ReferPro

What ReferPro does

ReferPro, Inc. is a Delaware-incorporated, privately held SaaS company founded in 2022 and headquartered in Lehi, Utah, that operates a referral automation platform for service-based businesses. The platform automates the full referral lifecycle: it sends personalized SMS and email referral invitations to a business's customers, issues unique referral links and QR code badges for field employees, tracks conversion and ROI analytics, and dispenses automated rewards through a library of 230+ gift card options. Native integrations with ServiceTitan, Jobber, and JobNimbus embed ReferPro within the field service management workflows of its primary home services customers, including roofing, HVAC, plumbing, pest control, and cleaning businesses. The platform also lists aesthetics, dealerships, insurance, professional services, and retail among its served verticals.

The company monetizes through subscription-based SaaS pricing, sold via a demo-led direct sales motion through its website; specific pricing tiers are gated behind a login wall. Its go-to-market relies on content marketing, SEO, and case-study-driven demand generation, targeting SMB and micro-business customers (case studies show customers ranging from solo operators to small home services firms). The company's first disclosed capital event was a September 2024 exempt securities offering under SEC Rule 506(b), raising approximately $3.2 million with Stalwart Ventures as lead investor alongside Ollin Ventures and Upstream Ventures.

ReferPro is founder-led by CEO Murphy Nadauld and operates with a 1–10 person team. The company has no disclosed AI/ML capabilities, patents, or acquisitions, and its competitive position rests on vertical specialization in home services, integrations with dominant field service management platforms, switching costs from accumulated referral data, and the breadth of its gift card reward library.

Name

ReferPro

Legal name

ReferPro, Inc.

Website

https://getrefer.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

ReferPro is a Lehi, Utah-based SaaS company that sells referral automation software — combining SMS/email campaigns, QR codes, and automated gift card rewards — to SMBs in home services and other service verticals, with native integrations to ServiceTitan, Jobber, and JobNimbus.

Ownership category

akta.pro rank

Product category

Referral Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Referral & Advocacy Program Services (MPAAAIAO)

Keywords

• Referral marketing software
• Referral automation platform
• Home services software
• Customer referral programs
• Automated referral campaigns

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: ReferPro operates as a subscription-based software platform, charging businesses for access to automated referral marketing tools including SMS/email campaigns, tracking analytics, and reward automation

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ReferPro is a referral automation SaaS platform that enables service-based businesses to run automated SMS and email referral campaigns with personalized referral links, generate QR code badges for field employees, track referral data and ROI, and deliver automated reward payouts (gift cards from 230+ retail and restaurant options) to customers who refer new business. It also includes employee referral leaderboards and integrates with CRM systems such as ServiceTitan, Jobber, and JobNimbus.

Product overview

ReferPro is a single, unified referral automation platform designed for home services and service-based businesses. The core ReferPro product encompasses the full referral lifecycle: automated text and email campaign invites, personalized customer referral links, QR code-based field employee referral capture, automated reward and gift card payouts (230+ options), referral data tracking with ROI reporting, and employee leaderboards. There are no separate modules, add-ons, or sub-brands — all capabilities are delivered as part of the core platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ReferPro Referral Automation Platform A cloud-based referral automation platform that lets service-based businesses send automated SMS and email referral invites with personalized referral links, capture referrals via employee QR code badges in the field, automatically issue gift card rewards from 230+ retail and restaurant options, track referral conversions and ROI, run employee referral leaderboards, and sync data with CRM/field service platforms such as ServiceTitan, Jobber, and JobNimbus. Targeted at home services, aesthetics, dealerships, insurance, professional services, and retail businesses.

Quantifiable outcome

• 83% of customers willing to refer, but only 29% actually do without automation
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ServiceTitancoreTechnology or IntegrationServiceTitan is shown as an integration partner on ReferPro's website. The partnership allows ReferPro to connect with ServiceTitan, a leading field service management platform, enabling seamless data sharing between referral tracking and operational workflows.
• JobbercoreTechnology or IntegrationJobber is shown as a partner integration on ReferPro's website. Jobber is a field service management software that ReferPro integrates with to help home service businesses manage referrals alongside their operations.
• JobNimbuscoreTechnology or IntegrationJobNimbus is shown as a partner integration on ReferPro's website. JobNimbus provides CRM and project management for contractors, and ReferPro integrates to enable referral automation within these workflows.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Friendbuy: Friendbuy is a leading referral marketing SaaS platform that enables brands to launch and manage customer referral programs with automated reward fulfillment. It is a direct peer to ReferPro given overlapping core functionality (referral tracking, automated reward payouts, analytics) and similar target customers in e-commerce and service-based businesses.
• ReferralCandy: ReferralCandy provides referral program software for e-commerce and SMB brands, with automated invite emails, reward gift cards, and conversion tracking. It directly competes with ReferPro in the SMB referral automation category with a similar feature set and pricing model.
• Extole: Extole is an enterprise referral marketing platform offering advocate-driven acquisition programs with personalized share experiences and reward management. It competes with ReferPro at a more enterprise tier but in the same referral automation category.
• SaaSquatch: SaaSquatch is a referral program platform built for SaaS and subscription businesses, with customer and partner referral workflows, rewards engine, and analytics. While its core vertical is SaaS rather than home services, the underlying referral automation capabilities are highly comparable to ReferPro's.
• Mention Me: Mention Me is a referral marketing platform specializing in "name sharing" referral programs, with branded share pages and reward automation. It is a direct competitor to ReferPro in the referral automation category, though typically serving mid-market and enterprise customers.
• Annex Cloud: Annex Cloud provides a customer loyalty and referral platform with reward engines, advocacy, and engagement tools for brands and service businesses. It is a direct competitor to ReferPro, especially in mid-market service and retail verticals.

Broad incumbents

• Yotpo: Yotpo is a broader e-commerce marketing platform that includes a referral/advocacy product alongside reviews, SMS marketing, and loyalty. It is a broad incumbent that competes with ReferPro's referral functionality but bundles it into a much wider product suite.
• Birdeye: Birdeye is a customer experience and reputation management platform for multi-location and service-based businesses, with referral and messaging features that overlap with ReferPro's offering. It serves similar verticals (home services, dental, healthcare) at significantly greater scale.

Emerging players

• Influitive: Influitive is an advocate marketing platform that helps businesses mobilize customers, partners, and employees to drive referrals and references. It overlaps with ReferPro's referral and employee-advocacy features, though it is more focused on B2B customer success motions.
• LoyaltyLion: LoyaltyLion is a loyalty and referral platform primarily for e-commerce merchants, with points-based rewards and referral program capabilities. It is a partial competitor to ReferPro in the SMB-to-mid-market segment, with overlapping but distinct go-to-market focus (e-commerce vs. service businesses).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReferPro