i'SUPPLY

What i'SUPPLY does

i'SUPPLY is an Egypt-based B2B digital distribution platform serving the pharmaceutical industry across the Middle East and Africa. Founded in 2021 and headquartered in Cairo, the company operates a two-sided marketplace that connects retail pharmacies with pharmaceutical distributors and manufacturers, and layers three additional modules on top: an Embedded Finance product that extends credit and working capital to pharmacists, a Supply Chain Management suite (ERP, Transportation Management System, and Field Force Management) targeted at small and mid-sized pharma operators, and a real-time Market Insights Dashboard covering distribution, inventory, sales, and supply chain efficiency. The platform is accessed through native mobile applications on Apple App Store, Google Play, and Huawei AppGallery, and is supplemented by a direct field sales force and inside-sales function currently hiring across more than 18 Egyptian governorates. i'SUPPLY self-describes as 'Africa's Largest Tech-Enabled Marketplace' for pharmaceuticals.

The business model combines marketplace commissions on B2B transactions, transaction-based revenue from embedded finance/credit facilities, and recurring or transaction-based fees from the supply chain and analytics modules. Pricing is quote-based and not publicly disclosed; pharmacies, distributors, and manufacturers each join dedicated networks via the website and app. Customer segments are horizontal: retail pharmacies (primary), pharmaceutical distributors and wholesalers (primary), and manufacturers (secondary), all of which historically relied on fragmented, relationship-based ordering with limited access to credit and visibility into pricing or inventory.

As of late 2022 the company reported US$2M in gross merchandise value and thousands of onboarded pharmacies. To date it has raised approximately US$5.5M in disclosed funding: a US$1.5M pre-seed in October 2022 led by Disruptech Ventures, a pre-Series A in 2024 with AXIAN, Disruptech Ventures, Egypt Ventures, and OneStop Capital, and a US$3M round in May 2025 led by Bokra. The company is privately held, founder-led (Ibrahim Emam, Moustafa Zaki, and Ramzy Mohamed), and headquartered in Cairo with an operational presence in Nasr City.

Name

i'SUPPLY

Legal name

i'SUPPLY

Website

https://isupply.com.eg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

i'SUPPLY is an Egypt-based B2B digital marketplace connecting pharmacies, distributors, and manufacturers of pharmaceuticals across the Middle East and Africa. The platform bundles ordering, embedded finance, supply chain software, and real-time market analytics for SMB pharma operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace commissions: Transaction-based revenue from the B2B marketplace facilitating purchases between pharmacies, distributors, and manufacturers of pharmaceutical products.
2. Embedded finance / credit services: Revenue from providing working-capital financing and managing customer credit limits to pharmacies through the embedded finance offering.
3. Supply chain and analytics software: Potential revenue from ERP, transportation management, field force management, and market-insights dashboard services provided to small and medium pharma operations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

i'SUPPLY operates a B2B pharmaceutical marketplace that connects retail pharmacies, pharmaceutical distributors, and manufacturers through a single integrated digital platform accessible via native mobile apps (iOS, Android, Huawei AppGallery) and a corporate website. The core offering is a data-driven ordering and procurement marketplace bundled with embedded finance (credit and working capital for pharmacists), supply chain management systems (ERP, Transportation Management System, Field Force Management System) for small and medium pharma operations, and a real-time Market Insights Dashboard covering distribution, inventory, sales, and market trends. The company monetises via marketplace commissions, embedded finance services, and software offerings across Egypt with stated expansion into the Middle East and Africa.

Product overview

i'SUPPLY operates a single integrated B2B pharmaceutical marketplace platform composed of a core B2B-Marketplace module where pharmacies and wholesalers discover and order products, augmented by three supporting modules: i'SUPPLY Embedded Finance (credit and working-capital financing for pharmacists), Supply Chain Management Systems (ERP, transportation management, and field force management for small-to-medium distributors), and a Market Insights Dashboard (real-time analytics on distribution, inventory, sales, and supply chain efficiency). Together these modules connect pharmacies, distributors, and manufacturers across Egypt and the wider Middle East and Africa region as a data-driven, tech-enabled ordering and supply chain solution.

Differentiator

Problem solved

Functional benefit

Products and services

• i'SUPPLY B2B Pharmaceutical Marketplace
• i'SUPPLY Embedded Finance
• Supply Chain Management Systems
• Market Insights Dashboard

Quantifiable outcome

• Reached US$2 million GMV prior to pre-seed funding (late 2022).
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chefaa: Egypt-based B2B/B2C pharma ordering and delivery platform connecting pharmacies and patients to a digital supply chain. Highly comparable to i'SUPPLY given the shared Egypt focus, pharmacy-customer base, and marketplace-led distribution model.
• Yodawy: Egyptian health-tech platform offering a B2B pharma marketplace and e-prescription fulfillment, with insurance integrations. Comparable to i'SUPPLY as a regional B2B pharma marketplace serving pharmacies and payers.
• mPharma: Pan-African pharma supply-chain and inventory-financing platform serving pharmacies and hospitals. Closely comparable to i'SUPPLY's two-sided model of digitising pharma distribution and embedded working-capital credit for pharmacy operators.
• DrugStoc: Nigeria-based B2B pharmaceutical marketplace connecting pharmacies, hospitals, and manufacturers. Directly comparable to i'SUPPLY in business model, target customer (retail pharmacies), and emerging-market pharma distribution focus.
• Maisha Meds: Kenya-based digital health platform operating a B2B pharma supply chain with embedded credit and point-of-sale data for low-income pharmacies. Comparable to i'SUPPLY's marketplace-plus-embedded-finance model in an African market.
• Remedial Health: Nigeria-based B2B pharma platform providing ordering, inventory financing, and digital tooling to pharmacies and PPMVs. Closely comparable to i'SUPPLY in target customers, embedded working-capital product, and emerging-market geographic profile.

Broad incumbents

• Vezeeta: Egypt-founded regional healthtech platform spanning doctor booking, pharmacy delivery, and insurance. Overlaps with i'SUPPLY in Egyptian digital pharma distribution and is a broader incumbent player with a wider portfolio.

Regional players

• Shelf Life: Nigerian pharma distribution and inventory-financing platform serving retail pharmacies. Comparable in product offering (pharma distribution + credit) and target segment, but operates in a different West African geography from i'SUPPLY.

Emerging players

• Sproxil: Nigeria-headquartered pharma supply-chain and anti-counterfeiting technology provider serving manufacturers and distributors across Africa. Adjacent to i'SUPPLY in pharma supply-chain digitization, with a focus on verification and brand-protection tooling.
• Dawaa: Egypt-based online pharmacy and pharma delivery platform serving consumers and pharmacies. Partial overlap with i'SUPPLY in Egyptian digital pharma, but focused more on the B2C last-mile side of the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/isupply_egypt
• YouTubeyoutube.com/@isupply1714
• Facebookfacebook.com/ISupply.Marketplace
• LinkedInlinkedin.com/company/74567167/admin/feed/posts
• Instagraminstagram.com/isupply_marketplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i'SUPPLY