ZEPIC
ZEPIC is an AI-infused customer experience platform that combines a built-in CDP with multi-channel marketing automation (Email, WhatsApp, Instagram) for D2C brands, travel, retail, and enterprise customers globally. Its Zenie AI copilot powers AI-led campaign creation, segmentation, and personalization.
- Company typePrivate
- Founded2023
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ZEPIC does
ZEPIC is an AI-infused customer experience and marketing automation platform that combines a built-in Customer Data Platform (Customer 360 / Audience 360) with multi-channel activation across Email, WhatsApp, and Instagram. The platform unifies customer, product, event, order, review, support ticket, and intent data from 50+ pre-built integrations, applies AI-powered segmentation, and orchestrates hyper-personalized journeys through a no-code visual builder. Its proprietary AI layer, Zenie AI, is a voice-enabled copilot that generates campaign copy, visuals, segments, and end-to-end customer journeys from natural-language prompts, and a recently launched Instagram Automation module extends the same AI-driven model to comments, DMs, and story reactions. The platform is delivered as SaaS hosted on Amazon Web Services, with Open APIs, Web SDKs, and webhooks for extensibility.
ZEPIC serves primarily e-commerce and direct-to-consumer (D2C) brands, with additional traction in travel and hospitality (Tourism Fiji), retail, telecommunications (Vodafone Fiji), and consumer brands (Casio). The company cites 1,000+ customers globally and serves both SMBs and mid-market/enterprise marketers. Its go-to-market is hybrid: a product-led growth (PLG) motion with a 14-day free trial and self-serve sign-up, complemented by an inside-sales motion for larger prospects, a "Partner with us" channel program, and event-driven demand generation (BFCM, Z-factor Club). It is operationally based in Chennai, India, and is legally incorporated as ZEPIC, Inc. in Delaware, USA, with GDPR- and CCPA-aligned data processing terms.
ZEPIC's revenue model is primarily subscription-based (annual contracts per Order Form with auto-renewal) combined with usage-based add-ons for WhatsApp and other channels, aligned with Meta's per-message WhatsApp pricing. The company's only disclosed funding is a $2.1 million pre-seed round closed in April 2024, led by Neon Fund with angel participation. Subsequent strategic moves have been product-led: Zenie AI (2024), Build for Bharath recognition (2024), Instagram Automation (Oct/Nov 2025), and the introduction of Neura HQ, an adjacent connected AI Agent Workforce product.
ZEPIC firmographics
Firmographics- Name
- ZEPIC
- Legal name
- ZEPIC, Inc.
- Website
- https://zepic.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZEPIC is an AI-infused customer experience platform that combines a built-in CDP with multi-channel marketing automation (Email, WhatsApp, Instagram) for D2C brands, travel, retail, and enterprise customers globally. Its Zenie AI copilot powers AI-led campaign creation, segmentation, and personalization.
- Ownership category
- akta.pro rank
ZEPIC industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where ZEPIC is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ZEPIC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription plan fees: Recurring subscription charges paid in advance per the Order Form or billings page; subscriptions auto-renew for Subscription Terms of equivalent length at then-prevailing Subscription Charges. Refunds are generally non-refundable except pro-rata in specific termination scenarios.
- Add-on subscriptions (usage/credits): Add-ons available in addition to base Subscription Charges, including credit/pricing-credits based usage of WhatsApp and other channels; customers can subscribe to add-ons via the billings page.
- Free trial (14-day) as acquisition funnel: 14-day free trial available with no credit card required; this is an acquisition channel rather than a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial (no credit card) |
| Subscription | Annual | Base subscription plan (price not publicly disclosed) |
| Usage-based | Pay-as-you-go | Add-on subscriptions (usage/credits) |
| Hybrid | Pay-as-you-go | Pricing calculator (custom) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
ZEPIC product offering
Product offeringCore offering
ZEPIC is a unified customer experience platform that combines a built-in customer data platform (CDP) with AI-driven multi-channel marketing. It enables brands to unify customer data into a 360-degree profile, build audiences, design automated journeys, and engage customers across email, WhatsApp, and Instagram from a single interface. The platform's Zenie AI copilot allows marketers to generate campaigns, segments, and content using natural language prompts.
Product overview
ZEPIC is a single, composable Marketing OS — the AI-infused Unified Customer Experience Platform — that combines a built-in Customer Data Platform (Customer 360 / Audience 360) with marketing automation modules including Audience Segmentation, Customer Journeys, Team Inbox, Reporting & Analytics, and Two-way Integrations, all powered by the Zenie AI copilot. Channels such as Email Marketing, WhatsApp Marketing, and the newly launched Instagram Automation are first-class sub-products of this platform, while Neura HQ is presented as the company's connected AI Agent Workforce sitting alongside the platform. The product architecture is platform-plus-modules: the Unified CX Platform is the core offering, with Zenie AI and Customer 360 as its foundational data-and-AI layer, and the channel, journey, inbox, segmentation, and analytics modules as the activation layer.
Differentiator
Problem solved
Functional benefit
Brands
- Zenie AI: Voice-enabled AI copilot / AI sidekick within the ZEPIC platform that generates content, builds segments, creates flows, and suggests responses across Email, WhatsApp, and Instagram campaigns.
Products and services
- ZEPIC Unified Customer Experience Platform All-in-one SaaS platform that unifies customer data, AI-assisted campaign creation, audience segmentation, journey orchestration, multi-channel messaging (email and WhatsApp), team inbox, reporting, and integrations for D2C and consumer brands. Marketers can centralize customer profiles and activate engagement across channels without separate point tools.
- Instagram Automation AI-powered Instagram automation module that enables brands to deploy intelligent DM agents on Instagram to handle customer conversations, recommend products, and recover abandoned carts. Targeted at D2C brands seeking first-mover advantage on Instagram commerce.
- Neura HQ Adjacent product operated under a separate domain (neurahq.ai), positioned as a complementary AI-related offering alongside the ZEPIC engagement platform.
Quantifiable outcome
- 45% campaign performance lift (Vodafone Fiji)
- +9 more outcomes
Companies that use ZEPIC
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
ZEPIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability11 records
Feature9 records
ZEPIC partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core technology/integration partner, core infrastructure partner, adjacent product / strategic brand and launch/pr partner.
- Shopifycore technology/integration partnerPre-built two-way integration listed among ZEPIC's 50+ supported tools for unifying customer data and powering e-commerce marketing automation. Featured prominently on the integrations page.
- WooCommercecore technology/integration partnerPre-built two-way integration supporting e-commerce customer data unification.
- Magentocore technology/integration partnerPre-built two-way integration for enterprise e-commerce data.
- Squarecore technology/integration partnerPre-built two-way integration supporting POS and omnichannel retail data.
- Lightspeedcore technology/integration partnerPre-built two-way integration for retail POS and inventory data.
- Yotpocore technology/integration partnerPre-built integration for reviews/loyalty data into the customer 360 view.
- Stampedcore technology/integration partnerPre-built integration for reviews and loyalty data.
- Judge.mecore technology/integration partnerPre-built integration for product reviews data.
- Loyalty Lioncore technology/integration partnerPre-built integration for loyalty program data into ZEPIC's unified customer profile.
- Chargebeecore technology/integration partnerPre-built integration for subscription billing and customer data unification.
- ClickPostcore technology/integration partnerPre-built integration for logistics and shipment tracking data.
- HubSpotcore technology/integration partnerPre-built CRM integration enabling ZEPIC to pull contact/CRM data into the customer 360 view.
- Zoho CRMcore technology/integration partnerPre-built CRM integration.
- Freshsalescore technology/integration partnerPre-built CRM integration.
- Pipedrivecore technology/integration partnerPre-built CRM/sales-pipeline integration.
- ActiveCampaigncore technology/integration partnerPre-built marketing automation/CRM integration.
- Zendeskcore technology/integration partnerPre-built support/helpdesk integration feeding ticket history into ZEPIC's customer 360.
- Freshdeskcore technology/integration partnerPre-built helpdesk integration.
- Intercomcore technology/integration partnerPre-built live-chat/helpdesk integration.
- Kustomercore technology/integration partnerPre-built customer-service platform integration.
- Webhook / SDKcore technology/integration partnerPre-built Webhook and SDK integrations enable custom data syncing for non-listed tools; backed by Open APIs.
- Amazon Web Services (AWS)core infrastructure partnerZEPIC's self-serve platform is hosted on Amazon Web Services, as referenced in a ZEPIC blog post; this underpins the no-setup, SaaS delivery model.
- Neura HQadjacent product / strategic brandNeura HQ is presented on the ZEPIC site as ZEPIC's "connected AI Agent Workforce" — a related/adjacent AI agent product line. Listed on the home page and integrations dropdown ("Meet Neura HQ, Your connected AI Agent Workforce").
- Product Huntlaunch/pr partnerZEPIC launched on Product Hunt (post_id 579498) for "Personalized WhatsApp & email AI campaigns that convert" and displays the Product Hunt Top Post badge on the homepage as a PR/launch asset.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
ZEPIC competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading email and SMS marketing automation platform for e-commerce and D2C brands, built on a customer data platform foundation. ZEPIC explicitly positions itself against Klaviyo via dedicated compare pages, and both serve similar SMB/mid-market D2C customers with data-driven personalization.
- Omnisend: Omnisend is an omnichannel marketing automation platform for e-commerce, covering email, SMS, and push with deep Shopify and WooCommerce integrations. ZEPIC runs dedicated ZEPIC vs Omnisend compare pages, indicating direct overlap on SMB/D2C marketing automation.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining CRM, email marketing, and marketing automation with AI capabilities. It is a pre-built integration partner for ZEPIC and competes for the same SMB/mid-market marketer persona across email and CRM-driven automation.
- Brevo (formerly Sendinblue): Brevo is a multichannel marketing platform offering email, SMS, WhatsApp, and CRM-style functionality targeted at SMBs and mid-market. It is a direct comparable to ZEPIC's combined Email + WhatsApp + automation offering for D2C and SMB customers.
- Wati: Wati is a WhatsApp Business API platform focused on marketing, support, and customer engagement, with deep SMB and India/APAC traction. It is a direct peer to ZEPIC's WhatsApp marketing module and shares the same India-rooted, WhatsApp-first GTM motion.
- Gupshup: Gupshup is a conversational AI and WhatsApp Business platform serving enterprises with messaging, automation, and AI agents. It overlaps with ZEPIC's WhatsApp marketing and Zenie AI/Instagram Automation roadmap, particularly in emerging markets and India.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers a broad, integrated marketing, CRM, and customer engagement suite used by SMBs and mid-market companies globally. ZEPIC integrates with HubSpot but also competes with its Marketing Hub on multichannel automation, email, and AI-driven campaign creation.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Interaction Studio/Account Engagement) is an enterprise CDP-plus-marketing-automation suite. It is a much larger incumbent competing for the same enterprise CDP + activation workloads that ZEPIC targets, particularly with marquee logos like Vodafone and Tourism Fiji.
- Twilio Segment: Twilio Segment is a leading customer data platform that unifies customer data and routes it to downstream marketing and engagement tools. ZEPIC's built-in CDP directly overlaps with Segment for SMB and mid-market customers seeking a combined CDP + activation stack.
Emerging players
- Bloomreach: Bloomreach combines a customer data platform with AI-driven personalization and marketing automation for e-commerce and D2C. It is a comparable composable CDP-plus-activation stack aimed at similar enterprise and mid-market retail/travel customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ZEPIC social profiles
Digital presenceZEPIC compliance and trust
Trust signalCompliance3 records
ZEPIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEPIC leadership team
Management profileNumber of profiles
Profiles5 records
ZEPIC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEPIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEPIC
What does ZEPIC do?
ZEPIC is a unified customer experience platform that combines a built-in customer data platform (CDP) with AI-driven multi-channel marketing. It enables brands to unify customer data into a 360-degree profile, build audiences, design automated journeys, and engage customers across email, WhatsApp, and Instagram from a single interface. The platform's Zenie AI copilot allows marketers to generate campaigns, segments, and content using natural language prompts.
Is ZEPIC a public or private company?
ZEPIC is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZEPIC founded?
ZEPIC was founded in 2023. It employs 11 to 50 people.
Where is ZEPIC based?
ZEPIC is headquartered in Chennai, India, in the Asia region.
How does ZEPIC make money?
Three revenue lines are on record. Subscription plan fees are the primary driver. The others are add-on subscriptions (usage/credits) and free trial (14-day) as acquisition funnel.
Who are ZEPIC's main competitors?
Direct peers on record are Klaviyo, Omnisend, ActiveCampaign, Brevo (formerly Sendinblue), Wati and Gupshup. Broad incumbents are HubSpot Marketing Hub, Salesforce Marketing Cloud and Twilio Segment. Bloomreach is listed as an emerging player.
Does ZEPIC have an API?
Yes. ZEPIC offers Open APIs and Web SDKs that allow developers to connect customer data from external tools and access platform functionality. Per the Terms of Service, the API is defined as the application programming interfaces developed, enabled by or licensed to ZEPIC that permits access to certain functionality provided by the Service(s). Webhooks are also offered as an integration method. Authentication, rate limits, and versioning details are not specified. Developer documentation is at zepic.com/webhook.
What industry is ZEPIC in?
ZEPIC's product category is Customer Engagement Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541810 and its SIC code is 7310.