Urbantz
Urbantz is a Brussels-based SaaS provider of a cloud-based last-mile delivery management platform serving enterprise retailers, grocers, logistics carriers, and big-and-bulky shippers with AI-powered route planning, multi-carrier orchestration, and branded recipient experiences across 50+ countries.
- Company typePrivate
- Founded2015
- HeadquartersBrussels, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Urbantz does
Urbantz is a Brussels-based SaaS company founded in 2015 that sells an enterprise-grade, cloud-based Transport Management System (TMS) purpose-built for last-mile delivery management. The platform unifies dynamic route planning, real-time delivery slot booking, multi-carrier orchestration, driver management with proof of delivery, branded recipient tracking, returns management, and end-to-end visibility under a single configuration layer, and it integrates via pre-built connectors with major OMS, WMS, and ERP systems (SAP, Microsoft Dynamics, Oracle, Salesforce).
The company targets four primary verticals: grocery and food delivery, retail and e-commerce, big and bulky goods, and logistics/carrier service providers. Its customer base spans 100+ enterprise organizations across Europe and select international markets, with named logos including Carrefour, Auchan, Siemens, Bosch, NHS England, GLS, Postnord, Conforama, Marley Spoon, and Al-Futtaim. Urbantz operates Europe's largest pre-integrated carrier ecosystem with 80+ 3PLs across 50+ countries, supports 30+ languages, and invests in machine learning for route optimization and grocery-specific use cases such as shelf-life and CO2-aware delivery assignment.
Urbantz generates revenue through consumption-based per-delivery pricing with volume discounts, with no charges for additional dispatchers, drivers, or carriers. Distribution is direct enterprise sales supported by personalized demos, a self-serve on-demand demo library, multi-language localized websites, and a partner program for system integrators and resellers. The company has raised approximately €13.4M in Series A funding (2020) plus earlier seed rounds, employs 51-100 people, and remains privately held under URBANTZ Private Limited Company in Belgium.
Urbantz firmographics
Firmographics- Name
- Urbantz
- Legal name
- URBANTZ Private Limited Company
- Website
- https://urbantz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Urbantz is a Brussels-based SaaS provider of a cloud-based last-mile delivery management platform serving enterprise retailers, grocers, logistics carriers, and big-and-bulky shippers with AI-powered route planning, multi-carrier orchestration, and branded recipient experiences across 50+ countries.
- Ownership category
- akta.pro rank
Urbantz industry classification
Industry- Product category
- Last Mile Delivery Management Software
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Parcel & Multi-Carrier Shipping TMS (TLAEAAAG)
- akta.pro secondary industries
- On-Demand / Crowdsourced Delivery Orchestration (TLAEAGAE), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)
Keywords
Where Urbantz is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Urbantz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Delivery-Based Subscription: Urbantz charges per delivery (either outbound deliveries or collections). The pricing model is consumption-based where customers pay based on their delivery volume. Volume discounts apply, with lower per-delivery costs at higher volumes. The company explicitly states that the number of dispatchers, drivers, or carriers does not affect pricing.
- Platform and Integration Fees: The platform includes access to pre-integrated carriers from Europe's largest ecosystem. The pricing model emphasizes simplicity and transparency, with no additional fees for onboarding carriers or integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumption-based pricing per delivery with volume discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Urbantz product offering
Product offeringCore offering
Urbantz provides a cloud-based, enterprise-grade Transport Management System (TMS) for last mile delivery operations. The platform enables retailers, e-commerce companies, grocery chains, 3PLs, and carriers to plan, execute, and optimize deliveries across multiple internal fleets, 3PLs, and on-demand carriers, with AI-powered dynamic route planning, real-time visibility, branded recipient experiences, configurable workflows, and pre-integrated carrier ecosystem spanning 80+ 3PLs across 50+ countries.
Product overview
Urbantz is a cloud-based Transport Management System (TMS) purpose-built for last mile delivery operations. The platform operates as an integrated suite of modules organized into three layers: Delivery Management (Dynamic Route Planning, Visibility and Insights, Multi-Carrier Management, Driver Management, Scenarios, Proof of Delivery), Recipient Experience (Real-time Delivery Slots, Branded Delivery Tracking, Communication, Returns Management), and Connectivity (Urbantz Carrier Network, Carrier Network Builder, Integrations). These modules share a unified data model and configuration layer, allowing enterprises to combine multiple carriers, fleets, and fulfillment modes (express, click and collect, refrigerated, big and bulky, premium) within a single platform. The platform is sold across four industry solutions (Grocery and Food, Retail and E-commerce, Big and Bulky, Logistics and Carriers), supports 30+ languages, and is powered by AI-driven route optimization and machine learning for delivery optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Route Planning AI-powered route optimization engine that dynamically plans and replans delivery routes across internal fleets, 3PLs, on-demand carriers, and multiple vehicle types using configurable business logic for enterprises managing last-mile delivery.
- Visibility and Insights Real-time delivery network visibility dashboard with actionable analytics, KPI monitoring, carrier performance tracking, CO2 emissions measurement, and driver behavior analysis for enterprises.
- Multi-Carrier Management Smart assignment of delivery jobs across multiple carriers with SLA monitoring, performance benchmarking, billing and settlement data, and responsive carrier switching for logistics managers.
- Driver Management End-to-end driver management including onboarding, upskilling, in-app instructions, proof of delivery, geofencing, and support for ad hoc or planned returns for delivery operations teams.
- Scenarios No-code workflow configuration engine allowing users to define unique delivery workflows differentiated by product, brand, customer type, or vehicle for enterprises with complex last-mile operations.
- Real-time Delivery Slots (Checkout) Dynamic time slot booking at checkout showing real-time carrier availability, enabling consumers to select delivery windows and operators to manage capacity.
- Branded Delivery Tracking White-label, configurable recipient portal with real-time track and trace, precise ETAs, driver position, and delivery status updates for retailers and e-commerce companies.
- Communication Three-way post-purchase communication synchronizing updates between dispatchers, drivers, and recipients via SMS, OTP, and email, including configurable surveys and Trustpilot integration.
- Returns Management Reverse logistics management covering flexible collection options (at-home, PUDO, return to store), differentiated return workflows, dynamic time slot booking, and automated status notifications.
- Urbantz Carrier Network Pre-integrated carrier library providing instant coverage across 50+ countries, reaching 75% of the global economy and 99.8% of the EU population, with low-cost onboarding and free integration maintenance.
- Carrier Network Builder Carrier onboarding tool enabling rapid addition of any local or global carrier to the platform, including digitization of low- or no-tech carriers with controlled platform access at no extra cost.
- Integrations API middleware and pre-built connectors for OMS, WMS, ERP, and e-commerce platforms (SAP, Microsoft Dynamics, Oracle, Salesforce) enabling interoperability with existing systems.
- Grocery and Food Delivery Solution Industry-specific delivery management solution for grocery and food retailers covering store-based fulfillment, dark store operations, express delivery, click and collect, and refrigerated logistics with cold chain integrity features.
- Retail and E-commerce Delivery Solution Delivery management solution for retail and e-commerce companies offering premium branded experiences, real-time track and trace, multi-carrier management, and sustainable delivery options.
- Big and Bulky Delivery Solution Specialized delivery management for large and bulky goods covering installation, removal, assembly, and trade-in workflows with capability-based route planning and multi-carrier management.
- Logistics and Carrier Solution Delivery management solution for logistics providers and carriers enabling scalable capacity management, premium brandable delivery experiences, and multi-shipper operations.
- Proof of Delivery Chain of custody documentation for deliveries and returns, including signature capture, photo documentation, barcode scanning, and ID verification at the door.
Quantifiable outcome
- 50% reduction in incomplete deliveries (FM Logistic)
- +7 more outcomes
Companies that use Urbantz
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
Urbantz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature10 records
Urbantz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SAPcorePre-integrated ERP system connection through Urbantz's integration ecosystem. Enables seamless data flow between SAP ERP and Urbantz's delivery management platform.
- Microsoft DynamicscorePre-integrated ERP connection for Microsoft Dynamics customers. Part of Urbantz's standard integration library.
- OraclecorePre-integrated Oracle ERP connection as part of Urbantz's ecosystem of pre-built integrations.
- SalesforcecoreCRM integration enabling seamless connection between Salesforce customer data and Urbantz delivery management.
- GLScorePre-integrated carrier partner in Urbantz's carrier network, serving European delivery markets.
- PostnordcorePre-integrated Scandinavian carrier partner for parcel and logistics services across Nordic regions.
- FM LogisticcoreMajor 3PL partner integrated into Urbantz's ecosystem, enabling rapid deployment across FM Logan's multi-country operations.
- StuartcoreOn-demand delivery carrier integrated into Urbantz's network for express delivery services.
- UbercoreOn-demand delivery carrier integration for urban same-day and express delivery services.
- AramexcoreGlobal logistics provider integrated into Urbantz's carrier network for international and regional delivery services.
- HERE MapscoreMapping services provider for Urbantz's routing and navigation capabilities, powering dynamic route planning.
- French Red CrossminorHumanitarian partnership during COVID-19 pandemic. Urbantz supported 'Red Cross at Your Place' initiative, building a delivery network in two weeks to provide support to isolated people.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Urbantz competitors and assessment
Company assessmentEmerging players
- Routific: Routific is an emerging player providing route optimization software primarily for last-mile delivery and field service operations. It overlaps with Urbantz's Dynamic Route Planning product but generally serves smaller fleets and customers. Less of a direct competitor for enterprise deals but comparable on the underlying optimization technology.
Broad incumbents
- Manhattan Active TMS: Manhattan Active TMS is a broad incumbent offering supply chain commerce and transportation management solutions used by large enterprise retailers, grocers, and 3PLs. It competes with Urbantz for enterprise TMS RFPs, particularly among Manhattan Associates' existing WMS/OMS customers, though it is a more general-purpose TMS rather than a last-mile specialist.
- project44: project44 is a broad incumbent offering supply chain visibility and orchestration across transportation modes, with growing last-mile capabilities. While primarily a visibility platform rather than a last-mile execution system, it overlaps with Urbantz's Visibility and Insights product and competes for enterprise supply chain transformation RFPs.
- Descartes Systems Group: Descartes is a broad incumbent offering transportation management, routing, mobile resource management, and last-mile delivery solutions through its MacroPoint and Delivery Solutions units. It serves similar enterprise logistics customers with a much wider portfolio including customs, trade compliance, and global trade intelligence.
Direct peers
- FarEye: FarEye is a direct competitor providing a low-code delivery management platform spanning first, mid, and last-mile logistics. It targets similar enterprise verticals (retail, manufacturing, 3PL) with route optimization, multi-carrier orchestration, and visibility features. Both companies emphasize configurable workflows and integrations with OMS/WMS/ERP systems.
- Onfleet: Onfleet is a direct competitor offering last-mile delivery management software for dispatching, routing, tracking, and proof of delivery. It primarily serves mid-market and enterprise customers in North America and Europe across similar verticals (grocery, retail, furniture, courier). Direct overlap on core route optimization and driver app capabilities.
- DispatchTrack: DispatchTrack is a direct competitor providing last-mile delivery management with a particular strength in big-and-bulky retail and appliance verticals (matching Urbantz's Big & Bulky solution). It offers similar features: delivery slots, real-time tracking, multi-carrier management, and proof of delivery for enterprise retailers.
- Locus (Locus Dispatch): Locus Dispatch is a direct competitor focused on AI-powered last-mile delivery optimization and orchestration. It serves similar enterprise customers in retail, e-commerce, and 3PL with route planning, dispatch, and tracking capabilities. Locus has raised significant funding and operates globally with strong Asia-Pacific presence.
- Bringg: Bringg is a direct competitor offering a delivery management platform for last-mile orchestration across multi-carrier, multi-tenant operations. Like Urbantz, it serves enterprise retailers, grocers, and 3PLs with route optimization, real-time visibility, and driver management. Bringg has raised significantly more funding and has stronger US presence.
- OptimoRoute: OptimoRoute is a direct competitor providing route planning and last-mile optimization software, particularly focused on time-window based deliveries and field service operations. It overlaps with Urbantz's Dynamic Route Planning and delivery slots products, though OptimoRoute typically serves smaller customers and mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Urbantz social profiles
Digital presenceUrbantz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbantz leadership team
Management profileNumber of profiles
Profiles7 records
Urbantz funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbantz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbantz
What does Urbantz do?
Urbantz provides a cloud-based, enterprise-grade Transport Management System (TMS) for last mile delivery operations. The platform enables retailers, e-commerce companies, grocery chains, 3PLs, and carriers to plan, execute, and optimize deliveries across multiple internal fleets, 3PLs, and on-demand carriers, with AI-powered dynamic route planning, real-time visibility, branded recipient experiences, configurable workflows, and pre-integrated carrier ecosystem spanning 80+ 3PLs across 50+ countries.
Is Urbantz a public or private company?
Urbantz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Urbantz founded?
Urbantz was founded in 2015. It employs 51 to 100 people.
Where is Urbantz based?
Urbantz is headquartered in Brussels, Belgium, in the Europe region.
How does Urbantz make money?
Two revenue lines are on record. Delivery-Based Subscription is the primary driver. The others are platform and Integration Fees.
Who are Urbantz's main competitors?
Routific is listed as an emerging player. Broad incumbents are Manhattan Active TMS, project44 and Descartes Systems Group. Direct peers are FarEye, Onfleet, DispatchTrack, Locus (Locus Dispatch), Bringg and OptimoRoute.
Does Urbantz have an API?
Yes. Best-of-breed APIs enable integration with any system, including OMS, WMS, ERP tools, and external carriers. The platform offers advanced API middleware for integration and maintenance. Rapid onboarding of 3PLs, senders, or drivers is supported via APIs. Developer documentation is at docs.urbantz.com.
What industry is Urbantz in?
Urbantz's product category is Last Mile Delivery Management Software. Its primary akta.pro industry code is TLAEAAAG, Parcel & Multi-Carrier Shipping TMS, with a secondary code of TLAEAGAE, On-Demand / Crowdsourced Delivery Orchestration. Its NAICS code is 492110 and its SIC code is 4731.