Kitchens@
Kitchens@ (Loyal Hospitality Pvt. Ltd.) is an India-based cloud kitchen infrastructure platform that provides fully managed kitchen spaces, technology, supply chain, and operations to 150+ restaurant brands, while operating six proprietary food brands distributed through Swiggy and Zomato.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Kitchens@ does
Kitchens@, operated by Loyal Hospitality Pvt. Ltd., is an India-based cloud kitchen infrastructure company founded in 2014 and headquartered in Bengaluru. The company provides fully managed, plug-and-play kitchen infrastructure to restaurant brands and food entrepreneurs, supplying flexible kitchen spaces, equipment, manpower, supply chain, and demand management services that enable brands to launch and scale delivery-only operations without investing in real estate or operations. Its technology stack includes an API-integrated point-of-sale system, catchment optimization analytics, revenue management services, order funnel management, and procurement tooling, all designed to improve kitchen utilization and order economics across a multi-brand aggregation model.
Kitchens@ serves three customer segments: national and international restaurant chains (Subway, Domino's, ITC Master Chef, Wow! Momo, Chicking, and others) seeking to expand delivery footprint, regional and city-favorite restaurant brands (Meghana Foods, Empire, Pizza Bakery, Massive Restaurants), and its own proprietary food concepts. The company operates six owned brands (Murgabox, Biryon, Tava Beast, Steak Biryani, Drip Box, Southern Fry) distributed through Swiggy and Zomato. Its go-to-market combines direct B2B sales to restaurant chains, franchise partnership agreements with QSR operators, and proprietary own-brand marketing through food delivery platforms.
The company's current stated footprint is 700 kitchens across 45 locations in 6 cities, with a post-merger combined footprint (including Kitchens Centre) historically reaching 1,700+ kitchens across 20+ cities enabling 150+ brands. Revenue is generated through managed-services fees from brand partners and direct consumer transactions through owned brands delivered via Swiggy and Zomato. The company has pursued an aggressive inorganic growth strategy, merging with Kitchens Centre in March 2022 and acquiring Swiggy's Access Kitchens business in March 2023, the latter making Swiggy a board-level stakeholder. Cumulative disclosed funding exceeds $258M across rounds, including a $160M megaround in the 2024-2026 period.
Kitchens@ firmographics
Firmographics- Name
- Kitchens@
- Legal name
- Loyal Hospitality Pvt. Ltd.
- Website
- https://loyalhospitality.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kitchens@ (Loyal Hospitality Pvt. Ltd.) is an India-based cloud kitchen infrastructure platform that provides fully managed kitchen spaces, technology, supply chain, and operations to 150+ restaurant brands, while operating six proprietary food brands distributed through Swiggy and Zomato.
- Ownership category
- akta.pro rank
Kitchens@ industry classification
Industry- Product category
- Cloud Kitchen Infrastructure
- NAICS
- Food Service Contractors (72231), Limited-Service Restaurants (722513), Perishable Prepared Food Manufacturing (311991)
- SIC
- Retail-Eating Places (5812), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
- akta.pro secondary industry
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)
Keywords
Where Kitchens@ is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Kitchens@ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Managed Cloud Kitchen Services: Kitchens@ provides fully managed cloud kitchen infrastructure to restaurant brands, including kitchen spaces, equipment, manpower, supply chain, technology, and operational support. Brands pay for access to kitchen infrastructure and associated services, enabling them to launch and scale delivery-only operations without owning real estate or managing operations. The model supports multi-brand operations from a single kitchen location, improving utilization and margins.
- Proprietary Food Brands: Kitchens@ operates its own food brands (Murgabox, Biryon, Tava Beast, Steak Biryani, Drip Box, Southern Fry) through its cloud kitchen network. Revenue is generated directly from consumer food orders via delivery aggregators (Swiggy, Zomato), capturing full margin from food production to delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Flexible kitchen spaces with equipment, utilities, and operational support — pricing negotiated per brand and location |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Kitchens@ product offering
Product offeringCore offering
Kitchens@ (operated by Loyal Hospitality Pvt. Ltd.) provides fully managed cloud kitchen infrastructure to restaurant brands and food entrepreneurs, including kitchen spaces, food-grade equipment, utilities, manpower, supply chain, technology, and operational support. Brands pay for access to this plug-and-play infrastructure to launch and scale delivery-only operations without owning real estate. The company also operates six proprietary food brands (Murgabox, Biryon, Tava Beast, Steak Biryani, Drip Box, Southern Fry) sold directly to consumers via delivery platforms.
Product overview
Kitchens@ (Loyal Hospitality) operates as a cloud kitchen infrastructure company offering a platform of six proprietary food brands (Murgabox, Biryon, Tava Beast, Steak Biryani, Drip Box, Southern Fry) alongside managed kitchen infrastructure services for third-party restaurant brands. The platform comprises core proprietary brands focused on specific food categories (fried chicken, biryani, rice bowls, wings), supported by infrastructure services including technology solutions (catchment optimization, POS, payment), culinary operations, procurement, development services, and demand management. The company enables restaurant brands to operate from their cloud kitchens without building their own infrastructure, while their proprietary brands represent the company's owned food concepts.
Differentiator
Problem solved
Functional benefit
Brands
- Murgabox: Crispy, juicy, flavor-packed chicken creations with fried chicken burgers, wings, popcorn, and loaded fries.
- Biryon
- Tava Beast
- Steak Biryani
- Drip Box
- Southern Fry
Products and services
- Managed Cloud Kitchen Infrastructure Premium managed cloud kitchen infrastructure providing flexible kitchen spaces with custom sizes, food-grade steel equipment, energy-efficient utilities, hygiene audit protocols, common area management, deep cleaning, and 24/7 onsite maintenance across 700 kitchens in 45 locations and 6 cities. Designed for restaurant brands and food entrepreneurs launching or scaling delivery-only operations without owning kitchen real estate.
- Murgabox Proprietary fried chicken brand under Kitchens@ offering crispy, juicy, flavor-packed chicken creations with indulgent sides and refreshing beverages. Features signature drip wings in flavors including Hoisin, BBQ, Sriracha, Peri Peri, Chilli Coriander, and Teriyaki, plus burgers, loaded fries, and group meals. Sold directly to consumers via Swiggy and Zomato.
- Biryon Proprietary biryani-focused brand dedicated to serving exceptional biryani in generous portions. Offers Jeera Samba Biryani and Basmati Biryani varieties including Boneless Chicken, Chicken, Fish, Prawns, Mussels, and Malabar Chicken Biryani. Sold directly to consumers via Swiggy and Zomato.
- Tava Beast Proprietary loaded rice bowl brand featuring basmati rice with rich red masala base, topped with juicy chicken, vegetables, and creamy egg mayonnaise. Serves as a hearty, indulgent complete meal designed for individual cravings and small groups. Sold directly to consumers via Swiggy and Zomato.
- Steak Biryani Proprietary Somali Mandi-style brand redefining biryani with juicy chicken steaks served over aromatic Mandhi-style rice. Features premium black & gold branded packaging with mixed vegetables, green bisbas, and red salsa. Sold directly to consumers via Swiggy and Zomato.
- Drip Box Proprietary chicken wings brand featuring crispy fried wings fully dipped and tossed in signature drip sauces (Sriracha, Smoky BBQ, Chilli Coriander, Peri Peri, Hoisin, Teriyaki, Plain). Offers Split Box, Regular Box, and Plus Box portion sizes with soft buns and beverages. Sold directly to consumers via Swiggy and Zomato.
- Southern Fry Proprietary home-style cooking brand offering simple, flavorful meals with crispy tava-fried chicken, rich red-style basmati rice, and comforting sides. Features Shawaya Chicken Over Rice with portion sizes from individual (Uno) to gathering (Regular). Sold directly to consumers via Swiggy and Zomato.
Quantifiable outcome
- 700 kitchens, 45 locations, 6 cities (current operational footprint)
- +5 more outcomes
Companies that use Kitchens@
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Kitchens@ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kitchens@ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Swiggy (Access Kitchens)coreKitchens@ completed the acquisition of Swiggy's Access Kitchens business through a share swap deal, effective March 1, 2023. Swiggy became a stakeholder in Kitchens@ and joined its board. The deal expanded Kitchens@'s operations by 52 locations across 4 cities, enhancing its cloud kitchen infrastructure and delivery network. Swiggy's Access Kitchens enabled multiple restaurant brands to operate delivery-only kitchens, and Kitchens@ leverages local demand insights from the acquired business.
- Kitchens CentrecoreKitchens@, backed by DG Ventures and BEENEXT, acquired Kitchens Centre in a share swap agreement, expanding its presence pan-India. The combined entity operates 1,700+ kitchens across 20+ cities, enabling 150+ brands, with projected revenue of $30 million in the first quarter. The acquisition was part of Kitchens@'s strategy to expand beyond Bengaluru and leverage Kitchens Centre's network across 20 cities.
- ITC Foods (ITC Master Chef)majorKitchens@ partnered with ITC Foods to enable ITC Foods' online food service play at city scale, operating from multiple cloud kitchen locations. This partnership allows ITC Foods to enter food delivery without building owned kitchen infrastructure, using Kitchens@'s managed kitchen network.
- ChickingmajorKitchens@ signed a franchise agreement with Chicking, a fast-expanding QSR chain, enabling Chicking to rapidly expand its delivery footprint using Kitchens@'s cloud kitchen infrastructure across multiple locations.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Kitchens@ competitors and assessment
Company assessmentBroad incumbents
- Swiggy: India's largest food delivery aggregator and a Kitchens@ board stakeholder (post-Access Kitchens acquisition). Comparable as both an investor/partner and competitor; previously operated its own Access Kitchens business before divesting to Kitchens@.
- Zomato: India's second-largest food delivery aggregator and former Kitchens@ investor (Rs 100 crore / ~$15M in 2018 before exiting). Comparable as both a customer distribution channel and historical capital partner.
- ITC Foods: Large Indian conglomerate operating ITC Master Chef food brand from Kitchens@ cloud kitchens. Comparable as a customer; FMCG incumbent entering food delivery through Kitchens@ infrastructure.
- Domino's India (Jubilant FoodWorks): India's largest pizza chain and a Kitchens@ customer operating cloud kitchens via the platform. Comparable as a customer/partner; broader incumbent in QSR that also tests delivery-only formats.
Direct peers
- EatClub (formerly Box8): India cloud kitchen operator operating Box8 (all-in-one meals), Moong Dal Burger, and other virtual brands. Direct peer with similar multi-brand cloud kitchen model and own-brand strategy targeting Indian delivery market.
- Curefoods: India-based multi-brand cloud kitchen operator running EatFit, Sharief Bhai, and other virtual brands. Directly comparable operating model to Kitchens@ with shared kitchens and proprietary brand portfolio targeting health-conscious and regional cuisine segments.
- FreshMenu: India-based food delivery operator running cloud kitchens for multi-cuisine prepared meals. Direct peer with overlapping model in India's delivery-only restaurant space, particularly Bengaluru.
- Biryani By Kilo: India cloud kitchen specialist operating dum-cooked biryani and kebab brands through owned kitchens. Comparable as a category-specialized cloud kitchen operator; competes directly with Kitchens@'s Biryon brand.
- Rebel Foods: India's largest cloud kitchen operator, running multi-brand virtual restaurants (Faasos, Behrouz Biryani, Oven Story) from shared kitchens. Directly comparable to Kitchens@ as both are multi-brand cloud kitchen aggregators; raised a larger $210M mega-round in the same 2024-2026 window.
Regional players
- Wow! Momo: India-based QSR chain operating momos and Tibetan cuisine, partnered with Kitchens@ for delivery expansion. Comparable as a customer using Kitchens@ infrastructure; smaller regional chain leveraging cloud kitchen model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Kitchens@ social profiles
Digital presenceKitchens@ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitchens@ leadership team
Management profileNumber of profiles
Profiles13 records
Kitchens@ subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kitchens@ funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitchens@ M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitchens@
What does Kitchens@ do?
Kitchens@ (operated by Loyal Hospitality Pvt. Ltd.) provides fully managed cloud kitchen infrastructure to restaurant brands and food entrepreneurs, including kitchen spaces, food-grade equipment, utilities, manpower, supply chain, technology, and operational support. Brands pay for access to this plug-and-play infrastructure to launch and scale delivery-only operations without owning real estate. The company also operates six proprietary food brands (Murgabox, Biryon, Tava Beast, Steak Biryani, Drip Box, Southern Fry) sold directly to consumers via delivery platforms.
Is Kitchens@ a public or private company?
Kitchens@ is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kitchens@ founded?
Kitchens@ was founded in 2014. It employs 501 to 1,000 people.
Where is Kitchens@ based?
Kitchens@ is headquartered in Bangalore, India, in the Asia region.
How does Kitchens@ make money?
Two revenue lines are on record. Managed Cloud Kitchen Services are the primary driver. The others are proprietary Food Brands.
Who are Kitchens@'s main competitors?
Broad incumbents on record are Swiggy, Zomato, ITC Foods and Domino's India (Jubilant FoodWorks). Direct peers are EatClub (formerly Box8), Curefoods, FreshMenu, Biryani By Kilo and Rebel Foods. Wow! Momo is listed as a regional player.
Does Kitchens@ have an API?
No public API is recorded for Kitchens@.
What industry is Kitchens@ in?
Kitchens@'s product category is Cloud Kitchen Infrastructure. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens. Its NAICS code is 72231 and its SIC code is 5812.