Hwy Haul
Hwy Haul is an AI-first logistics technology company that builds an agentic AI freight operating system (Miles) and cloud-native TMS (Praxis) to automate produce supply chain execution for shippers, brokers, and carriers across North America.
- Company typePrivate
- Founded2019
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hwy Haul does
Hwy Haul (legal entity Hwy Labs, Inc.) is an AI-first logistics technology company headquartered in San Jose, California, that builds an autonomous freight operating system for the fresh produce supply chain across North America (USA, Canada, Mexico). Its platform combines an agentic AI execution layer branded as Miles with a cloud-native Transportation Management System branded as Praxis TMS, alongside a digital freight brokerage and carrier/shipper portals, to automate load quoting, carrier sourcing and vetting, rate negotiation, compliance validation, booking, dispatch, in-transit tracking, document capture, and billing across voice, email, text, and TMS integrations. The company reports that 75% of its freight loads are now managed by AI Agents, delivering 30-50% per-load margin improvement and eliminating 25+ human touches per load, and that its digital freight brokerage has reached profitability.
The underlying technology stack spans NLP for carrier communication, speech processing for driver calls, structured data handling for load and pricing optimization, multimodal orchestration across channels, real-time anomaly detection, route optimization with weather and traffic integration, and cold chain monitoring for temperature and humidity. Proprietary operational data from running its own live brokerage is used to train and improve the AI agents, functioning as a data flywheel. Revenue is generated through a mix of per-load transaction fees on its brokerage, subscription/SaaS pricing for the Miles AI platform and Praxis TMS, and hybrid multi-year enterprise contracts, with tiered options disclosed but exact pricing not public. Go-to-market combines a self-serve mobile and web channel for carriers and SMB shippers (product-led growth) with direct enterprise field sales targeting large food and produce shippers and retailers.
Hwy Haul firmographics
Firmographics- Name
- Hwy Haul
- Legal name
- Hwy Labs, Inc.
- Website
- https://hwyhaul.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hwy Haul is an AI-first logistics technology company that builds an agentic AI freight operating system (Miles) and cloud-native TMS (Praxis) to automate produce supply chain execution for shippers, brokers, and carriers across North America.
- Ownership category
- akta.pro rank
Hwy Haul industry classification
Industry- Product category
- Freight Management Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Truckload (TL) Freight Brokerage (TLADAMAB)
- akta.pro secondary industries
- Dispatch Management & Driver Workflow Apps (TLAEAGAB), Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
Keywords
Where Hwy Haul is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hwy Haul business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Digital Freight Brokerage: Brokerage service connecting shippers and carriers for freight transportation. Earns transaction fees on loads managed through the platform.
- SaaS/TMS Licensing: Praxis TMS platform offered as subscription software for freight operations management including planning, execution, visibility, and billing
- AI Agent Services: Agentic AI platform (Miles) offered as software service to automate freight execution workflows
- Carrier App Services: Platform services for carriers including load booking, payment processing within 24 hours, with free app for drivers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per Load Pricing |
| Subscription | Monthly | Subscription Model |
| Hybrid | Multi-year contract | Hybrid Model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Hwy Haul product offering
Product offeringCore offering
Hwy Haul is an AI-first logistics technology company that sells an agentic AI platform (Miles) and a cloud-native Transportation Management System (Praxis TMS) to automate freight execution across the fresh produce supply chain. The platform autonomously handles carrier sourcing, negotiation, compliance validation, booking, dispatch, in-transit tracking, and documentation through AI agents operating across voice, email, and text channels. Hwy Haul also operates a digital freight brokerage that connects shippers and carriers, leveraging its own AI agents in live operations and offering a driver mobile app and a shipper portal as access points.
Product overview
Hwy Haul operates as an AI-first logistics company with a platform-plus-modules architecture. The core offering consists of Miles (agentic AI platform for autonomous freight execution) and Praxis TMS (cloud-native Transportation Management System), complemented by a digital freight brokerage service. These products work together: Miles handles AI-driven execution across the load lifecycle while Praxis TMS provides the underlying transportation management infrastructure. Additional modules include the Driver App for carriers and Shipper Portal for shippers, enabling end-to-end digital freight operations from quoting through delivery and billing.
Differentiator
Problem solved
Functional benefit
Brands
- Praxis: A cloud-native, standalone Transportation Management System (TMS) that manages planning, execution, visibility, and financial workflows across the full freight lifecycle. Features include load building, route optimization, and integration with ERP and accounting platforms.
- Miles
Products and services
- Miles (Agentic AI Platform) An agentic AI platform for autonomous freight execution that manages the full load lifecycle including pricing, carrier outreach, negotiation, compliance validation, booking, dispatch, and in-transit monitoring across voice, email, and text channels. Targeted at freight brokers, 3PLs, and shippers seeking to scale operations without adding headcount.
- Praxis TMS A cloud-native Transportation Management System that manages planning, execution, visibility, and financial workflows across the full freight lifecycle. Features AI-driven automation, load building, route optimization, and integrations with ERP and accounting platforms for enterprise transportation networks.
- Digital Freight Brokerage A digital freight brokerage service connecting shippers and carriers for produce supply chain logistics, offering structured workflows across voice, email, and system integrations, real-time tracking, and proactive exception management. Generates transaction-based revenue per load and serves as the operational testbed for Hwy Haul's AI agents.
- Shipper Portal A self-serve platform for shippers providing reliable capacity procurement, touchless load booking, real-time shipment visibility, cold chain temperature and humidity monitoring, actionable data insights, and route optimization with weather forecast integration.
Quantifiable outcome
- 75% of freight loads managed autonomously by AI Agents
- +10 more outcomes
Companies that use Hwy Haul
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hwy Haul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature8 records
Hwy Haul partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Manhattan AssociatescoreERP/TMS integration partnership for enterprise transportation management system connectivity
- BluJaycoreIntegration with BluJay logistics platform for transportation and supply chain connectivity
- FourKitescoreReal-time visibility integration for shipment tracking and supply chain visibility
- Descartes MacroPointcoreCarrier visibility and compliance integration for load tracking
- HighwaycoreCarrier compliance verification integration for real-time eligibility checks during carrier interactions
Scale indicators23 records
Recent moves6 records
Expansion highlights6 records
Hwy Haul competitors and assessment
Company assessmentDirect peers
- Loadsmart: Digital freight brokerage focused on truckload with automated pricing and carrier matching. Competes directly with Hwy Haul's brokerage and AI-driven execution capabilities.
- Turvo: Cloud-native TMS platform for shippers, brokers, and 3PLs with collaboration and automation features. Directly comparable as a TMS offering competing with Hwy Haul's Praxis product.
- Transfix: Digital freight brokerage offering shippers and carriers automated matching and pricing. Direct competitor in truckload digital brokerage with similar technology-led positioning.
- Uber Freight: Operates a digital freight brokerage and TMS for shippers and carriers with significant automation investments. Closest direct competitor in digital freight with similar hybrid brokerage-plus-software model.
Broad incumbents
- Flexport: Large digital freight forwarder offering ocean, air, and trucking services with a software platform. A broader incumbent that overlaps with Hwy Haul on digital freight orchestration and visibility.
- Blue Yonder: Large supply chain software suite including TMS, WMS, and planning. A broad incumbent whose TMS portfolio overlaps with Hwy Haul's Praxis offering at enterprise accounts.
- Coyote Logistics: Major North American 3PL and digital freight brokerage owned by UPS. Competes with Hwy Haul's brokerage business at the enterprise shipper segment with broader multimodal capabilities.
- Descartes Systems Group: Logistics technology provider spanning carrier compliance, visibility (MacroPoint), and routing. An integration partner of Hwy Haul and broader incumbent with overlapping freight execution capabilities.
Emerging players
- FourKites: Supply chain visibility platform providing real-time shipment tracking. An integration partner of Hwy Haul and adjacent competitor for shipper-side visibility and orchestration capabilities.
- project44: Supply chain connectivity and visibility platform with global multimodal reach. Adjacent competitor to Hwy Haul's visibility and orchestration stack, particularly for enterprise shippers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Hwy Haul social profiles
Digital presenceHwy Haul compliance and trust
Trust signalCompliance4 records
Hwy Haul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hwy Haul leadership team
Management profileNumber of profiles
Profiles3 records
Hwy Haul funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hwy Haul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hwy Haul
What does Hwy Haul do?
Hwy Haul is an AI-first logistics technology company that sells an agentic AI platform (Miles) and a cloud-native Transportation Management System (Praxis TMS) to automate freight execution across the fresh produce supply chain. The platform autonomously handles carrier sourcing, negotiation, compliance validation, booking, dispatch, in-transit tracking, and documentation through AI agents operating across voice, email, and text channels. Hwy Haul also operates a digital freight brokerage that connects shippers and carriers, leveraging its own AI agents in live operations and offering a driver mobile app and a shipper portal as access points.
Is Hwy Haul a public or private company?
Hwy Haul is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hwy Haul founded?
Hwy Haul was founded in 2019. It employs 11 to 50 people.
Where is Hwy Haul based?
Hwy Haul is headquartered in San Jose, United States, in the North America region.
How does Hwy Haul make money?
Four revenue lines are on record. Digital Freight Brokerage is the primary driver. The others are saaS/TMS Licensing, AI Agent Services and carrier App Services.
Who are Hwy Haul's main competitors?
Direct peers on record are Loadsmart, Turvo, Transfix and Uber Freight. Broad incumbents are Flexport, Blue Yonder, Coyote Logistics and Descartes Systems Group. Emerging players are FourKites and project44.
Does Hwy Haul have an API?
No public API is recorded for Hwy Haul.
What industry is Hwy Haul in?
Hwy Haul's product category is Freight Management Software. Its primary akta.pro industry code is TLADAMAB, Truckload (TL) Freight Brokerage, with a secondary code of TLAEAGAB, Dispatch Management & Driver Workflow Apps. Its NAICS code is 488510 and its SIC code is 4731.