Fairly
- Company typePrivate
- Founded2024
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Fairly firmographics
Firmographics- Name
- Fairly
- Legal name
- Fairly Inc.
- Website
- https://fairly.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fairly industry classification
Industry- Product category
- Vacation Rental Management Software
- NAICS
- Rental and Leasing Services (532), Traveler Accommodation (7211)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ), Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)
Keywords
Where Fairly is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fairly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Fee: Fairly charges a flat 20% platform fee on nightly rental revenue. The fee covers dynamic pricing, multi-channel listing, caretaker matching, lodging tax compliance, customer support, and financial management. Of this 20%, 50% (10% of rent) is retained by Fairly, while the remaining 50% is shared with the care team (Caretaker receives 25%, Advisor receives 25%) in perpetuity for every booking.
- Guest Damage Protection: Optional add-on providing up to $25,000 in guest damage protection for $10 per booked night, offering security for property owners against damage claims.
- Processing Fee: For Fairly direct bookings, a processing fee of approximately 3% is applied to rent, cleaning fees, and pet fees, paid by the guest at booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Platform - 20% flat fee on rental income |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Fairly product offering
Product offeringCore offering
Fairly is a SaaS vacation rental management platform that combines AI-powered dynamic pricing, multi-channel listing distribution across Airbnb and Vrbo, automated lodging tax remittance, smart lock guest access automation, and a marketplace of vetted local caretakers and real estate advisors to provide homeowners with dedicated care teams for their short-term rental properties. The platform charges a flat 20% fee on nightly rental income, retains 10% as platform revenue, and shares 10% with the assigned Caretaker (5%) and Advisor (5%) on every booking, with no onboarding or hidden fees.
Product overview
Fairly is a vacation rental management platform combining a purpose-built SaaS technology stack with a marketplace of vetted local service providers. The core platform (Fairly Platform) serves as the central hub, supplemented by AI-driven pricing (AI Rates), multi-channel listing distribution, automated accounting and tax compliance, smart lock integration, and guest damage protection. The platform connects homeowners with two types of service providers: local Caretakers who handle day-to-day operations (cleaning, guest communication, maintenance), and Advisors (typically real estate agents) who provide regulatory guidance and market expertise. Additional features include revenue projection tools, caretaker background checks via Checkr, guest review management, and a real estate partner referral program. The platform fee is a flat 20% on rental income, with caretakers and advisors each earning 5% of monthly revenue and 100% of cleaning fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Fairly Platform (Core SaaS) Comprehensive SaaS vacation rental management platform that connects homeowners with vetted local caretakers and advisors, automating back-office tasks including dynamic pricing, multi-channel distribution, accounting, tax compliance, and guest communication. The platform is the central hub for property management activities.
- Guest Damage Protection Optional add-on product providing up to $25,000 in guest damage protection coverage for $10 per booked night, delivered through the Safely integration, protecting property owners against damage claims and ensuring guest issues do not impact future booking revenue.
- Caretaker Marketplace Marketplace connecting homeowners with vetted local caretakers responsible for day-to-day vacation rental operations including guest communications, cleaning, turnover coordination, and maintenance. Caretakers earn 100% of cleaning fees plus 25% of the platform fee (5% of rent) per booking, with optional background checks via Checkr and Caretaker Assistants functionality.
- Advisor Network Network of real estate agents and vacation rental experts providing homeowners with regulatory guidance, permit navigation, income projections, and strategic market expertise. Advisors earn 25% of the platform fee (5% of rent) per booking in perpetuity for every referred and managed property.
- Real Estate Partner Program Service pairing prospective vacation rental buyers with real estate agents equipped with Fairly's regulatory and property performance data, generating buyer leads for partner agents at no cost and providing ongoing commission income from matched homeowners.
- Revenue Projection Tool Standalone tool allowing homeowners and real estate agents to generate income projections for vacation rental properties based on Fairly's proprietary data on revenue potential and local regulations, helping buyers and owners make informed investment decisions.
Quantifiable outcome
- 4.9 average Airbnb review rating vs 4.62 for third-party managers
- +4 more outcomes
Companies that use Fairly
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Fairly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature7 records
Fairly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WheelhousecoreWheelhouse is integrated into Fairly's platform for AI-powered dynamic pricing optimization. The tool adjusts pricing multiple times daily based on local events, seasonal demand, competitor pricing, and booking patterns to maximize revenue for homeowners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fairly competitors and assessment
Company assessmentEmerging players
- Hostaway: Hostaway is a vacation rental property management software platform serving professional managers. It competes in the same software stack category as Fairly's underlying platform but targets property managers rather than individual homeowners directly.
- Hospitable: Hospitable is a short-term rental automation platform targeting individual hosts and small managers with messaging automation, dynamic pricing, and channel management. It overlaps with Fairly's homeowner self-service capabilities at a lower price point.
Broad incumbents
- Guesty: Guesty is an enterprise property management platform (PMS) used by professional vacation rental managers and hospitality operators. While not a direct manager of consumer properties, it powers many of Fairly's competitors and represents the underlying software layer in this market.
- Airbnb: Airbnb is the dominant short-term rental marketplace and also offers Airbnb-friendly apartments and select property management programs. As Fairly's primary distribution channel, Airbnb is simultaneously a critical partner and a potential vertical integrator that could compete with full-service managers.
Direct peers
- AvantStay: AvantStay is a tech-enabled vacation rental management and hospitality company operating large portfolios of professionally managed short-term rentals in the US. It competes with Fairly in the premium, professionally-managed segment of the market.
- Evolve: Evolve is a national vacation rental manager offering full-service and hybrid management solutions to property owners. It competes directly with Fairly on pricing structure, owner experience, and OTA distribution across Airbnb and Vrbo, often at a lower take rate.
- Vacasa: Vacasa is the largest US vacation rental management company and the company Eric Breon (Fairly's founder) previously led for 11 years. It offers full-service property management across 25,000+ homes with comparable pricing, distribution, and caretaker models, making it the most directly comparable competitor.
- Casago: Casago is a vacation rental property management franchise with locations across the US serving individual homeowners. It offers comparable full-service management and competes with Fairly for mid-market single-property owners.
- TurnKey Vacation Rentals: TurnKey is a full-service vacation rental management company operating in top US destinations with a similar owner-and-guest service orientation. It competes with Fairly for premium short-term rental homeowners in coastal and mountain markets.
- RedAwning: RedAwning is a vacation rental manager and distribution platform offering full-service property management alongside multi-channel listing services. It overlaps with Fairly in OTA distribution and full-service homeowner offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairly social profiles
Digital presenceFairly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairly leadership team
Management profileNumber of profiles
Profiles3 records
Fairly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairly
What does Fairly do?
Fairly is a SaaS vacation rental management platform that combines AI-powered dynamic pricing, multi-channel listing distribution across Airbnb and Vrbo, automated lodging tax remittance, smart lock guest access automation, and a marketplace of vetted local caretakers and real estate advisors to provide homeowners with dedicated care teams for their short-term rental properties. The platform charges a flat 20% fee on nightly rental income, retains 10% as platform revenue, and shares 10% with the assigned Caretaker (5%) and Advisor (5%) on every booking, with no onboarding or hidden fees.
Is Fairly a public or private company?
Fairly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fairly founded?
Fairly was founded in 2024. It employs 101 to 250 people.
Where is Fairly based?
Fairly is headquartered in Portland, United States, in the North America region.
How does Fairly make money?
Three revenue lines are on record. Platform Fee is the primary driver. The others are guest Damage Protection and processing Fee.
Who are Fairly's main competitors?
Emerging players on record are Hostaway and Hospitable. Broad incumbents are Guesty and Airbnb. Direct peers are AvantStay, Evolve, Vacasa, Casago, TurnKey Vacation Rentals and RedAwning.
Does Fairly have an API?
No public API is recorded for Fairly.
What industry is Fairly in?
Fairly's product category is Vacation Rental Management Software. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAJ, Vacation Rental Revenue Management & Dynamic Pricing Services. Its NAICS code is 532 and its SIC code is 6531.