Bidease
Bidease is an AI-powered mobile programmatic DSP enabling app developers, agencies, and publishers to run user acquisition, retargeting, and monetization campaigns across global ad exchanges with proprietary ML-driven optimization and fraud prevention.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bidease does
Bidease is a privately-held mobile programmatic advertising company operating an AI-powered demand-side platform (DSP) that enables mobile app marketers, agencies, and publishers to run user acquisition, retargeting, and monetization campaigns across global programmatic supply. The company, founded in 2016 and headquartered in New York with regional offices in Seoul, Dubai, Beijing, and Europe, distributes three core products — Bidease DSP (advertiser self-service), Bidease Connect (publisher monetization), and Bidease Monetize (open-auction revenue optimization) — supported by add-on modules including User Acquisition, Re-engagement, Ad Exchange aggregation, an SDK, and the Autopilot automated bidding layer launched in October 2024.
The platform's underlying technology combines proprietary machine learning algorithms with multi-armed bandit bid optimization across placement, campaign, ad-set, and ad-type layers, progressing through Learn, Explore, and Optimize phases with approximately 1,500 training iterations per learning cycle. Predictive audience targeting, gender/age/interest modeling, and pre-bid fraud detection operate over a claimed 7.2+ billion unique monthly user profile footprint. Deep integrations with 15+ tier-1 ad exchanges/SSPs (Google DoubleClick, Facebook Audience Network, AppLovin, Unity, IronSource, Chartboost, Vungle, Yandex, Mail.ru, among others) and 7+ mobile measurement partners (AppsFlyer, Adjust, Singular, Branch, Tenjin, MyTracker, AppMetrica) underpin attribution, SKAdNetwork-era measurement, and fraud prevention.
Bidease monetizes primarily through transaction-based DSP fees on programmatic media spend — billed via CPI, CPA, ROAS, or CPM models — alongside publisher-side revenue from mediation, SDK monetization, and ad-fill commissions. Pricing is custom-quoted based on campaign objectives, geographies, and volume, with multi-year contracts and flexibility to optimize without budget caps post-learning. The company holds no public listing, has not disclosed institutional funding since a 2019 round, and operates with 51–100 employees serving 100+ brands across 30+ countries.
Bidease firmographics
Firmographics- Name
- Bidease
- Legal name
- Bidease
- Website
- https://bidease.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bidease is an AI-powered mobile programmatic DSP enabling app developers, agencies, and publishers to run user acquisition, retargeting, and monetization campaigns across global ad exchanges with proprietary ML-driven optimization and fraud prevention.
- Ownership category
- akta.pro rank
Bidease industry classification
Industry- Product category
- Mobile Programmatic Advertising (DSP)
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where Bidease is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bidease business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Demand-Side Platform (DSP) Fees: Platform fees for managing ad campaigns through Bidease DSP, charging advertisers for programmatic user acquisition services with optimization towards CPI, CPA, and ROAS targets
- Publisher Monetization (Bidease Connect): Mediation and monetization services for app publishers, generating revenue through ad fill rates and commission from impressions generated in high-growth markets
- SDK Monetization: Revenue from apps using Bidease SDK for in-app advertising monetization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Custom enterprise pricing based on campaign requirements and volume |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bidease product offering
Product offeringCore offering
Bidease operates an AI-powered mobile programmatic advertising demand-side platform (DSP) that enables advertisers and agencies to acquire and re-engage quality mobile app users through real-time bidding, predictive targeting, and multi-layer fraud prevention. The company also provides publisher-facing monetization products (Bidease Connect and Bidease Monetize) that use in-app bidding and multi-call waterfalls to maximize ad revenue from app inventory across 7.2+ billion monthly user profiles.
Product overview
Bidease is an AI-powered mobile programmatic advertising platform consisting of three core products: Bidease DSP (demand-side platform for campaign management), Bidease Connect (publisher monetization via in-app bidding), and Bidease Monetize (publisher revenue optimization). The platform is organized into solution segments for Marketers (user acquisition and re-engagement), Publishers (app monetization), and Agencies (client campaign management). Key product modules include User Acquisition (AI-powered CPI/CPA/ROAS optimization), Re-engagement (retargeting with suppress lists), Ad Exchange (access to 15+ ad exchanges including Google AdX, AppLovin, Unity, IronSource), Bidease SDK (publisher integration), and Autopilot (automated real-time bid optimization). The platform integrates with major MMPs (Appsflyer, Adjust, Singular, Branch, Tenjin, MyTracker, AppMetrica) and ad verification tools (DoubleVerify, MOAT) for attribution, fraud prevention, and performance measurement.
Differentiator
Problem solved
Functional benefit
Brands
- Bidease DSP: Demand-side platform for managing ad campaigns
- Bidease Connect
- Bidease Monetize
Products and services
- Bidease DSP Mobile Demand-Side Platform (DSP) for managing programmatic advertising campaigns, enabling marketers and agencies to acquire and re-engage quality app users through AI-powered optimization, real-time bidding, and full traffic source transparency.
- Bidease Connect
Quantifiable outcome
- 93% reduction in cost-per-install (CPI reduced by 15x) for Dating.com
- +7 more outcomes
Companies that use Bidease
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Bidease technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature6 records
Bidease partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- AppsFlyercoreDeep integration with AppsFlyer MMP for postback configuration, tracking links, probabilistic modeling, SKAN conversion tracking, cost integration via InCost API and Cost Import. Bidease requires specific configuration settings for optimal campaign optimization and ML processes.
- AdjustcoreFull integration with Adjust for campaign tracking, attribution with device matching and probabilistic modeling, data sharing, cost integration via Ad Spend Data Import, and sharing access configuration.
- SingularmajorAPI integration with Singular for attribution, view-through postbacks, install events sharing, event postbacks, and revenue value passing for in-app purchases. Includes Data Connector for additional metrics like cost data.
- BranchmajorIntegration with Branch for ad link creation, partner management configuration, and postback setup for installs, engagement events, and reattributions.
- MyTrackermajorCampaign creation, tracking links, and postback configuration with MyTracker. Includes probabilistic attribution for both postview and postclick attributions.
- AppMetricamajorAccess sharing configuration for tracker creation, NAD (Non-Attributed Data) sharing, with read/edit access for Bidease to manage postback integrations.
- TenjinmajorTracking configuration with Tenjin for SKAdNetwork conversion tracking, S2S template setup, and cross-device campaign measurement.
- DoubleClick Ad Exchange (Google)coreIntegrated with Google DoubleClick Ad Exchange for accessing premium mobile inventory and programmatic bidding capabilities.
- Facebook Audience NetworkcoreAccess to Facebook Audience Network inventory for targeted advertising across Facebook-owned and partner properties.
- AppLovincoreIntegrated SSP partner providing access to AppLovin's mobile app inventory and user base for programmatic campaigns.
- Unity AdscoreSSP integration with Unity for accessing gaming and app inventory through Unity's ad network.
- IronSourcecoreDirect deal partnership with IronSource for mobile ad inventory and direct ad revenue data access for optimization.
- FybermajorSSP integration providing access to Fyber's mobile app inventory for programmatic advertising.
- ChartboostmajorSSP integration with Chartboost for accessing gaming and lifestyle app inventory.
- Vungle (ByteDance)majorSSP integration with Vungle for accessing mobile video ad inventory across apps.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Bidease competitors and assessment
Company assessmentDirect peers
- Moloco: AI-powered programmatic DSP primarily focused on mobile user acquisition and retail media. Most direct comparable to Bidease given similar ML-driven optimization approach and mobile-app focus.
- Liftoff: Mobile programmatic DSP specializing in user acquisition for apps and games. Competes directly with Bidease in CPI/CPA-driven app install campaigns across similar advertiser segments.
- Chartboost: Mobile programmatic ad platform for gaming apps, including a DSP and mediation product. Direct competitor in mobile gaming UA across overlapping advertiser and publisher bases.
- Vungle: Mobile video ad network acquired by ByteDance. Competes with Bidease on in-app video inventory and programmatic video buying, particularly for performance-driven UA campaigns.
- Smadex: Mobile-first programmatic DSP with strong presence in EMEA and LATAM. Direct competitor to Bidease in cross-geo mobile UA campaigns, especially in emerging markets.
- AdColony: Mobile ad network with programmatic bidding and rich-media video formats. Comparable to Bidease on the supply side and in mobile video programmatic buying.
Broad incumbents
- AppLovin: Larger mobile ad tech platform combining its own DSP/SSP (AXON), mediation (MAX), and a portfolio of apps. Competes with Bidease on the advertiser side with substantially more scale and first-party data.
- ironSource: Mobile app monetization platform with ad mediation, DSP, and analytics. Now part of Unity. Comparable publisher-side offering to Bidease Connect/Monetize plus competing DSP capabilities.
- Unity Ads: Mobile ad network and mediation layer built into the Unity game engine. Competes with Bidease in mobile gaming app install and in-app bidding.
- Digital Turbine: Mobile ad tech platform spanning app install, media, and post-install engagement. Broader portfolio but overlapping capabilities with Bidease's user acquisition product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bidease social profiles
Digital presenceBidease compliance and trust
Trust signalCompliance2 records
Bidease financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bidease leadership team
Management profileNumber of profiles
Profiles6 records
Bidease funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bidease M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bidease
What does Bidease do?
Bidease operates an AI-powered mobile programmatic advertising demand-side platform (DSP) that enables advertisers and agencies to acquire and re-engage quality mobile app users through real-time bidding, predictive targeting, and multi-layer fraud prevention. The company also provides publisher-facing monetization products (Bidease Connect and Bidease Monetize) that use in-app bidding and multi-call waterfalls to maximize ad revenue from app inventory across 7.2+ billion monthly user profiles.
Is Bidease a public or private company?
Bidease is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bidease founded?
Bidease was founded in 2016. It employs 51 to 100 people.
Where is Bidease based?
Bidease is headquartered in New York, United States, in the North America region.
How does Bidease make money?
Three revenue lines are on record. Demand-Side Platform (DSP) Fees are the primary driver. The others are publisher Monetization (Bidease Connect) and SDK Monetization.
Who are Bidease's main competitors?
Direct peers on record are Moloco, Liftoff, Chartboost, Vungle, Smadex and AdColony. Broad incumbents are AppLovin, ironSource, Unity Ads and Digital Turbine.
Does Bidease have an API?
Yes. Bidease offers multiple APIs for programmatic integration: (1) Reporting API at https://dsp-export-api.bidease.com/stats for SSP statistics retrieval with parameters for date range, grouping, and optional bid/win counts; (2) Exchange Reporting API at https://adexchange-reporting-api.bidease.com/stats for bundle-grouped statistics; (3) Segment API (S2S) at https://ui-api.bidease.com/api/s2s/v1/segment-container/ for managing MAID (IDFA/GAID) segment containers including create, update, sync via URL/CSV, delete, and list operations with bearer token authentication; (4) Exclusion API at https://ui-api.bidease.com/api/exclusion/v1/create for excluding specific IP addresses and mobile IDs from bidding; (5) OpenRTB integration for real-time bidding. All APIs are server-to-server (S2S) and require authentication tokens provided by Bidease CSM. Developer documentation is at support.bidease.com/support/solutions/articles/72000586529-bidease-reporting-api-documentation.
What industry is Bidease in?
Bidease's product category is Mobile Programmatic Advertising (DSP). Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54183 and its SIC code is 7311.