SideShift
SideShift is a UGC creator marketplace that lets brands and marketing agencies source, manage, track, and pay content creators at scale across TikTok, Instagram, YouTube, and Facebook via a single subscription platform.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SideShift does
SideShift Corporation, incorporated in Delaware and headquartered at 111 Broadway, New York, operates a UGC (user-generated content) creator marketplace that connects brands and marketing agencies with content creators for short-form and long-form video campaigns across TikTok, Instagram, YouTube, and Facebook. Founded in 2024, the company positions the platform as an operating system for creator marketing, consolidating creator sourcing (700,000+ vetted creators), campaign management (briefs, chat, scheduling), real-time performance analytics, and automated one-click creator payouts into a single web and mobile product. The company uses Stripe for payment processing and stores all sensitive payment data with the third-party processor.
SideShift generates revenue primarily through tiered monthly subscriptions: a free Starter plan, a Growth tier, a $999/month Scale plan with unlimited creators, and an Enterprise tier with custom pricing for done-for-you managed service. An Agency channel offers flat-rate and per-client billing with a centralized agency dashboard, and a separate Facebook UGC vertical carries its own $299-$999/month tiers. The go-to-market mixes self-serve product-led growth (7-day free trial, $0 entry tier) with enterprise sales ("Book a Demo") and agency channel partnerships, supported by content marketing, organic social, and SEO-driven platform-vertical pages. As of late 2025, SideShift has raised approximately $2.16M in disclosed exempt securities offerings (Rule 506(b)), including a $2M equity and SAFE round with first sale on October 21, 2025, and lists founders including CEO Nick Lawton, CTO Drew Levin, and COO Canyon Pergande.
SideShift firmographics
Firmographics- Name
- SideShift
- Legal name
- SideShift Corporation
- Website
- https://sideshift.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SideShift is a UGC creator marketplace that lets brands and marketing agencies source, manage, track, and pay content creators at scale across TikTok, Instagram, YouTube, and Facebook via a single subscription platform.
- Ownership category
- akta.pro rank
SideShift industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
- akta.pro secondary industries
- UGC Sourcing & Community Creator Programs (BPAFAHAK), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)
Keywords
Where SideShift is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SideShift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue - Brand Plans: Monthly/annual subscription fees for brands to access the creator platform, hire creators, and manage campaigns. Plans range from Starter (free trial) to Scale ($999/mo for unlimited creators), with Enterprise custom pricing.
- Agency Subscriptions: Agency pricing with flat rate or per-client billing for agencies managing multiple client campaigns. Includes agency dashboard, unlimited client accounts, and centralized billing.
- Creator Payment Processing: Platform processes payments between brands and creators. Payments are non-refundable unless expressly stated. SideShift acts as intermediary for creator compensation through third-party payment processors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Free tier with basic creator hiring |
| Subscription | Monthly | Growth - Mid-tier for growing brands |
| Subscription | Monthly | Scale - High-volume creator ops |
| Subscription | Monthly | Enterprise - Done-for-you managed service |
| Subscription | Monthly | Agency - One Flat Rate |
| Subscription | Monthly | Agency - Per-Client Billing |
| Subscription | Monthly | Facebook UGC - Starter |
| Subscription | Monthly | Facebook UGC - Growth |
| Subscription | Monthly | Facebook UGC - Scale |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
SideShift product offering
Product offeringCore offering
SideShift operates a UGC creator marketplace platform that connects brands and agencies with vetted content creators for user-generated content campaigns. The platform bundles creator sourcing from a 700,000+ creator network, campaign management (briefs, chat, scheduling), real-time performance tracking, and automated one-click payouts into a single subscription-based operating system.
Product overview
SideShift is a unified UGC (User-Generated Content) creator marketing platform that operates as an operating system for running creator campaigns at scale. The platform consists of the core SideShift Platform for connecting brands with creators, featuring the Creator Marketplace (700K+ vetted creators), Campaign Management System, Automated Payments, Real-time Performance Dashboard, and an Agency Dashboard for multi-client management. The platform spans vertical modules for TikTok, Facebook, and YouTube UGC. Pricing is structured in four tiers: Starter ($0/month, up to 5 creators), Growth, Scale ($999/month, unlimited creators), and Enterprise (managed service). Agency-specific pricing includes Flat Rate and Per-Client Billing options.
Differentiator
Problem solved
Functional benefit
Products and services
- SideShift Platform The core SideShift UGC creator marketplace platform that connects brands and agencies with 700,000+ vetted content creators for user-generated content campaigns. It bundles creator recruitment, campaign management (briefs, chat, scheduling), real-time performance tracking, and automated one-click payouts into one operating system, with a 7-day free trial and tiered subscription plans ranging from Starter ($0/mo) to Scale ($999/mo) plus Enterprise managed service.
- TikTok UGC Platform
Quantifiable outcome
- Fill 100% of creator hiring needs in just a few weeks
- +3 more outcomes
Companies that use SideShift
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SideShift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
SideShift partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SideShift competitors and assessment
Company assessmentDirect peers
- Billo: Billo is a UGC creator marketplace that connects brands with vetted creators for short-form video ads. It is the closest direct peer to SideShift, offering a similar brand-to-creator matching and managed-creator workflow across TikTok, Instagram, and Facebook.
- Insense: Insense is a UGC and influencer marketing platform with a vetted creator marketplace, campaign workflow, and creator payments. It competes head-to-head with SideShift in serving DTC and consumer brands sourcing UGC creators at scale.
- JoinBrands: JoinBrands is a UGC creator marketplace that matches brands with creators for short-form ad content, with a similar self-serve plus managed-service model. It directly overlaps SideShift's core offering of sourcing and managing creators for paid and organic UGC.
- Cohley: Cohley is a UGC and content generation platform that connects brands with vetted creators for short-form video and other assets. It overlaps SideShift on creator sourcing, brief management, and content performance tracking for consumer brands.
Broad incumbents
- Aspire: Aspire is an established creator and influencer marketing platform serving mid-market and enterprise brands with discovery, workflow, and analytics. It is a broader incumbent than SideShift, overlapping on creator sourcing, campaign management, and reporting for UGC and influencer campaigns.
- Grin: Grin is an enterprise influencer marketing platform with creator CRM, content management, and payments. It overlaps SideShift's workflow and payment capabilities but targets larger enterprise customers with deeper integrations.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with creator discovery, campaign management, and analytics. It competes with SideShift primarily at the enterprise end of the market and serves as the kind of incumbent SideShift's enterprise tier is positioned against.
- Later (formerly Later Influence): Later is a social media marketing platform that has expanded into influencer marketing through Later Influence. It competes with SideShift on the brand side, offering creator discovery, campaign management, and analytics as part of a broader social toolset.
- IZEA: IZEA is one of the longest-standing influencer marketing and sponsored content platforms, operating a creator marketplace and managed services. It competes with SideShift in the broader UGC and creator-sourcing category, particularly for enterprise and agency buyers.
- Tagger (by Sprout Social): Tagger is an influencer marketing platform owned by Sprout Social, offering creator discovery, campaign planning, and analytics. It is a broader incumbent that overlaps with SideShift on the brand-facing workflow for sourcing and managing creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SideShift social profiles
Digital presenceSideShift financial estimates
Financial estimateRevenue estimate
Valuation estimate
SideShift leadership team
Management profileNumber of profiles
Profiles3 records
SideShift funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SideShift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SideShift
What does SideShift do?
SideShift operates a UGC creator marketplace platform that connects brands and agencies with vetted content creators for user-generated content campaigns. The platform bundles creator sourcing from a 700,000+ creator network, campaign management (briefs, chat, scheduling), real-time performance tracking, and automated one-click payouts into a single subscription-based operating system.
Is SideShift a public or private company?
SideShift is a private company. It is classified as venture growth investor backed and is currently operating.
When was SideShift founded?
SideShift was founded in 2024. It employs 101 to 250 people.
Where is SideShift based?
SideShift is headquartered in New York, United States, in the North America region.
How does SideShift make money?
Three revenue lines are on record. Subscription Revenue - Brand Plans are the primary driver. The others are agency Subscriptions and creator Payment Processing.
Who are SideShift's main competitors?
Direct peers on record are Billo, Insense, JoinBrands and Cohley. Broad incumbents are Aspire, Grin, CreatorIQ, Later (formerly Later Influence), IZEA and Tagger (by Sprout Social).
Does SideShift have an API?
No public API is recorded for SideShift.
What industry is SideShift in?
SideShift's product category is Creator Marketing Platform. Its primary akta.pro industry code is MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content), with a secondary code of BPAFAHAK, UGC Sourcing & Community Creator Programs. Its NAICS code is 5132 and its SIC code is 7372.