What PETE does

PETE is an AI-powered workforce training platform founded in June 2023 in Orlando, Florida by Luis Garcia (Co-Founder and CEO) and Jacques Fu (Co-Founder and CTO). The company targets organizations with large frontline workforces in healthcare, retail, hospitality, construction, and professional services, as well as sports organizations, where it aims to convert institutional knowledge into structured training, simulation-based practice, and on-the-job performance support. PETE's product architecture is organized around three functional pillars — TRAIN (AI-powered course creation from uploaded SOPs, documents, and transcripts), PRACTICE (AI video avatars and conversational role-play simulations), and PERFORM (real-time knowledge retrieval) — delivered through a Virtual Academy LMS with white-label branding, certification tracking, and a dedicated Success Manager.

The platform is powered by PETE's proprietary, patent-pending "Cognition" technology, which automates the instructional design process end-to-end across text, image, video, and audio modalities, including voice cloning (AI VoiceProfiles) and AI-driven avatar simulations. Additional modules include Skills Simulations for conversational role-play, File Imports for ingesting existing content, Certificate of Completion, and a Branded Academy. In February 2025, PETE acquired PlutoLMS, a Cape Town-based global corporate LMS, which was rebranded to PETE LMS in December 2025, extending the company's reach into Europe, South Africa, Asia Pacific, and Australia and adding a distributed team across multiple continents.

PETE monetizes via annual SaaS subscriptions billed monthly with unlimited courses and learners, a model that scales by account rather than per-seat. The go-to-market motion is enterprise-direct with "Request a demo" CTAs and field sales targeting mid-market and enterprise buyers. The company has raised approximately $2.35 million in disclosed funding (a $2M seed led by Cofounders Capital in April 2024, an undisclosed BlueWave Investment Partners round in October 2024, and $350K of an $750K SEC-exempt offering filed August 2025), and serves 50+ client organizations including Orlando City SC, Orlando Pride, Kia Center, and Falcon Farms, reaching 100,000+ learners in aggregate.

Name

PETE

Legal name

PETE Inc.

Website

https://pete.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

PETE is an AI-powered workforce training platform that converts company knowledge into training, practice simulations, and on-the-job support for frontline-heavy industries. It serves 50+ enterprise and mid-market organizations across healthcare, retail, hospitality, construction, and sports.

Ownership category

akta.pro rank

Product category

AI-Powered Workforce Training / Learning Management Software

NAICS

Computer Training (611420), Computer Training (61142), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

akta.pro secondary industries

Game-Based CS & Computational Thinking Platforms (EDAFANAD), Simulation-Based Learning & Virtual Labs (EDAGAEAG), Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF)

Keywords

• AI workforce training
• Learning management system
• AI course authoring
• Skills simulation training
• Frontline employee learning

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS revenue model with annual subscriptions billed monthly, including dedicated Success Manager and unlimited courses/learners

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

PETE is an AI-powered workforce training platform that converts a company's existing knowledge (SOPs, documents, videos, transcripts) into interactive training courses, AI-powered simulations, and on-the-job performance support for frontline employees. The platform is delivered through a Virtual Academy LMS and powered by a proprietary patent-pending AI called Cognition, which automates course authoring, conversational role-play simulations, voice cloning, and real-time knowledge retrieval. Customers subscribe annually (billed monthly) and receive unlimited courses and learners plus a dedicated Success Manager.

Product overview

PETE is an AI-powered workforce training platform built as a unified platform-plus-modules architecture. The core platform combines three main functions—TRAIN (AI-powered course creation), PRACTICE (AI video avatars and conversational simulations), and PERFORM (real-time knowledge support)—delivered through the Virtual Academy LMS. The platform is powered by the proprietary Cognition AI technology. Key modules include the AI Course Builder for automated content creation, Skills Simulations for role-play practice, AI VoiceProfiles for voice cloning, Certificate of Completion for automated certification, Branded Academy for white-labeling, and File Imports for uploading existing content. Following the acquisition of PlutoLMS in February 2025 and subsequent rebrand to PETE LMS in December 2025, the product portfolio now also includes PETE LMS as an acquired brand providing expanded LMS capabilities with gamification and custom branding features.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Course Builder AI-powered course creation tool that builds expert-level training content in minutes from descriptions, objectives, and uploaded knowledge artifacts (SOPs, documents, videos, transcripts), producing lessons with text, image, audio, and video content, knowledge assessments, and completion tracking. Targeted at enterprise L&D teams.
• Virtual Academy All-in-one Learning Management System (LMS) that allows organizations to host, manage, and distribute training content in their own branded virtual academy with a centralized resource hub, customizable branding, certification tracking, and file imports.
• Skills Simulations AI-powered role-play simulation engine where learners practice by speaking naturally in conversational scenarios, receiving real-time feedback to build confidence in customer service, sales, or leadership skills. Targeted at enterprises training customer-facing and high-stakes-interaction employees.
• PETE LMS (formerly PlutoLMS) Global corporate Learning Management System acquired from Cape Town, South Africa, providing scalable training solutions with custom branding, flexible learning paths, gamification, and analytics; serves as PETE's international LMS product across Europe, South Africa, Asia Pacific, and Australia.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and notable.

• PlutoLMScoreStrategic or Co-development Partner · 1 February 2025Acquired in February 2025, based in Cape Town, South Africa. PlutoLMS is a learning management system company that expands PETE's technology capabilities and international presence.
• Orlando City SC and Orlando PridenotableStrategic or Co-development PartnerPartnership for workforce learning initiatives. Professional sports organizations using PETE's platform for training their workforce.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sana Labs: Sana is an AI-native learning and knowledge platform for enterprises that automates course creation, surfaces internal knowledge, and delivers role-play simulations. Directly comparable to PETE on AI course generation, conversational simulations, and frontline workforce enablement.
• Docebo: Docebo is an AI-powered enterprise LMS with course authoring, learning automation, and a content marketplace. Competes with PETE on AI-driven course creation and SaaS delivery to enterprise training buyers.
• 360Learning: 360Learning is a collaborative learning platform with AI-assisted course authoring and skill-based learning paths. Closely comparable to PETE on rapid course creation from internal experts and frontline team enablement.
• LearnUpon: LearnUpon is a cloud LMS focused on training delivery for mid-market and enterprise customers with branded academies. Overlaps with PETE's Virtual Academy / Branded Academy capabilities and subscription pricing model.
• Degreed: Degreed is a workforce upskilling and learning experience platform with AI-driven skill insights and content aggregation. Comparable to PETE in targeting enterprise frontline worker development and measurable performance improvement.
• TalentLMS: TalentLMS is a cloud-based LMS with course creation, assessments, and gamification aimed at small and mid-market customers. Comparable SaaS-based learning platform serving training administrators similar to PETE's customer base.

Broad incumbents

• Workday Learning: Workday Learning is an LMS module embedded in Workday's HCM suite, used by large enterprises for compliance and onboarding training. Competes with PETE for enterprise training budgets but lacks AI-native frontline-specific features.
• Cornerstone OnDemand: Cornerstone OnDemand is an established enterprise talent and learning management platform with content, compliance and skill development modules. A broad incumbent competing for the same training buyer as PETE.
• Skillsoft: Skillsoft is a large corporate digital learning company offering content libraries, leadership development, and compliance training. An incumbent in the same enterprise learning category as PETE, with a much broader but less AI-native portfolio.

Emerging players

• Synthesia: Synthesia provides AI video avatar generation used for corporate training, communications, and simulations. Comparable to PETE's AI VoiceProfiles and avatar-based Skills Simulations for soft-skills practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/petelearning
• YouTubeyoutube.com/@petelearning
• Facebookfacebook.com/trypetelearning
• LinkedInlinkedin.com/company/pete-learning
• Instagraminstagram.com/pete.learning
• TikToktiktok.com/@petelearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETE