Fairly

Name

Fairly

Legal name

Fairly Inc.

Website

https://fairly.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Vacation Rental Management Software

NAICS

Rental and Leasing Services (532), Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAIAA

Full-Service Vacation Rental Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYBPAJAIAJ

Vacation Rental Revenue Management & Dynamic Pricing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYBPAJAIAL

Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYHSAEAEAG

Turnover Cleaning for Multi-Unit/Co-Host Operations

Home & Personal Services/Home Cleaning & Housekeeping/Vacation Rental (Airbnb/Short-Term Rental) Turnover Cleaning

Keywords

• Vacation rental management
• Short-term rental platform
• Property management software
• Dynamic pricing optimization
• Caretaker marketplace

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Fee: Fairly charges a flat 20% platform fee on nightly rental revenue. The fee covers dynamic pricing, multi-channel listing, caretaker matching, lodging tax compliance, customer support, and financial management. Of this 20%, 50% (10% of rent) is retained by Fairly, while the remaining 50% is shared with the care team (Caretaker receives 25%, Advisor receives 25%) in perpetuity for every booking.
2. Guest Damage Protection: Optional add-on providing up to $25,000 in guest damage protection for $10 per booked night, offering security for property owners against damage claims.
3. Processing Fee: For Fairly direct bookings, a processing fee of approximately 3% is applied to rent, cleaning fees, and pet fees, paid by the guest at booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fairly is a SaaS vacation rental management platform that combines AI-powered dynamic pricing, multi-channel listing distribution across Airbnb and Vrbo, automated lodging tax remittance, smart lock guest access automation, and a marketplace of vetted local caretakers and real estate advisors to provide homeowners with dedicated care teams for their short-term rental properties. The platform charges a flat 20% fee on nightly rental income, retains 10% as platform revenue, and shares 10% with the assigned Caretaker (5%) and Advisor (5%) on every booking, with no onboarding or hidden fees.

Product overview

Fairly is a vacation rental management platform combining a purpose-built SaaS technology stack with a marketplace of vetted local service providers. The core platform (Fairly Platform) serves as the central hub, supplemented by AI-driven pricing (AI Rates), multi-channel listing distribution, automated accounting and tax compliance, smart lock integration, and guest damage protection. The platform connects homeowners with two types of service providers: local Caretakers who handle day-to-day operations (cleaning, guest communication, maintenance), and Advisors (typically real estate agents) who provide regulatory guidance and market expertise. Additional features include revenue projection tools, caretaker background checks via Checkr, guest review management, and a real estate partner referral program. The platform fee is a flat 20% on rental income, with caretakers and advisors each earning 5% of monthly revenue and 100% of cleaning fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairly Platform (Core SaaS) Comprehensive SaaS vacation rental management platform that connects homeowners with vetted local caretakers and advisors, automating back-office tasks including dynamic pricing, multi-channel distribution, accounting, tax compliance, and guest communication. The platform is the central hub for property management activities.
• Guest Damage Protection Optional add-on product providing up to $25,000 in guest damage protection coverage for $10 per booked night, delivered through the Safely integration, protecting property owners against damage claims and ensuring guest issues do not impact future booking revenue.
• Caretaker Marketplace Marketplace connecting homeowners with vetted local caretakers responsible for day-to-day vacation rental operations including guest communications, cleaning, turnover coordination, and maintenance. Caretakers earn 100% of cleaning fees plus 25% of the platform fee (5% of rent) per booking, with optional background checks via Checkr and Caretaker Assistants functionality.
• Advisor Network Network of real estate agents and vacation rental experts providing homeowners with regulatory guidance, permit navigation, income projections, and strategic market expertise. Advisors earn 25% of the platform fee (5% of rent) per booking in perpetuity for every referred and managed property.
• Real Estate Partner Program Service pairing prospective vacation rental buyers with real estate agents equipped with Fairly's regulatory and property performance data, generating buyer leads for partner agents at no cost and providing ongoing commission income from matched homeowners.
• Revenue Projection Tool Standalone tool allowing homeowners and real estate agents to generate income projections for vacation rental properties based on Fairly's proprietary data on revenue potential and local regulations, helping buyers and owners make informed investment decisions.

Quantifiable outcome

• 4.9 average Airbnb review rating vs 4.62 for third-party managers
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• WheelhousecoreTechnology or IntegrationWheelhouse is integrated into Fairly's platform for AI-powered dynamic pricing optimization. The tool adjusts pricing multiple times daily based on local events, seasonal demand, competitor pricing, and booking patterns to maximize revenue for homeowners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hostaway: Hostaway is a vacation rental property management software platform serving professional managers. It competes in the same software stack category as Fairly's underlying platform but targets property managers rather than individual homeowners directly.
• Hospitable: Hospitable is a short-term rental automation platform targeting individual hosts and small managers with messaging automation, dynamic pricing, and channel management. It overlaps with Fairly's homeowner self-service capabilities at a lower price point.

Broad incumbents

• Guesty: Guesty is an enterprise property management platform (PMS) used by professional vacation rental managers and hospitality operators. While not a direct manager of consumer properties, it powers many of Fairly's competitors and represents the underlying software layer in this market.
• Airbnb: Airbnb is the dominant short-term rental marketplace and also offers Airbnb-friendly apartments and select property management programs. As Fairly's primary distribution channel, Airbnb is simultaneously a critical partner and a potential vertical integrator that could compete with full-service managers.

Direct peers

• AvantStay: AvantStay is a tech-enabled vacation rental management and hospitality company operating large portfolios of professionally managed short-term rentals in the US. It competes with Fairly in the premium, professionally-managed segment of the market.
• Evolve: Evolve is a national vacation rental manager offering full-service and hybrid management solutions to property owners. It competes directly with Fairly on pricing structure, owner experience, and OTA distribution across Airbnb and Vrbo, often at a lower take rate.
• Vacasa: Vacasa is the largest US vacation rental management company and the company Eric Breon (Fairly's founder) previously led for 11 years. It offers full-service property management across 25,000+ homes with comparable pricing, distribution, and caretaker models, making it the most directly comparable competitor.
• Casago: Casago is a vacation rental property management franchise with locations across the US serving individual homeowners. It offers comparable full-service management and competes with Fairly for mid-market single-property owners.
• TurnKey Vacation Rentals: TurnKey is a full-service vacation rental management company operating in top US destinations with a similar owner-and-guest service orientation. It competes with Fairly for premium short-term rental homeowners in coastal and mountain markets.
• RedAwning: RedAwning is a vacation rental manager and distribution platform offering full-service property management alongside multi-channel listing services. It overlaps with Fairly in OTA distribution and full-service homeowner offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fairlyinc
• LinkedInlinkedin.com/company/fairly-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairly