MadeComfy

What MadeComfy does

MadeComfy is an Australian short-term rental property management company founded in 2015 and headquartered in Sydney (operating as Key Flickers Pty Ltd, ACN 605 287 509). The company provides full-service management of Airbnb and other short-term rental properties for individual property owners, holiday home owners, and institutional/corporate clients, claiming a network of 1,500+ properties under management and 800+ corporate clients. Services span listing creation, professional photography, styling and furnishing, multi-platform distribution, guest communication, housekeeping, maintenance, and regulatory compliance — delivered across 25+ Australian locations and four New Zealand cities.

The company's underlying technology consists of an AI-driven dynamic pricing algorithm powered by 80+ million data points, a centralized Owner Dashboard for real-time property performance and financial management, and a Guest Hub that automates pre-arrival, in-stay, and post-stay communication. Managed listings are distributed across 10+ major booking platforms (Airbnb, Booking.com, Stayz, Expedia, VRBO, Hotels.com, Wotif, Agoda, Lastminute.com) in addition to MadeComfy's own direct booking site, with a strategic partnership with Airbnb providing preferential positioning. The technology stack is purpose-built for the operational workflows of short-term rental management rather than for AI research or platform development.

MadeComfy earns revenue primarily through a 20% + GST management commission on bookings, supplemented by a 2.75% security fee per booking, ancillary add-on services (photography, styling, deep clean, maintenance), guest services commissions, and a host referral program paying AUD $1,000 per successful referral. Go-to-market combines direct-to-consumer acquisition, a referral pipeline of major Australian real estate agencies (LJ Hooker, Ray White, McGrath, Harcourts, Raine & Horne, Barry Plant, Century21), a corporate travel network (AGL, NSW Government, Bupa, Disney, Fisher & Paykel), and a content/SEO-led inbound motion. The company has raised approximately $17M+ in disclosed funding, including a $10M venture capital and debt round in May 2023 led by MC Fiduciary/Commencer Capital, with Investec as a prior investor across 2017 and 2018 rounds.

Name

MadeComfy

Legal name

Key Flickers Pty Ltd

Website

https://madecomfy.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MadeComfy is an Australian short-term rental property management company serving 1,500+ property owners across Australia and New Zealand. It provides end-to-end Airbnb management, dynamic pricing, multi-platform distribution, and corporate stays under a 20% commission model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Short-Term Rental Management Commission: Commission-based revenue from managing short-term rental properties on behalf of property owners. Hosts pay management fees deducted from guest payments, itemized on monthly statements.
2. Guest Services Revenue: Additional guest services beyond standard rental agreements charged separately to guests, including concierge, ticketing, and third-party vendor referrals where MadeComfy receives commission.
3. Referral Program Rewards: Referral fees earned by referring new hosts to the platform - $500 when property goes live and $500 after six months of activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MadeComfy provides full-service short-term rental property management for property owners, handling listing creation, multi-platform distribution, dynamic pricing optimization, guest communication, housekeeping, maintenance, and regulatory compliance. It also operates a corporate travel accommodation network serving 800+ companies and provides specialized management services for serviced apartment portfolios and real estate developer clients.

Product overview

MadeComfy is an award-winning short-term rental property management company operating as a platform with integrated service modules. The core offering is Full End-to-End Short-Term Rental Management, which encompasses Dynamic Pricing and Revenue Management, Channel Management & Distribution, Owner Dashboard, and Guest Hub. This core platform is complemented by a suite of add-on services including Professional Airbnb Photography, Airbnb Styling & Furnishing, Listing Creation and Optimisation, Secure Home Automation and Professional Home Setup, Short-Term Rental Guest Management, Professional Housekeeping and Cleaning, Airbnb Property Maintenance, Short-Term Rental Regulations Compliance, Short-Term Rental Investment Guidance, Corporate Stays, Serviced Apartment Management, and MadeComfy Pro Network. Additional tools include an Airbnb Property Investment Calculator and Short-Term Rental Market Reports. The company delivers over 40% higher returns than traditional long-term rentals through its data-driven pricing algorithm using 80+ million data points and AI-driven guest communication systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Rental Management Full end-to-end short-term rental property management service for property owners, covering listing creation, multi-platform distribution, dynamic pricing, 24/7 guest support, housekeeping, maintenance, and regulatory compliance on Airbnb, Booking.com, Stayz, and other major booking platforms.
• Corporate Stays Corporate travel accommodation service providing companies with access to MadeComfy's short-term rental network for employee stays, relocations, and extended business travel. Provides consistent year-round bookings for managed properties via a network of 800+ corporate clients.
• Serviced Apartment Management Specialized short-term rental management for serviced apartment portfolios, aimed at maximizing Net Operating Income (NOI) for property owners and developers through professional management and revenue optimization.
• MadeComfy Pro Network Network connecting property owners with top service providers in the property industry for photography, styling, maintenance, and other property services. Supports MadeComfy's partner ecosystem and broader property management value chain.

Quantifiable outcome

• 34% average increase in net income compared to traditional rentals
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AirbnbcoreStrategic or Co-development PartnerStrategic partnership with Airbnb as a key channel partner. Provides preferential positioning and access to platform features for property listings managed by MadeComfy.
• LJ HookercoreChannel Partner/ Reseller/ DistributorMajor real estate agency partner referring property owners to MadeComfy's short-term rental management services. One of Australia's largest real estate networks.
• Ray WhitecoreChannel Partner/ Reseller/ DistributorReal estate agency partner referring property owners for short-term rental management services.
• McGrathcoreChannel Partner/ Reseller/ DistributorReal estate agency partner referring property owners for short-term rental management services.
• HarcourtscoreChannel Partner/ Reseller/ DistributorReal estate agency partner referring property owners for short-term rental management services.
• Raine & HornecoreChannel Partner/ Reseller/ DistributorPremium real estate agency partner referring property owners for short-term rental management services.
• Barry PlantcoreChannel Partner/ Reseller/ DistributorReal estate agency partner referring property owners for short-term rental management services.
• Century21coreChannel Partner/ Reseller/ DistributorReal estate agency partner referring property owners for short-term rental management services.
• ASTRA (Australian Short-Term Rental Association)minorStrategic or Co-development PartnerAdvocacy Funding Partner supporting the industry's leading voice in short-term rental policy and regulation. Helps ensure fair rules, balanced representation, and sustainable future for property owners.
• FuturerentminorStrategic or Co-development PartnerPartnership enabling next wave of Airbnb investors with combined property investment guidance and short-term rental management services.
• EatClubminorGTM or Marketing PartnerNew partnership providing each guest $20 to support local restaurants, enhancing guest experience while supporting local businesses.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eviivo: UK-based property management software and channel manager serving independent accommodation providers globally. Comparable in targeting small-to-mid property managers and hosts with end-to-end SaaS rather than full-service operations.
• Vacasa: Largest US-based professional vacation rental management company offering full-service STR management. A scaled benchmark for MadeComfy's eventual trajectory, though operating in a different geography with materially larger scale.
• Guesty: Global property management platform serving short-term rental managers with PMS, channel manager, and operations software. Larger and better-capitalized than MadeComfy, competing indirectly by powering other managers and increasingly offering full-service management features.
• Hostaway: Global vacation rental management software and channel manager platform used by professional STR managers worldwide. Competes with MadeComfy by enabling other managers and increasingly offering full-stack services that could disintermediate regional specialists.

Others

• Airbnb: MadeComfy's primary distribution partner and increasingly a competitor via Airbnb Co-Host Networks and Airbnb-friendly apartment programs. Any expansion of Airbnb's management-adjacent services directly impacts MadeComfy's value proposition.

Direct peers

• Hometime: Australia-based professional short-term rental management company offering full-service Airbnb and STR property management with similar value proposition, geographic focus, and target customer base to MadeComfy. Considered MadeComfy's primary Australian competitor.
• Turnkey: Australian full-service Airbnb and short-term rental management company with similar end-to-end offering (cleaning, guest management, dynamic pricing) and direct overlap with MadeComfy in core Australian cities.

Emerging players

• Hospitable: Short-term rental automation platform offering messaging automation, dynamic pricing, and operations tools primarily to self-managing hosts. Competes with MadeComfy by lowering the cost of self-management, threatening MadeComfy's 20% commission model.
• Beyond (by Airbnb): Airbnb's premium hosting service offering full-service management to select hosts. Represents a platform-encroachment risk for MadeComfy as Airbnb moves up the value chain into managed services.

Regional players

• Stayz: Australia-focused short-term rental booking platform (part of the Expedia Group). Operates in MadeComfy's home market as a distribution channel and potential partner, though primarily a marketplace rather than a manager.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madecomfyau
• Facebookfacebook.com/madecomfy
• LinkedInlinkedin.com/company/madecomfy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MadeComfy