Charlotte's Web

What Charlotte's Web does

Charlotte's Web is a publicly-traded hemp-derived wellness company (Toronto Stock Exchange: CWEB; OTCQX: CWBHF) that develops, markets, and distributes CBD and adjacent botanical products. Founded in 2013 in Colorado by the Stanley brothers, the company pioneered the modern CBD category and is headquartered in Louisville, Colorado, with operations across the United States and Canada. Its portfolio spans full-spectrum, broad-spectrum, and THC-free CBD formulations delivered in gummies, oils, soft-gel capsules, topicals, and pet products, with a sub-brand called Brightside that offers low-dose hemp-derived THC Delta 9 gummies and a functional-mushroom gummy line. The company holds a Certified B Corp status, offers USDA-certified organic SKUs, and subjects every batch to third-party laboratory testing with public Certificates of Analysis covering potency, pesticides, heavy metals, mycotoxins, and THC levels.

Underlying technology centers on proprietary full-spectrum hemp extraction and formulation, multi-format delivery systems (gummies, oils, capsules, topicals), and adjunct botanical blends (CBG, CBN, functional mushrooms, adaptogens). Its pharmaceutical exposure comes via DeFloria, Inc., a clinical-stage botanical pharmaceutical company co-founded by Charlotte's Web that is running an FDA Phase 2 program (AJA001) for autism spectrum disorder irritability.

The business model combines direct-to-consumer e-commerce (charlottesweb.com) with a 20–25% subscribe-and-save recurring program, a healthcare-professional channel (CBD Clinic / clinic.charlottesweb.com), B2B wholesale distribution to retailers, and a mass-market retail footprint that expanded to over 800 Walmart stores in 2024. Pricing is unit-based across categories, with individual SKUs ranging from $19.99 (entry-level gummies/pet) to $239.99 (120-count soft-gel bundles). British American Tobacco is the dominant shareholder at approximately 40.6% following a May 2026 recapitalization, and the company is a designated CBD launch partner in the CMS/CMMI Medicare pilot covering up to $500 of CBD annually for eligible Medicare beneficiaries.

Name

Charlotte's Web

Legal name

Charlotte's Web, Inc.

Website

https://charlottesweb.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Charlotte's Web is a publicly-traded hemp wellness company developing full-spectrum, broad-spectrum, and THC-free CBD products in gummies, oils, capsules, topicals, and pet formats. It serves wellness consumers via DTC e-commerce, 800+ Walmart stores, healthcare professionals, and Medicare pilot programs.

Ownership category

akta.pro rank

Product category

Hemp-Derived CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp-derived CBD products
• CBD wellness products
• Botanical supplements
• Hemp extract formulations
• Cannabinoid wellness products

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of CBD wellness products including gummies, oils, capsules, topicals, and pet products through e-commerce and retail channels. Subscription model offers 20-25% recurring discounts to drive customer retention.
2. B2B Wholesale Distribution: Wholesale distribution to retail partners including Walmart and other physical retailers, as well as healthcare professional channels through the CBD Clinic practitioner program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Charlotte's Web develops, manufactures, and distributes hemp-derived cannabidiol (CBD) wellness products in multiple delivery formats including ingestible gummies, oils, and soft gel capsules, topical creams and balms, and pet supplements. The company has expanded into functional mushroom gummies and a Brightside sub-brand offering low-dose hemp-derived THC Delta 9 gummies for sleep, calm, focus, energy, and recovery.

Product overview

Charlotte's Web is a hemp-derived wellness company offering a diversified portfolio of CBD and botanical products centered around its proprietary full-spectrum hemp extracts. The core product line includes ingestible formats (CBD oils, gummies, and soft gel capsules), topical applications (creams, balms, and cooling gels), and pet wellness products. The company has expanded into functional mushroom gummies and a THC Delta 9 sub-brand called Brightside offering low-dose hemp-derived THC products. The product portfolio is organized around wellness benefits including Sleep, Calm & Stress, Focus, Recovery & Pain, Energy, and Daily Wellness, with ingredient variations including Full-Spectrum CBD, THC-Free (broad-spectrum), THC Delta 9, and Functional Mushrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Brightside: Sub-brand for THC Delta 9 products including Knockout (sleep), Unwind, Focus, Daytime, Downtime, Recover, Boost, and Anytime low-dose THC gummies
• CBD Clinic

Products and services

• CBD Gummies Full-spectrum and THC-free broad-spectrum CBD gummies formulated for specific wellness outcomes including sleep (with melatonin or CBN), calm and stress, focus, daily wellness, brain support, muscle recovery, and energy and endurance. Sold in 25-60 count bottles.
• CBD Oils Full-spectrum, broad-spectrum, and THC-free CBD tincture oils in 17mg, 25mg, 50mg, and 60mg strengths, including the company's flagship Original Formula, for sublingual daily wellness use.
• CBD Soft Gel Capsules Pre-measured full-spectrum CBD soft gel capsules providing precise dosing in convenient on-the-go format. Available in daily care and premium 120-count bundles.
• CBD Topicals Full-spectrum and broad-spectrum CBD topical products including cream, balm, balm stick, cooling gel, and THC-free soothing cream, designed for targeted relief of muscles and joints.
• Functional Mushroom Gummies Functional mushroom gummies combining adaptogens like Reishi and Ashwagandha for sleep, stress support, focus, energy, and muscle restoration.
• Brightside THC Delta 9 Gummies Brightside sub-brand offering low-dose hemp-derived THC Delta 9 gummies for sleep, calm, focus, energy, recovery, and anytime use, with fast-onset effects.

Quantifiable outcome

• Third-party testing confirms CBD potency aligned with label claims (Forbes Health commissioned testing found 13.6mg vs labeled 15mg)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DeFloria, Inc.coreStrategic or Co-development Partner · 5 June 2026Clinical-stage botanical pharmaceutical company in which Charlotte's Web is a co-founder and shareholder. Charlotte's Web co-founder Jared Stanley now serves as CEO of DeFloria. Collaboration includes FDA Phase 2 AJA001 program for autism spectrum disorder irritability, leveraging Charlotte's Web cultivation and regulatory expertise.
• Centers for Medicare & Medicaid Services (CMS)Others · 23 March 2026Federal healthcare agency finalizing rule to offer Medicare coverage for hemp-derived CBD products through pilot program. Charlotte's Web collaborating with CMS on program design, which defines eligible products as orally administered hemp products containing up to 3mg per serving of tetrahydrocannabinols.
• Center for Medicare and Medicaid Innovation (CMMI)coreStrategic or Co-development Partner · 18 December 2025Charlotte's Web is a CBD launch partner in the CMS Substance Access Beneficiary Engagement Incentive pilot program launching April 1, 2026. Program will cover up to $500 of hemp-derived CBD products annually for eligible Medicare beneficiaries, focusing initially on senior cancer patients.
• Realm of CaringcoreStrategic or Co-development Partner · 18 December 2025Non-profit organization coordinating care and support services for the CMS Medicare pilot program for senior cancer patients, integrating Charlotte's Web CBD products with comprehensive care coordination.
• Ajna BioSciencesminorStrategic or Co-development PartnerPharmaceutical development collaboration through DeFloria partnership for clinical-stage botanical pharmaceutical pipeline development.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lazarus Naturals: Vertically-integrated CBD brand with a broad tincture/edible/topical catalog and a strong value-assistance program for veterans, low-income, and disabled customers. Comparable scale and direct-to-consumer orientation.
• CV Sciences (formerly CannaVest): Direct publicly-traded peer operating the PlusCBD Oil brand across oils, gummies, topicals, and pet products. Closest comparable in business model, channel mix (DTC + mass retail), and category positioning to Charlotte's Web.
• cbdMD: Publicly-traded CBD wellness company with a comparable portfolio of tinctures, gummies, topicals, sleep/calm SKUs, and pet products sold via DTC and Amazon. Similar scale and price-band positioning.
• Green Roads: Pharmacist-formulated CBD brand (now owned by The Valens Company) selling oils, gummies, topicals and pet products. Closely comparable positioning as a wellness-forward, pharmacist-formulated competitor.
• Medterra: CBD wellness brand offering tinctures, capsules, topicals, sleep and immunity SKUs. Comparable product breadth and quality-assurance emphasis (third-party testing, COA transparency) similar to Charlotte's Web.
• Elixinol: Global hemp-derived CBD brand with comparable ingestible and topical offerings, distributed across the US, Europe, and Asia-Pacific. Similar scale and cross-channel mix to Charlotte's Web.

Emerging players

• Highline Wellness: Niche CBD brand focused on sleep, calm, and recovery gummies with a primarily DTC subscription model. Smaller and narrower than Charlotte's Web but increasingly competitive in the same gummy subcategory.

Broad incumbents

• Aurora Cannabis: Canadian-licensed cannabis producer with consumer wellness SKUs and CBD derivative products. Broad incumbent overlap rather than direct competition, but relevant for cross-border CBD category economics.
• Canopy Growth Corporation: Major cannabis operator with CBD wellness products (historically Martha Stewart CBD, First+Free) plus nutraceutical adjacencies. Much larger and broader portfolio, but adjacent on consumer CBD wellness where Charlotte's Web plays.
• Tilray Brands: Large diversified cannabis/hemp conglomerate with overlapping wellness, beverage, and edible product lines via brands like Manitoba Harvest. Operates at much larger scale and broader portfolio than Charlotte's Web but competes for the same shelf and consumer wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/charlotteswebcbd
• Facebookfacebook.com/CharlottesWebCBD
• Instagraminstagram.com/charlotteswebcbd
• TikToktiktok.com/@charlotteswebINC
• Pinterestpinterest.com/charlotteswebinc
• Xx.com/charlottesweb
• LinkedInlinkedin.com/company/charlottesweb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte's Web