What Installer does

Installer.com (legal entity INSTALLER AS, headquartered in Stavanger, Norway, with offices in Oslo and London) operates a B2B SaaS platform and two-sided marketplace that connects hardware brands, retailers, and utilities with 4,500+ vetted installer companies for the physical installation of products such as EV chargers, heat pumps, solar panels, batteries, and smart home devices. Founded in 2022 by Gunnar W Sem and Kristoffer Gjerde, the platform manages the full installation lifecycle from order intake and installer matching through scheduling, real-time tracking, automated compliance documentation (OZEV, MCS, TrustMark, DNO, Part P), and Day 0 payment settlement via an Adyen-powered infrastructure. The company has processed 300,000+ jobs across 18 European markets plus US and Canada, with 1M+ installations tracked in its InstallOps Index benchmark dataset.

The platform's technology stack is cloud-based and API-first, integrating with Shopify, HubSpot, Salesforce, Microsoft Dynamics 365, Monday.com, Freshdesk, Stripe, Slack, and TeamTailor via bi-directional sync. It includes a no-code Dynamic Workflow Builder, a white-label Customer Portal (reported to reduce support calls by 93%), and a suite of 2025-launched AI products: InstallOps AI (a workflow engine trained on 300K+ installations with a 94.2% completion rate), AI Customer Agent, AI Analytics Agent, and AI Operations Engine for voice/photo compliance capture. Revenue is generated through four streams: quote-based SaaS subscriptions for job senders (hardware brands, retailers, utilities), transaction and payment processing fees including a roughly 10% commission on installation fees and BNPL-driven conversion uplift, pay-per-completed-install fees on the installer marketplace (free to join and receive partner-sourced work), and Partner Portal channel fees for branded webform access. Customer base spans 28+ named enterprise logos including Coop (40% Norwegian retail market share), Schneider Electric, Tibber, Easee, Zaptec, Qmerit, Lyse, and Circle K across EV charging, energy, retail, automotive, and electrical contracting verticals.

Name

Installer

Legal name

INSTALLER AS

Website

https://installer.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Installer.com operates a B2B SaaS platform and marketplace connecting hardware brands, retailers, and utilities with 4,500+ vetted installer companies, managing EV charger, heat pump, solar, and smart home installations across 18 European markets plus the US and Canada.

Ownership category

akta.pro rank

Product category

Installation Operations Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industries

Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK), EV Charger (Level 2) Installation & Load Management (HSAOADAG), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Installation operations platform
• Field service management
• Installer marketplace software
• Installation compliance automation
• Workforce dispatch platform

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Job Senders): Companies that send installation jobs (hardware brands, retailers, utilities) pay subscription fees for platform access. Pricing is quote-based, tailored to company size and job volume. Subscriptions are rolling monthly with no long-term commitment required.
2. Transaction/Payment Processing: Platform processes payments between job senders and installers, including Day 0 settlement infrastructure. Revenue derived from transaction fees on installations, automated commission splits (e.g., 10% retained on installation fees), and BNPL (Buy Now Pay Later) financing options that increase conversion by 20-30%.
3. Marketplace Fees: Installers pay per completed install when using the platform for their own jobs (not partner-sourced work). Free to join and receive partner/manufacturer work, creating a freemium model that drives network growth.
4. Partner Portal/Channel Fees: Partners (manufacturers, energy companies, dealers) pay for branded webform portals and partner channel access. Each partnership has pre-configured webforms with aggregated demand flowing into one queue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Installer.com is a B2B SaaS platform and marketplace that connects hardware brands, retailers, utilities, and other job senders with 4,500+ vetted installer companies to manage the end-to-end installation lifecycle from order to verified completion. The platform combines AI-powered workflow automation, real-time dispatch and tracking, automated compliance documentation (OZEV, MCS, TrustMark, DNO, Part P), white-label customer portals, and Day 0 payment settlement infrastructure (powered by Adyen) that eliminates the industry-standard 30–60 day installer payment cycle. It supports 40+ product verticals including EV chargers, heat pumps, solar panels, batteries, and smart home devices across 18+ European markets, the US, and Canada.

Product overview

Installer.com is a B2B SaaS platform and marketplace for physical installation operations. The core platform provides end-to-end lifecycle management from customer order to verified completion, encompassing installer matching, scheduling, dispatch, real-time tracking, compliance documentation, quality verification, and Day 0 payment processing. Architecture: Core Platform (Order Management, Workflow Engine, Booking & Scheduling, Automated Notifications) + Network & Supply (Installer Marketplace with 4,500+ certified installers, Installer Network Management, Partner Management, Webforms & Intake) + Customer Experience (Customer Portal, Message Centre, Customer Feedback/CSAT, AI Customer Agent) + Money & Intelligence (Payments with Day 0 Settlement, Analytics & Reporting, AI Analytics Agent). InstallOps AI layer generates workflows from operational data. Supports 40+ product verticals including EV chargers, heat pumps, solar, batteries, and smart home devices across Nordics, UK, Germany, DACH, Benelux, US, and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• InstallOps: Installation Operations - the discipline of managing physical product installations by qualified tradespeople from order to verified completion

Products and services

• Installer.com Core Platform (Job Senders SaaS) Central B2B SaaS platform for hardware brands, retailers, and utilities to manage the end-to-end installation lifecycle from customer order to verified completion, including order intake, workflow configuration, scheduling, dispatch, field operations, customer portal, messaging, feedback/CSAT, payments, and analytics across 40+ product verticals.
• Installer Marketplace Marketplace of 4,500+ vetted installer companies accessible to brands for regional scaling without recruiting; features AI-powered matching by skill, location, certification, capacity, and rating; coverage gap visualization; one-click invite; and sub-24-hour average onboarding.
• InstallOps AI (Workflow Engine v2.0) AI workflow engine trained on 300,000+ real installations that generates data-driven installation workflows with 94.2% average completion rate across 14,200 analyzed installations; uses 12 weighted factors (product category, installer skill level, customer type, geography, compliance regime) and continuously auto-optimizes weekly based on job completion data.
• AI Customer Agent AI agent that answers calls, responds to messages, books appointments, and follows up in brand voice via SMS, email, and in-app messaging; proactively sends preparation guides, weather updates, and schedule reminders; detects negative sentiment and escalates to human teams within 11 seconds average.
• AI Analytics Agent Natural language query engine on top of 300,000+ installation records that allows operations teams to ask questions in plain English and receive instant answers with auto-generated visualizations; monitors metrics continuously with anomaly detection alerts, scheduled reports, and demand forecasting.
• Payments with BNPL (Embedded Finance) Embedded finance infrastructure providing Day 0 Settlement (same-day installer payout upon verified job completion), automated commission splits, reconciliation, and Buy Now Pay Later financing for customer checkout, powered by Adyen with bank-grade security; reduces industry-standard 30–60 day payment delays and increases conversion 20–30%.
• InstallOps Index (Industry Benchmark Platform) Industry benchmark data platform covering order-to-completion time, first-time completion rates, compliance approval timelines, and payment delays across verticals; tracks 1M+ installations and serves as the reference dataset for installation operations maturity assessment.

Quantifiable outcome

• Time-to-installation reduced by ~75% from order received to completion
• +9 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration enabling orders from Shopify stores to flow directly into Installer.com platform. Orders trigger automatic job creation and installer matching. Order status syncs back to Shopify with site photos, compliance documents, and delivery updates.
• HubSpotcoreTechnology or IntegrationCRM integration for bi-directional sync. Deal stage updates automatically when installation completes. No manual work or context switching required for sales teams.
• SalesforcecoreTechnology or IntegrationCRM integration enabling order-to-installation workflow automation. Job status and compliance documentation sync back to Salesforce records.
• StripecoreTechnology or IntegrationPayment processing integration for checkout and transaction handling within the platform.
• AdyencoreTechnology or IntegrationPayment infrastructure provider powering Day 0 Settlement functionality. Bank-grade security for payment processing, split settlement, and financial operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceTitan: Leading field service management platform for residential trades including HVAC, plumbing, and electrical contractors. Closely comparable to Installer.com's contractor-facing modules but oriented around single-trade service businesses rather than multi-party brand-to-installer orchestration.
• Housecall Pro: Field service management SaaS for home service professionals covering scheduling, dispatch, payments, and customer communication. Comparable in workflow automation and payments but lacks Installer.com's cross-brand marketplace and multi-party compliance focus.
• Jobber: Operations platform for small home service businesses, including scheduling, invoicing, and customer management. Overlaps with Installer.com's workflow and payments modules but targets owner-operator contractors rather than enterprise brand-to-installer networks.
• Angi: Home services marketplace connecting homeowners with local pros across installation categories. Comparable marketplace dynamic to Installer.com's 4,500+ installer network, though Angi is consumer-pull while Installer.com is brand-push oriented.
• Thumbtack: Marketplace platform matching customers with local professionals across home services, events, and lessons. Shares marketplace and pros-onboarding DNA with Installer.com but operates on consumer demand rather than brand-driven job flow.
• Qmerit: Specialized EV charger installation services network operating certified installer networks across North America and Europe. Direct vertical overlap with Installer.com's EV charger installation focus; Qmerit is also a listed customer, indicating deep competitive relevance.
• ServiceMax: Asset-centric field service management platform owned by GE Digital, serving complex equipment installation and maintenance. Comparable in lifecycle management and compliance but focused on industrial assets rather than residential product installations.
• ServiceTrade: Commercial service contractor software for fire protection, HVAC, and mechanical contractors with workflow, scheduling, and quality inspection tools. Comparable in trades-focused workflow automation, though Installer.com's marketplace and AI layer are more differentiated.

Broad incumbents

• Salesforce Field Service: Enterprise field service management module within the Salesforce CRM ecosystem, used for complex workforce dispatch and asset servicing. Comparable enterprise GTM and integration with Salesforce CRM (a named Installer.com integration partner), but as a horizontal platform not purpose-built for installation marketplaces.
• monday.com: Work operating system covering project management, workflows, and CRM-style use cases. Comparable workflow and automation primitives and a named Installer.com integration partner, but addresses general team productivity rather than physical installation operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@installercom
• LinkedInlinkedin.com/company/installer-com

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Installer