bepro11

What bepro11 does

BEPRO (operating under the bepro11 mark) is a London-based, privately held sports technology company founded in 2015 that sells an integrated one-stop video analysis solution to sports clubs and academies. Its offering is organized around three pillars — Record, Analyse, and Collaborate — and serves over 1,000 organizations across football, basketball, and futsal.

The technology stack combines proprietary FIFA-qualified 4K panoramic cameras (Fixed and Portable variants plus a Quadpod mount), a proprietary 3D video player, and computer-vision-based optical tracking that produces positional and physical metrics without requiring GPS hardware on players. The software layer includes BEPRO Editor (a video analysis tool described as the world's easiest sports video analysis tool), BEPRO Space (a real-time collaboration and file-sharing platform), a redesigned mobile app, and a Data API for system integration. Data services are tiered into Standard Data (event tagging and interactive reports), Advanced Data (positional/physical metrics via optical tracking), and Bespoke Data (custom reports aligned to team philosophy). Named enterprise customers include Larne FC (Northern Ireland) and Accrington Stanley (English football academy).

BEPRO operates a hybrid go-to-market: a self-serve product-led motion (Sign Up / Login, Try Demo) targeting SMB and amateur clubs, layered with an enterprise field-sales motion (Contact Sales) for professional organizations. Revenue is generated through annual subscriptions to the software platform, sale of camera hardware, and quote-based data services; pricing is not publicly disclosed. The company employs 101–250 people and is actively shipping product, with three substantive releases between September 2025 and May 2026.

Name

bepro11

Website

https://bepro11.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

BEPRO (bepro11) is a London-based sports technology company founded in 2015 that sells an integrated video analysis platform — proprietary FIFA-qualified cameras, computer-vision optical tracking, and collaboration software — to over 1,000 football, basketball, and futsal organizations worldwide.

Ownership category

akta.pro rank

Product category

Sports Video Analysis Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199), Sporting and Athletic Goods Manufacturing (33992)

SIC

Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)

Keywords

• Sports video analysis
• Football performance analysis
• Sports data analytics
• Match analysis platform
• Optical tracking technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (Analysis Platform): SaaS subscription for BEPRO's analysis platform including BEPRO Space and BEPRO Editor, with tiered data options (Standard, Advanced, Bespoke). Sold as recurring subscription with enterprise sales motion.
2. Hardware Sales (Cameras): Sale of FIFA-Qualified BEPRO cameras (Fixed and Portable models) and BEPRO Quadpod for capturing match footage.
3. Data Services: Tiered data analysis services providing event tagging, positional tracking, and bespoke data reports tailored to team philosophy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BEPRO provides a one-stop sport analysis solution combining proprietary FIFA-Qualified 4K panoramic cameras, a cloud-based video analysis and collaboration platform (BEPRO Editor and BEPRO Space), and tiered data services (Standard, Advanced, Bespoke) with computer vision optical tracking. The integrated offering addresses recording, analysis, and collaboration workflows for professional football, basketball, and futsal organizations.

Product overview

BEPRO provides a one-stop sport analysis solution comprising three pillars: Record, Analyse, and Collaborate. The hardware portfolio includes BEPRO Cameras (Fixed and Portable variants) and the BEPRO Quadpod for capturing 4K panoramic footage. The data analysis layer offers Standard Data (event tagging), Advanced Data (positional and physical metrics via optical tracking), and Bespoke Data (custom reports). Collaboration is enabled through BEPRO Space (sharing platform) and BEPRO Editor (video analysis tool), with a Data API for system integration. A redesigned mobile app provides on-the-go access. Trusted by over 1,000 organizations across football, basketball, and futsal.

Differentiator

Problem solved

Functional benefit

Brands

• BEPRO Cameras: FIFA-Qualified cameras that capture the entire pitch in 4K panoramic quality, including Fixed Camera and Portable Camera variants
• BEPRO Quadpod
• BEPRO Space
• BEPRO Editor
• BEPRO Mobile App

Products and services

• BEPRO Cameras FIFA-Qualified cameras that capture the entire pitch in 4K panoramic quality for sports analysis, available in Fixed and Portable variants.
• BEPRO Fixed Camera Stationary sports camera designed for permanent installation at venues, capturing high-quality 4K panoramic footage for match analysis.
• BEPRO Portable Camera Mobile sports camera solution for flexible deployment at different venues or for temporary setups, delivering 4K panoramic capture.
• BEPRO Quadpod Camera mounting and stabilization accessory used to support BEPRO Cameras for sports video capture.
• BEPRO Editor Sports video analysis tool for editing and analyzing match and training videos with intuitive tools, real-time collaboration, instant clip sharing, and graphic templates.
• BEPRO Space Collaborative platform for sharing recorded footage, edited videos, analysed data, and uploaded materials with team members in real time.
• Standard Data Event tagging and interactive data reports service that adds analytical value to recorded match and training footage.
• Advanced Data Positional data and physical metrics collected via optical tracking computer vision without requiring GPS equipment on players.
• Bespoke Data Custom data reports tailored to a team's philosophy and game model, built on BEPRO's event tagging and optical tracking analysis data.
• Data API Application programming interface enabling access to BEPRO's analysed sports data for integration with other systems.
• BEPRO Mobile App Mobile application enabling users to find matches faster, view videos and data in one place, and communicate with team members more easily.

Quantifiable outcome

• Trusted by 1000+ organizations globally
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl is the dominant sports video analysis platform used by teams at every level. It competes directly with BEPRO Editor and BEPRO Space, offering similar cloud-based video review, tagging, and collaboration for football and other sports, and is the most direct comparable in terms of product category and target customer.
• Spiideo: Spiideo delivers automated sports video production and analysis using AI cameras installed at venues. It competes with BEPRO's camera + analytics offering, especially at amateur and academy levels, and shares a similar hardware-plus-software integrated model.
• Veo Technologies: Veo offers an AI-powered panoramic sports camera and automated video analysis platform aimed at amateur and semi-professional football clubs. It directly competes with BEPRO's camera-and-software bundle and serves the same SMB/club customer segment with a similar one-stop value proposition.
• Pixellot: Pixellot offers AI-automated sports video capture and production solutions, including fixed and portable camera systems. It overlaps with BEPRO's panoramic camera hardware and cloud-based video platform, particularly in lower-tier and youth sports.
• Catapult Sports: Catapult provides athlete monitoring and performance analytics, including GPS wearables and video analysis for elite professional teams. While more focused on wearables than BEPRO, it overlaps in the performance-data and analysis layer targeted at professional sports organizations.
• StatsBomb: StatsBomb provides advanced football analytics and event data, including bespoke data reports tailored to team philosophy. Its 'Bespoke' offering directly parallels BEPRO's Bespoke Data product, targeting professional football clubs with high-end analytical services.

Emerging players

• SkillCorner: SkillCorner provides broadcast-tracking football data and analytics without wearables, similar in philosophy to BEPRO's GPS-free optical tracking. It targets a similar analytical customer base but as a data provider rather than an integrated platform.
• WSC Sports: WSC Sports uses AI to automatically generate sports video highlights and content in real time. It intersects with BEPRO's computer-vision video analysis capabilities, though its primary focus is on content distribution for media partners rather than team coaching workflows.

Broad incumbents

• Genius Sports: Genius Sports is a large sports data and technology company serving leagues, broadcasters, and betting operators worldwide. While broader in scope, it overlaps with BEPRO's data services layer, particularly in football performance data and federations/leagues distribution.
• Second Spectrum: Second Spectrum is a leading sports AI and tracking company specializing in computer-vision-based analytics for elite leagues and broadcasters. It overlaps with BEPRO in computer-vision tracking but operates primarily at the top professional tier with a much larger resource base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bepro_EN
• Facebookfacebook.com/bepro11
• LinkedInlinkedin.com/company/bepro-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bepro11