Beyonk

What Beyonk does

Beyonk is a London-headquartered online event ticketing and visitor management software company serving visitor attractions, farm attractions, Christmas and seasonal events, activity venues, tour operators, and haunted attractions. The platform enables customers to sell tickets online with capacity management, QR code check-in, time slot ticketing, and real-time inventory synchronization, augmented by a modular product suite covering memberships and passes, gift cards, ePOS, digital waivers, and a full-service marketing agency offering paid ads, SEO, social media, graphic design, and billboards.

The underlying technology is a cloud-based ticketing and booking platform branded as Visitor Centric Ticketing™, built around the principle of combining ticketing and marketing on a single platform rather than splitting them across multiple tools. The architecture integrates natively with Square POS for on-site hardware sales, Stripe for payment processing and fraud prevention, Epos Now as an alternative point-of-sale option, and Zapier to connect with over 5,000 external applications. BookingHound, acquired in May 2022, operates as a wholly-owned subsidiary and contributes over 6,000 experiences and 1 million event instances to the consolidated platform.

Beyonk's business model combines a 4% transaction-based booking fee (which can be passed onto consumers) with subscription-based software fees and revenue from its managed marketing agency. The go-to-market is hybrid: a product-led growth motion with self-serve signup and free trial options supplemented by a direct sales-led motion targeting mid-market attractions through demos. The company serves over 1,000 attraction customers across the United Kingdom, United States, and Brazil, supported by 51-100 employees and approximately $10 million in cumulative venture funding including a $5.8 million round led by Fuel Ventures in June 2023.

Name

Beyonk

Legal name

Beyonk Limited

Website

https://beyonk.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Beyonk is a London-based online ticketing and visitor management software platform serving over 1,000 attractions across the UK, US, and Brazil. It combines cloud ticketing, ePOS, memberships, and marketing agency services on a single platform with a 4% transaction-fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Event Marketing, Ticketing & Registration Management (HSACAAAM), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Online ticketing software
• Event booking platform
• Attraction management system
• Visitor experience software
• Epos booking system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fees (Booking Fees): Beyonk charges a 4% booking fee on transactions which can be passed onto customers. This is the primary revenue stream from processing ticket bookings and transactions.
2. Platform Subscription/Software Fees: Subscription-based revenue from providing access to the ticketing platform, with pricing tiers based on features and usage

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Beyonk provides a cloud-based online event ticketing and visitor management platform for attractions, venues, farm parks, museums, historic houses, tour operators, and seasonal events. The platform combines online ticketing, ePOS point-of-sale, QR check-in, capacity management, memberships, gift cards, digital waivers, and integrated marketing tools (email automation, paid ads, social, SEO, design, billboards) on a single platform under its proprietary Visitor Centric Ticketing™ approach. It monetizes via a 4% booking/transaction fee and platform subscriptions.

Product overview

Beyonk is an online event ticketing and visitor management platform for attractions, venues, and seasonal events. The offering consists of a core ticketing system enhanced by modular add-on capabilities. Core products include the Beyonk Online Ticketing System and Visitor Centric Ticketing™ methodology. Add-on modules cover memberships & passes, gift cards, ePOS point of sale, QR scanning, digital waivers, capacity management, marketing software (email automation, analytics, upselling), and a full-service marketing agency. Platform integrations include Square POS, Stripe, Zapier (connecting to 5,000+ apps), and Epos Now. The acquired brand BookingHound operates as part of the Beyonk Group, offering booking solutions across visitor attractions, tours, and events. The platform serves diverse industries including farms, museums, zoos, historic venues, tour operators, Christmas/Halloween events, and activity venues.

Differentiator

Problem solved

Functional benefit

Brands

• BookingHound: A Beyonk Group solution for online booking and ticketing for attractions and experiences.

Products and services

• Beyonk Online Ticketing System Core online event ticketing system that enables attractions, venues, and seasonal events to sell tickets online with QR ticket scanning, time slot management, and real-time availability tracking.
• Visitor Centric Ticketing™ Beyonk's proprietary visitor-centric ticketing methodology providing best-in-class booking experience, customer self-serve portals, and automated marketing tools to drive repeat visits and higher conversion.
• Memberships & Passes Module for managing visitor memberships, season passes, and recurring access programs for attractions and venues.
• Gift Cards Digital gift card and voucher solution enabling attractions to sell gift vouchers for experiences, memberships, and special events.
• ePOS Point of Sale Point of sale system integrated with online booking for processing walk-up sales, merchandise, and concessions on-site.
• QR Scanning Ticketing QR code scanning solution for fast, contactless check-in and entry management at venues and attractions.
• Digital Waivers Digital waiver and form collection tool for capturing visitor consent and liability documentation.
• Capacity Management Session and capacity management system allowing venues to limit bookings per time slot and control visitor numbers for safety compliance.
• Marketing Software Integrated marketing tools including email automation, automated reminders, reporting and analytics, upselling and cross-selling capabilities, and customer retention features.
• Attractions Marketing Agency Full-service marketing agency offering paid ads, social media management, graphic design, SEO, and billboard advertising as managed services.
• BookingHound

Quantifiable outcome

• 33% higher conversion driven by best-in-class shopping experience
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• BookingHoundcoreStrategic or Co-development Partner · 30 May 2022Beyonk acquired BookingHound in May 2022 to create the UK's largest experiences booking platform, consolidating over 6,000 experiences and one million event instances. The deal combined BookingHound's geographic reach and technology with Beyonk's capital and management team.
• SquarecoreTechnology or IntegrationSquare POS integration allows Beyonk customers to sell tickets on-site with Square hardware. Sales sync automatically to Beyonk in real-time. No extra fees for walk-up sales through Square. Works with all Square hardware including mobile readers, terminals, registers, and kiosks.
• StripecoreTechnology or IntegrationStripe provides payment processing and fraud prevention management integrated into Beyonk's platform, helping attractions manage chargebacks and disputes.
• ZapiermajorTechnology or IntegrationZapier integration connects Beyonk with over 5,000 external apps including CRM, accounting software, Gmail, Slack, and social media. Enables automated workflows like sending booking data to accounting software or notifying teams via Slack.
• Epos NowmajorTechnology or IntegrationEpos Now integration provides point of sale capabilities for Beyonk customers seeking an alternative POS solution.
• Virgin Experience DaysminorChannel Partner/ Reseller/ DistributorThird-party reseller partnership enabling Virgin Experience Days to sell tickets for Fuller's Brewery tours and other Beyonk customer experiences.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TryBooking: Event ticketing platform popular in the UK, Australia, and New Zealand for community events and attractions. Comparable to Beyonk in SMB event ticketing with a low take-rate model.
• Eventbrite: Global self-serve event ticketing platform serving SMB and mid-market organizers. Directly comparable to Beyonk on online ticketing, take-rate pricing, and PLG onboarding for attractions and event operators.
• FareHarbor: Booking and reservation software for tours, activities, and attractions, owned by Booking Holdings. Closely comparable in targeting tour operators, attractions, and activity venues with online booking and POS functionality.
• Peek Pro: Booking software and marketplace for tours, attractions, and experiences. Competes directly with Beyonk in the experiences booking category with similar online ticketing, POS, and channel management features.
• Rezdy: Tour operator and activity booking platform with online booking, POS, and distribution integrations. Highly comparable to Beyonk's tour operator and activity venue verticals.
• Bookeo: Online booking and scheduling software for tours, activities, and attractions. Comparable to Beyonk on SMB-focused online ticketing and capacity management for experiences providers.
• Tiqets: Online ticketing marketplace for museums, attractions, and experiences. Directly comparable to Beyonk's attractions vertical with a focus on instant mobile ticketing and global distribution.

Broad incumbents

• Ticketmaster: Largest global ticketing platform across live entertainment and attractions. Overlaps with Beyonk at larger attractions and events but operates at significantly greater scale and with broader capabilities.
• GetYourGuide: Global marketplace for tours, activities, and attractions with its own supplier software. Comparable to Beyonk's experiences ticketing but at much larger scale with consumer demand generation.
• Cvent: Enterprise event management platform for meetings, conferences, and trade shows. Adjacent to Beyonk in event technology but focused on larger corporate events rather than consumer attractions ticketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/beyonkgroup
• Facebookfacebook.com/beyonk
• LinkedInlinkedin.com/company/beyonk
• Instagraminstagram.com/beyonk_adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyonk