Juicero
Juicero is a San Francisco-based company founded in 2013 that historically raised approximately $118.5 million to develop a home cold-pressed juicing system. Its website now operates as a content publishing platform focused on sparkling water and beverage industry topics.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Juicero does
Juicero was founded in 2013 and is headquartered in San Francisco, California. The firm is described as an inventor of a home cold-pressed juicing system, with a stated employee headcount of 101-250, and operates as a for-profit private entity. The original business model paired a proprietary countertop juicing device with single-use produce packs sold on a recurring basis.
Between October 2013 and April 2016, Juicero raised approximately $118.5 million across at least four funding rounds. The largest was a $70 million Series B on March 31, 2016, led by Artis Ventures with participation from Google Ventures, Kleiner Perkins, Campbell Soup Company, Thrive Capital, Two Sigma Ventures, Acre Venture Partners, AGO Partners, Bryant Stibel Investments, Campfire Capital, First Beverage Group, Melo7 Tech Partners, and Abstract. Earlier rounds totaled $4 million in October 2013, $16.5 million in April 2014, and a follow-on $28 million in April 2016.
The current Juicero website (juicero.com) operates as a content publishing platform focused on the sparkling water and broader beverage industry. Editorial content covers market trends, beverage-company news, health-related topics, and product reviews, with blog posts dated through August 2025. Distribution relies on content marketing via a WordPress-hosted blog and social sharing to Facebook, Twitter, Pinterest, and LinkedIn. No active products, pricing models, distribution channels, or distinctive proprietary technology were identified in current public materials.
Juicero firmographics
Firmographics- Name
- Juicero
- Legal name
- Juicero
- Website
- https://juicero.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Juicero is a San Francisco-based company founded in 2013 that historically raised approximately $118.5 million to develop a home cold-pressed juicing system. Its website now operates as a content publishing platform focused on sparkling water and beverage industry topics.
- Ownership category
- akta.pro rank
Juicero industry classification
Industry- Product category
- Consumer Kitchen Appliances
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Juicero is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Juicero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Marketing channels2 records
Juicero product offering
Product offeringCore offering
Juicero is identified as the inventor of a home cold-pressed juicing system per firmographic data. The current juicero.com website operates as a content publishing platform featuring editorial articles on sparkling water, carbonated beverages, beverage industry news, market trends, and consumer beverage topics. No current hardware products, subscriptions, or paid service offerings are evidenced on the active website.
Product overview
Juicero operates as a content publishing website focused on the sparkling water and broader beverage industry. The company publishes editorial articles, market analyses, and industry news covering topics such as sparkling water health benefits, market trends, beverage company acquisitions, and product reviews. The website functions as an informational blog/media outlet rather than as a product manufacturer or software provider. No distinct branded products, modules, or service offerings were identified in the provided source material.
Differentiator
Problem solved
Functional benefit
Companies that use Juicero
Customer profileIdeal customer profiles1 record
Juicero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juicero partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Juicero competitors and assessment
Company assessmentDirect peers
- Evolution Fresh: Cold-pressed juice brand originally founded as a retail chain and acquired by Starbucks in 2011. Closely comparable in product format, cold-press positioning, and health-oriented consumer to the original Juicero value proposition.
- Suja Juice: Organic cold-pressed juice brand selling bottled juices and shots through retail and D2C channels. Directly comparable to Juicero's original cold-press juice thesis and the consumer it was built for.
- Pressed Juicery: California-based cold-pressed juice company operating retail shops, e-commerce, and freezer-aisle SKUs. Directly comparable in cold-press juice category, premium positioning, and the same Los Angeles/SF consumer base Juicero targeted.
Emerging players
- NutriBullet (Capital Brands): Consumer juicing and blending hardware brand that sells countertop machines plus recipes/content marketing. Comparable to Juicero as a competing home juicing hardware platform, though NutriBullet's economics rely on blender accessories rather than produce packs.
- SodaStream (PepsiCo): Home carbonation system brand owned by PepsiCo, selling countertop machines and CO2/flavor refill packs. Directly comparable to Juicero's subscription-driven home beverage hardware model and aligned with Juicero's current sparkling-water editorial focus.
Broad incumbents
- SharkNinja (Ninja Kitchen): Major small-appliance manufacturer with a portfolio of countertop juicers and blenders sold at retail. Comparable to Juicero in home juicing hardware category but at vastly larger scale and without a subscription produce-pack model.
- Keurig Dr Pepper: Multi-billion-dollar beverage and home brewing system company with K-cup pod subscription economics similar to Juicero's produce-pack subscription thesis. Comparable at the level of single-serve home beverage hardware plus consumables.
- Brita (The Clorox Company): Leading consumer water filtration brand with a hardware-plus-filter-refill model at massive retail scale. Comparable to Juicero in the home beverage preparation plus recurring consumables structure that defines the subscription appliance thesis.
- National Beverage (LaCroix): Major sparkling water brand behind LaCroix and sparkling juice drinks. Comparable given Juicero's current editorial focus on sparkling water category trends and as the dominant packaged competitor any Juicero re-entry would face.
Regional players
- Pure Green Franchise: Cold-pressed juice and smoothie franchise concept expanding across U.S. regional markets. Comparable as a competing cold-press brand in the same end-consumer category Juicero once targeted, though primarily a retail/franchise model rather than hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Juicero social profiles
Digital presenceJuicero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juicero leadership team
Management profileNumber of profiles
Profiles1 record
Juicero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juicero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juicero
What does Juicero do?
Juicero is identified as the inventor of a home cold-pressed juicing system per firmographic data. The current juicero.com website operates as a content publishing platform featuring editorial articles on sparkling water, carbonated beverages, beverage industry news, market trends, and consumer beverage topics. No current hardware products, subscriptions, or paid service offerings are evidenced on the active website.
Is Juicero a public or private company?
Juicero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Juicero founded?
Juicero was founded in 2013. It employs 101 to 250 people.
Where is Juicero based?
Juicero is headquartered in San Francisco, United States, in the North America region.
Who are Juicero's main competitors?
Direct peers on record are Evolution Fresh, Suja Juice and Pressed Juicery. Emerging players are NutriBullet (Capital Brands) and SodaStream (PepsiCo). Broad incumbents are SharkNinja (Ninja Kitchen), Keurig Dr Pepper, Brita (The Clorox Company) and National Beverage (LaCroix). Pure Green Franchise is listed as a regional player.
Does Juicero have an API?
No public API is recorded for Juicero.
What industry is Juicero in?
Juicero's product category is Consumer Kitchen Appliances. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.