per session, with sessions starting from £115. Members can pay privately or through insurance coverage.
- Neurodiversity Coaching Subscription: Monthly subscription model at £80/month for a 6-month neurodiversity coaching program, including monthly sessions with specialist coach and weekly Companion sessions.
- Employer Corporate Contracts: B2B employer partnerships providing employee mental health support access. Companies pay for flexible monthly budgeting plans to provide employee access to therapy services.
- Insurance Billing: Revenue generated through billing major UK insurance providers including BUPA, AXA PPP, AVIVA, Vitality Health, WPA, Cigna, and Nuffield Health for covered therapy sessions.
- Post-Therapy Subscriptions: Ongoing subscription options for members after completing therapy sessions, providing continued access to Companion support overseen by their therapist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Therapy Sessions |
| Subscription | Monthly | Neurodiversity Coaching Program |
| Subscription | Monthly | Post-Therapy Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
HelloSelf product offering
Product offeringCore offering
HelloSelf is a digital therapy platform that matches individual members with a network of 450+ accredited therapists for video-based mental health sessions, with sessions covered by major UK insurers. The platform is differentiated by its AI-powered HelloSelf Companion tool, created by clinicians, which provides personalised between-session support, session summaries, and progress tracking using validated clinical questionnaires (PHQ-9, GAD-7, CORE-10). Additional services include teen therapy, neurodiversity coaching, post-therapy subscriptions, and employer mental health benefit programs.
Product overview
HelloSelf is a digital therapy and coaching platform consisting of a core therapy service (Therapy with HelloSelf) and an AI-powered companion tool (HelloSelf Companion). The platform connects members with 450+ accredited therapists for video therapy sessions, while the Companion AI provides personalized support between sessions through text-based interactions. Additional offerings include Teen Therapy, Neurodiversity Coaching, Post-Therapy Subscriptions, and Employer Mental Health Services. The platform uses clinically validated assessment tools (PHQ-9, GAD-7, CORE-10) and is covered by major UK insurers including BUPA and AXA.
Differentiator
Problem solved
Functional benefit
Brands
- Companion: An AI-powered therapy companion tool created by clinicians that supports members between sessions, helping them action therapy learnings, remember session highlights, track progress, and stay engaged with their therapeutic journey.
Products and services
- Therapy with HelloSelf Core digital therapy service that matches individual members with accredited therapists from a network of 450+ specialists across 100+ specialisms. Delivered via online video sessions starting from £115 per session, incorporating clinically validated assessments (PHQ-9, GAD-7, CORE-10) and therapist-designed tools for mental health support. Payable privately or via insurance coverage.
- HelloSelf Companion AI-powered conversational companion created by clinicians that supports members between therapy sessions. Summarises sessions, highlights key takeaways and next steps, tracks progress using validated questionnaires, provides personalised psychologically-safe check-ins, and helps members apply therapeutic learnings to daily life. Briefed by the member's therapist.
- Teen Therapy Specialised therapy service tailored for adolescents and teenagers experiencing mental health challenges, delivered by therapists with expertise in youth mental health. Accessed through the standard HelloSelf matching process.
- Neurodiversity Coaching Structured 6-month coaching program priced at £80/month for individuals with ADHD, autism, dyslexia, and other neurodiverse conditions. Includes monthly sessions with a Specialist Coach and weekly AI-powered Companion check-ins to support goal-setting and skill-building.
- Post-Therapy Subscriptions Affordable ongoing support subscription for members who have completed their therapy sessions. Provides continued access to the HelloSelf Companion, overseen by the member's therapist, to maintain progress and support long-term wellbeing.
- Employer Mental Health Services B2B mental health support package for employers offering employee wellbeing programs. Includes fast-tracked access to therapy within 14 working days, monthly reporting, wellness checks, and flexible monthly budgeting models to manage benefit spend.
- Therapist Network A network of 450+ accredited therapists spanning 100+ specialisms and therapeutic modalities. Provides practice management tools, an accelerator program, subscription services, and a public therapist directory for clinicians who join the HelloSelf platform to deliver therapy.
Quantifiable outcome
- 15,000+ members supported
- +3 more outcomes
Companies that use HelloSelf
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
HelloSelf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
HelloSelf partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BUPAcoreMajor UK health insurer providing coverage for HelloSelf therapy sessions. BUPA members can access HelloSelf's network of 450+ accredited therapists for mental health support.
- AXA PPPcoreUK health insurer covering HelloSelf therapy sessions for AXA PPP policyholders. Part of the company's insurance network strategy.
- AVIVAcoreUK insurance provider offering coverage for HelloSelf therapy sessions as part of mental health benefits to policyholders.
- Vitality HealthcoreUK health insurer providing coverage for HelloSelf therapy sessions for Vitality members seeking mental health support.
- WPAminorUK health insurer covering HelloSelf therapy sessions for WPA policyholders as part of mental health coverage.
- CignacoreGlobal health insurer providing coverage for HelloSelf therapy sessions for Cigna members in the UK.
- Nuffield HealthminorUK health insurer covering HelloSelf therapy sessions as part of mental health benefits for Nuffield Health policyholders.
- NHS TrustscorePartnership with select NHS trusts for mental health service delivery. HelloSelf provides expert clinical care to ease burden on NHS services, offering evidence-based outcomes for referred patients.
- Healthcare ProfessionalscoreReferral pathways for healthcare professionals including GPs and specialists to refer patients to HelloSelf for mental health treatment.
- Case ManagersminorPartnerships with case managers who refer clients to HelloSelf for consistent and reliable mental health support throughout the treatment process.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HelloSelf competitors and assessment
Company assessmentDirect peers
- Unmind: UK-headquartered B2B mental health platform offering content, coaching, and therapy to employers. Comparable on enterprise field-sales motion and employer wellbeing positioning, with overlap on the corporate therapy access use case.
- Talkspace: US-listed online therapy platform delivering video, audio, and text-based therapy to consumers and via B2B employer/health plan partnerships. Closely comparable on therapist matching, insurance billing, and employer sales motion; expanding internationally.
- BetterHelp: The largest global online therapy platform matching users with licensed therapists via video, audio, and chat on a subscription basis. Direct competitor to HelloSelf's core D2C therapy offering, with a significantly larger therapist network and brand footprint now expanding into the UK.
- Spill: UK workplace mental health platform combining therapy, chat-based support, and managerial tools for employers. Targets the same UK employer GTM motion as HelloSelf's enterprise channel and is a credible substitute in mid-market RFPs.
- Ieso Digital Health: UK-based digital therapy provider delivering CBT via text-based sessions, with strong NHS and private-pay traction. Directly competes on UK therapist marketplace and NHS referral channels and is the closest geography-aligned peer to HelloSelf.
Broad incumbents
- Babylon Health: Defunct-as-prior-form UK digital health provider whose primary care, NHS, and employer mental health contracts reshaped the UK digital therapy landscape. Relevant as a UK digital-health incumbent reference point for the employer/NHS channels HelloSelf also serves.
- Livi (formerly Kry): European digital healthcare provider offering GP consultations, mental health, and chronic-condition services across the UK, France, and Nordics. Comparable on UK digital-health positioning and on the stated UK→Europe expansion roadmap HelloSelf is pursuing with its Series B capital.
- Headspace Health: Combined entity of Headspace and Ginger, offering meditation, coaching, and on-demand therapy primarily through employer and health plan channels. Broad incumbent in digital mental health that overlaps HelloSelf's therapy + employer wellbeing motion, but bundles meditation/self-care as well.
Regional players
- Togetherall: UK and Canada-focused peer-support mental health platform available through universities, employers, and NHS-commissioned services. Comparable in UK distribution (NHS, employers) but offers anonymous peer community rather than 1:1 therapy.
Emerging players
- Wysa: AI-driven mental health chatbot platform offering anonymous self-help, with therapist escalation paths and employer/health plan distribution. Comparable on AI-between-sessions proposition but more self-service and less therapist-led than HelloSelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HelloSelf social profiles
Digital presenceHelloSelf financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloSelf leadership team
Management profileNumber of profiles
Profiles2 records
HelloSelf funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloSelf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloSelf
What does HelloSelf do?
HelloSelf is a digital therapy platform that matches individual members with a network of 450+ accredited therapists for video-based mental health sessions, with sessions covered by major UK insurers. The platform is differentiated by its AI-powered HelloSelf Companion tool, created by clinicians, which provides personalised between-session support, session summaries, and progress tracking using validated clinical questionnaires (PHQ-9, GAD-7, CORE-10). Additional services include teen therapy, neurodiversity coaching, post-therapy subscriptions, and employer mental health benefit programs.
Is HelloSelf a public or private company?
HelloSelf is a private company. It is classified as venture growth investor backed and is currently operating.
When was HelloSelf founded?
HelloSelf was founded in 2018. It employs 51 to 100 people.
Where is HelloSelf based?
HelloSelf is headquartered in London, United Kingdom, in the Europe region.
How does HelloSelf make money?
Five revenue lines are on record. Per-Session Therapy Fees are the primary driver. The others are neurodiversity Coaching Subscription, employer Corporate Contracts, insurance Billing and post-Therapy Subscriptions.
Who are HelloSelf's main competitors?
Direct peers on record are Unmind, Talkspace, BetterHelp, Spill and Ieso Digital Health. Broad incumbents are Babylon Health, Livi (formerly Kry) and Headspace Health. Togetherall is listed as a regional player. Wysa is listed as an emerging player.
Does HelloSelf have an API?
No public API is recorded for HelloSelf.
What industry is HelloSelf in?
HelloSelf's product category is Digital Mental Health Therapy. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching). Its NAICS code is 621112 and its SIC code is 8000.