Noloco
Noloco is a no-code app builder platform that enables professional services firms, agencies, and SMBs to build custom internal tools, client portals, and operational workflows with live two-way sync to existing data sources like Airtable, Google Sheets, and SQL databases, without writing code.
- Company typePrivate
- Founded2021
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Noloco does
Noloco is a no-code application builder platform that enables professional services firms, agencies, and SMBs to construct custom internal tools, client portals, and operational workflows without writing code. The platform operates as a visual interface layer over customer-owned data sources, providing native live two-way synchronization with Airtable, Google Sheets, PostgreSQL, MySQL, Supabase, Xano, SmartSuite, and HubSpot, and additionally offers an internal relational database via Noloco Tables. Core technology comprises a point-and-click Interface Builder, granular row-level and field-level permissions, built-in workflow automation, native charting, a Progressive Web App mobile experience, and SAML-based Single Sign-On with Dynamic SSO for Enterprise deployments. The company is headquartered in Dublin, Ireland, and was founded in 2021 after acceptance into Y Combinator's Summer 2021 batch, with data hosted in Ireland-based ISO 27001, SOC 1, and SOC 2 certified facilities.
The product is monetized through tiered SaaS subscriptions (Starter, Growth, Enterprise) that bundle user access rather than charging per-seat, with external client portal users included in the plan rather than billed as add-ons, which structurally favors scaling agency and services use cases. A 14-day free trial with no credit card required supports a product-led growth motion, supplemented by a certified Expert Partner Program and an Affiliate Partner Program. Distribution relies on comparison-page SEO against competitors such as Softr, Glide, Stacker, and Retool, educational content, community forums, and webinar programs. The customer base exceeds 1,000 teams across more than a dozen verticals including legal, accounting, real estate, construction, consulting, marketing, and non-profits, with 400,000+ end users served since launch. AI capabilities include the Nola assistant for natural-language app configuration, Noloco AI columns for task automation, and a 2025-launched MCP Server that integrates with external AI agents such as Claude and Cursor.
Noloco firmographics
Firmographics- Name
- Noloco
- Legal name
- Noloco Limited
- Website
- https://noloco.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noloco is a no-code app builder platform that enables professional services firms, agencies, and SMBs to build custom internal tools, client portals, and operational workflows with live two-way sync to existing data sources like Airtable, Google Sheets, and SQL databases, without writing code.
- Ownership category
- akta.pro rank
Noloco industry classification
Industry- Product category
- No-Code Application Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- Process & Case Management Low-Code Platforms (HDAEAKAE), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where Noloco is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Noloco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model with tiered plans (Starter, Growth, Enterprise) that include user bundles. External user access is included in plans rather than charged per-seat, enabling cost-effective scaling for client portals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level no-code app building for small teams |
| Subscription | Monthly | Growth Plan - Enhanced features for scaling teams |
| Subscription | Multi-year contract | Enterprise Plan - Full-featured for large organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Noloco product offering
Product offeringCore offering
Noloco is a no-code operating system that enables professional services firms and SMBs to build custom business apps, client portals, and internal tools without writing code. The platform connects to existing data sources such as Airtable, Google Sheets, and SQL databases via live two-way sync, allowing users to layer a visual interface, workflows, automations, and AI-powered features on top of their data. Customers use it to standardize delivery, automate workflows, give clients branded self-service portals, and run operations from a single integrated system.
Product overview
Noloco is a no-code operating system and app builder platform designed for professional services firms, agencies, and SMBs. The platform operates as a unified system where the Interface Builder serves as the core product for building custom apps without code, while Nola (AI assistant), Noloco AI, and Noloco Tables provide supporting capabilities for AI-powered customization, data automation, and native database functionality. Additional platform modules include Workflows, Forms, Charts, Permissions, Action Buttons, Comments, Public Access, and Mobile Apps. The platform connects to existing data sources including Airtable, Google Sheets, PostgreSQL, MySQL, and other databases via live two-way sync.
Differentiator
Problem solved
Functional benefit
Brands
- Nola: AI assistant designed to help users build and customize apps using natural language prompts.
- Noloco AI
- Noloco Tables
- MCP Server
Products and services
- Noloco Platform
- Nola AI Assistant
- Noloco Tables
- MCP Server
- Noloco AI
Quantifiable outcome
- 50% increase in billable hours for consulting firms
- +5 more outcomes
Companies that use Noloco
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Noloco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability4 records
Feature10 records
Noloco partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Noloco competitors and assessment
Company assessmentBroad incumbents
- Microsoft Power Apps: Microsoft Power Apps is a low-code platform within the Power Platform for building business apps. It is a broader incumbent targeting enterprise internal tools, a category Noloco also addresses through its Enterprise plan.
- Airtable Interfaces: Airtable's built-in Interfaces feature lets users build front-ends on top of Airtable data. As the underlying data source for many Noloco users, Airtable Interfaces represents the most direct platform-encapsulation risk for Noloco's Airtable-front-end use case.
- AppSheet: AppSheet, owned by Google, is a no-code application development platform for building mobile and web apps from spreadsheet data. It is a broader incumbent with deep Google Workspace distribution, competing for the same business-user builder audience.
Direct peers
- Glide: Glide is a no-code platform that builds custom apps from spreadsheet-style data sources. Like Noloco, it targets non-technical users building business tools, client portals, and internal apps, and is frequently compared in Noloco's own marketing pages.
- Knack: Knack is a no-code platform for building online databases and business apps, with a long-standing presence in client portal and SMB workflow use cases. It competes for the same agencies and professional services firms building client-facing tools.
- Bubble: Bubble is a visual no-code platform for building full web applications. While more developer-leaning than Noloco, it competes for the same pool of non-technical founders building custom business apps and client portals.
- Retool: Retool is a low-code platform for building internal tools, focused on connecting to databases and APIs. It overlaps with Noloco's enterprise internal-tools use case, though Retool typically requires more technical users and serves larger enterprises.
- Softr: Softr is a direct no-code app builder that turns Airtable and Google Sheets data into branded portals and internal tools. It competes head-to-head with Noloco for the same SMB and agency audience with very similar positioning and pricing tiers.
- Stacker: Stacker is a no-code app builder that turns spreadsheets and databases into client portals and internal apps. It directly competes for Noloco's agency and SMB customers building client-facing portals.
Emerging players
- Zapier Interfaces: Zapier Interfaces is a newer no-code offering from Zapier that lets users build visual front-ends on top of Zapier-connected data. It is an emerging player that intersects with Noloco's data-source-agnostic front-end approach and competes for automation-first builders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Noloco social profiles
Digital presenceNoloco compliance and trust
Trust signalCompliance3 records
Noloco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noloco leadership team
Management profileNumber of profiles
Profiles2 records
Noloco funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noloco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noloco
What does Noloco do?
Noloco is a no-code operating system that enables professional services firms and SMBs to build custom business apps, client portals, and internal tools without writing code. The platform connects to existing data sources such as Airtable, Google Sheets, and SQL databases via live two-way sync, allowing users to layer a visual interface, workflows, automations, and AI-powered features on top of their data. Customers use it to standardize delivery, automate workflows, give clients branded self-service portals, and run operations from a single integrated system.
Is Noloco a public or private company?
Noloco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Noloco founded?
Noloco was founded in 2021. It employs 11 to 50 people.
Where is Noloco based?
Noloco is headquartered in Dublin, Ireland, in the Europe region.
How does Noloco make money?
One revenue line is on record: saaS Subscription.
Who are Noloco's main competitors?
Broad incumbents on record are Microsoft Power Apps, Airtable Interfaces and AppSheet. Direct peers are Glide, Knack, Bubble, Retool, Softr and Stacker. Zapier Interfaces is listed as an emerging player.
Does Noloco have an API?
Yes. Noloco provides an API for developers to build and automate applications. The platform includes an API Overview documentation section and supports SAML-based SSO for Enterprise Plan users. The MCP server enables AI assistants like Claude and Cursor to connect to Noloco apps. Developer documentation is at guides.noloco.io/api-documentation/api-overview.
What industry is Noloco in?
Noloco's product category is No-Code Application Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAKAE, Process & Case Management Low-Code Platforms. Its NAICS code is 5132 and its SIC code is 7372.