ChartMogul

What ChartMogul does

ChartMogul is a Berlin-based SaaS subscription analytics platform founded in 2014 that helps subscription businesses consolidate, benchmark, and forecast recurring revenue across heterogeneous billing stacks. The platform integrates natively with 25+ billing systems (Stripe, Chargebee, Recurly, Braintree, PayPal, App Store Connect, Google Play), CRMs (HubSpot, Salesforce, Intercom), data warehouses (Snowflake, BigQuery, Redshift, S3, Google Cloud Storage), and workflow tools (Zapier, n8n, Slack, Crono, Segment) to deliver unified MRR, ARR, NRR, GRR, ARPA, LTV, churn, cohort, and forecast analytics. Its core differentiator is a proprietary benchmarking dataset aggregated from over 2,500 anonymized SaaS businesses, which underpins published annual research reports on SaaS growth, retention, conversion, pricing, and plan mix.

The company operates two core products on a shared API and data model. ChartMogul Subscription Analytics, launched in beta November 2014, provides the foundational metrics, forecasting (including quartile-based scenarios such as "if nothing changes" versus "if churn is cut by 20%"), and multi-currency revenue tracking. ChartMogul CRM, launched April 2023, extends the platform into a B2B SaaS-native CRM that unifies lead, free trial, opportunity, and subscription data with workflow automation triggered by billing events, deal-stage probability forecasting, and AI-powered customer enrichment. A Model Context Protocol (MCP) server released in January 2026 enables AI agents to consume ChartMogul data programmatically, and iOS/Android mobile apps support on-the-go access.

Revenue is generated primarily through subscription tiers tied to tracked ARR volume, supplemented by per-seat CRM licensing at $32.50/seat/month. The company runs a product-led growth motion with a free tier covering SaaS companies up to $120K ARR, enabling broad self-serve adoption among startups and SMBs, while larger prospects ($500K-$30M+ ARR) are engaged through direct sales and demo requests. ChartMogul serves over 3,000 SaaS companies daily, employs 51-100 people across offices in Berlin, London, Dublin, and Boston, has raised approximately $3.7M in disclosed funding across rounds in 2015-2017, and is led by founder-CEO Nick Franklin with CRO Sara Archer.

Name

ChartMogul

Legal name

ChartMogul

Website

https://chartmogul.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ChartMogul is a Berlin-based SaaS subscription analytics platform serving 3,000+ subscription businesses with MRR/ARR tracking, benchmarking, and forecasting across 25+ billing integrations. It runs a freemium PLG model with a B2B SaaS-native CRM product, founded in 2014.

Ownership category

akta.pro rank

Product category

Subscription Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Subscription analytics software
• SaaS metrics platform
• Recurring revenue analytics
• MRR ARR tracking
• B2B SaaS CRM

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Analytics SaaS: SaaS subscription analytics platform providing metrics tracking, benchmarking, and forecasting for subscription businesses. Revenue generated from subscription tiers based on ARR volume and CRM seat licenses.
2. CRM Seat Licenses: ChartMogul CRM is priced per seat at $32.50/month billed annually for sales, account management and success teams

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ChartMogul is a SaaS metrics and growth platform that unifies subscription analytics, revenue forecasting, and proprietary industry benchmarks into a single real-time view for B2B SaaS companies. The platform connects natively to 25+ billing systems (Stripe, Chargebee, Recurly, Braintree, PayPal, App Store Connect, Google Play) to track MRR, ARR, GRR, NRR, ARPA, churn, and subscriber cohorts across multiple billing systems, currencies, and plan types. It also offers ChartMogul CRM, a B2B SaaS-native CRM that combines lead, free trial, opportunity, and subscription data with workflow automation and AI-powered enrichment.

Product overview

ChartMogul is a SaaS Metrics and Growth Platform that combines analytics, forecasting, and benchmarks into one real-time view. The platform consists of two integrated core products: ChartMogul Subscription Analytics (the primary platform for tracking SaaS metrics such as MRR, ARR, GRR, NRR, churn, and subscriber cohorts across multiple billing systems and currencies) and ChartMogul CRM (a B2B SaaS-native CRM that unifies lead, free trial, opportunity, and subscription data with smart sequences, automated retention workflows, sales forecasting, and AI-powered enrichment). Both products share the same underlying ChartMogul API, which also powers a Zapier no-code integration and an MCP server for AI agent compatibility. Workflow Automation connects real-time subscription events to customer-facing actions across both products. The platform is used daily by over 3,000 SaaS companies and offers a free tier covering up to $120K ARR.

Differentiator

Problem solved

Functional benefit

Brands

• ChartMogul CRM: A CRM product specifically designed for B2B SaaS businesses, combining subscription analytics with sales pipeline management, automated workflows, and AI-powered lead enrichment.

Products and services

• ChartMogul Subscription Analytics The core SaaS metrics and growth platform that unifies analytics, forecasting, and benchmarks into a real-time view. Tracks MRR, ARR, GRR, NRR, churn, ARPA, LTV, and subscriber cohort data across multiple billing systems, currencies, and plan types. Provides ARR forecasting with scenario modeling, subscriber cohort analysis, multi-currency FX impact tracking, and industry benchmarks based on aggregated data from over 2,500 SaaS businesses. Offered on a freemium tier for SaaS companies up to $120K ARR.
• ChartMogul CRM A B2B SaaS-native CRM built specifically for subscription businesses, combining lead, free trial, opportunity, and subscription data in a single platform. Features include smart email sequences, automated retention workflows triggered by billing events, pipeline management, deal stage probability forecasting, forecast category reporting, team performance dashboards, and AI-powered lead enrichment. Integrates natively with over 25 billing platforms for real-time revenue insights. Priced at $32.50 per seat per month, billed annually.
• ChartMogul API REST API and Enrichment API for programmatic access to ChartMogul data and functionality. Supports customer management, subscription data import, metrics retrieval (MRR, ARR, ARPA, ASP, customer count, churn rate, Net MRR Churn, LTV), custom attributes, tags, contact management, opportunity tracking, task automation, and customer enrichment. Available via direct API access, webhooks, Zapier (no-code), and SDKs in Python, Ruby, PHP, Node.js, and Go.

Quantifiable outcome

• Companies can track billions in recurring revenue with real-time visibility
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationNative integration with Stripe for data ingestion including subscriptions, invoices, customers, and transactions. Stripe is one of the primary billing systems ChartMogul connects to for subscription analytics.
• ChargebeecoreTechnology or IntegrationNative integration with Chargebee billing platform for subscription data import including open invoices and add-on support.
• RecurlycoreTechnology or IntegrationNative billing system integration for Recurly subscribers with enhanced support for complex subscription configurations.
• Braintree (PayPal)coreTechnology or IntegrationIntegration with Braintree/PayPal for subscription billing data import with upgraded visibility and control features.
• HubSpotcoreTechnology or IntegrationBi-directional integration with HubSpot as both data source (customer properties) and destination (syncing SaaS metrics to HubSpot Companies).
• SalesforcecoreTechnology or IntegrationNative Salesforce integration for syncing subscription data and customer metrics.
• IntercomcoreTechnology or IntegrationIntegration with Intercom as both data source (customer conversations) and destination (pushing metrics to customer profiles).
• SegmentcoreTechnology or IntegrationSegment integration as data source for importing customer event data into ChartMogul for unified subscription analytics.
• ZapiercoreTechnology or IntegrationZapier integration enabling no-code automation with 25+ action events including custom attributes, tags, customers, tasks, opportunities, and metrics retrieval.
• SnowflakecoreTechnology or IntegrationChartMogul can export normalized subscription data to Snowflake data warehouse for deeper analytics and custom reporting.
• Google BigQuerycoreTechnology or IntegrationIntegration for exporting ChartMogul subscription data to Google BigQuery for business intelligence and custom analytics.
• Amazon RedshiftcoreTechnology or IntegrationAmazon Redshift integration for sending subscription metrics data to data warehouse for advanced analytics.
• SlackcoreTechnology or IntegrationSlack destination for real-time MRR movement notifications, summary reports, and workflow alerts from ChartMogul.
• n8ncoreTechnology or IntegrationNative integration with n8n workflow automation platform enabling custom integrations and automated processes.
• CronocoreTechnology or IntegrationNative ChartMogul integration for Crono, bringing outbound leads and pipeline data into ChartMogul CRM.
• App Store ConnectcoreTechnology or IntegrationChartMogul integration for iOS App Store subscription analytics including improved data accuracy and revenue tracking.
• Google PlaycoreTechnology or IntegrationGoogle Play integration for Android app subscription analytics with delay monitoring and data accuracy tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Baremetrics: Baremetrics is a direct competitor offering subscription analytics, MRR/ARR tracking, customer insights and cancellation flows for SaaS businesses, with similar billing-platform integrations (Stripe, Recurly, Braintree).
• ProfitWell (now Paddle Revenue): ProfitWell provided SaaS subscription metrics, retention analysis and benchmarking for SaaS founders, directly overlapping ChartMogul's core analytics and benchmarking value proposition before its acquisition by Paddle.
• Maxio: Maxio (formed from the merger of SaaSOptics and Maxio) offers subscription billing, revenue recognition and SaaS metrics — closely competing with ChartMogul's analytics and forecasting capabilities for SaaS finance teams.
• Mosaic Tech: Mosaic is a SaaS financial planning and analytics platform focused on ARR, headcount planning and metrics for SaaS operators — directly comparable to ChartMogul's analytics and forecasting product.

Broad incumbents

• Mixpanel: Mixpanel is a broader product analytics platform that, while primarily event-based, is frequently recommended alongside ChartMogul for SaaS founders and overlaps on funnel, retention and cohort analysis.
• Stripe Sigma: Stripe Sigma is Stripe's built-in SQL-based analytics product for subscription reporting, representing an upstream incumbent threat since it can substitute for portions of ChartMogul's Stripe-sourced metrics.
• Chargebee Analytics: Chargebee offers subscription billing with native analytics and reporting; it is both a key integration partner for ChartMogul and a potential competitor for billing-sourced subscription metrics.
• HubSpot: HubSpot is a broad CRM and marketing automation incumbent that competes with ChartMogul CRM and is also a deep integration partner, representing both a channel and a competitive overlap.
• Pipedrive: Pipedrive is an established SMB-focused sales CRM that overlaps with ChartMogul CRM's seat-based sales pipeline use case for SaaS RevOps and AE teams.

Emerging players

• Attio: Attio is an emerging AI-native CRM targeting modern SaaS and venture-backed companies, directly competing with the ChartMogul CRM product for the same RevOps and founder-led sales buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chartmogul
• YouTubeyoutube.com/@ChartMogul
• LinkedInlinkedin.com/company/chartmogul

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChartMogul