CLIO Snacks

What CLIO Snacks does

CLIO Snacks, operating as Clio LLC (Delaware-incorporated, headquartered in Piscataway, New Jersey), is a branded consumer packaged goods company founded in 2014 by Sergey Konchakovskiy. The company manufactures and sells refrigerated Greek yogurt bars wrapped in a proprietary chocolatey coating, marketed as the first and only hand-held bar format in the refrigerated yogurt-snacking category. The product line spans four sub-brands — Original Bars (full-size 4-packs in Chocolate, Vanilla, Strawberry, and Piña Colada), Minis (smaller 8-packs at 70 calories per bar across six flavors), Zero Sugar (4-pack reduced-sugar bars at 100 calories), and Yogurt Dipped (a yogurt-coated mini-bar format) — all built on a Greek yogurt base with 8g of protein per full-size bar, gluten-free and kosher certifications, and live active cultures. Production occurs at a single state-of-the-art Piscataway, NJ facility with annual capacity of 185 million bars, having grown from 140 million bars in a prior period.

The business operates a dual-channel go-to-market model. The dominant channel is traditional CPG retail distribution through approximately eight major national and regional chains — Walmart (including 450 stores in Canada), Target, Sam's Club, Whole Foods, Kroger, Albertsons, Wegmans, and Publix — supplemented by a direct-to-consumer e-commerce storefront at cliosnacks.com offering both one-time purchases and a Subscribe & Save subscription (10% discount, free shipping, M-W ship window). Pricing is structured as 4-box bundles at $49.96 for the standard unit pack, with subscription pricing offering a recurring monthly cadence at the discounted rate. The customer base is segmented horizontally into health-conscious snackers (primary), low-sugar/zero-sugar seekers, and fitness/active-lifestyle consumers, with positioning centered on protein-rich, probiotic, grab-and-go convenience.

Operationally, the company is led by CEO John McGuckin (with target of $300M+ revenue within five years), CFO John Thompson, and founder Sergey Konchakovskiy, employing approximately 170 people (up from 50) and reporting profitability with gross margins exceeding 40% and double-digit EBITDA on projected 2025 revenue of $120M (up from $85M). Capital has been raised across multiple rounds including an $8M Series C in 2020 and an $18M growth round in 2022, both led by Alliance Consumer Growth, with an SEC Form D filing for an approximately $20M exempt offering. Forward strategy emphasizes deeper U.S. retail penetration, North American geographic expansion (Canada launched, Mexico planned), continued SKU and flavor innovation, and capacity expansion.

Name

CLIO Snacks

Legal name

Clio LLC

Website

https://cliosnacks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CLIO Snacks is a branded CPG company that manufactures refrigerated Greek yogurt bars in a proprietary chocolate-coated, hand-held format, selling through major U.S. and Canadian retailers (Walmart, Target, Whole Foods, Kroger) plus a direct-to-consumer subscription storefront, targeting health-conscious and protein-seeking snack consumers.

Ownership category

akta.pro rank

Product category

Refrigerated Greek Yogurt Bars (Better-for-you Snacks)

NAICS

Other Snack Food Manufacturing (311919), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Refrigerated Probiotics & Functional Shots (CRADACAN)

Keywords

• Refrigerated yogurt bars
• Greek yogurt snacks
• Chocolate coated snacks
• Protein snack bars
• Healthy grab-and-go snacks

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Online sales through company website with one-time purchase and subscription options. Subscription model offers 10% discount with free shipping.
2. Retail/Distribution Sales: Wholesale distribution through major retail chains including Walmart, Target, Sam's Club, Whole Foods, Kroger, Albertsons, Wegmans, and Publix

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

CLIO Snacks manufactures and sells refrigerated hand-held Greek yogurt bars wrapped in a chocolatey coating, sold across four product lines — Original Bars (4-pack), Minis (8-pack), Zero Sugar (4-pack), and Yogurt Dipped (8-pack) — distributed through major U.S. retail chains and a direct-to-consumer e-commerce storefront with a Subscribe & Save subscription offering. Each full-size bar delivers 8g of protein with live active cultures/probiotics and is gluten-free and kosher certified.

Product overview

Clio Snacks is a food company that makes refrigerated hand-held Greek yogurt bars with a chocolatey coating. The product portfolio consists of four main lines: Original Bars (full-size 4-pack with Chocolate, Vanilla, Strawberry, and Piña Colada flavors), Minis (smaller 8-pack bars with 70 calories including Cookie Dough, Cookies & Cream, Raspberry, Salted Caramel, Vanilla, and Strawberry), Zero Sugar (4-pack reduced sugar bars in Mixed Berry and Vanilla with 100 calories), and Yogurt Dipped (mini bars with a creamy yogurt coating, currently Strawberry Banana). All products feature Greek yogurt as the base ingredient, are gluten-free certified, and are made with whole milk.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Bars Full-size refrigerated Greek yogurt bars wrapped in a chocolatey coating, sold in 4-bar packs and delivering 8g protein per bar with live active cultures/probiotics. Available flavors include Chocolate, Vanilla, Strawberry, and Piña Colada. Targeted at health- and protein-conscious snackers seeking a grab-and-go format.
• Minis Smaller-sized refrigerated Greek yogurt bars in an 8-bar pack at 70 calories per bar, with chocolatey coating, designed as poppable portion-controlled treats. Flavors include Cookie Dough, Cookies & Cream, Raspberry, Salted Caramel, Vanilla, and Strawberry.
• Zero Sugar Bars Refrigerated Greek yogurt bars formulated with zero sugar (using erythritol, maltitol, and stevia) at 100 calories per bar, sold in 4-bar packs. Flavors include Mixed Berry and Vanilla. Targeted at consumers seeking low-sugar, gluten-free refrigerated snacking.
• Yogurt Dipped Bars Mini-sized refrigerated Greek yogurt bars featuring a creamy yogurt-dipped coating, sold in 8-packs, currently available in Strawberry Banana flavor. Targeted at consumers wanting a yogurt-on-yogurt flavor experience.
• Build A Bundle A customizable bundle-purchase option on cliosnacks.com that lets consumers mix and match flavors across the full Original, Minis, Zero Sugar, and Yogurt Dipped product range, with optional Subscribe & Save subscription for recurring delivery, free shipping, and a 10% subscription discount.

Quantifiable outcome

• Revenue grew from $23 million to projected $120 million
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• ForbesminorGTM or Marketing PartnerForbes featured Clio Snacks in multiple articles covering their growth strategy, Series C funding, and product innovation, providing earned media exposure.
• Food Business NewsminorGTM or Marketing PartnerTrade publication coverage of Clio Snacks expansion announcements and product launches.
• Taste Radio / FoodbevyminorGTM or Marketing PartnerPodcast appearances featuring CEO John McGuckin discussing scaling strategy and distribution growth.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LUNA Bar (Clif / Mondelez): LUNA is a nutrition snack bar brand historically targeted at women and sold across mass-market and natural channels. It competes for the same better-for-you snack-bar shelf and trial occasion as Clio and parallels Clio on the bar-format, grab-and-go meal-replacement use case.
• Outshine (Nestlé): Outshine is a frozen yogurt- and fruit-based novelty bar brand sold in U.S. retail freezer aisles by Nestlé. It overlaps with Clio on the hand-held frozen/refrigerated novelty bar form factor and the better-for-you frozen-snack consumer target.
• Yasso: Yasso makes frozen Greek yogurt bars sold through Walmart, Target, Kroger, and Whole Foods. It is the closest direct peer to Clio in form factor (hand-held Greek-yogurt novelty bar), channel (refrigerated/frozen mass-market retail), and target consumer (better-for-you snackers).
• Noosa Yoghurt: Noosa is a premium Australian-style refrigerated whole-milk yogurt brand with national retail distribution and a similar 'premium feel-good refrigerated dairy' positioning. It competes for the same fridge-door-real-estate dollar as Clio and targets overlapping health-conscious shoppers.
• RXBAR (Kellanova): RXBAR is a protein-packed snack bar brand originally built on direct-to-consumer and now distributed nationally. It competes for the same better-for-you grab-and-go dollar and shelf space as Clio, and is a useful benchmark for protein-bar CPG brand economics at scale.
• Built Bar: Built Bar is a high-protein, low-sugar snack bar brand sold at mass-market retailers (Costco, Target, GNC). It is a direct protein-bar peer to Clio on better-for-you positioning, protein-density claims, and snack-bar shelf competition.

Emerging players

• Halo Top: Halo Top is a better-for-you frozen dessert brand (light ice cream, dairy-free, and novelty bars) sold through national grocers and club stores. It overlaps with Clio in the better-for-you refrigerated/frozen treat consumer mindset and increasingly in novelty bar formats.

Broad incumbents

• Siggi's: Siggi's is a leading Icelandic-style skyr brand with national distribution and a strong better-for-you refrigerated dairy identity. It competes with Clio in the refrigerated yogurt case and shares the high-protein, low-sugar consumer narrative.
• Chobani: Chobani is the dominant U.S. Greek yogurt brand and has a Greek-yogurt-based Snack line plus the Flip platform. It is a broader incumbent in the same dairy-snack category, with vastly larger distribution and marketing budgets that it could deploy against Clio's bar format.
• Stonyfield Farm: Stonyfield is one of the largest organic yogurt brands in the U.S. with national distribution. It is a broader incumbent in the refrigerated yogurt category that Clio largely bypasses with its bar format, but it could easily extend into a Greek-yogurt bar SKU and compete directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ClioSnacks
• Facebookfacebook.com/@cliosnacks
• LinkedInlinkedin.com/company/clio-snacks
• Instagraminstagram.com/cliosnacks
• TikToktiktok.com/@cliosnacks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLIO Snacks