Sorted Group

Delivery Management Softwaresorted.com

Sorted is a UK-based SaaS provider of API-first delivery management software, offering carrier allocation (Ship) and post-purchase tracking and branded customer communications (Track) to retailers, brands, and 3PLs.

Company typePublic
Founded2010
HeadquartersManchester, United Kingdom
Headcount51–100
GTM typeB2B
OfferingSoftware

What Sorted Group does

Sorted is a UK-headquartered SaaS provider of delivery experience and carrier management software, founded in 2010 in Manchester. Its platform is API-first and cloud-native (hosted on Microsoft Azure) and addresses two operational pain points for retailers and brands: fragmented carrier allocation at the warehouse and high WISMO (Where Is My Order) inquiry volumes in post-purchase customer experience. The company sells two core products - Ship, a rules-based carrier allocation and management product, and Track, a post-purchase tracking and branded customer notification product - supplemented by Sorted Insights (analytics and reporting), a Carrier Catalogue of 15+ integrated carriers (DPD, DHL, FedEx, Royal Mail, UPS, Evri, Amazon Logistics, DX Express, and others), and three developer-facing REST APIs (Consignments, Shipments, and Track).

Commercially, Sorted operates a sales-led, quote-based enterprise SaaS motion with annual billing, 24/7 support, and dedicated account management, targeting mid-market and enterprise B2C and B2B retailers, omnichannel operators, global-scale brands, and 3PL providers. Named customers include ASDA, nBrown, Music Magpie, Wincanton, and GXO. The company arrived on London's AIM market via a reverse takeover in 2021, raising $40M in a December 2021 Series C alongside the acquisition of returns specialist Clicksit to pursue US expansion. As of April 2026, the listed entity announced the disposal of its main operating subsidiary to Brislington Holdco for a nominal £1, with the board characterizing the business as loss-making after restructuring reduced headcount from 90 to 37 and closed the London office.

Sorted Group firmographics

Firmographics

Name: Sorted Group
Legal name: Sorted Holdings Limited
Website: https://sorted.com
Company type: Public
Founded year: 2010
Operating status: Operating
Headcount range: 51–100 employees
Short description: Sorted is a UK-based SaaS provider of API-first delivery management software, offering carrier allocation (Ship) and post-purchase tracking and branded customer communications (Track) to retailers, brands, and 3PLs.
Ownership category
akta.pro rank

Sorted Group industry classification

Industry

Product category: Delivery Management Software
NAICS: Freight Transportation Arrangement (48851), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Arrangement Of Transportation Of Freight & Cargo (4731)
akta.pro primary industry: Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

Keywords

Delivery management software
Carrier management platform
Post-purchase tracking
Shipping automation software
Checkout delivery options

Where Sorted Group is headquartered

Location

Headquarters

HQ city: Manchester
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Sorted Group business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

SaaS Platform Subscription: Subscription-based access to Ship and Track delivery management platform. Customers integrate via API and pay for platform usage.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise and mid-market SaaS pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Sorted Group product offering

Product offering

Core offering

Sorted Group provides a cloud-native SaaS delivery experience platform comprising Ship for automated carrier allocation, rules-based shipping management, and label generation, alongside Track for post-purchase package tracking and branded customer email/SMS communications. The platform is built on a Microsoft Azure-hosted, API-first architecture integrating 15+ carriers (DPD, DHL, FedEx, Royal Mail, UPS, Evri, etc.) and is targeted at retailers, brands, and 3PL providers seeking to reduce shipping costs and WISMO inquiry volumes.

Product overview

Sorted is a delivery experience and management platform that provides two core products: Ship for carrier management and automated allocation, and Track for post-purchase tracking and customer communications. The platform operates on a unified architecture combining a web-based Ship UI with multiple REST APIs (Consignments API, Shipments API, and Track API) that enable developers to integrate delivery management capabilities into e-commerce systems. Supporting products include Sorted Insights for reporting and analytics, and a Carrier Catalogue providing access to 15+ integrated carriers. The platform processes over 645 million tracking events, 80 million shipments, and 115 million packages annually.

Differentiator

Problem solved

Functional benefit

Products and services

Ship A carrier management and delivery management platform providing automated allocation, rules-based carrier selection, label generation, and customs documentation for retailers and brands to gain control over shipping operations and reduce costs.
Track A post-purchase customer experience platform providing real-time package tracking visibility, bespoke branded email and SMS customer notifications, proactive delivery alerts, and branded tracking pages for retailers to keep end customers informed.

Quantifiable outcome

45% reduction in support tickets during peak YoY
+3 more outcomes

Companies that use Sorted Group

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Sorted Group technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Sorted Group partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner hosting all customer-facing infrastructure. 100% cloud-hosted platform with Microsoft Azure committed to energy efficiency and 100% renewable energy by 2025.
DPDcoreTechnology or IntegrationIntegrated carrier partner with services including DPD Direct Lite for international shipping. Direct API integration for carrier management and tracking.
DHLcoreTechnology or IntegrationIntegrated carrier partner providing global shipping services. Direct API integration.
FedExcoreTechnology or IntegrationIntegrated carrier partner with FedEx account registration and OAuth 2.0 authentication support.
Royal MailcoreTechnology or IntegrationUK domestic and international carrier with Tracked 24/48 services, CN22/CN23 customs documentation support.
UPScoreTechnology or IntegrationIntegrated carrier partner with OAuth 2.0 authentication migration completed before August 2024.
EvricoreTechnology or IntegrationUK carrier with enhanced package-level tracking in Track, updated tracking link integration.
WincantonminorChannel Partner/ Reseller/ Distributor3PL provider partner using Sorted platform for customer delivery management and benefiting from final mile and CX expertise.
GXOminorChannel Partner/ Reseller/ Distributor3PL provider partner working with Sorted for delivery management solutions.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Sorted Group competitors and assessment

Company assessment

Direct peers

Metapack: UK-based delivery management platform for enterprise retailers offering carrier allocation, label generation, and tracking. Historically Sorted's most direct UK competitor before consolidation into broader commerce suites.
ShipperHQ: Shipping rate engine and checkout delivery management plugin for ecommerce platforms (Shopify, BigCommerce, Magento). Comparable to Sorted's checkout-time delivery options and rate-shopping functionality.
ParcelPerform: AI-powered post-purchase experience platform with tracking, notifications, and delivery analytics for global retailers. Directly comparable to Sorted Track, with added AI/ML emphasis on ETA prediction.
Aftership: Post-purchase tracking and shipment visibility platform serving global ecommerce brands. Directly comparable to Sorted's Track product, offering branded tracking pages, proactive alerts, and carrier-agnostic tracking workflows.
EasyPost: Developer-first shipping API platform offering multi-carrier rate shopping, label generation, tracking, and address verification. Direct competitor to Sorted's API-first delivery management offering with overlapping carrier network and target developer/retailer base.
Shippo: Multi-carrier shipping API and label-generation platform targeting SMB and mid-market ecommerce merchants. Closest direct peer to Sorted's Ship product, with comparable carrier allocation, rate shopping, and label printing functionality.
ShipStation: Multi-carrier shipping software from Auctane for SMB and mid-market retailers with batch label creation, rate shopping, and order management. Overlaps with Sorted's Ship product particularly for the SMB segment Sorted targeted via Clicksit.

Broad incumbents

Bringg: Delivery orchestration platform for retail and logistics with carrier management, real-time tracking, and last-mile optimization. Overlaps with Sorted's Ship and Track but typically serves larger enterprise retailers and 3PLs.
ShipBob: End-to-end ecommerce fulfillment and shipping platform combining 3PL warehousing with carrier management software. Broader incumbent that overlaps with Sorted on the shipping software side while also offering physical fulfillment.
Shopify Shipping: Native shipping and carrier management functionality embedded in the Shopify commerce platform. Represents the platform-disintermediation risk to Sorted as ecommerce platforms increasingly own checkout-to-delivery workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Sorted Group compliance and trust

Trust signal

Compliance1 record

Sorted Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sorted Group leadership team

Management profile

Number of profiles

Profiles8 records

Sorted Group subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Sorted Group funding detail

Funding detail

Funding overview

Funding rounds10 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sorted Group M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorted Group

What does Sorted Group do?

Is Sorted Group a public or private company?

Sorted Group is a public company. It is classified as public and is currently operating.

When was Sorted Group founded?

Sorted Group was founded in 2010. It employs 51 to 100 people.

Where is Sorted Group based?

Sorted Group is headquartered in Manchester, United Kingdom, in the Europe region.

How does Sorted Group make money?

One revenue line is on record: saaS Platform Subscription.

Who are Sorted Group's main competitors?

Direct peers on record are Metapack, ShipperHQ, ParcelPerform, Aftership, EasyPost, Shippo and ShipStation. Broad incumbents are Bringg, ShipBob and Shopify Shipping.

Does Sorted Group have an API?

Yes. Sorted offers multiple REST APIs including Consignments API, Shipments API, and Track API for managing delivery and tracking operations. The Consignments API supports warehouse dispatch and flexible on-demand shipping workflows including creating consignments, allocating packages to carriers, generating labels and customs documents, getting quotes, and managing delivery/pickup options. The Shipments API provides shipment creation, allocation, quotes, customs docs, labels, and shipment group management. The Track API enables shipment registration, retrieval of tracking data, event updates, and simulated tracking for testing. Authentication uses API keys (x-api-key header) and UPS integrations use OAuth 2.0. The platform provides both API documentation and a unified Ship user-interface. Webhooks are supported for tracking events and shipment state changes. Developer documentation is at docs.sorted.com.

What industry is Sorted Group in?

Sorted Group's product category is Delivery Management Software. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms. Its NAICS code is 48851 and its SIC code is 7370.