BetterHelp

Name

BetterHelp

Legal name

BetterHelp

Website

https://betterhelp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Mental Health Therapy

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Online therapy services
• Mental health counseling
• Teletherapy platform
• Licensed therapist network
• Digital mental health

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Therapy Services: Weekly subscription model offering access to licensed therapists through messaging, chat, audio, and video sessions. Pricing ranges from $70-$100 per week without insurance, with an average copay of $23 per session for insurance-eligible members.
2. Insurance-Reimbursed Services: BetterHelp now accepts major insurance carriers in many states, enabling insurance-covered therapy sessions. Coverage varies by provider, plan, and location as of January 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

BetterHelp operates an online therapy platform that connects individual consumers, couples, and teenagers with licensed therapists (psychologists, marriage and family therapists, clinical social workers, and professional counselors). Services are delivered through a subscription model offering asynchronous messaging, live chat, phone, and video sessions, with both self-pay weekly subscriptions and insurance-covered sessions available.

Product overview

BetterHelp is a unified online therapy platform offering multiple service tiers under a single brand, with sister platforms for specialized segments. The core BetterHelp platform provides individual therapy through a network of 32,000+ licensed therapists accessible via messaging, live chat, phone, and video sessions. The platform is complemented by ReGain for couples counseling and TeenCounseling for adolescent therapy, creating a comprehensive mental health service portfolio that addresses different demographic needs through purpose-built sub-brands while sharing operational infrastructure and therapist networks.

Differentiator

Problem solved

Functional benefit

Brands

• ReGain: Couples therapy platform operated by BetterHelp
• TeenCounseling

Products and services

• BetterHelp (Core Platform) Online therapy platform providing individual therapy access to over 32,000 licensed therapists via messaging, chat, phone, and video sessions. Includes self-care tools (150+ digital worksheets), group seminars, and AI-powered therapist matching.
• ReGain Online couples therapy platform offering relationship counseling services for partners, operated as a sub-brand of BetterHelp.
• TeenCounseling Online therapy platform providing mental health services for teenagers aged 13 to 19, operated as a sub-brand of BetterHelp under parental oversight.

Quantifiable outcome

• 72% of clients experienced symptom reduction within first 12 weeks of therapy (2024 Quality and Outcomes Report)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• NIL ClubcoreGTM or Marketing Partner · 24 June 2026NIL Club, an agent-free platform enabling student-athletes to earn from their name, image, and likeness, partnered with BetterHelp to provide 20% off BetterHelp memberships to its users. The partnership addresses mental health challenges student-athletes face balancing athletic performance, academic demands, and personal life stress.
• Crunch Fitness - McKnight (Pittsburgh)minorChannel Partner/ Reseller/ Distributor · 18 June 2026Gym introduced BetterHelp mental health access for its members during Mental Health Awareness Month, expanding wellness offerings beyond traditional fitness. The initiative aligns with the gym's 'No Judgments' philosophy.
• Crunch Fitness - Avon (Indianapolis)minorChannel Partner/ Reseller/ Distributor · 18 June 2026Gym partnership with BetterHelp providing online therapy services to members, expanding beyond physical fitness into mental wellness. The location also provides corporate wellness programs for local businesses.
• Institute of Patient Safety and Quality of Virtual Care (Teladoc Health)coreStrategic or Co-development Partner · 14 May 2026BetterHelp joined the Institute of Patient Safety and Quality of Virtual Care, a federally recognized Patient Safety Organization and component of Teladoc Health. The partnership enables BetterHelp to identify new trends, analyze safety data, and implement continuous improvements in clinical care quality through protected data analysis environments.
• Dallas Wings, Las Vegas Aces, New York Liberty (WNBA)coreGTM or Marketing Partner · 8 May 2026BetterHelp launched 'Motherhood With You' campaign in partnership with three WNBA teams. Therapy hour donations are triggered for every assist made during May games, with the campaign also collaborating with nonprofit organizations Baby2Baby and March of Dimes to expand access nationwide. The campaign also includes a YouTube series hosted by therapist Sonni Williams.
• BillboardflagshipGTM or Marketing Partner · 16 March 2026Billboard named BetterHelp its first-ever Official Mental Health Partner in a year-long collaboration. The partnership centers on 'Like Minded,' a video series featuring artists discussing mental health topics with BetterHelp therapists. The series debuted at SXSW 2026 with Grammy-winning Corinne Bailey Rae and Ravyn Lenae, with year-long digital content and editorial coverage planned.
• AARPflagshipGTM or Marketing Partner · 12 March 2026BetterHelp was named the exclusive online therapy provider for AARP's members, offering 30% off their first month of a self-pay subscription. The partnership addresses unmet mental health needs among adults 50 and older, who make up about one-third of the U.S. population. Additional benefits include three-month free trial of BetterHelp's guided sleep app and exclusive virtual mental health webinars.
• Joakim Noah (Former NBA Player)coreGTM or Marketing Partner · 12 March 2026BetterHelp launched 'Mind Over Madness' campaign during college basketball tournament season in partnership with former NBA player Joakim Noah. The initiative provides free therapy hours starting with 1,000 hours, unlocking 10 additional hours for each assist recorded during tournaments, potentially exceeding 50,000 hours nationwide.
• Walmart Better Care ServicescoreChannel Partner/ Reseller/ Distributor · 30 January 2026Walmart reentered the virtual care market with Better Care Services, a marketplace platform aggregating third-party telehealth providers including BetterHelp alongside Doctor on Demand, Wheel Virtual Clinic, Curai Health, and Cabana. The marketplace model integrates telehealth visits with Walmart's pharmacy and grocery offerings.
• Vidle HousingminorGTM or Marketing Partner · 10 October 2025Partnership aligned with World Mental Health Day providing mental health support for traveling healthcare professionals, offering free therapy sessions and access to online tools during their stays booked through Vidle Housing.
• Lewis CapaldicoreGTM or Marketing Partner · 13 July 2025Musician Lewis Capaldi partnered with BetterHelp to give fans 734,000 hours of free online therapy. Capaldi has spoken publicly about his mental health journey and how therapy enabled him to continue his music career.
• RationAle BrewingminorGTM or Marketing Partner · 5 May 2025RationAle Brewing launched its 'Crush the Crisis' mental health initiative partnering with BetterHelp to offer one free month of therapy, supporting mental health awareness within the brewery's community.
• Kiki Rice, Zoe Brooks, Chance Gray (College Athletes)minorGTM or Marketing Partner · 20 March 2025BetterHelp partnered with college basketball stars Kiki Rice, Zoe Brooks, and Chance Gray for the 'Stop the Madness' campaign addressing online harassment in sports and providing free mental health support for student-athletes.
• Synergy HomeCareminorStrategic or Co-development Partner · 3 February 2025Synergy HomeCare introduced a new program focused on total well-being complemented by a partnership with BetterHelp, expanding mental health support services for home care clients and caregivers.
• StravaminorGTM or Marketing Partner · 25 January 2025Two-week partnership with Strava fitness app offering 30% off the first month of BetterHelp service for users who log 100 minutes on the platform, targeting fitness-conscious consumers during the 'Feel Lighter' campaign.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkspace: Talkspace is an online therapy platform matching users with licensed therapists via messaging, audio, and video. It is the most direct head-to-head competitor to BetterHelp in the DTC and employer-sponsored online therapy category.
• Cerebral: Cerebral is a virtual mental health platform offering therapy and medication management, including ADHD and anxiety treatment. It overlaps directly with BetterHelp's therapy-led subscription model, with a heavier medication-management angle.
• Lyra Health: Lyra Health provides employer-sponsored mental health benefits including therapy, coaching, and medication management. It is a direct competitor as BetterHelp scales into the same employer and payer channels via its UpLift-enabled insurance product.
• Spring Health: Spring Health is a global mental health benefit employer platform providing therapy, coaching, and care navigation. It competes with BetterHelp for the same employer-sponsored and payer-anchored distribution, but with a precision-matching focus.
• Modern Health: Modern Health is an employer mental health platform offering therapy, coaching, and digital self-care. It competes directly with BetterHelp in the B2B/B2B2C channel that BetterHelp is now pursuing through insurance and employer partnerships.
• Headspace Health: Headspace Health (formed via the Ginger merger) combines a consumer mental wellness app with on-demand coaching and therapy. It overlaps with BetterHelp's self-care tools and therapy services across both consumer and employer channels.

Broad incumbents

• Doctor On Demand: Doctor On Demand is a full-stack virtual care provider (now part of Included Health) offering urgent care, mental health, and chronic care. It competes with BetterHelp in the mental health slice and is also a co-tenant on Walmart's Better Care Services marketplace.
• Amwell: Amwell is a broad telehealth platform serving health systems, insurers, and employers across urgent care, behavioral health, and chronic care. It is comparable as a behavioral health and payer-channel telehealth incumbent rather than as a DTC therapy specialist.

Emerging players

• Brightside Health: Brightside Health is a telehealth mental health provider focused on anxiety and depression, combining therapy and medication with a measurement-based care model. It is an emerging player targeting the same insured, clinical-outcomes-driven segment BetterHelp is moving into.
• Calm: Calm is a consumer mental wellness and meditation app with a growing therapy, coaching, and employer channel. It is an adjacent emerging player that competes for the same consumer mindshare and self-care engagement minutes as BetterHelp's digital tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/betterhelp
• Facebookfacebook.com/betterhelp
• LinkedInlinkedin.com/company/betterhelp-com
• Instagraminstagram.com/betterhelp
• TikToktiktok.com/@betterhelp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterHelp