CasaPerks
CasaPerks operates an AI-powered resident rewards platform for multifamily property operators, offering points-based incentives, a 1% ancillary revenue program (CasaCash), and AI-driven reputation management (RevUp!), serving apartment owners and a 200+ brand partner ecosystem.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CasaPerks does
CasaPerks Technologies, Inc. is an Austin, Texas-based private company operating an AI-powered resident rewards and engagement platform targeted at the multifamily housing industry. The core CasaPerks product enables property managers to allocate points to residents for behaviors such as on-time rent payments, lease renewals, referrals, event attendance, and review writing; these points are redeemed for discounts and gift cards through a marketplace of more than 200 consumer brand partners including Amazon, Target, Uber, Starbucks, Walmart, Delta, DoorDash, and Sephora. The platform is built on Anthropic's Claude AI models and is sold primarily through a sales-led motion into multifamily operators, with direct integrations into the three dominant property management systems — Entrata, RealPage, and Yardi — providing embedded distribution.
The product portfolio has expanded through three layered modules and one adjacent sub-brand. RevUp!, launched in November 2023, is an AI-powered reputation management add-on consolidating 100+ review platforms (Google, Facebook, Apartments.com, Yelp) with ChatGPT-driven review generation. CasaCash, launched in June 2024, is an industry-first 1% cash-back ancillary revenue program that returns 1% on rent rolls, leasing incentives, employee relations, concessions, and resident events without requiring residents to change credit cards or bank accounts. WorksPerks, launched in 2024, extends the rewards architecture into the workplace sector as a post-pandemic employee loyalty product.
Commercially, CasaPerks generates revenue through annual subscription fees, one-time implementation fees, and ongoing points purchases that operators allocate to resident accounts; all fees are non-cancelable and non-refundable and invoiced in advance with 30-day terms. The company was founded in 2020, closed a $15.8 million seed round in 2026 led by Longevity Equity with participation from institutional investors and leading real estate operators, and completed its first acquisition in 2025 by purchasing assets from credit reporting company Tackle. Reported outcomes include 10x revenue growth in 2025, 90%+ resident adoption at deployed properties, 16.4% NOI improvement and $16,334 YTD savings at a 7-property / 6,890-bed customer that switched from competitor Community Rewards, and a CEO in Kevin Bradt. Headcount remains lean at 1-10 employees as of the most recent disclosure.
CasaPerks firmographics
Firmographics- Name
- CasaPerks
- Legal name
- CasaPerks Technologies, Inc.
- Website
- https://casaperks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CasaPerks operates an AI-powered resident rewards platform for multifamily property operators, offering points-based incentives, a 1% ancillary revenue program (CasaCash), and AI-driven reputation management (RevUp!), serving apartment owners and a 200+ brand partner ecosystem.
- Ownership category
- akta.pro rank
CasaPerks industry classification
Industry- Product category
- Multifamily Resident Engagement Software
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where CasaPerks is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
CasaPerks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Annual base fees and implementation fees charged to property operators for platform access. Fees invoiced and due in advance, with 30-day payment terms.
- Points System: Property managers purchase points to allocate to resident accounts for rewarding behaviors like on-time rent payments, lease renewals, and referrals. Points redeemed for gift cards or other rewards.
- CasaCash Revenue Share: 1% revenue share on all transactions including rent rolls, employee relations, leasing incentives, resident events, and concessions. Dollar-for-dollar points system generating ancillary income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform subscription with points allocation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
CasaPerks product offering
Product offeringCore offering
CasaPerks is an AI-powered resident rewards and activation platform for multifamily property operators. Property managers use it to reward residents for rent payments, lease renewals, referrals, reviews, and event attendance, while generating 1% ancillary revenue via the CasaCash program and managing online reputation through the RevUp! module. The platform integrates directly with Entrata, RealPage, and Yardi, and is delivered to residents via iOS and Android apps.
Product overview
CasaPerks Technologies operates an AI-powered rewards platform portfolio for the multifamily housing and workplace sectors. The core offering is the CasaPerks platform (resident rewards and activation), paired with RevUp! (AI-powered reputation management module), CasaCash (1% ancillary revenue program), and WorksPerks (workplace recognition sub-brand). The platforms are built on Anthropic's Claude AI models and enable property operators to increase NOI while providing residents with valuable rewards for rent payments, referrals, and engagement.
Differentiator
Problem solved
Functional benefit
Brands
- WorksPerks: A groundbreaking loyalty solution for the office sector, aimed at aiding companies and employees post-pandemic.
- CasaCash
- RevUp!
Products and services
- CasaPerks Platform Core AI-powered resident rewards and activation platform for multifamily property operators. Enables property managers to reward residents for rent payments, lease renewals, referrals, event attendance, and reviews while generating ancillary revenue through the CasaCash program. Delivered to residents via iOS and Android apps.
- RevUp! AI-powered reputation management module that consolidates reviews from 100+ platforms. Features include ChatGPT-driven review generation and response, competitive landscape analysis, micro-survey quiz questionnaires, and real-time integrations with Google, Facebook, Apartments.com, and Yelp. Sold to multifamily property operators to manage online reputation.
- CasaCash Industry-first 1% cash back ancillary revenue program for multifamily property operators. Generates 1% cash back on property transactions including rent rolls, employee relations, leasing incentives, resident events, concessions, and giveaways. Provides a dollar-for-dollar points system redeemable for discounts, gift cards, and premium amenities.
- WorksPerks Workplace recognition and loyalty software solution for the office sector. Built on the same CasaPerks AI-powered platform (Anthropic Claude AI models) to deliver employee recognition and rewards programs.
Quantifiable outcome
- 16.4% NOI Increase for clients switching from Community Rewards at 7 properties with 6,890 beds
- +7 more outcomes
Companies that use CasaPerks
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CasaPerks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
CasaPerks partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- EntratacoreDirect integration partner for property management. CasaPerks is directly integrated with Entrata to enable seamless onboarding and resident engagement for property operators.
- RealPagecoreDirect integration partner for property management. CasaPerks is directly integrated with RealPage to enable seamless onboarding and resident engagement for property operators.
- YardicoreDirect integration partner for property management. CasaPerks is directly integrated with Yardi to enable seamless onboarding and resident engagement for property operators.
- AmazonmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- TargetmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- UbermajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- StarbucksmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- WalmartmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- Delta Air LinesmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- DoorDashmajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- SephoramajorBrand partner offering rewards and discounts to CasaPerks users through the platform. Part of 200+ brand partner ecosystem.
- AnthropiccoreAI technology provider powering CasaPerks and WorksPerks platforms with Claude AI models.
- TackleminorCredit reporting company from which CasaPerks purchased assets for its first acquisition, expanding the company's capabilities.
- ChatGPT (OpenAI)coreAI technology powering the RevUp! reputation management system's ChatGPT-driven review generation features.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
CasaPerks competitors and assessment
Company assessmentDirect peers
- Community Rewards: Direct competitor in multifamily resident rewards and loyalty. Explicitly referenced in CasaPerks' pricing comparison ($0.50/bed/month, $0.50/transaction processing fee, $199/site implementation), with CasaPerks citing a 16.4% NOI increase for clients switching from Community Rewards.
- Reputation.com: Enterprise reputation management platform with real estate and multifamily vertical depth. Direct competitor to RevUp! in consolidating reviews across 100+ platforms, providing competitive benchmarking, and AI-powered response generation.
- Kudos: Employee recognition and rewards platform serving mid-market and enterprise customers. Direct competitor to WorksPerks, with overlapping AI-driven recognition, rewards, and analytics capabilities for the workplace vertical CasaPerks is entering.
- Bonusly: Leading workplace recognition and rewards platform. Direct competitor to CasaPerks' WorksPerks sub-brand in the office/employee recognition vertical, with established enterprise customer base and similar points-based recognition model.
- Nectar: Employee recognition and rewards software platform. Competes directly with WorksPerks in the workplace recognition space, offering points-based rewards, peer recognition, and integration with HRIS systems.
- Podium: AI-driven customer interaction and reputation management platform. Competes with RevUp! in review generation, response, and multi-channel customer engagement, with established presence in property management and real estate verticals.
- BirdEye: AI-powered reputation management and customer experience platform. Direct competitor to CasaPerks' RevUp! module, with multi-platform review consolidation, AI-driven review responses, and broad SMB-to-enterprise coverage in real estate and multifamily.
Broad incumbents
- Yardi: Dominant multifamily property management software platform and CasaPerks integration partner. Yardi's Resident Screening, CRM, and resident engagement suite overlaps with CasaPerks' operator-facing functionality, making it both a distribution channel and a potential competitive threat.
- RealPage: Major multifamily property management software platform and CasaPerks integration partner. RealPage's AI-driven resident services, revenue management, and engagement products compete for the same operator wallet and could be expanded to absorb rewards/reputation workflows.
- Entrata: Multifamily property management software platform and CasaPerks integration partner. Entrata's platform includes resident portal, payments, and communication tools that could be extended to compete with CasaPerks' resident engagement and rewards offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CasaPerks social profiles
Digital presenceCasaPerks financial estimates
Financial estimateRevenue estimate
Valuation estimate
CasaPerks leadership team
Management profileNumber of profiles
Profiles1 record
CasaPerks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CasaPerks M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CasaPerks
What does CasaPerks do?
CasaPerks is an AI-powered resident rewards and activation platform for multifamily property operators. Property managers use it to reward residents for rent payments, lease renewals, referrals, reviews, and event attendance, while generating 1% ancillary revenue via the CasaCash program and managing online reputation through the RevUp! module. The platform integrates directly with Entrata, RealPage, and Yardi, and is delivered to residents via iOS and Android apps.
Is CasaPerks a public or private company?
CasaPerks is a private company. It is classified as venture growth investor backed and is currently operating.
When was CasaPerks founded?
CasaPerks was founded in 2020. It employs 11 to 50 people.
Where is CasaPerks based?
CasaPerks is headquartered in Austin, United States, in the North America region.
How does CasaPerks make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are points System and casaCash Revenue Share.
Who are CasaPerks's main competitors?
Direct peers on record are Community Rewards, Reputation.com, Kudos, Bonusly, Nectar, Podium and BirdEye. Broad incumbents are Yardi, RealPage and Entrata.
Does CasaPerks have an API?
No public API is recorded for CasaPerks.
What industry is CasaPerks in?
CasaPerks's product category is Multifamily Resident Engagement Software. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 531311 and its SIC code is 6531.