Conjura
Conjura is an AI-powered eCommerce analytics platform that unifies financial, commerce, marketing, and operational data into SKU-level profit dashboards and a natural-language Owly AI copilot for SMB online retailers. Founded in 2018, it served 2,000+ merchants globally before being acquired by Wayflyer in June 2026.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Conjura does
Conjura is an AI-powered eCommerce analytics platform that unifies fragmented financial, commerce, and marketing data into a single view for small and mid-market online retailers. Founded in 2018 and headquartered in Dublin, Ireland (operating as Conjura Ireland Limited), the company served over 2,000 merchants globally and processed over 135 terabytes of data annually prior to its acquisition by Wayflyer in June 2026. The platform consolidates order, product, customer, advertising, and operational data from sources including Shopify, BigCommerce, Amazon, eBay, Walmart, TikTok Shop, Google Ads, Meta Ads, TikTok Ads, Pinterest, Bing, GA4, and ERP/OMS systems (Linnworks, Cin7, Brightpearl, WooCommerce).
The product surface is organized around ten analytics dashboards (Performance Overview, Performance Trends, Campaign Deep-Dive, Product Deep-Dive, New vs Existing Customers, Purchase Patterns, LTV Analysis, Customer Table, Order Table, Product Table) with an AI layer delivered through Owly AI Agent. Owly provides a natural-language interface (powered by Anthropic Claude as primary and OpenAI as supplementary) for generating custom reports, strategic recommendations, and 30/60/90-day revenue and stock forecasting. A central technical differentiator is SKU-level contribution profit visibility that combines revenue, COGS, shipping, refunds, ad spend, and marketplace fees, going beyond surface-level ROAS or GMV reporting.
Conjura monetized through tiered SaaS subscriptions priced by annual gross merchandise value: Essentials at $19.99/month, Growth at $59.99/month, and Scale at $129.99/month, with an Owly AI add-on starting at $199/month. The go-to-market was product-led growth with self-serve onboarding and demo support for higher tiers, distributed via direct SaaS, the Shopify App Store, and (post-acquisition) Wayflyer's small business customer base. The company was backed by Act Venture Capital, MiddleGame Ventures, and Tribal.vc, disclosed a $15.96M funding round in April 2022, and was acquired by Wayflyer in June 2026 with all employees transferring to the acquirer.
Conjura firmographics
Firmographics- Name
- Conjura
- Legal name
- Conjura Ireland Limited
- Website
- https://conjura.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Conjura is an AI-powered eCommerce analytics platform that unifies financial, commerce, marketing, and operational data into SKU-level profit dashboards and a natural-language Owly AI copilot for SMB online retailers. Founded in 2018, it served 2,000+ merchants globally before being acquired by Wayflyer in June 2026.
- Ownership category
- akta.pro rank
Conjura industry classification
Industry- Product category
- eCommerce Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Conjura is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Conjura business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Conjura generates revenue through tiered SaaS subscription plans based on customer annual GMV. Plans include Essentials ($19.99/mo), Growth ($59.99/mo), and Scale ($129.99/mo) with annual billing discounts. Additional revenue from Owly AI add-on ($199/mo starting).
- Platform Analytics Services: Revenue from analytics platform providing SKU-level profitability tracking, marketing attribution, and AI-powered insights across eCommerce operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for small eCommerce brands |
| Subscription | Monthly | Mid-tier plan with unlimited users and marketplace connectors |
| Subscription | Monthly | Enterprise plan with ERP/OMS connectors and strategy reviews |
| Subscription | Monthly | AI analytics add-on powered by Owly AI |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Conjura product offering
Product offeringCore offering
Conjura provides an AI-powered eCommerce analytics SaaS platform that unifies fragmented financial, commerce and marketing data from stores, marketplaces, ad networks and ERPs into a single view, with customizable dashboards, SKU-level contribution profit analytics, and an Owly AI natural language agent for instant insights, custom reports, strategic recommendations and predictive inventory forecasting. It targets online retailers and eCommerce brands seeking SKU-level profitability visibility and AI-powered decision support.
Product overview
Conjura is an AI-powered eCommerce analytics platform that unifies fragmented financial, commerce, and marketing data into a single view with AI-powered predictive insights and a natural language interface. The core platform is offered through three pricing tiers (Essentials at $19.99/month, Growth at $59.99/month, and Scale at $129.99/month) plus an Owly AI add-on at $199/month. The platform includes multiple analytics modules: Performance Overview, Performance Trends, Campaign Deep-Dive, Product Deep-Dive, New vs Existing Customers, Purchase Patterns, LTV Analysis, Customer Table, Order Table, and Product Table dashboards. AI capabilities are delivered through Owly AI Agent (natural language copilot for instant insights, custom reports, and strategic recommendations) and AI Inventory Forecasting (predicting 30/60/90-day revenue and stock with ~90% accuracy). Additional capabilities include Marketplace Analytics for Amazon/eBay/Walmart/TikTok Shop and Omnichannel Analytics for multi-channel performance. The platform integrates with Shopify, BigCommerce, Google Ads, Meta Ads, TikTok Ads/Shop, Amazon, eBay, Walmart, Pinterest, Bing Ads, GA4, Linnworks, Cin7, and Brightpearl. Conjura was acquired by Wayflyer in June 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Owly AI Agent: Conjura's built-in AI copilot that acts like ChatGPT for eCommerce data, helping teams understand performance data and generate instant insights and reports.
- Conjura AI Hub
Products and services
- Conjura Core Platform AI-powered eCommerce analytics SaaS platform that unifies fragmented financial, commerce and marketing data into a single view for eCommerce brands, with customizable dashboards for Performance Overview, Performance Trends, Campaign Deep-Dive, Product Deep-Dive, Customer, LTV, Order and Product analytics, plus native integrations with Shopify, BigCommerce, Amazon, eBay, Walmart, TikTok Shop, Google Ads, Meta, TikTok Ads and ERPs.
- Owly AI Agent AI-powered analytics copilot and add-on product for Conjura that lets eCommerce teams ask plain-English questions about business performance, generate on-demand custom reports, receive strategic recommendations and access AI-driven 30/60/90-day revenue and stock forecasting. Priced from $199/month with 200 credits for ~250 quick questions or 50 comprehensive reports at entry level.
Quantifiable outcome
- 23% YoY contribution profit increase
- +7 more outcomes
Companies that use Conjura
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Conjura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature6 records
Conjura partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core integration, key integration, integration, strategic acquisition and ai infrastructure.
- Shopifycore integrationNative integration with Shopify for order, product, customer, and revenue data sync. Shopify connector is core to the platform. Conjura app listed on Shopify App Store.
- BigCommercecore integrationNative integration with BigCommerce eCommerce platform for order and product data.
- Amazoncore integrationAmazon Marketplace and Amazon Ads integration for marketplace analytics and ad performance tracking.
- TikTok Shopkey integrationTikTok Shop analytics integration for social commerce performance tracking alongside TikTok Ads integration.
- Google Adscore integrationGoogle Ads integration for ad spend tracking and attribution connected to product-level profitability.
- Meta Adscore integrationMeta (Facebook/Instagram) Ads integration for social ad spend attribution and ROAS calculation.
- Linnworkskey integrationLinnworks OMS integration enables real-time operational data combined with SKU-level profitability for faster, more accurate pricing decisions. Featured in co-marketing content.
- Cin7integrationCin7 OMS connector available for Scale plan customers, connecting inventory and order management with analytics.
- BrightpearlintegrationBrightpearl ERP connector for Scale plan customers, connecting retail operations data with analytics.
- eBayintegrationeBay Marketplace connector for Growth and Scale plans, enabling marketplace analytics and ad attribution.
- WalmartintegrationWalmart Marketplace connector for Growth and Scale plans for marketplace performance analytics.
- Wayflyerstrategic acquisitionWayflyer acquired Conjura in June 2026 to accelerate its AI product offering. Conjura was originally incubated within Wayflyer in 2019. All Conjura employees joined Wayflyer to develop AI-enabled financial tools.
- Anthropic PBCai infrastructureAI model provider powering Owly, Conjura's AI analytics assistant. Operates a zero data retention policy for API inputs and outputs.
- OpenAIai infrastructureAI model provider used for supplementary AI analytics capabilities in Owly AI. Operates a zero data retention policy for API inputs and outputs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Conjura competitors and assessment
Company assessmentDirect peers
- Triple Whale: Direct competitor offering an AI-powered eCommerce analytics platform for Shopify and omnichannel brands. Conjura publishes explicit comparison content against Triple Whale, indicating direct head-to-head positioning in the same SMB eCommerce analytics category.
- Northbeam: eCommerce attribution and analytics platform providing cross-channel performance tracking for DTC brands. Overlaps with Conjura on ad attribution, SKU-level profitability, and omnichannel reporting for similar SMB and mid-market merchant segments.
- Polar Analytics: AI-powered eCommerce analytics platform targeting Shopify and DTC brands with unified marketing, profit, and LTV analytics. Conjura publishes comparison content against Polar Analytics, indicating direct competition for SMB merchants seeking AI-native analytics.
- Glew: Multichannel eCommerce analytics and business intelligence platform serving Shopify, BigCommerce, and other merchants. Overlaps with Conjura on cross-channel reporting, customer LTV, and product-level performance dashboards for SMB and mid-market eCommerce brands.
- Daasity: Data analytics platform built for eCommerce and consumer brands, unifying data from Shopify, Amazon, ad platforms, and ERPs. Comparable to Conjura on omnichannel data integration, BI dashboards, and SKU-level reporting for DTC merchants.
- Littledata: eCommerce analytics solution focused on Shopify data pipeline, GA4 server-side tracking, and customer journey analytics. Overlaps with Conjura on Shopify-native reporting, customer analytics, and integration-driven data accuracy for SMB merchants.
- Peel: eCommerce analytics platform providing LTV, cohort, attribution, and segmentation insights for DTC and Shopify brands. Directly comparable to Conjura on customer LTV analysis, cohort reporting, and SMB-focused eCommerce BI.
Broad incumbents
- Shopify: Shopify operates an integrated commerce platform with built-in analytics, the Shopify App Store (where Conjura is listed), and increasingly native reporting capabilities. As the dominant eCommerce platform, Shopify represents a broad incumbent that could expand in-house analytics features competitive with Conjura.
- Google Analytics 4: Google's free web analytics product integrated with the broader Google Ads ecosystem, providing traffic, conversion, and audience data that eCommerce brands layer with specialized tools. Conjura integrates GA4 rather than competing directly, but GA4 acts as a baseline incumbent in the analytics stack.
Others
- Segment (Twilio): Customer data platform providing event collection, identity resolution, and downstream data routing for marketing, analytics, and product tools. Adjacent to Conjura as enabling infrastructure that brands may use alongside or instead of pre-built eCommerce analytics for custom data pipelines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Conjura social profiles
Digital presenceConjura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conjura leadership team
Management profileNumber of profiles
Profiles3 records
Conjura funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conjura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conjura
What does Conjura do?
Conjura provides an AI-powered eCommerce analytics SaaS platform that unifies fragmented financial, commerce and marketing data from stores, marketplaces, ad networks and ERPs into a single view, with customizable dashboards, SKU-level contribution profit analytics, and an Owly AI natural language agent for instant insights, custom reports, strategic recommendations and predictive inventory forecasting. It targets online retailers and eCommerce brands seeking SKU-level profitability visibility and AI-powered decision support.
Is Conjura a public or private company?
Conjura is a private company. It is classified as corporate owned and is currently acquired.
When was Conjura founded?
Conjura was founded in 2016. It employs 51 to 100 people.
Where is Conjura based?
Conjura is headquartered in London, United Kingdom, in the Europe region.
How does Conjura make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Analytics Services.
Who are Conjura's main competitors?
Direct peers on record are Triple Whale, Northbeam, Polar Analytics, Glew, Daasity, Littledata and Peel. Broad incumbents are Shopify and Google Analytics 4. Segment (Twilio) is listed as an others.
Does Conjura have an API?
No public API is recorded for Conjura.
What industry is Conjura in?
Conjura's product category is eCommerce Analytics Software. Its primary akta.pro industry code is BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5132 and its SIC code is 7372.