All eyes on screens

What All eyes on screens does

All eyes on screens (AEOS), founded in 2012 in Zagreb, Croatia under the name AdScanner and rebranded in October 2024, is a European adtech company that builds AI-powered measurement and planning tools for TV and video advertising. Its core platform combines a proprietary AI video recognition engine with raw second-by-second TV usage data sourced from telco partners — notably over one million Vodafone households in Germany (a 1:41 ratio to the country's total TV households), supplemented by a proprietary 4,000-household/8,000-panelist viewer panel. The product suite comprises the Cockpit analytics dashboard for next-morning campaign and content measurement, the Apollo AI-based ex-ante forecasting and planning tool, Measurement & Analytics for second-by-second reach and ad-pressure insights, TV Match for hashed/anonymised TV-to-online data matching in a clean room, and TV Boost for postcode-based cross-channel audience activation via DSPs, SSPs and DMPs.

AEOS monetizes through a hybrid revenue model: SaaS platform subscriptions for self-service users, managed services with dedicated media planners for advertisers and agencies, white-label licensing of the platform for agency and brand integration, and data products (TV Match and TV Boost segments) sold into the programmatic ecosystem. It serves four primary customer segments — TV advertisers (automotive, FMCG, insurance, etc.), media and creative agencies, TV broadcasters, and DSP/SSP/DMP data buyers — across Croatia, Germany, Austria, Switzerland and Bulgaria, with named enterprise clients including L'Oréal, Nissan, Ford, Cupra, Warner Bros. Discovery, Publicis Media, Dentsu, Crossmedia, Ströer, WallDecaux, Parship and Friday. Go-to-market combines a self-service product-led motion with enterprise field sales and managed-service engagements, supported by an 80+ person team and ISO 27001 certification since 2022.

Name

All eyes on screens

Legal name

all eyes on screens d.o.o.

Website

https://alleyesonscreens.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

All eyes on screens (AEOS) is a European adtech firm that provides AI-powered TV and video advertising measurement, planning and cross-channel activation, built on second-by-second telco usage data from 1M+ households and serving advertisers, agencies, broadcasters and DSP/SSP/DMP data buyers across five European markets.

Ownership category

akta.pro rank

Product category

TV and Video Advertising Measurement Software

akta.pro primary industry

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

Keywords

• TV advertising measurement
• Video campaign planning
• AI video recognition
• Audience data activation
• Cross-device targeting

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to AEOS measurement and planning platform including Cockpit dashboard, Apollo AI planning tool, and analytics capabilities.
2. Managed Services: Individual and independent consulting services from experienced media planners and digital experts for campaign development, pitches, and audits.
3. White-Label Platform Licensing: Platform can be used as a white-label solution, allowing agencies and companies to fully integrate the tool into their brand identity.
4. Data Products: TV Match data matching and TV Boost data activation segments sold to DSPs, SSPs and DMPs for targeting digital campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

All eyes on screens operates an AI-powered TV and video advertising measurement, planning, and activation platform. It combines proprietary AI video recognition with second-by-second TV usage data from telco partners covering more than one million households to deliver reach measurement, ex-ante campaign forecasting, and cross-channel audience activation for advertisers, agencies, and broadcasters. The platform is delivered via the Cockpit dashboard, the Apollo AI planning tool, and supporting modules (TV Match, TV Boost) available through self-service, managed service, and white-label deployments.

Product overview

All eyes on screens (AEOS) is a TV and video advertising measurement and planning platform that was founded in 2012 (originally as AdScanner) and rebranded to all eyes on screens. The platform consists of a core analytics suite built around its Cockpit dashboard, combined with the Apollo AI-based planning module, Measurement & Analytics engine, and the specialized TV Match (data clean room matching) and TV Boost (cross-channel activation) modules. AEOS measures TV usage from over one million connected households and uses proprietary AI video recognition to detect and analyze advertising content second by second, providing campaign measurement, planning, and activation tools for advertisers, agencies, and broadcasters across Croatia, Germany, Austria, Switzerland, and Bulgaria.

Differentiator

Problem solved

Functional benefit

Brands

• Cockpit: Dashboard for TV measurement data for advertisers, agencies and channels to analyse campaigns and content
• Apollo
• TV Match
• TV Boost

Products and services

• Cockpit (Measurement Dashboard) The primary analytics dashboard providing TV measurement data for advertisers, agencies, and channels to analyze campaigns and content, with data available the next morning. Delivers KPIs such as airing, ad pressure, budget, reach, and is accessible at cockpit.alleyesonscreens.com.
• Apollo (AI-based Planning Tool) AI-based ex-ante forecasting and planning tool for TV campaigns. Uses in-house developed algorithms over Vodafone's broad data foundation and external data sources to calculate optimum combinations of channels, times, and commercial breaks for maximum campaign reach and budget allocation.
• Measurement & Analytics Second-by-second TV measurement based on TV ratings with insights into viewer profiles and postcode segments. Enables analysis of competitors, channels, advertising breaks, or single TV spots, with KPIs including airing, ad pressure, budget, and reach.
• TV Match (Data Clean Room) Data matching process in an independent data clean room that matches TV user data (hashed and anonymised e-mail addresses) with online login data to determine aggregated correlations between TV viewing and digital behavior.
• TV Boost (Data Activation) Activation of TV audiences based on postcode segments via digital media, social media, or digital out-of-home. Provides DSPs, SSPs, and DMPs with data segments based on postcodes for targeting of digital campaigns.
• AEOS Managed Service Dedicated team of experienced media planners and digital experts providing individual consulting and tailored campaign solutions, including campaign development, pitches, and audits for advertisers, agencies, and broadcasters.
• AEOS Self-Service Platform Self-service platform allowing agencies, advertisers, or companies to quickly and intuitively create their own campaigns, reports, and analyses independently without external support.
• AEOS White-Label Solution Platform can be used as a white-label solution, allowing agencies and companies to fully integrate the tool into their brand identity for branded use.

Quantifiable outcome

• Nissan Juke ZG campaign: Ad Awareness +30Pp, Qualified Visits x3, Purchase Intent +13.9Pp
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Publicis GroupecoreStrategic or Co-development Partner · 3 September 2025Cooperation with Publicis, Virtual Minds, and Weischer to close regional TV coverage gaps via programmatic cinema advertising.
• Wavenet TechnologyminorStrategic or Co-development Partner · 28 July 2025Strategic partnership enabling AEOS to enter East Asian markets through Wavenet Technology's regional presence.
• Media PlanminorStrategic or Co-development Partner · 17 December 2024Partnership with independent agency Media Plan for AI-based TV planning solutions and joint market positioning.
• UtiqminorStrategic or Co-development Partner · 11 December 2024Partnership with Utiq, European provider of telco-based first-party ID, to combine strengths in audience targeting.
• AdsquarecoreStrategic or Co-development Partner · 16 September 2024Strategic partnership focused on extending Adsquare solution with AEOS real-time TV audience data for enhanced targeting capabilities.
• Sunrise BusinesscoreTechnology or Integration · 24 June 2024Partnership with Sunrise Business to enter Swiss TV advertising market with AI-powered planning and optimization of video advertising.
• VodafonecoreTechnology or IntegrationPrimary data partner providing TV usage data from over 1 million households with Giga TV, Giga TV Net Box, Giga TV App, and Apple TV devices. Vodafone serves more than 10 million TV households in Germany.
• Publicis MediacoreGTM or Marketing PartnerPublicis develops tailored campaigns from PR and social media to multimedia content, relying on AEOS data-driven strategies.
• On:20230minorStrategic or Co-development PartnerCollaboration combining decades of experience in innovative media planning with AEOS proprietary AI-based technology for future-oriented campaigns.
• MyrgaminorGTM or Marketing PartnerAgency that integrates content and media for maximum advertising impact, partnering with AEOS for data-driven campaigns.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AudienceProject: Danish-headquartered cross-platform audience measurement company offering TV, streaming, and digital measurement across the Nordics and broader Europe. Directly comparable to AEOS in serving advertisers, agencies, and broadcasters with panel-plus-big-data hybrid measurement, and operating in overlapping European geographies.
• Realytics: France-based TV and cross-media measurement provider specializing in TV-to-digital campaign attribution and audience analytics for European advertisers and agencies. Comparable to AEOS in product scope (TV measurement plus digital activation) and European focus.
• Samba TV: US/global TV viewing data and analytics company with first-party ACR-based viewership data and cross-platform measurement. Comparable to AEOS in leveraging opt-in smart-TV data for second-by-second TV measurement and audience analytics, though operating at significantly larger scale.
• TVision: US-based TV attention and viewership measurement company using panel-based and ACR data to deliver second-by-second engagement metrics. Directly comparable to AEOS in producing second-by-second TV engagement and campaign performance analytics for advertisers and agencies.
• iSpot.tv: US-focused TV/CTV measurement and attribution platform providing real-time cross-platform ad performance analytics. Comparable to AEOS in measuring TV and CTV ad exposure and tying it to outcomes for advertisers and agencies, primarily serving North American markets.
• VideoAmp: US-based cross-platform TV/video measurement and currency provider offering impressions-based planning, activation, and measurement. Comparable to AEOS in building a measurement-and-planning stack targeting advertisers, agencies, and broadcasters across linear and CTV.
• Relo Metrics: Sports and entertainment-focused TV/CTV measurement platform (formerly known as Standard Media Index for measurement). Directly comparable to AEOS in measuring linear and connected TV advertising performance for advertisers and rights-holders, though specialized in sports/brand sponsorships.

Broad incumbents

• Nielsen: Global audience measurement and ratings incumbent whose TV ratings are the currency for the broadcast industry, now extending into cross-platform and outcomes measurement. Overlaps broadly with AEOS's TV advertiser/broadcaster measurement offering but at vastly larger scale with panel-plus-census methodology.
• Kantar: Global market research and audience measurement company with a strong European TV audience measurement business (including BARB-equivalents). Comparable to AEOS in serving advertisers, agencies, and broadcasters with cross-media measurement, but operates at significantly larger scale across multiple research verticals.
• GfK / NIQ (NielsenIQ): Consumer and audience research giant (consumer panel business merged into NielsenIQ). Comparable to AEOS in TV and cross-media audience measurement in European markets, but as part of a much broader market intelligence portfolio serving global enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInhr.linkedin.com/company/adscanner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All eyes on screens