DeepAgro
DeepAgro is an Argentine AgTech company that sells SprAI, a deep learning–based retrofit system that detects weeds in real time via RGB cameras and selectively sprays only affected areas, cutting agrochemical use by an average of 73% for row-crop producers.
- Company typePrivate
- Founded2017
- HeadquartersRosario, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DeepAgro does
DeepAgro is an Argentine AgTech company founded in 2017 in Casilda, Santa Fe, that builds SprAI, an AI-driven selective herbicide application system for agricultural sprayers. The core technology pairs RGB cameras (one module every 2 meters on the spray boom) with proprietary deep learning models that classify each pixel as weed, crop, or soil in real time and trigger PWM nozzles only where weeds are detected. All inference runs on edge hardware with sub-100ms latency and no internet requirement; models are updated over-the-air after each campaign. The system is delivered as a universal retrofit kit compatible with any self-propelled sprayer (John Deere, Case IH, New Holland, Apache, Metalfor, Jacto, Stara, and others), preserves the existing conventional spray line, and supports both bare-soil (Green on Brown) and in-crop (Green on Green) operation across soybean, corn, cotton, peanut, sunflower, and sugarcane. Reported performance is an average 73% herbicide reduction, up to 97% in low-weed fallow conditions, with payback typically achieved within 1–1.5 crop campaigns.
DeepAgro firmographics
Firmographics- Name
- DeepAgro
- Legal name
- DeepAgro
- Website
- https://deepagro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeepAgro is an Argentine AgTech company that sells SprAI, a deep learning–based retrofit system that detects weeds in real time via RGB cameras and selectively sprays only affected areas, cutting agrochemical use by an average of 73% for row-crop producers.
- Ownership category
- akta.pro rank
DeepAgro industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)
Keywords
Where DeepAgro is headquartered
LocationHeadquarters
- HQ city
- Rosario
- HQ country
- Argentina
- HQ region
- Latin America
Offices4 records
Markets served
DeepAgro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware + Software Licenses (Smart Model): Full hardware sale with annual per-crop software licenses. Customers purchase the SprAI hardware module and pay annual license fees per crop type (soybean, corn, peanut, cotton, sunflower, sugarcane, wheat/barley). Includes OTA updates and 24/7 remote support.
- One-Time Hardware Purchase with Perpetual License: Customers buy hardware outright and receive a perpetual software license. One-year warranty included. Software updates available separately. All commercial crops covered with one-time payment.
- OPEX as a Service (Pay-Per-Hectare): No upfront hardware purchase required. Customer pays a per-hectare fee for applied area. Hardware is provided and maintained by DeepAgro. The fee is covered by herbicide savings from day one. Full access to all algorithms included and always up to date. Variable cost model proportional to usage.
- Financing through Bank Partnerships: DeepAgro has banking agreements with more than 10 Argentine banks providing fixed-rate financing and leasing options for SprAI purchase. Installment payments are designed to be covered by the savings generated by the equipment, requiring no additional capital from the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Smart Model: Hardware + annual per-crop licenses |
| One time/ perpetual license | Multi-year contract | One-Time Purchase: Perpetual software license |
| Usage-based | Pay-as-you-go | OPEX / Pay-Per-Hectare: No upfront cost, variable fee |
| Unit Pricing | Multi-year contract | SprAI Base: Single-tank selective application |
| Unit Pricing | Multi-year contract | SprAI Dual: Dual-tank system for simultaneous selective + full coverage |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
DeepAgro product offering
Product offeringCore offering
DeepAgro develops and sells SprAI, an AI-driven selective herbicide application system that uses RGB cameras and Deep Learning algorithms mounted on sprayer booms to detect weeds in real-time and activate only the nozzles positioned over weeds. The system is installed as a universal retrofit on any self-propelled sprayer and operates via edge computing without internet connectivity. DeepAgro sells the hardware plus software through multiple commercial models including direct purchase with perpetual license, annual subscription, and pay-per-hectare usage-based pricing.
Product overview
DeepAgro offers SprAI, an AI-driven precision agriculture platform that transforms conventional sprayers into intelligent selective herbicide application systems. The core SprAI product uses RGB cameras and deep learning algorithms mounted on spray booms to detect weeds in real-time and activate only the nozzles positioned over weeds, achieving an average 73% herbicide savings across soybean, corn, peanut, cotton, sunflower, and sugarcane crops. The portfolio includes SprAI Base (single-tank selective spraying) and SprAI Dual (dual-tank for simultaneous selective and full-coverage applications) hardware configurations, available through three business models: Smart (annual per-crop licensing), One-Time Purchase (perpetual license), and Pay-Per-Use (per-hectare pricing). Optional capabilities include nighttime LED operation for 24-hour productivity, Green on Brown fallow field detection, and Green on Green in-crop weed identification. Installation is via universal Retrofit kit compatible with all major sprayer brands (John Deere, Case IH, New Holland, Metalfor, Jacto, Stara, and others). The system operates via edge computing without requiring internet connectivity, with optional Starlink telemetry for remote monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- SprAI: AI-driven selective herbicide application system using RGB cameras and Deep Learning algorithms to detect and spray weeds in real time on sprayers. Includes SprAI Base (single tank) and SprAI Dual (double tank) product options.
Quantifiable outcome
- Average 73% herbicide savings across all operations; up to 97% in low-weed fallow conditions
- +6 more outcomes
Companies that use DeepAgro
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
DeepAgro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
DeepAgro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- EndeavorcoreDeepAgro was selected for Endeavor's ScaleUp 2024 program supporting high-impact tech founders in Latin America. The program provides personalized growth plans and access to strategic partners. Selection requires multi-market operations, competitive advantage, and at least $1M annual revenue.
- NVIDIA Inception ProgramsupportingDeepAgro participates in the NVIDIA Inception program for AI startups, which provides resources, technical support, and visibility for AI companies building on GPU-based and edge computing platforms.
- Microsoft for Startups Founders HubsupportingDeepAgro is a member of Microsoft for Startups Founders Hub, gaining access to Azure cloud resources, development tools, and startup growth support.
- AWS StartupssupportingDeepAgro is affiliated with AWS Startups, leveraging Amazon Web Services cloud infrastructure for its platform, application mapping, and telemetry services.
- INIA Uruguay – Converge ProgramsupportingDeepAgro is recognized within the Converge program run by INIA Uruguay (Instituto Nacional de Investigación Agropecuaria), supporting innovation in precision agriculture and extensive crop management in Uruguay.
- Thrive LATAM ChallengesupportingDeepAgro was selected for the Thrive LATAM Challenge, an agrifood technology challenge and accelerator supporting promising AgTech startups in Latin America.
- Extreme Tech ChallengesupportingDeepAgro was a finalist in the Extreme Tech Challenge, a global competition and ecosystem for impactful technology startups addressing large societal challenges.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
DeepAgro competitors and assessment
Company assessmentEmerging players
- XAG: Chinese agricultural technology company offering AI-enabled drones, robots, and selective spraying systems for row crops. Comparable to DeepAgro in applying AI to reduce agrochemical usage, with similar expansion ambitions across emerging markets and increasingly in Latin America.
- Taranis: AI-driven crop intelligence platform using aerial imagery and computer vision to detect weeds, pests, and diseases at sub-millimeter resolution. Closely related to DeepAgro in computer vision for agriculture, but focused on scouting and decision intelligence rather than real-time spray control.
Direct peers
- Greeneye Technology: Israeli AgTech startup offering AI-driven selective spraying retrofits for existing sprayers, targeting row-crop and fallow weed control with deep-learning computer vision. Direct competitor in the precision spraying retrofit category, with a comparable go-to-market and similar emphasis on input-cost reduction for growers.
- Ecorobotix: Swiss AgTech company developing AI-driven precision spraying robots and implement-mounted selective sprayers using computer vision. Closely comparable to DeepAgro in its mission to reduce herbicide use via targeted application, though typically delivered via dedicated implements rather than retrofits.
- Bilberry: French-Australian startup providing AI-based selective spraying retrofits using camera-based weed detection for broadacre crops. Competes directly with DeepAgro in the retrofit selective spraying category, particularly in Europe and Australia, with similar business-model positioning.
- Blue River Technology (John Deere): Pioneer in computer-vision selective spraying (See & Spray), acquired by John Deere in 2017. Its See & Spray Ultimate is the most prominent commercial AI spraying system globally and the most direct functional peer to SprAI, though distributed through John Deere's OEM channel rather than as a retrofit.
Broad incumbents
- Trimble Agriculture (PTx Trimble): Major precision agriculture technology provider (now part of AGCO's PTx joint venture) offering guidance, application control, and connected-farm software. Comparable to DeepAgro on the digital/software side of precision spraying workflows and as a channel partner or competitor in the broader agtech stack.
- Climate Corporation (Bayer): Digital agriculture platform owned by Bayer, offering data-driven agronomic insights, prescription maps, and digital tools that intersect with DeepAgro's analytics dashboards. Not a direct spraying peer, but a comparable digital-ag incumbent that could bundle or compete with deepAgro's software value-add.
- AGCO (PTx Trimble): Global agricultural equipment manufacturer offering precision agriculture technologies, including selective spraying and retrofit upgrade kits, through the PTx Trimble joint venture. Competes broadly with DeepAgro in the precision spraying and digital agriculture stack across the installed sprayer base.
- John Deere (Precision Ag / See & Spray): Largest agricultural equipment OEM globally, with the See & Spray product family (built on Blue River Technology) and broader precision agriculture suite. Competes with DeepAgro in selective spraying but at much greater scale, with bundled OEM economics that could pressure retrofit-only providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DeepAgro social profiles
Digital presenceDeepAgro financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeepAgro leadership team
Management profileNumber of profiles
Profiles2 records
DeepAgro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeepAgro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeepAgro
What does DeepAgro do?
DeepAgro develops and sells SprAI, an AI-driven selective herbicide application system that uses RGB cameras and Deep Learning algorithms mounted on sprayer booms to detect weeds in real-time and activate only the nozzles positioned over weeds. The system is installed as a universal retrofit on any self-propelled sprayer and operates via edge computing without internet connectivity. DeepAgro sells the hardware plus software through multiple commercial models including direct purchase with perpetual license, annual subscription, and pay-per-hectare usage-based pricing.
Is DeepAgro a public or private company?
DeepAgro is a private company. It is classified as venture growth investor backed and is currently operating.
When was DeepAgro founded?
DeepAgro was founded in 2017. It employs 51 to 100 people.
Where is DeepAgro based?
DeepAgro is headquartered in Rosario, Argentina, in the Latin America region.
How does DeepAgro make money?
Four revenue lines are on record. Hardware + Software Licenses (Smart Model) is the primary driver. The others are one-Time Hardware Purchase with Perpetual License, OPEX as a Service (Pay-Per-Hectare) and financing through Bank Partnerships.
Who are DeepAgro's main competitors?
Emerging players on record are XAG and Taranis. Direct peers are Greeneye Technology, Ecorobotix, Bilberry and Blue River Technology (John Deere). Broad incumbents are Trimble Agriculture (PTx Trimble), Climate Corporation (Bayer), AGCO (PTx Trimble) and John Deere (Precision Ag / See & Spray).
Does DeepAgro have an API?
No public API is recorded for DeepAgro.
What industry is DeepAgro in?
DeepAgro's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAADAF, Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers). Its NAICS code is 513210.