What TRAKKER does

TRAKKER UG (haftungsbeschränkt) is a Berlin-based, privately held startup founded in 2025 that builds a sensor-based indoor-tracking platform marketed as "Physical AI for high-intent commercial spaces." The company deploys a discreet sensor network combined with small wearable devices embedded in printed name badges to deliver up to ~30 cm real-time positioning accuracy, dwell-time analytics, heatmaps, and automated lead capture at trade fairs and events — without requiring visitor apps, QR codes, NFC, or cameras. All processing is GDPR-compliant on servers in Germany, and the platform exposes pre-built integrations with event tools (Cvent, Eventim, Eventbrite, doo.net) and CRM/marketing systems (HubSpot, Salesforce, Apollo.io, ActiveCampaign).

The product is split into segment-specific solutions: TRAKKER for Organizers (venue-wide KPI dashboards, heatmaps, and sponsorship monetization), TRAKKER for Exhibitors (automated booth-level lead capture and CRM export), TRAKKER for Agencies (white-label reporting and pitch support), a pre-launch TRAKKER for Visitors (gamification, navigation, panel bookings), and KKART by TRAKKER, a retail-vertical extension integrating with REWE BONUS, IKEA Family, and Payback loyalty apps for in-store flow analytics and push campaigns.

Commercial model is founder-led and primarily sales-driven: quote-based pricing across one-time events, regular deployments, and long-term venue licensing, with a freemium self-serve "Instant Demo" for top-of-funnel qualification and an emerging agency reseller channel. The company is at pilot stage — only one externally named deployment (HTGF Family Day 2026, 1,200+ attendees tracked) is disclosed, no revenue has been published, and the sole capital event on record is a $100,000 round in September 2025 against a team of 1–10 people.

Name

TRAKKER

Legal name

TRAKKER UG (haftungsbeschränkt)

Website

https://trakker.tech

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

TRAKKER is a Berlin-based Physical AI startup that uses discreet sensors and wearable badges to deliver centimeter-precise, GDPR-compliant indoor tracking and automated lead capture for event organizers, exhibitors, agencies, and (via its KKART sub-brand) retailers.

Ownership category

akta.pro rank

Product category

Indoor positioning and event analytics software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Indoor positioning analytics
• Event tracking software
• Visitor behavior analytics
• Trade fair lead capture
• Physical ai platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Event-based / venue licensing: Pricing scales with deployment scope: one-time events, regular deployments, or long-term venue solutions. Modular hardware-software bundle installed per event. Quote-based, not publicly disclosed.
2. Premium exhibitor & sponsorship add-ons (organizer monetization): Organizers can sell white-label dashboard access, data-driven sponsorship packages, and premium ad placements based on TRAKKER heatmap insights as new revenue streams.
3. Retail analytics (KKART) licensing: Separate retail-focused product line leveraging the same sensor stack for in-store customer behavior analytics, sold to retailers (referenced integrations with REWE, IKEA, Payback ecosystems).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

TRAKKER provides a Physical AI platform that combines a discreet sensor network with wearable beacon devices embedded in visitor name badges to deliver centimeter-precise (up to 30 cm) real-time indoor tracking at events and retail spaces. Its cloud analytics engine converts movement, dwell-time, and zone-engagement data into automated lead capture, CRM-ready exports, heatmaps, and audience interest profiles for event organizers, exhibitors, and agencies. The offering is sold as modular hardware-plus-software deployments, with a freemium sample-data demo and on-site live-event installations.

Product overview

TRAKKER is a single unified platform positioned as the "intelligence layer for physical events," built around a discreet sensor network and cloud-based analytics engine that together deliver real-time event tracking, behavioral analytics, and AI-powered lead intelligence. The core platform underpins a portfolio of segment-specific solutions: TRAKKER for Organizers (venue-wide analytics and monetization), TRAKKER for Exhibitors (automated lead capture and booth performance), TRAKKER for Agencies (dashboards and reporting), TRAKKER for Visitors (gamification, navigation, and bookings – Coming Soon), and KKART by TRAKKER (a retail-vertical add-on applying the same spatial-sensing and analytics stack to stores). All share the same sensors, KPI dashboards, CRM/ERP integration layer (HubSpot, Salesforce, ActiveCampaign, Apollo.io, etc.), and GDPR-compliant data processing.

Differentiator

Problem solved

Functional benefit

Brands

• KKART: KKART by TRAKKER is the company's retail-focused solution for in-store customer analytics, customer flow tracking, and personalized in-store engagement; extends TRAKKER's event-tracking technology into retail environments (stores, pop-up spaces, promotions).

Products and services

• TRAKKER Core Event Tracking Platform Real-time event tracking software combining a discreet sensor network, behavioral analytics, and AI-powered lead intelligence to convert offline trade-fair and event activity into CRM-ready leads, KPI dashboards, heatmaps, and targeted marketing workflows for event organizers, exhibitors, and agencies.
• TRAKKER for Organizers Organizer-focused solution offering real-time visitor tracking, heatmaps, KPI dashboards, space/resource optimization, smart ad-space monetization, and white-label exhibitor reporting to unlock new sponsorship and revenue streams.
• TRAKKER for Exhibitors Exhibitor-focused solution providing automated trade-show lead capture, qualified CRM-ready lead lists, dwell-time and booth-performance analytics, and audience interest profiles to support targeted follow-up and prove ROI.
• TRAKKER for Agencies Agency-oriented offering that delivers real-time event analytics, automated lead capture, customized agency dashboards, and event-success measurement reporting to strengthen pitches and demonstrate measurable client outcomes.
• KKART by TRAKKER (Retail Analytics) Retail extension of the TRAKKER platform that combines app tracking, sensors, and real-time analysis (up to 30 cm accuracy) to deliver customer-flow heatmaps, occupancy-based staff planning, in-store navigation, and behavior-based push campaigns via existing loyalty apps.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNamed as a default CRM/marketing integration target on the How It Works page and across solution pages. Movement data is automatically linked to HubSpot contacts, enabling CRM-ready lead lists and marketing-automation handoff.
• SalesforcecoreTechnology or IntegrationReferenced as a primary CRM integration alongside HubSpot; TRAKKER syncs visitor data and lead lists into Salesforce for sales follow-up.
• CventcoreTechnology or IntegrationReferenced both on the How It Works page and the agencies page as a leading event-management integration; supports participant data import and seamless CRM/ERP linking.
• REWE BONUScoreTechnology or IntegrationNamed on the Retail Solutions page as an in-store loyalty app TRAKKER integrates with to sync store and app data and trigger behavior-based push notifications.
• IKEA FamilycoreTechnology or IntegrationNamed on the Retail Solutions page as a loyalty-app integration enabling in-store navigation, push offers, and personalized communication.
• PaybackcoreTechnology or IntegrationNamed on the Retail Solutions page as a retail-loyalty integration TRAKKER connects with to align online and in-store campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quuppa: Quuppa provides BLE-based real-time locating systems (RTLS) delivering sub-meter indoor positioning for events, retail, sports, and industry. Directly comparable to TRAKKER's sensor-network, badge-based positioning stack, although Quuppa focuses on the hardware/location layer while TRAKKER bundles the analytics SaaS on top.
• Crowd Connected: Crowd Connected offers indoor and outdoor location analytics for events and venues using sensors and hybrid positioning, delivering heatmaps, dwell times, and engagement metrics. Closely overlaps TRAKKER's event-tracking value proposition, though it is more mature in sports and live-entertainment deployments.
• Inpixon: Inpixon provides indoor positioning, mapping, and analytics for enterprise and event use cases, combining Wi-Fi, BLE, and sensor data. Comparable to TRAKKER in targeting events and retail verticals with centimeter/meter-level positioning, though Inpixon is a publicly traded incumbent with a broader portfolio.
• RetailNext: RetailNext delivers in-store traffic analytics, heatmaps, and customer behavior insights for retailers using a sensor stack. Directly comparable to TRAKKER's KKART retail product line and demonstrates the playbook TRAKKER is targeting for retail expansion.
• Swapcard: Swapcard is an event engagement and matchmaking platform with attendee tracking, lead capture, and analytics for trade shows and conferences. Comparable to TRAKKER in targeting exhibitors and organizers with data-driven event intelligence, though Swapcard emphasizes app-based engagement rather than passive badge sensors.
• Bizzabo: Bizzabo is an event experience platform offering registration, engagement, and analytics for B2B events. Comparable to TRAKKER in serving organizers and exhibitors with event performance data, though Bizzabo operates more as a full event-management suite versus TRAKKER's focused spatial-intelligence layer.
• Density: Density provides people-counting and space-utilization analytics using sensor-based (non-camera) technology for offices and venues. Closely aligned with TRAKKER's privacy-first, non-camera sensor architecture and spatial-intelligence positioning.

Broad incumbents

• Cvent: Cvent is a large, established event-management platform covering registration, venue sourcing, and attendee engagement for enterprise events. A TRAKKER integration partner, Cvent is also a competitive incumbent for organizer-side tooling and represents the platform TRAKKER must coexist with rather than displace.
• ShopperTrak (Sensormatic Solutions): ShopperTrak provides retail traffic analytics and people-counting as part of Sensormatic's broader loss-prevention and IoT portfolio. Comparable to TRAKKER's KKART retail offering, but bundled inside a much larger retail-technology incumbent.
• Eventbrite: Eventbrite is a large-scale ticketing and event-discovery platform with basic attendee analytics. A TRAKKER integration partner and incumbent in the events space, Eventbrite sits upstream of TRAKKER as a registration-data source rather than a direct analytics competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/trakker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAKKER