TOP the organic project
TOP the organic project, operating as UNICORN, sells patented stainless steel in-stall period care dispensers and GOTS-certified organic cotton refill cartridges to Fortune 500 enterprises, universities, and public facilities across North America through direct sales and a network of facility supply distributors.
- Company typePrivate
- Founded2018
- HeadquartersDuxbury, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TOP the organic project does
TOP the organic project is a women-owned, social impact company founded in 2018 and based in Duxbury, Massachusetts, that markets organic period care products through B2B enterprise channels under its UNICORN sub-brand. The core offering is a patented stainless steel in-stall period care dispenser paired with GOTS-certified organic cotton pad and tampon refill cartridges, designed to be installed inside every bathroom stall and to replace outdated vending-machine and basket-based feminine hygiene systems. Target customers are Fortune 500 enterprises, university campuses, and public facilities in North America, with named deployments at JPMorgan Chase, Toyota, PepsiCo, American Express, MassMutual, PayPal, Taco Bell, and AAA Northeast.
The company generates revenue through three streams: upfront hardware sales of the patented dispensers, recurring refill cartridge subscriptions (organic pads and tampons with plant-based applicators), and bulk product sales for large deployments. Distribution occurs through direct enterprise sales, a network of facility supply distributors (BradyPLUS, HD Supply, Staples, Imperial Dade, W.B. Mason, Waxie, Quill, NextGen Supply Group), GSA Schedule for government procurement, and an Amazon storefront for smaller orders. Key differentiators include the in-stall dispenser design that eliminates the need to leave the stall, 30-second peel-and-stick installation, 10-second cartridge refills with no moving parts to jam, 67% less packaging waste per piece, and an estimated 15 hours saved per bathroom annually compared with legacy solutions. Certifications include WBENC women-owned small business status, GOTS organic cotton, WELL Building Standard recognition (W08.1 Hygiene Support and C13.1 Universal Design), and GSA Schedule listing.
Disclosed funding totals approximately $5.6 million across a 2020 $1.6M seed (Maroon Venture Partners), a 2021 $2M round (Dirigo Angels, Maine Angels, MassMutual, The Impact Seat, plus 37 Angels and other angel networks), and a February 2024 $2M seed extension from angel investors. The company has 1-10 employees and operates from a single U.S. location, with co-founder and co-CEO Denielle Finkelstein as the named leadership figure.
TOP the organic project firmographics
Firmographics- Name
- TOP the organic project
- Legal name
- TOP the organic project
- Website
- https://toporganicproject.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TOP the organic project, operating as UNICORN, sells patented stainless steel in-stall period care dispensers and GOTS-certified organic cotton refill cartridges to Fortune 500 enterprises, universities, and public facilities across North America through direct sales and a network of facility supply distributors.
- Ownership category
- akta.pro rank
TOP the organic project industry classification
Industry- Product category
- Menstrual Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)
- akta.pro secondary industries
- Tampons (CRABAIAC), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)
Keywords
Where TOP the organic project is headquartered
LocationHeadquarters
- HQ city
- Duxbury
- HQ country
- United States
- HQ region
- North America
Markets served
TOP the organic project business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Dispenser Sales: Sale of proprietary stainless steel in-stall period care dispensers to enterprises and facilities.
- Refill Cartridge Subscriptions: Ongoing sales of organic tampon and pad refill cartridges for the dispenser systems. Recurring revenue through replenishment orders.
- Bulk Product Sales: Bulk organic tampon and pad products available for large enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | First Year Starter Kit |
| Unit Pricing | Pay-as-you-go | Pad and Tampon Refill Cartridges |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
TOP the organic project product offering
Product offeringCore offering
TOP the organic project manufactures and sells the UNICORN system, a complete in-stall period care infrastructure consisting of patented stainless steel dispensers and GOTS-certified organic pad and tampon refill cartridges. The system is sold to enterprises, universities, and public facilities across North America to provide period care inside every bathroom stall, replacing outdated vending-machine-style and counter-basket solutions.
Product overview
TOP the organic project offers the UNICORN system, a complete in-stall period care infrastructure for workplaces, campuses, schools, and commercial facilities across North America. The system consists of the UNICORN patented stainless steel in-stall period care dispenser (core product), paired with organic pad and tampon refill cartridges made from GOTS-certified organic cotton with plant-based applicators. The UNICORN First Year Starter Kit bundles the dispenser with initial refill cartridges for new customers. Bulk organic period products are available for large-scale deployments. The system is designed to be installed inside every bathroom stall, replacing outdated vending-machine-style or counter-basket feminine hygiene solutions.
Differentiator
Problem solved
Functional benefit
Brands
- UNICORN: In-stall period care system featuring patented stainless steel dispensers and GOTS-certified organic cotton tampon and pad refill cartridges for workplaces, campuses, schools, and commercial facilities. The system is designed to provide period care inside every stall, similar to how toilet paper works.
Products and services
- UNICORN Stainless Steel in-Stall Period Care Dispenser Patented stainless steel in-stall dispenser designed to be installed inside every bathroom stall, providing period care products alongside toilet paper. Features 30-second peel-and-stick installation with no moving parts to jam, and integrates with the UNICORN cartridge refill system. Targeted at facilities management teams at enterprises, universities, and public facilities.
- UNICORN Organic Pad Refill Cartridges Organic pad refill cartridges for the UNICORN in-stall dispenser system, available in 40x60ct packs (240 pieces), made with GOTS-certified organic cotton. Refills in 10 seconds via a cartridge system. For enterprise and commercial facility deployments.
- UNICORN Organic Tampon Refill Cartridges Organic tampon refill cartridges for the UNICORN in-stall dispenser system, available in 60x60ct packs (360 pieces), featuring plant-based applicators and GOTS-certified organic cotton. Refills in 10 seconds via a cartridge system. For enterprise and commercial facility deployments.
- UNICORN First Year Starter Kit Bundled first-year supply package combining the stainless steel in-stall dispenser with organic pad and tampon refill cartridges, providing a complete period care program for workplaces and commercial facilities. Annual billing cadence.
- Bulk Organic Period Products Bulk organic regular tampons with plant-based applicators and bulk sanitary napkins available for large-scale facilities and commercial customers requiring high-volume organic period care supplies.
Quantifiable outcome
- 67% less excess packaging per piece
- +3 more outcomes
Companies that use TOP the organic project
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
TOP the organic project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TOP the organic project partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- BradyPLUScoreLeading facility supply distributor offering UNICORN dispensers and refill products through their distribution network
- HD SupplycoreFacility supply distributor providing UNICORN products to commercial and institutional customers
- StaplescoreOffice and facility supplies distributor offering UNICORN products through Staples Advantage for business customers
- Imperial DadecoreIndependent distributor of facility supplies offering UNICORN products
- W.B. MasoncoreFacility supply distributor offering UNICORN dispensers and refill products
- WaxiecoreFacility supply distributor providing UNICORN period care solutions
- QuillcoreOnline business supplies distributor offering UNICORN products for enterprise customers
- NextGen Supply GroupcoreSupply chain solutions provider offering UNICORN products to commercial facilities
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TOP the organic project competitors and assessment
Company assessmentDirect peers
- Aunt Flow: Aunt Flow is the closest direct competitor, offering free-vend and coin-operated period care dispensers stocked with organic pads and tampons for schools, workplaces, and public facilities. It sells through both direct channels and distributors, competing head-to-head with UNICORN's in-stall dispenser model in the same enterprise and education segments.
Broad incumbents
- Hospeco: Hospeco is a long-established manufacturer of commercial hygiene products — feminine care dispensers, diaper disposal units, washroom accessories — sold through janitorial and facility supply distributors. It is the incumbent that UNICORN is displacing, offering legacy wall-mounted vending-style dispensers that suffer from the jamming and out-of-stock problems UNICORN targets.
- Bradley Corporation: Bradley is a leading manufacturer of commercial restroom accessories and plumbing fixtures, including feminine hygiene disposal and dispenser products sold to facility managers. While it offers a much broader commercial-washroom portfolio, it competes with UNICORN in the same restroom fixture specification and procurement processes.
- Bobrick Washroom Equipment: Bobrick is a major manufacturer of commercial washroom accessories including napkin/tampon vendors, partitions, and dispensers used in offices, airports, and schools. Its legacy feminine hygiene dispenser line competes directly with UNICORN in facility specifications, and its scale and distributor relationships make it the most likely well-capitalized entrant if the in-stall concept takes hold.
- Georgia-Pacific (Professional / Angel Soft): Georgia-Pacific's professional division supplies paper, skin care, and dispensing systems for commercial washrooms through the same facility supply distributors UNICORN uses (BradyPLUS, HD Supply, Staples). It is a broad incumbent that could extend into in-stall period care or partner with UNICORN given existing channel overlap and customer relationships.
Emerging players
- Lola (Lola Visual Effects): Lola is a direct-to-consumer organic feminine care brand selling tampons, pads, liners, and menopause products through subscription. It overlaps with UNICORN on the organic tampon/pad product side but operates as a consumer brand rather than an enterprise dispenser business, making it a partial competitor for the refill SKU rather than the system.
- Cora (Cora Lifeline): Cora sells organic tampons, pads, and menstrual cups primarily direct-to-consumer, and is known for its 'Buy One, Give One' social impact model. It overlaps with UNICORN on organic product positioning and women-owned social impact branding, though Cora has limited enterprise dispenser presence today.
- Rael: Rael is an organic feminine care and skincare brand selling cotton pads, tampons, and liners through retail and DTC channels. It competes with UNICORN on the organic period care consumable and sustainability narrative but lacks an enterprise dispenser or B2B workplace distribution model.
- Saalt: Saalt sells reusable menstrual cups, period underwear, and organic tampons/pads with a sustainability-focused brand identity. It overlaps with UNICORN on the organic period care category and ESG positioning, but its business is consumer-direct and reusable-product-led rather than enterprise dispenser-led.
- The Honey Pot Company: The Honey Pot sells plant-derived feminine care washes, wipes, pads, tampons, and liners through mass retail and DTC. It shares the women-owned, natural-ingredient positioning with UNICORN's organic product line but does not address the enterprise dispenser segment.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TOP the organic project social profiles
Digital presenceTOP the organic project compliance and trust
Trust signalCompliance2 records
TOP the organic project financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOP the organic project leadership team
Management profileNumber of profiles
Profiles1 record
TOP the organic project subsidiaries and ownership
Company hierarchySubsidiaries1 record
TOP the organic project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOP the organic project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOP the organic project
What does TOP the organic project do?
TOP the organic project manufactures and sells the UNICORN system, a complete in-stall period care infrastructure consisting of patented stainless steel dispensers and GOTS-certified organic pad and tampon refill cartridges. The system is sold to enterprises, universities, and public facilities across North America to provide period care inside every bathroom stall, replacing outdated vending-machine-style and counter-basket solutions.
Is TOP the organic project a public or private company?
TOP the organic project is a private company. It is classified as venture growth investor backed and is currently operating.
When was TOP the organic project founded?
TOP the organic project was founded in 2018. It employs 1 to 10 people.
Where is TOP the organic project based?
TOP the organic project is headquartered in Duxbury, United States, in the North America region.
How does TOP the organic project make money?
Three revenue lines are on record. Dispenser Sales are the primary driver. The others are refill Cartridge Subscriptions and bulk Product Sales.
Who are TOP the organic project's main competitors?
Aunt Flow is listed as a direct peer. Broad incumbents are Hospeco, Bradley Corporation, Bobrick Washroom Equipment and Georgia-Pacific (Professional / Angel Soft). Emerging players are Lola (Lola Visual Effects), Cora (Cora Lifeline), Rael, Saalt and The Honey Pot Company.
Does TOP the organic project have an API?
No public API is recorded for TOP the organic project.
What industry is TOP the organic project in?
TOP the organic project's product category is Menstrual Care Products. Its primary akta.pro industry code is CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners), with a secondary code of CRABAIAC, Tampons. Its NAICS code is 32561 and its SIC code is 2844.