Cohley

What Cohley does

Cohley is a SaaS creator content platform founded in 2015 by Tom Logan and Erik Graber (legally Goldfish Social, Inc., headquartered in New York City) that enables consumer brands and marketing agencies to generate user-generated content (UGC), influencer content, product reviews, and professional media at scale. The platform operates a unified architecture combining a creator marketplace of 200,000+ pre-vetted creators tagged with 65,000+ proprietary data points, an AI-powered creator matching engine, automated brand safety and compliance checking, and direct publishing integrations to Meta Ads Library, TikTok, Amazon, Walmart, and Target. The company's flagship AI capability, Finn Agent (currently in beta), autonomously manages end-to-end content workflows spanning brief drafting, creator sourcing, messaging, content review, payment processing, and performance feedback through a continuous learning loop.

Cohley generates revenue through three streams: platform subscription licensing (annual or multi-year contracts with custom pricing tied to content volume), managed services add-ons providing dedicated campaign coordinators for enterprise teams, and usage-based creator compensation passed through to brands (starting at approximately $200 per video, $40 per UGC photo, and $75 per edited professional photo, with $200-$750 minimums per creator). The go-to-market combines direct enterprise field sales with a demo-led motion, a 3-month paid pilot option, and a dedicated agency channel supporting multi-client deployments. Notable enterprise customers span beauty (Burt's Bees, NARS, Image Skincare), consumer goods (CVS, Henkel), apparel (TOMS, Gildan, Rhone, '47), food and beverage (Imperfect Foods, Del Monte, Koia), retail (Target, Walmart), health and wellness (OrangeTheory, Hyland's), and luxury (BVLGARI, Samsonite), with Power Digital Marketing as a flagship agency partner. The company holds SOC 2 Type II and Pentest certifications, maintains verified Meta Business Partner and TikTok Partner (Creative Exchange) status, and operates with 51-100 employees.

Name

Cohley

Legal name

Goldfish Social, Inc.

Website

https://cohley.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Cohley is a SaaS creator content platform that enables consumer brands and marketing agencies to generate, manage, and activate UGC, influencer content, and product reviews at scale through AI-powered creator matching, automated compliance, and native integrations with major retailers and ad platforms.

Ownership category

akta.pro rank

Product category

Creator Content Generation Platform

NAICS

Software Publishers (513210), Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

akta.pro secondary industry

Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)

Keywords

• Creator content platform
• User generated content
• Influencer marketing software
• UGC campaign management
• Creator collaboration SaaS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Subscription: Annual or multi-year platform licensing with custom pricing based on content volume. Includes platform license, Finn Agent access, perpetual usage rights, and dedicated customer success manager.
2. Managed Services: End-to-end content service for enterprise teams adding campaign strategy, budgeting, creator recruiting/contracting/payments, live briefing calls, and customized analysis on top of platform license.
3. Content Generation Fees: Creator compensation costs passed through to brands. Cohley does not take a cut of creator earnings. Pricing typically starts at $200/video, $40/photo for UGC, with minimum $200 per creator.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cohley is a SaaS creator content generation platform that enables consumer brands and agencies to run UGC, influencer, product review, and product seeding campaigns from a single system. The platform pairs a 200,000+ pre-vetted creator network with AI-powered workflow automation (Finn Agent) for briefing, matching, reviewing, paying, and analyzing creator content. Cohley sells annual/multi-year platform subscriptions and an optional Managed Services tier that adds white-glove campaign execution by dedicated coordinators.

Product overview

Cohley is a creator content generation platform that enables consumer brands to generate high-quality user-generated content (UGC), influencer content, product reviews, and professional media at scale. The platform operates on a unified architecture with the Cohley Platform as the core system, augmented by Finn Agent (an AI-powered assistant for workflow automation) and Managed Services (white-glove execution for enterprise teams). The platform encompasses distinct service verticals—UGC, Influencer Marketing, Product Review Sampling, and Product Seeding—addressing different content types and marketing channels. Solutions layer over these services for specific use cases: Retail, Organic Social, Paid Social, Ecommerce, and Agencies. Key platform features include Creative Briefs (AI-powered brief generation), Creator Hub (creator discovery and management), Content Library (DAM for approved assets), Performance Metrics (analytics and EMV tracking), Collaboration Suite (enterprise approval workflows), and AI Asset Analysis (brand safety scoring). Finn Agent provides autonomous workflow automation across the entire content lifecycle, while Finn Learning continuously improves recommendations based on campaign data. All content includes perpetual usage rights by default. Pricing includes a Platform plan (self-service with CSM support), Managed Services plan (full-service enterprise), and optional 3-month pilot programs. The platform integrates with major retailers (Amazon, Walmart, Target), ad platforms (Meta, TikTok), review syndication networks (BazaarVoice, Yotpo, PowerReviews), and ecommerce tools (Shopify). Cohley maintains SOC2 Type II and Pentest certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Finn Agent: AI-powered creator content assistant that handles brief writing, creator matching, messaging, content review, and payments
• Managed Services
• Platform

Products and services

• Cohley Platform The core content generation platform enabling brands and agencies to generate, manage, and activate UGC, influencer, seeding, and text review campaigns. Features include AI-powered brief writing, creator matching against 65,000+ data points, content review and approval workflows, direct publishing to Meta Ads Library and TikTok, and performance analytics tied back to specific creators and assets.
• Finn Agent AI-powered creator content assistant that autonomously manages the full content workflow including drafting briefs, matching creators, messaging, reviewing content, processing payments, and learning from campaigns to improve future outputs. Currently in beta.
• Managed Services End-to-end white-glove content service for enterprise teams. Dedicated campaign coordinators manage strategy, creator recruiting/vetting/contracts, live briefing calls, and campaign execution. Includes everything in Platform plus campaign strategy, budgeting, and full creator relationship management.
• Influencer Marketing Influencer campaign management service with AI-powered matching, creator vetting, collaboration tools, performance metrics, and in-depth analytics including EMV tracking and audience demographics.
• UGC (User-Generated Content) Creator-generated video and photo content service for social media, ads, and product pages. Includes short-form video optimized for TikTok, Instagram, and Amazon, with built-in usage rights in perpetuity.
• Product Review Sampling Product review generation service for brands and retailers with 100% fulfillment guarantee. Integrates with BazaarVoice, Yotpo, PowerReviews, Okendo, and Stamped.io for syndication to retail destinations.
• Professional Photography Professional photo and video content generation service by vetted photographers and videographers, distinct from UGC creator content. Minimum pricing starts at $75 per edited photo.
• Collaboration Suite Enterprise workflow tool enabling teams to share briefs, vet applicants, review content, and maintain stakeholder alignment. Includes legal and brand approval workflows for compliant content.

Quantifiable outcome

• 5x faster creator sourcing and 75% shorter production timelines
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• TikTokcoreTechnology or Integration · 1 June 2026TikTok partner with native integration capabilities. One of TikTok's first Creative Exchange partners, having generated over 50,000 TikTok videos.
• Meta (Facebook)coreTechnology or Integration · 2 November 2022Meta Business Partner with direct integration to Meta Ads Library enabling automated publishing and formatting of creator content for Facebook and Instagram ads.
• AmazoncoreTechnology or IntegrationIntegration for generating reviews, video, and photos for Amazon Ads and product detail pages (PDPs).
• WalmartcoreTechnology or IntegrationIntegration for generating reviews, video, photos, and reviews for Walmart.com and driving purchases.
• TargetcoreTechnology or IntegrationIntegration for generating reviews, video, photos, and reviews for Target.com and driving purchases.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Billo: Billo is a UGC platform specializing in on-demand creator video for ads and ecommerce—competing with Cohley's UGC service vertical for short-form video content production.
• GRIN: GRIN is a direct competitor offering a creator marketing platform with creator discovery, relationship management, content collection, and performance analytics for consumer brands—closely aligned to Cohley's core platform offering.
• CreatorIQ: CreatorIQ is an enterprise creator marketing platform serving global brands and agencies with discovery, workflow, and analytics—directly comparable to Cohley's enterprise GTM and feature set.
• Aspire: Aspire (formerly AspireIQ) is a creator marketing platform serving mid-market and enterprise consumer brands with creator discovery, campaign management, and UGC tools—a direct competitor to Cohley.
• Upfluence: Upfluence offers influencer marketing and UGC software with creator database, campaign management, and e-commerce integrations—overlapping with Cohley's UGC and influencer capabilities.
• Insense: Insense is a UGC and influencer marketing platform focused on TikTok and Instagram content with creator marketplace and ads integration—directly comparable to Cohley's paid social offering.
• Traackr: Traackr is an influencer marketing platform with creator discovery, CRM, and performance analytics for enterprise brands—comparable to Cohley's enterprise analytics and creator management features.
• IZEA Worldwide: IZEA operates a creator marketplace and managed services for influencer and UGC campaigns, competing directly with Cohley's platform plus managed services offering.

Broad incumbents

• LTK: LTK (formerly rewardStyle/LIKEtoKNOW.it) is a large creator-driven shopping platform with influencer tools, content production, and brand partnerships—broader scope but overlapping creator marketing capabilities.

Emerging players

• Modash: Modash is a creator discovery and analytics platform with a large creator database and content download tools—emerging player with partial overlap to Cohley's creator discovery and analytics features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cohley7166
• LinkedInlinkedin.com/company/cohley
• Instagraminstagram.com/cohleycreators
• TikToktiktok.com/@cohley_creators
• Xx.com/Cohley_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohley