What Praktis does

Praktis (legally PT. Prakasa Triputra Solusi) is an Indonesia-based B2B platform serving direct-to-consumer (D2C) brands in the fashion and beauty sectors with an integrated supply chain offering that combines software and managed services. Founded in 2017 and headquartered in South Jakarta with between 101 and 250 employees, the company operates the Serba.Praktis platform, which is composed of three sub-platforms: Beli.Praktis for raw material sourcing and production management, Jual.Praktis for multi-channel sales and order consolidation, and Simpan.Praktis for warehousing and inventory management. The platform is used by 300+ brand customers, including named accounts such as Brodo, RoughNecks, and NahProject.

Beyond the SaaS layer, Praktis operates as a managed production and fulfillment provider, offering apparel, footwear, beauty, packaging, omnichannel distribution, and brand Launchpad services. Revenue mechanics blend a freemium platform registration model with quote-based enterprise tiers and unit-priced managed services, exemplified by t-shirt production from Rp 50,000 per piece with a 100-piece minimum order quantity per SKU. The company is backed by East Ventures as the lead investor across multiple rounds, alongside Triputra Group, SMDV, and Startup Studio Indonesia, having raised a $20 million Series A in May 2023.

Name

Praktis

Legal name

PT. Prakasa Triputra Solusi

Website

https://praktis.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Praktis is an Indonesia-based B2B platform serving 300+ D2C fashion and beauty brands with an integrated SaaS stack (Beli, Jual, Simpan) plus managed production, warehousing, and omnichannel distribution services.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software and Services

akta.pro primary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Supply chain management
• D2C brand enablement
• Apparel manufacturing
• Warehouse management software
• Omnichannel fulfillment

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS/Subscription Fees: Praktis operates as a B2B SaaS supply chain platform charging subscription or platform fees for access to its digital ecosystem covering procurement, production, fulfillment, and logistics tools for D2C brands.
2. Production and Fulfillment Services: End-to-end supply chain services including apparel production, fulfillment, and omnichannel distribution offered to brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Praktis provides a B2B SaaS supply chain platform (Serba.Praktis) and integrated production services that help D2C fashion and beauty brands in Indonesia manage raw materials procurement, manufacturing, warehouse operations, and omnichannel order fulfillment. The platform combines three sub-platforms (Beli.Praktis for sourcing, Jual.Praktis for sales, and Simpan.Praktis for inventory) with apparel, footwear, beauty, packaging, distribution, and launchpad production services.

Product overview

Praktis is an Indonesian SaaS supply chain provider focused on D2C (Direct-to-Consumer) brands in fashion and beauty. The company offers a platform-plus-services architecture combining the Serba.Praktis digital platform with production and fulfillment services. The digital platform consists of three sub-platforms: Beli.Praktis (sourcing), Jual.Praktis (sales and order consolidation), and Simpan.Praktis (warehouse/inventory management). Beyond the platform, Praktis offers integrated production services including Apparel, Footwear, Beauty, Packaging, Fulfillment, Omnichannel, Distribution, and Launchpad services, enabling brands to manage the entire supply chain from raw materials procurement through production to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Beli.Praktis: Sourcing platform for raw material procurement
• Jual.Praktis
• Simpan.Praktis
• Serba.Praktis
• Apparel
• Footwear
• Beauty
• Packaging
• Fulfillment
• Omnichannel
• Distribution
• Launchpad

Products and services

• Serba.Praktis Unified digital platform that optimizes every stage of the supply chain from production to delivery for D2C fashion and beauty brands, integrating sourcing, inventory management, and multi-channel order consolidation.
• Beli.Praktis Source and produce platform for raw materials procurement and production management, allowing brands to create and manage product sourcing and manufacturing tailored to specific market needs.
• Jual.Praktis Sales platform enabling order management, distribution, and consolidation of orders from major sales channels, using historical and predictive data to inform brand decisions.
• Simpan.Praktis Warehouse management system with advanced inventory management capabilities to reduce day-to-day operational errors for D2C brands.
• Apparel Production Service Production service covering the entire apparel supply chain from design to delivery, producing casual wear, activewear, and outerwear for D2C fashion brands.
• Footwear Production Service Production service for footwear products within the fashion supply chain, supporting footwear brands with sourcing, manufacturing, and distribution.
• Beauty Production Service Production service for beauty products within the fashion supply chain, supporting beauty brands with manufacturing, packaging, and distribution.
• Packaging Service Packaging production services for brands and retailers using Praktis's supply chain platform.
• Fulfillment Service Fulfillment services for D2C brands and retailers, providing order processing and logistics through the Praktis platform ecosystem.
• Omnichannel Service Omnichannel services enabling brands to manage and distribute inventory across multiple sales channels seamlessly.
• Distribution Service Distribution services for retail businesses, supporting last-mile delivery and multi-channel distribution through the Praktis ecosystem.
• Launchpad Launch support service helping new D2C brands and products enter the Indonesian fashion and beauty markets, leveraging Praktis's production and distribution capabilities.

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anchanto: Singapore-headquartered B2B SaaS providing omnichannel commerce, order management, warehouse management, and fulfillment tools to brands and marketplaces across SEA. Closest direct comparable to Praktis given overlapping product surface (WMS, OMS, marketplace integration) and shared focus on SEA-based brands.
• SIRCLO: Indonesian B2B e-commerce enabler offering store management, order fulfillment, and omnichannel solutions for D2C brands. Direct peer because it serves the same Indonesian D2C/SME customer base with overlapping supply chain and commerce functionality.
• McEasy: Indonesian SaaS platform offering fleet management, logistics tracking, and operational software for distribution and supply chain businesses. Comparable on the SaaS-for-logistics/operations dimension that Praktis addresses via Simpan.Praktis and fulfillment services.
• Waresix: Indonesian B2B logistics and warehousing platform connecting shippers with warehouses and trucking. Direct peer in the Indonesian supply chain and fulfillment layer where Praktis also operates, with overlap in warehouse management and distribution services.
• Shipper: Indonesian logistics technology platform providing shipping aggregation, fulfillment, and last-mile delivery for SMB e-commerce sellers. Comparable due to shared focus on Indonesian D2C/SME merchants and overlapping fulfillment + distribution functionality.
• Deliveree: SEA-based on-demand trucking and fulfillment platform operating across Indonesia, Thailand, Philippines, and Vietnam. Overlaps with Praktis on Indonesian fulfillment and distribution services and shares a multi-country SEA ambition.

Broad incumbents

• Shopify: Global commerce platform offering storefronts, payments, shipping, and an expanding B2B/supply chain feature set (Shopify Fulfillment, B2B). Broad incumbent competing indirectly as it extends down-market and into supply chain functionality that overlaps with Praktis's platform offering.

Emerging players

• Sale Stock (Orami Group): Indonesian fashion brand and commerce platform with its own supply chain and marketplace for local apparel brands. Adjacent/emerging player because it operates a similar D2C fashion ecosystem in Indonesia, though with a brand-led rather than platform-led model.
• Komerce: Indonesian B2B commerce and logistics platform helping SMEs source products and ship nationwide. Emerging peer with comparable SMB customer base and overlap in fulfillment/shipping functionality, though more commerce-led than supply-chain-led.

Regional players

• EasyParcel: Malaysia-based logistics aggregator and shipping platform with presence across SEA. Regional peer providing comparable shipping/fulfillment functionality, though its primary market footprint is Malaysia rather than Indonesia where Praktis operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praktis