RapiCredit
RapiCredit is a Colombian fintech operating a fully digital microcredit platform that serves unbanked and low-credit-score consumers with short-term loans (RapiFlex) and installment credit (RapiPlazo), funded by international debt and disbursed 100% online at 23% EA interest.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RapiCredit does
RapiCredit is a Colombian fintech operating a fully digital microcredit lending platform that serves unbanked and low-credit-score consumers across Colombia. Founded in 2014 and headquartered in Bogotá, the company originates short-term loans through its website and Android application, approving applications in seconds and disbursing funds within 24 hours directly to borrower bank accounts. As of November 2023, RapiCredit had issued over 1.3 million loans and carried a total loan portfolio exceeding US$200 million, while employing 101-250 staff and maintaining active digital operations across seven major Colombian cities.
The platform offers two core credit products: RapiFlex, a short-term microloan with terms of 5-30 days extendable up to 150 days through 30-day extensions (first-time borrowers up to $250,000 COP, returning customers up to $1,000,000 COP); and RapiPlazo, an installment product repayable in 3 or 4 fixed monthly installments of $300,000-$400,000 COP. Both are supported by optional add-ons — Aval (a surety/guarantee service replacing the traditional codeudor) and Firma Electrónica (digital signature for fully online execution). Underlying technology includes automated credit evaluation, credit-bureau integration with DataCrédito Experian and TransUnion, PSE payment rails, and Efecty physical payment-collection points. The company holds ISO 37301 compliance certification and operates with PCI DSS-aligned security.
RapiCredit earns revenue primarily through interest income at 23% Effective Annual — set below Colombia's usura cap of 28.79% EA — supplemented by fees from optional Aval and electronic-signature services. Loan portfolio funding is sourced predominantly from international debt providers, notably a US$7M Almavest facility in November 2023 and prior debt rounds from Banco de Occidente, IrisBank, and Grupo Proseguir. Distribution is exclusively self-serve digital, leveraging localized SEO, multi-platform social media presence, a referral program, merchant alliances (e.g., Ísimo for grocery credit), and a tiered loyalty scheme. The company is regulated by the Superintendencia de Sociedades and Superintendencia de Industria y Comercio, and is a member of Colombia Fintech.
RapiCredit firmographics
Firmographics- Name
- RapiCredit
- Legal name
- COMPAÑÍA DE CRÉDITOS RÁPIDOS SAS
- Website
- https://rapicredit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RapiCredit is a Colombian fintech operating a fully digital microcredit platform that serves unbanked and low-credit-score consumers with short-term loans (RapiFlex) and installment credit (RapiPlazo), funded by international debt and disbursed 100% online at 23% EA interest.
- Ownership category
- akta.pro rank
RapiCredit industry classification
Industry- Product category
- Online Consumer Microcredit
- NAICS
- Consumer Lending (522291), Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
- akta.pro secondary industries
- Subprime Installment Loans (Non-Prime Personal Loans) (FSAKAOAA), Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD), Microenterprise Group Lending (Joint Liability) (FSAKAGAH)
Keywords
Where RapiCredit is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
RapiCredit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: RapiCredit earns interest income on microcredit loans at a rate of 23% Effective Annual (EA), below the regulatory usura cap of 28.79% EA. The company borrows primarily from international sources to fund its loan portfolio.
- Optional Services (Aval and Electronic Signature): Optional services including credit guarantee (Aval) and electronic signature, which generate additional fee income. These services are optional and can be declined by customers who prefer manual processes or bring their own guarantees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | RapiFlex - Short-term microcredit (5-30 days, extendable to 150 days) |
| Transaction based/ take rate | Monthly | RapiPlazo - Installment credit (3-4 monthly cuotas) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RapiCredit product offering
Product offeringCore offering
RapiCredit provides 100% online short-term microcredit and installment loans to unbanked and low-credit-score consumers in Colombia through its digital platform. Its flagship product RapiFlex offers loans from $100,000 to $1,000,000 COP with 5–30 day repayment terms (extendable up to 150 days), while RapiPlazo provides installment credit of $300,000–$400,000 COP over 3 or 4 monthly payments. Optional add-on services include Aval (guarantee surety) and Firma Electrónica (electronic signature), enabling a fully paperless origination and disbursement process.
Product overview
RapiCredit operates as a Colombian fintech platform offering two primary credit products: RapiFlex (short-term microloans of 5-30 days, up to $1,000,000 COP) and RapiPlazo (installment loans of 3-4 monthly payments, up to $400,000 COP). Both products are supported by optional add-on services including the Aval (guarantee/surety service) and Firma Electrónica (electronic signature) to streamline the fully-online lending process. The platform targets unbanked and low-credit-score populations across Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- RapiFlex: Short-term microcredit product with repayment terms of 5-30 days, with option to extend up to 150 days. Maximum amount up to $1,000,000 COP for returning customers, $200,000 for first-time users.
- RapiPlazo
Products and services
- RapiFlex Short-term microcredit product offering online loans from $100,000 to $1,000,000 COP with repayment terms of 5–30 days, extendable up to 150 days through multiple 30-day extensions, targeted at Colombian consumers needing fast emergency funds.
- RapiPlazo Installment credit product allowing borrowers to repay in 3 or 4 fixed monthly installments, with amounts ranging from $300,000 to $400,000 COP, designed for customers seeking longer repayment periods for personal expenses.
- Aval (Guarantee Service) Optional guarantee service that replaces the traditional co-signer requirement by providing a surety bond through allied partners to back the loan and expedite credit approval, with cost calculated based on loan amount and term.
- Firma Electrónica (Electronic Signature) Optional digital signature service enabling 100% online contract execution at a fixed cost of $189,000 COP, saving time and notarization costs, with discounts available for timely payment behavior.
Quantifiable outcome
- Over 1.3 million loans issued with total portfolio exceeding US$200 million as of November 2023
Companies that use RapiCredit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
RapiCredit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
RapiCredit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- EfectyminorPhysical payment collection point network in Colombia allowing customers to make loan payments at Efecty branches nationwide.
- AlianzaINminorStrategic alliance partner for business development and market expansion initiatives in Colombia.
- ColombiaFintechminorColombia Fintech industry association membership providing industry networking, regulatory dialogue, and market credibility.
- susuerteminorPartner for promotional campaigns and customer acquisition initiatives.
- ÍsimominorMerchant partnership allowing RapiCredit customers to access credit for purchases at Ísimo stores with 40% discount on electronic signature services.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
RapiCredit competitors and assessment
Company assessmentDirect peers
- Kueski: Mexico-based online lender offering short-term consumer credit lines and cash loans to underbanked individuals, using automated digital underwriting—directly comparable to RapiCredit's product-led approach to non-prime consumers in Latin America.
- Stori: Mexico-based fintech issuing credit cards to underserved consumers with little or no credit history. Stori's focus on building credit profiles for subprime borrowers parallels RapiCredit's credit-rebuilding pathway.
- Addi: Colombian-founded BNPL and consumer credit fintech operating across Latin America. Addi competes for the same digitally native, underbanked consumer credit demand that RapiCredit targets in Colombia.
- Konfío: Mexico-based digital lender focused on small businesses and entrepreneurs without traditional banking access, similar to RapiCredit's independent worker and micro-entrepreneur segment, with data-driven underwriting.
- Z1: Brazilian teen banking and credit-building platform serving young, underbanked users with prepaid accounts and starter credit products—comparable to RapiCredit's focus on building credit histories for first-time and thin-file borrowers.
- Avanza: Colombian fintech offering digital consumer credit products to emerging middle-class borrowers; a domestic competitor targeting similar customer profiles with a comparable digital-first origination model.
Broad incumbents
- Klar: Mexico-based digital bank offering consumer credit, deposits, and payments to underbanked users. Klar is broader than RapiCredit in product scope but competes for the same digitally native, underserved consumer segment in Latin America.
- Nequi: Colombian digital bank (part of Bancolombia) offering mobile accounts, payments, and consumer credit to millions of unbanked Colombians—a broader incumbent competing with RapiCredit for the same underbanked customer base domestically.
- Banco Pichincha: Large Ecuadorian-headquartered bank with major Colombian operations and a growing digital consumer credit business. While broader in scope, it competes with RapiCredit for emerging-market consumer borrowers in the Andean region.
Emerging players
- Zopa: UK-based digital bank and consumer lender that originated as a peer-to-peer lender; while geographically distant, it shares RapiCredit's digitally led model for non-prime consumer credit and serves as a relevant comparable for unit economics at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RapiCredit social profiles
Digital presenceRapiCredit compliance and trust
Trust signalCompliance2 records
RapiCredit financial estimates
Financial estimateRevenue estimate
Valuation estimate
RapiCredit leadership team
Management profileNumber of profiles
Profiles3 records
RapiCredit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RapiCredit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RapiCredit
What does RapiCredit do?
RapiCredit provides 100% online short-term microcredit and installment loans to unbanked and low-credit-score consumers in Colombia through its digital platform. Its flagship product RapiFlex offers loans from $100,000 to $1,000,000 COP with 5–30 day repayment terms (extendable up to 150 days), while RapiPlazo provides installment credit of $300,000–$400,000 COP over 3 or 4 monthly payments. Optional add-on services include Aval (guarantee surety) and Firma Electrónica (electronic signature), enabling a fully paperless origination and disbursement process.
Is RapiCredit a public or private company?
RapiCredit is a private company. It is classified as venture growth investor backed and is currently operating.
When was RapiCredit founded?
RapiCredit was founded in 2014. It employs 101 to 250 people.
Where is RapiCredit based?
RapiCredit is headquartered in Bogotá, Colombia, in the Latin America region.
How does RapiCredit make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are optional Services (Aval and Electronic Signature).
Who are RapiCredit's main competitors?
Direct peers on record are Kueski, Stori, Addi, Konfío, Z1 and Avanza. Broad incumbents are Klar, Nequi and Banco Pichincha. Zopa is listed as an emerging player.
Does RapiCredit have an API?
No public API is recorded for RapiCredit.
What industry is RapiCredit in?
RapiCredit's product category is Online Consumer Microcredit. Its primary akta.pro industry code is FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday), with a secondary code of FSAKAOAA, Subprime Installment Loans (Non-Prime Personal Loans). Its NAICS code is 522291 and its SIC code is 6141.