Anise Health
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Anise Health firmographics
Firmographics- Name
- Anise Health
- Legal name
- Anise Health, Inc.
- Website
- https://anisehealth.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Anise Health industry classification
Industry- Product category
- Telehealth Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH), Health, Wellness & Patient Communities (MPACAJAL), Health & Support Communities (BPAMABAL)
Keywords
Where Anise Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anise Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance-Billed Therapy Sessions: Clients with in-network insurance coverage (Aetna, Optum, BCBS CA, Anthem, Health Net, and others) pay approximately $25 co-pay per therapy session. Anise bills insurance directly. Services covered in CA, NY, MA, FL, WA, NJ, TX.
- Self-Pay Therapy Sessions: Self-pay clients pay $99 for intake appointment and $125 per therapy session thereafter. Eligible for HSA, FSA, and out-of-network insurance reimbursement. Available in additional states subject to provider licensure and capacity.
- Health Coaching Sessions: Both insurance and self-pay clients can add coaching sessions at $30 per session. Booked through Patient Portal after intake. Coaches assigned based on therapist coordination.
- Enterprise B2B Partnerships and Workshops: Organizations (Accenture, McKinsey AAM, J.P. Morgan, Love, Bonito) purchase year-long or multi-session culturally-responsive workshop programs for employees/ERG members. Includes psychoeducational webinars, therapist-led peer support circles, and speaking events for holidays and heritage months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered therapy: ~$25 co-pay per session |
| One time/ perpetual license | Pay-as-you-go | Self-pay therapy: $99 intake + $125/session |
| Unit Pricing | Pay-as-you-go | Health coaching: $30 per session (all clients) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Anise Health product offering
Product offeringCore offering
Anise Health is a digital mental health platform that provides culturally-responsive teletherapy and integrated behavioral health coaching for Asian American adults. Services are delivered by licensed therapists and certified health coaches trained in cultural sensitivity, accessible through a web and mobile patient portal with instant provider matching based on cultural alignment, clinical fit, and insurance compatibility. Available via insurance in seven states (CA, NY, MA, FL, WA, NJ, TX) and on a self-pay basis in additional states.
Product overview
Anise Health operates as a unified telehealth mental health platform offering culturally-responsive teletherapy as its core product, integrated with behavioral health coaching and self-guided digital resources. The platform centers on a provider matching system that recommends therapists based on intake data analysis. Additional offerings include organizational cultural competence workshops for enterprise partners. Services are primarily available via telehealth to adults 18+ who self-identify as Asian American in CA, NY, MA, FL, WA, NJ, and TX, with self-pay options in other states.
Differentiator
Problem solved
Functional benefit
Products and services
- Teletherapy / Tele-Mental Health Services
- Health Coaching
- Self-Guided Digital Tools and Resource Library
- Cultural Competence Workshops and Enterprise Programs
Quantifiable outcome
- 87% of clients complete their first 4 weekly sessions vs. 50% BIPOC dropout after session 1 in standard care
- +3 more outcomes
Companies that use Anise Health
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Anise Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature5 records
Anise Health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- OptumcoreOptum is a major commercial insurance partner enabling in-network coverage for Anise Health clients in California. This partnership expands access to culturally-responsive care through Optum's provider network, adding to existing in-network relationships with Aetna, BCBS CA, Anthem, and Health Net.
- Blue Shield of CaliforniaminorBlue Shield of California is a healthcare payer partner in the UCSF Rosenman ADAPT program. While not a direct commercial partnership with Anise Health, the relationship positions Anise for potential payer contracts with Blue Shield to expand in-network access.
- Evernorth Health ServicesminorEvernorth Health Services is an industry partner in the UCSF Rosenman ADAPT program. The relationship supports Anise Health's strategy to establish payer partnerships and expand insurance coverage for culturally-responsive mental health services.
- AccentureflagshipAccenture secured a year-long partnership with Anise Health for its Asian and Pacific American Employee Resource Group (56,000+ US employees). Anise delivered clinician-led psychoeducational webinars, therapist-led peer support circles, and access to partner events. The engagement includes over a dozen workshops and happy hours across national and regional APA ERG chapters.
- J.P. Morgan (Startup Banking & Office of Asian & Pacific Islander Affairs)flagshipAnise Health partnered with J.P. Morgan's Startup Banking team and Office of Asian & Pacific Islander Affairs to deliver a four-session clinician-led workshop series for 15 AAPI startup founders. Sessions covered career values, burnout management, business development, and goal setting. The program built community and addressed mental health stigma unique to AAPI entrepreneurs.
- Love, BonitocoreAnise Health and Love, Bonito co-hosted a year-long series of events empowering Asian women through style and mental wellness. Clinician-led workshops facilitated open conversations about challenges faced by Asian women, combining fashion, community, and culturally-sensitive mental health resources for long-term resilience.
- McKinsey (Asians at McKinsey)coreAsians at McKinsey & Anise (AAM), an employee-led group within McKinsey, partnered with Anise Health to foster inclusion through engaging, clinician-led, and culturally responsive programs for McKinsey's Asian employees.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Anise Health competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra is a B2B mental health platform providing therapy and coaching to employees of large enterprises — directly comparable to Anise's enterprise B2B motion and culturally-responsive care pitch, though Lyra serves a broader demographic across more states.
- Spring Health: Spring Health sells mental health benefits to employers and health plans with provider matching and measurement-based care — directly comparable to Anise's payer and enterprise partnerships plus outcomes-driven care model.
- Two Chairs: Two Chairs is a therapist-matching therapy practice using measurement-based care to personalize treatment — overlapping with Anise's matching system, culturally-adapted clinical model, and outcome tracking.
- Alma: Alma operates a therapist network and insurance billing infrastructure for independent clinicians — comparable to Anise's provider portal, in-network billing, and culturally-trained clinician model.
Broad incumbents
- Headspace Health (Ginger + Headspace): Headspace Health is a scaled mental health platform combining coaching, therapy, and self-guided content — a broad incumbent offering similar services as Anise but at much greater scale and without the Asian American cultural specialization.
- Talkspace: Talkspace is a large public teletherapy provider with insurance and B2B offerings — a broad incumbent in the same telehealth therapy category but without Anise's culturally-specific provider training.
- BetterHelp: BetterHelp is the largest direct-to-consumer teletherapy platform — a broad incumbent that competes for the same Asian American client pool but lacks the cultural-specialization positioning Anise is built around.
Emerging players
- Cerebral: Cerebral provides online mental health care including therapy and medication management — partial overlap with Anise's offering and similar tech-enabled delivery, though Cerebral focuses on anxiety/depression/ADHD rather than cultural responsiveness.
- Asian Mental Health Collective: AMHC is a nonprofit building community, resources, and therapist directories specifically for Asian American mental health — directly comparable mission and audience to Anise, though as a nonprofit rather than a commercial telehealth operator.
- Mantra Health: Mantra Health is a digital mental health platform focused on college students and young adults, including culturally-responsive care — comparable as a culturally-aware telehealth peer targeting underserved populations, though focused on students rather than Asian American adults specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anise Health social profiles
Digital presenceAnise Health compliance and trust
Trust signalCompliance1 record
Anise Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anise Health leadership team
Management profileNumber of profiles
Profiles7 records
Anise Health funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anise Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anise Health
What does Anise Health do?
Anise Health is a digital mental health platform that provides culturally-responsive teletherapy and integrated behavioral health coaching for Asian American adults. Services are delivered by licensed therapists and certified health coaches trained in cultural sensitivity, accessible through a web and mobile patient portal with instant provider matching based on cultural alignment, clinical fit, and insurance compatibility. Available via insurance in seven states (CA, NY, MA, FL, WA, NJ, TX) and on a self-pay basis in additional states.
Is Anise Health a public or private company?
Anise Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Anise Health founded?
Anise Health was founded in 2021. It employs 1 to 10 people.
Where is Anise Health based?
Anise Health is headquartered in New York, United States, in the North America region.
How does Anise Health make money?
Four revenue lines are on record. Insurance-Billed Therapy Sessions are the primary driver. The others are self-Pay Therapy Sessions, health Coaching Sessions and enterprise B2B Partnerships and Workshops.
Who are Anise Health's main competitors?
Direct peers on record are Lyra Health, Spring Health, Two Chairs and Alma. Broad incumbents are Headspace Health (Ginger + Headspace), Talkspace and BetterHelp. Emerging players are Cerebral, Asian Mental Health Collective and Mantra Health.
Does Anise Health have an API?
No public API is recorded for Anise Health.
What industry is Anise Health in?
Anise Health's product category is Telehealth Mental Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing). Its NAICS code is 621420 and its SIC code is 8000.