White Label Loyalty
White Label Loyalty provides an API-first, events-based enterprise loyalty platform serving large global brands across 25+ industries. Its platform processes 100M+ loyalty events for 32M+ users via 3000+ integrations, featuring AI-driven predictive analytics, receipt scanning, and white-label deployment.
- Company typePrivate
- Founded2015
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What White Label Loyalty does
White Label Loyalty is a UK-based enterprise loyalty technology company headquartered in Leeds, founded in 2015-2016. The company provides an API-first, events-based loyalty platform that enables large global brands to launch and operate customer loyalty programs across digital and physical touchpoints. Its core product, Dynamo, is a headless loyalty API engine that processes 100M+ loyalty events for 32M+ users across 20+ countries and 25+ industries, including clients such as PepsiCo, Burger King, Dubai Holding, Ford, BAT, NerdWallet, AkzoNobel, SKB Bank, and ARDEX/BAL. The platform is differentiated by its 3000+ pre-built integrations (Salesforce, SAP, HubSpot, Shopify, Klaviyo, Zendesk), receipt scanning computer vision with fraud detection, card-linking capabilities, and the Lifecycle Intelligence AI module for daily churn and lifetime-value prediction with automated journey-stage categorization.
The company's technology architecture combines event-driven reward triggers, a centralized Loyalty Console for campaign management, a Rewards Marketplace, and white-label deployment options including microsites, mobile apps, and SDK embedding. Notable proprietary capabilities include AI-powered predictive analytics, multi-franchise/multi-POS/multi-language deployment support, and demonstrated 10-day end-to-end program launch cycles. Certifications include SOC 2 Type II, GDPR compliance, and SAP Certified Integration.
White Label Loyalty operates a hybrid go-to-market combining enterprise field sales with a consultative sales motion targeting large global brands alongside API-first self-service access for developers and mid-market customers via a free trial sandbox. Revenue is generated primarily through annual subscription licensing of the enterprise platform, API/developer access, and professional services for implementation. The company is privately held, profitable, and received a $15 million strategic investment from Spectral Capital Corporation in May 2025 to fund global expansion and AI/quantum-ledger technology development.
White Label Loyalty firmographics
Firmographics- Name
- White Label Loyalty
- Legal name
- White Label Loyalty
- Website
- https://whitelabel-loyalty.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Label Loyalty provides an API-first, events-based enterprise loyalty platform serving large global brands across 25+ industries. Its platform processes 100M+ loyalty events for 32M+ users via 3000+ integrations, featuring AI-driven predictive analytics, receipt scanning, and white-label deployment.
- Ownership category
- akta.pro rank
White Label Loyalty industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where White Label Loyalty is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
White Label Loyalty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Platform Licensing: SaaS-based loyalty platform licensing for enterprise clients, typically sold as subscription with enterprise field sales. The company works with major global brands on custom implementations.
- API and Developer Access: API-first platform offering developer sandbox and trial access for integration, with paid access for production usage.
- Professional Services: Implementation and consulting services for enterprise deployments including integration support and custom development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-custom pricing based on scope and requirements |
| Freemium | Pay-as-you-go | Developer/SMB trial access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
White Label Loyalty product offering
Product offeringCore offering
White Label Loyalty provides an enterprise-grade, API-first customer loyalty platform that enables brands to launch, manage, and scale loyalty programs through an events-based loyalty engine, AI-powered predictive analytics, and a modular suite including receipt scanning, rewards marketplace, and white-label customer interfaces. The platform is delivered as a SaaS subscription with over 3,000 pre-built integrations and supports deployment in as few as 10 days for global brands across 20+ countries.
Product overview
White Label Loyalty provides an enterprise-grade, API-first loyalty platform with a modular architecture consisting of core products and add-on modules. The primary offerings include Dynamo (headless loyalty API engine), Activate (for third-party channel brands), and Enterprise (custom solutions for large organizations). The platform is enhanced by the Lifecycle Intelligence AI module for predictive analytics and customer journey optimization. Supporting modules include Loyalty Engine for event-based reward processing, Loyalty Console for program management, Analytics for reporting, and various data capture technologies (Receipt Scanning, Card Linking, ePOS Integration, CRM/ERP Integration). Customer-facing interfaces include Loyalty Microsite, Loyalty SDK, and Mobile App. The platform supports 3000+ ready-to-go integrations and enables deployment in as few as 10 days.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamo Headless loyalty API engine that provides core infrastructure for building and managing loyalty programs via REST API, enabling event-based loyalty configuration, reward management, and real-time transaction processing for enterprise developers and product teams.
- Activate Loyalty solution designed for brands selling through third-party channels. Enables brands to implement loyalty programs across franchise models, multi-POS environments, and multi-language deployments, ideal for FMCG, manufacturing, and multi-brand portfolios.
- Enterprise Custom loyalty solutions for enterprise-scale organizations requiring advanced customization, higher transaction volumes, and dedicated support, designed for scale and performance at global enterprise level.
- Lifecycle Intelligence (AI Module) AI-powered predictive analytics module that predicts customer churn probability and lifetime value daily, automatically categorizes customers into journey stages (Activate, Engage, Grow, Champion, Rescue, Lapsed), and provides actionable insights for retention optimization. Sold as an add-on to the core loyalty platform.
Quantifiable outcome
- 66% increase in customer engagement
- +10 more outcomes
Companies that use White Label Loyalty
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
White Label Loyalty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature7 records
White Label Loyalty partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- SalesforcecoreNative integration with Salesforce CRM and marketing automation platform. White Label Loyalty is listed on Salesforce AppExchange with certified integration, enabling seamless data flow between loyalty programs and Salesforce systems.
- SAPcoreSAP certified integration partner. White Label Loyalty is listed on SAP Store with certified integration for SAP S4 HANA and SAP systems, enabling enterprise customers to connect loyalty data with ERP systems.
- HubSpotcoreNative integration with HubSpot marketing automation and CRM platform, enabling automated workflows between loyalty programs and HubSpot campaigns.
- ShopifycoreNative integration with Shopify e-commerce platform for seamless loyalty program deployment on Shopify-powered stores.
- KlaviyomajorIntegration with Klaviyo marketing automation platform enabling personalized email and SMS campaigns based on loyalty data and customer behavior.
- ZendeskmajorIntegration with Zendesk customer success and ticketing platform for unified customer service and loyalty experience.
- MailchimpmajorIntegration with Mailchimp email marketing platform enabling loyalty-based email campaigns and automation.
- Microsoft Dynamics CRMmajorNative integration with Microsoft Dynamics CRM enabling enterprise customers to connect loyalty programs with their Microsoft ecosystem.
- MarketomajorIntegration with Adobe Marketo marketing automation platform for enterprise B2B loyalty programs.
- WhatsAppmajorIntegration with WhatsApp for communication and messaging capabilities within loyalty programs, enabling automated notifications and engagement.
- GartnercoreRecognition on Gartner peer insights platform, indicating analyst endorsement and market presence in the loyalty technology space.
- CapterracoreListed on Capterra software review platform with positive customer reviews and ratings.
- G2coreListed on G2 software review platform with customer reviews and market presence recognition.
- GetAppcoreListed on GetApp software review platform with customer reviews.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
White Label Loyalty competitors and assessment
Company assessmentDirect peers
- Yotpo: Loyalty, referrals, and reviews platform for e-commerce and omnichannel brands. Overlaps with White Label Loyalty in loyalty mechanics and integrations, though Yotpo historically skews more mid-market and reviews-led.
- Antavo: Enterprise loyalty cloud platform serving global brands across retail, hospitality, and FMCG. Antavo and White Label Loyalty compete for similar enterprise customers seeking white-label, API-driven loyalty infrastructure.
- Punchh (PAR Technology): Loyalty and engagement platform purpose-built for restaurant and retail chains. While Punchh is more verticalized in QSR/restaurant, it competes for the same multi-POS, multi-franchise enterprise loyalty deals that WLL wins (e.g., Burger King).
- Annexa (formerly Annex Cloud): Enterprise loyalty and customer engagement platform with deep CRM/ESP integrations. Annexa and White Label Loyalty both sell white-label loyalty programs to large enterprise brands across verticals.
- Talon.One: API-first promotion and loyalty engine targeting enterprise brands. Like White Label Loyalty, Talon.One sells a developer-centric platform for rules-driven incentives, integrating with CRM and e-commerce systems, and competes for the same enterprise loyalty RFPs.
Broad incumbents
- Salesforce Loyalty Management: Native loyalty offering within Salesforce's Marketing Cloud and Customer 360 suite. As a broad CRM/marketing incumbent, Salesforce bundles loyalty with the rest of its stack — a direct competitive threat to White Label Loyalty's API-first, white-label positioning.
- Epsilon (Publicis Groupe): Large-scale loyalty, data, and CRM provider within the Publicis ecosystem. Epsilon is a broad incumbent selling loyalty as part of wider marketing services, often competing with WLL at the largest enterprise tier.
- SessionM (Merkle / dentsu): Enterprise loyalty and customer engagement platform now part of dentsu's Merkle. SessionM is a broader-incumbent competitor for large enterprise loyalty deployments, particularly in retail and financial services where WLL also has presence.
Emerging players
- LoyaltyLion: Loyalty and referral platform for Shopify, BigCommerce, and WooCommerce merchants. Direct functional overlap with WLL's Shopify integration and e-commerce loyalty use cases, though typically for smaller merchants.
- Smile.io: Loyalty and referral program platform focused on Shopify and e-commerce SMBs. Less enterprise-grade than White Label Loyalty, but overlaps in API-based loyalty mechanics and competes for the developer-led mid-market segment WLL addresses via its API-first motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
White Label Loyalty social profiles
Digital presenceWhite Label Loyalty compliance and trust
Trust signalCompliance3 records
White Label Loyalty financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Label Loyalty leadership team
Management profileNumber of profiles
Profiles2 records
White Label Loyalty funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Label Loyalty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Label Loyalty
What does White Label Loyalty do?
White Label Loyalty provides an enterprise-grade, API-first customer loyalty platform that enables brands to launch, manage, and scale loyalty programs through an events-based loyalty engine, AI-powered predictive analytics, and a modular suite including receipt scanning, rewards marketplace, and white-label customer interfaces. The platform is delivered as a SaaS subscription with over 3,000 pre-built integrations and supports deployment in as few as 10 days for global brands across 20+ countries.
Is White Label Loyalty a public or private company?
White Label Loyalty is a private company. It is classified as venture growth investor backed and is currently operating.
When was White Label Loyalty founded?
White Label Loyalty was founded in 2015. It employs 11 to 50 people.
Where is White Label Loyalty based?
White Label Loyalty is headquartered in Leeds, United Kingdom, in the Europe region.
How does White Label Loyalty make money?
Three revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are API and Developer Access and professional Services.
Who are White Label Loyalty's main competitors?
Direct peers on record are Yotpo, Antavo, Punchh (PAR Technology), Annexa (formerly Annex Cloud) and Talon.One. Broad incumbents are Salesforce Loyalty Management, Epsilon (Publicis Groupe) and SessionM (Merkle / dentsu). Emerging players are LoyaltyLion and Smile.io.
Does White Label Loyalty have an API?
Yes. White Label Loyalty offers a REST API platform that enables developers to build and integrate loyalty programs. The API provides access to loyalty engine configuration, reward management, user registration, transaction tracking, and campaign management. Features include event-based loyalty engine, receipt scanning validation, voucher management system, and real-time reward processing. The platform is described as API-first architecture, enabling integration with any tech stack. A free trial and sandbox environment are available through the Developer Portal. Developer documentation is at docs.whitelabel-loyalty.com.
What industry is White Label Loyalty in?
White Label Loyalty's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 5418 and its SIC code is 7311.