Beyond Snáck

What Beyond Snáck does

Beyond Snack, legally Dr Jackfruit India Pvt Ltd (CIN U15490KL2018PTC053058), is a Kerala-based packaged-snack company specializing in thin, crispy banana chips made from Nendran bananas sourced from local Kerala farms and fried in coconut oil. The company operates a fully automated production line at its Mavelikkara, Alappuzha District headquarters with no human contact from farm to packet, and offers a portfolio of approximately eight flavor variants - Original Style, Peri Peri, Salt & Black Pepper, Sour Cream Onion & Parsley, Desi Masala, Hot & Sweet Chilli, Malabar Masala, and Dakshin Pepper Fry - plus combo packs, party packs, a Coconut Oil & Rock Salt line, and a limited-edition Pushpa 2 film collaboration. Products are sold via the company's Shopify-based D2C website and seven third-party platforms (Amazon, Flipkart, Big Basket, Jio Mart, Blinkit, Swiggy Instamart, and Zepto) across India.

The business operates a transactional one-time-purchase revenue model with multi-pack pricing tiers ranging from ~₹75 single-flavor packs to ₹600+ bulk combinations, plus a 'Become a Distributor' program for emerging offline expansion. The company has cumulatively raised approximately $12.6 million across rounds from NABVENTURES (NABARD's investment arm), 12 Flags Group, Enrission India Capital, 100X VC, Faad Network, and angel investors, with an $8.3M Series A closing in January 2025. Co-founders Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman established the business with a stated mission to make banana chips the dominant snack in India, leveraging Shark Tank India Season 1 visibility as a brand catalyst. The company claims 18% global market share in the banana chips category, positioning it as a category specialist rather than a broad-line snack competitor.

Name

Beyond Snáck

Legal name

Dr Jackfruit India Pvt Ltd

Website

https://beyondsnack.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond Snack (Dr Jackfruit India Pvt Ltd) is a Kerala-based packaged-food company that produces thin, crispy banana chips from Nendran bananas fried in coconut oil, selling directly to Indian consumers through its own e-commerce site, major marketplaces, and quick-commerce platforms.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Snack Food Manufacturing (31191), All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Kerala banana chips
• Coconut oil snacks
• Flavored snack foods
• Healthy snack brand
• Direct-to-consumer snacks

Headquarters

HQ city

Alappuzha

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue from products sold directly through own website beyndsnack.in to consumers across India.
2. Marketplace Sales: Revenue from sales through Amazon, Flipkart, Big Basket, and Jio Mart marketplaces where company lists its products.
3. Quick Commerce Sales: Revenue from rapid delivery orders through Blinkit, Swiggy Instamart, and Zepto platforms, enabling 30-minute delivery in select cities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Beyond Snáck manufactures and sells authentic Kerala banana chips made from Nendran bananas sliced thin and fried in pure coconut oil, offered in six core flavors (Original Style, Peri Peri, Salt & Black Pepper, Sour Cream Onion & Parsley, Desi Masala, Hot & Sweet Chilli) plus regional South Indian varieties and combo/multi-pack SKUs. The company sells directly to consumers through its own e-commerce website, major Indian marketplaces (Amazon, Flipkart, Big Basket, Jio Mart), and quick-commerce platforms (Blinkit, Swiggy Instamart, Zepto).

Product overview

Beyond Snáck is a Kerala-based banana chips brand offering a portfolio of eight core flavor variants of thin, crispy banana chips made from authentic Kerala Nendran bananas, with several products featuring coconut oil as the frying medium. The core single-flavor products include Original Style, Peri Peri, Salt & Black Pepper, Sour Cream Onion & Parsley, Desi Masala, Hot & Sweet Chilli, Malabar Masala, and Dakshin Pepper Fry (with Coconut Oil variants for regional flavors). The product line is structured around both individual flavor SKUs and combo/multi-pack offerings including the 3 Flavour Combo, 4 Flavours Combo, All 6 Flavours Mega Pack, Party Pack, and bulk 3 Flavours Combo. A notable limited-edition collaboration with the Pushpa 2 film franchise introduced the 'Fire Flavour' line. The company sells directly to consumers through their Shopify-powered website and via major Indian e-commerce marketplaces including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Big Basket, and JioMart.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Style Kerala Banana Chips Classic banana chips made from 100% authentic Kerala Nendran bananas, lightly seasoned and naturally sweet, positioned as the pure authentic taste of Kerala. Targeted at individual consumers seeking a traditional banana chip flavor.
• Peri Peri Kerala Banana Chips Spicy banana chips infused with authentic Peri Peri peppers, delivering fiery heat and tangy flavor that complements the natural sweetness of Kerala bananas. Aimed at spice-loving snackers and the most-reviewed product on the company's website.
• Salt & Black Pepper Kerala Banana Chips Classic flavor combination with high-quality sea salt and freshly cracked black pepper, balancing the natural sweetness of Kerala bananas with savory and peppery notes. Targeted at consumers seeking a mild, savory flavor profile.
• Sour Cream Onion & Parsley Kerala Banana Chips Chips coated in a seasoning blend of creamy sour cream, savory onion, and fresh parsley, offering a tangy and herbaceous flavor profile. For consumers preferring a tangy, herby snack.
• Desi Masala Kerala Banana Chips Banana chips seasoned with a harmonious blend of aromatic Indian spices, delivering bold and flavorful taste with spicy tanginess. Aimed at consumers seeking desi spice profiles on banana chips.
• Hot & Sweet Chilli Kerala Banana Chips Banana chips featuring a unique balance of sweet and spicy, combining the sweetness of chili peppers with a satisfying crispy texture. For consumers wanting sweet-spicy flavor combination.
• Malabar Masala Kerala Banana Chips (Made in Coconut Oil) Traditional South Indian banana chips made with pure coconut oil and seasoned with aromatic Malabar masala spices for authentic regional flavor. For consumers seeking authentic Malabar-style chips prepared in coconut oil.
• Dakshin Pepper Fry Kerala Banana Chips (Made in Coconut Oil) Traditional South Indian banana chips seasoned with aromatic black pepper in true Kerala style, fried in pure coconut oil for authentic taste. For consumers wanting pepper-forward traditional South Indian chips.
• Banana Chips in Coconut Oil and Rock Salt Plain banana chips made with pure coconut oil and rock salt, offering the pure taste of Kerala bananas with natural sweetness and minimal seasoning. For consumers wanting the cleanest, minimally seasoned coconut oil chips.
• Pushpa Fire Flavour (Beyond Snack x Pushpa 2 Collaboration) Special edition 'Fire' flavor line created in collaboration with the Pushpa 2 film franchise, themed as 'Flower Nahi, Fire Flavour', applied to select existing flavors as a co-branded marketing collection. For fans of the Pushpa film franchise seeking a movie-themed limited-edition snack.
• 3 Flavour Combo (Original, Peri Peri, Sour Cream Onion & Parsley) Assortment featuring Original, Peri Peri, and Sour Cream & Parsley flavors (100g each), providing flavor variety in one package. For first-time buyers and consumers wanting multiple flavor experiences.
• 4 Flavours Combo Combo pack containing Original Style, Peri Peri, Sour Cream Onion Parsley, and Salt & Black Pepper (100g each), offering four distinct flavor experiences at a discounted combined price. For variety seekers and households wanting diverse flavors.
• All 6 Flavours Mega Pack (600gm) Ultimate variety pack featuring all six core flavors: Original Style, Peri Peri, Sour Cream Onion Parsley, Salt & Black Pepper, Desi Masala, and Hot & Sweet Chilli (100gm each), giving the full portfolio of Beyond Snáck's flavored banana chips. For variety-seeking households and gifting use cases.
• Party Pack Party-sized combo with Original Style, Peri Peri, Salt & Black Pepper, and Desi Masala (25gm each, 100gm total per pack of 2 totaling 200g), designed for gatherings, cricket matches, and events. For consumers hosting parties or seeking shareable snack variety.
• 3 Flavours Combo – 6 Packets (450gm Total) Bulk combo with Original Style, Peri Peri, and Sour Cream & Onion Parsley (75gm each, 2 packs per flavor), providing 450gm total for larger households, families, or sharing occasions. For bulk buyers and sharing occasions.

Quantifiable outcome

• 18% global market share in banana chips market
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMajor e-commerce marketplace channel partner. Products sold through Amazon.in with brand store presence. Amazon logo featured prominently on website for direct purchase redirect.
• FlipkartcoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner for pan-India sales. Product listings available on Flipkart for customer access and delivery fulfillment.
• BlinkitcoreChannel Partner/ Reseller/ DistributorQuick commerce partner enabling 30-minute delivery in metro cities. Featured prominently on website with direct purchase links.
• Swiggy InstamartcoreChannel Partner/ Reseller/ DistributorQuick commerce partner for rapid snack delivery through Swiggy's instant delivery service. Product availability for quick impulse purchases.
• ZeptocoreChannel Partner/ Reseller/ DistributorQuick commerce platform partner for 10-minute delivery in supported cities. Direct product listings for ultra-fast delivery.
• Big BasketminorChannel Partner/ Reseller/ DistributorGrocery e-commerce platform partner for planned grocery shopping and subscription deliveries.
• Jio MartminorChannel Partner/ Reseller/ DistributorReliance-backed e-commerce platform for grocery and essentials delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Happilo: Happilo is a premium Indian dried-fruit, nut, and healthy snack brand that competes with Beyond Snack on fruit-based premium snacking, gifting occasions, and clean-label positioning across D2C, Amazon, and quick-commerce channels.
• Banana Joe Chips: Banana Joe is the closest direct competitor in the Indian banana chips category, identified alongside Beyond Snack as one of two leading players in the global banana chips market (14% share per Fortune Business Insights). They compete head-to-head on Kerala Nendran banana provenance, coconut-oil frying, and premium positioning across online and offline retail.

Emerging players

• Slurrp Farm: Slurrp Farm is an emerging better-for-you Indian snack brand targeting parents and health-conscious consumers with millet-based, no-maida products. It competes with Beyond Snack for the same clean-label, premium D2C and modern-trade shopper, and represents a comparable new-age CPG scaling journey in India.
• Open Secret: Open Secret is a new-age Indian better-for-you snack brand offering popcorn, trail mixes, and baked snacks with clean-label positioning. It competes for similar D2C, Amazon, and quick-commerce shelf space and the same premium urban snacking wallet as Beyond Snack.
• Yoga Bar: Yoga Bar is an Indian better-for-you brand offering protein bars, muesli, and clean-label snacks. While primarily a bar/cereal brand, it targets the same health-conscious urban consumer and modern trade/quick-commerce channels that Beyond Snack relies on.
• Too Yumm (Bajaj Corp / Lotus Bakeries distribution): Too Yumm is an Indian better-for-you snack brand positioning around baked, low-fat alternatives to fried potato chips. It is an emerging player targeting the same health-conscious urban snacker with differentiated, non-traditional snack formats.

Broad incumbents

• Bikaji Foods International: Bikaji is a listed Indian snack and sweets manufacturer with a broad namkeen, bhujia, and chips portfolio distributed across India and exported globally. It represents the incumbent-scale benchmark Beyond Snack aspires to reach and competes for premium gifting and festive snack occasions.
• ITC (Sunfeast): ITC's Sunfeast range includes branded chips and snack foods distributed through one of India's deepest FMCG networks. As a large incumbent, it competes for the same snack-aisle real estate and quick-commerce shelf placement that Beyond Snack depends on for scale.
• Haldiram's: Haldiram's is one of India's largest snack incumbents with a broad portfolio spanning namkeen, chips, sweets, and packaged snacks. While it does not focus on banana chips specifically, it competes for the same snacking occasions and shelf space across general trade and modern retail, often at lower price points that anchor category expectations.

Regional players

• Farmley: Farmley is an Indian premium dry-fruit, nut, and trail-mix brand with comparable D2C-plus-marketplace GTM and clean-label positioning. While core range is nuts and trail mixes rather than banana chips, it competes for overlapping healthy-snacking and gifting occasions in the same Indian urban consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/beyondsnack
• Facebookfacebook.com/beyondsnack
• LinkedInlinkedin.com/company/beyondsnack

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Snáck