ClearTrust
ClearTrust is a Bengaluru-based SaaS platform that uses its proprietary TQI Score™ algorithm and 150+ filters to detect ad fraud and invalid traffic for 100+ brands, ad-tech platforms, publishers, and lead generators worldwide.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ClearTrust does
ClearTrust (operating under legal entity Botman Inc., Delaware) is a Bengaluru-headquartered cybersecurity and ad-tech SaaS company founded in 2020 that detects and prevents ad fraud and invalid traffic (IVT) across digital advertising supply chains. The platform is anchored by the proprietary TQI Score™ (Traffic Quality Index Score), a scoring algorithm that applies 150+ filters to evaluate traffic quality on a 0-100 risk scale, and reports scanning over 1 billion sessions daily for more than 100 brands with a claimed 99.9% bad-session capture rate at under 0.01% false positives. ClearTrust delivers specialized solutions for brands and agencies, ad-tech platforms (SSPs/DSPs), publishers, and lead generation buyers/sellers, supplemented by an API, a Lead Fraud ROI Calculator, a TQI Report Library, and integrations such as Smarthub for DSPs.
The company operates a B2B sales-led go-to-market with demo scheduling, free trial CTAs, and annual enterprise subscriptions priced on a quote basis, targeting mid-to-large advertisers and ad-tech platforms. It is co-led by CEO Deepankar Biswas and CTO Raja TN, with a team of approximately 20 members across engineering, sales, marketing, and customer success. ClearTrust has raised roughly $2.09 million to date (a $200K round in 2021 and a $1.9M pre-Series A in January 2024 led by Ideaspring Capital with Piper Serica Angel Fund and Alacrity India), holds ISO 27001 certification and GDPR-aligned privacy practices, and maintains IAB UK and IAB Europe affiliations. The company has a US office in Lewes, Delaware supporting North American expansion, and operates with presence in India, the United States, and South Africa.
ClearTrust firmographics
Firmographics- Name
- ClearTrust
- Legal name
- Botman Inc.
- Website
- https://cleartrust.cc
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClearTrust is a Bengaluru-based SaaS platform that uses its proprietary TQI Score™ algorithm and 150+ filters to detect ad fraud and invalid traffic for 100+ brands, ad-tech platforms, publishers, and lead generators worldwide.
- Ownership category
- akta.pro rank
Where ClearTrust is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ClearTrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: ClearTrust operates as a B2B SaaS platform providing ad fraud detection and prevention services on a subscription basis with tiered pricing based on traffic volume and feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing with custom tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
ClearTrust product offering
Product offeringCore offering
ClearTrust provides a B2B SaaS platform that detects and blocks ad fraud and invalid traffic in real time, centered on its proprietary TQI Score™ algorithm driven by 150+ filters. It is sold to brands, advertising agencies, ad-tech platforms (SSPs/DSPs), publishers, and lead-generation companies as four tailored solutions plus the underlying scoring engine, with pricing delivered as annual subscriptions scaled to traffic volume.
Product overview
ClearTrust is a unified ad fraud prevention and traffic quality platform (formerly Botman/Botman Ninja) offering multiple integrated solutions under one roof. The core platform is built around the proprietary TQI Score™ algorithm that evaluates traffic quality in real-time. The portfolio includes specialized solutions for Brands & Agencies (campaign optimization), Ad-tech Platforms (SSPs/DSPs for clean inventory), Publishers (revenue optimization), and Lead Gen Fraud detection. Supporting products include a Lead Fraud ROI Calculator, TQI Report Library for analytics, plus content resources like the ClearCast Podcast and ClearTalk video series. The platform processes over 1 billion sessions daily using 150+ detection filters with 99.9% bad session capture rate.
Differentiator
Problem solved
Functional benefit
Products and services
- TQI Score™ (Traffic Quality Index Score) Proprietary scoring algorithm that evaluates traffic quality on a 0-100 scale using 150+ filters to detect unsafe traffic, bots, fake clicks, impressions, and other ad fraud vectors in real time; used by brands, agencies, ad-tech platforms, and publishers to standardize and compare inventory quality across the paid marketing supply chain.
- Brand & Agencies Solution Ad-fraud prevention solution for brands and advertising agencies that optimizes ad delivery, ensures fraud-free and viewable traffic, and maximizes campaign performance and return on ad spend (RoAS).
- Ad-tech Platforms Solution Solution for ad-tech platforms (SSPs/DSPs/ad exchanges) to ensure high-quality traffic sourcing, clean inventory, valid demand, and yield maximization through real-time fraud detection and custom filters.
- Publishers Solution Solution for publishers and content networks to increase ad revenue by maximizing impression quality, preventing fraudulent traffic, and providing transparent analytics to yield management teams.
- Lead Gen Fraud Solution Specialized solution for lead buyers, lead sellers, and aggregators to identify and prevent fake leads, invalid traffic, and fraudulent activities in lead generation and affiliate campaigns.
Quantifiable outcome
- 99.9% bad sessions captured with less than .01% false positives
- +4 more outcomes
Companies that use ClearTrust
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ClearTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
ClearTrust partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
ClearTrust competitors and assessment
Company assessmentDirect peers
- Fraudlogix: Ad fraud detection and prevention company providing IVT filtering solutions to ad exchanges, DSPs, and SSPs. Directly comparable to ClearTrust's ad-tech platform solution, particularly around pre-bid filtering and real-time traffic scoring.
- Integral Ad Science (IAS): Public company (Nasdaq: IAS) providing ad verification, fraud detection, viewability, and brand safety solutions. Directly comparable to ClearTrust across both buy-side (brands/agencies) and sell-side (publishers) verification, with similar scoring-based approaches to traffic quality.
- DoubleVerify: Public company (NYSE: DV) and category leader in ad verification, fraud detection, and brand safety. Directly comparable to ClearTrust as both provide IVT detection and traffic quality scoring across programmatic, CTV, and social — DoubleVerify at vastly greater scale and with MRC-accredited datasets.
- CHEQ: Cybersecurity company focused on ad fraud, lead fraud, and go-to-market security. Directly comparable to ClearTrust's Lead Gen Fraud solution and overall traffic-quality positioning, serving similar enterprise and platform customers.
- Lunio: Click fraud and invalid traffic detection platform focused on performance marketing teams. Directly comparable to ClearTrust's Brands & Agencies and Performance Marketing use cases, with overlapping value proposition of reducing wasted ad spend on bots and fraudulent clicks.
- HUMAN (formerly White Ops): Leading bot and fraud detection platform serving advertising, cybersecurity, and enterprise applications. Directly comparable on the ad-fraud side through its MediaGuard product, with broader application of its bot-detection technology than ClearTrust.
- TrafficGuard: Ad fraud detection and prevention platform with strong APAC presence. Directly comparable to ClearTrust as both serve brands, agencies, and ad-tech platforms with real-time IVT detection and similar solution tracks for click, impression, and lead fraud.
- Anura: Ad fraud solution specializing in real-time fraud detection with high accuracy claims similar to ClearTrust's 99.9% capture rate. Directly comparable in serving brands, agencies, and affiliate networks with IVT detection, though smaller in scale.
- Pixalate: Specialized ad-fraud intelligence and IVT detection provider with particular depth in CTV and connected TV fraud. Directly comparable to ClearTrust's TQI Score™ approach and to its CueDart CTV use case, though Pixalate also offers programmatic supply chain analytics.
Emerging players
- Protected Media: Cross-environment ad fraud detection provider covering display, video, mobile, and CTV. Comparable to ClearTrust's multi-channel approach but with broader pre-bid blocking capabilities and overlap primarily in the programmatic ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ClearTrust social profiles
Digital presenceClearTrust compliance and trust
Trust signalCompliance2 records
ClearTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClearTrust leadership team
Management profileNumber of profiles
Profiles6 records
ClearTrust funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClearTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClearTrust
What does ClearTrust do?
ClearTrust provides a B2B SaaS platform that detects and blocks ad fraud and invalid traffic in real time, centered on its proprietary TQI Score™ algorithm driven by 150+ filters. It is sold to brands, advertising agencies, ad-tech platforms (SSPs/DSPs), publishers, and lead-generation companies as four tailored solutions plus the underlying scoring engine, with pricing delivered as annual subscriptions scaled to traffic volume.
Is ClearTrust a public or private company?
ClearTrust is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClearTrust founded?
ClearTrust was founded in 2020. It employs 11 to 50 people.
Where is ClearTrust based?
ClearTrust is headquartered in Bengaluru, India, in the Asia region.
How does ClearTrust make money?
One revenue line is on record: saaS Subscription.
Who are ClearTrust's main competitors?
Direct peers on record are Fraudlogix, Integral Ad Science (IAS), DoubleVerify, CHEQ, Lunio, HUMAN (formerly White Ops), TrafficGuard, Anura and Pixalate. Protected Media is listed as an emerging player.
Does ClearTrust have an API?
Yes. ClearTrust provides an API license grant to users, offering a non-exclusive, worldwide, non-transferable, non-sub licensable license to make API calls using issued API keys, solely to enable data interchange between the user's site and ClearTrust's services. The API is subject to terms of service compliance and must be implemented in accordance with Botman's documentation and requirements.