BarTrack
BarTrack builds sensor-based monitoring systems for draft beverage programs at bars, restaurants, breweries, and stadiums, using patented non-intrusive flow sensors and POS integrations to reduce waste and increase keg yield.
- Company typePrivate
- Founded2018
- HeadquartersSterling, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BarTrack does
BarTrack is a hospitality technology company that builds sensor-based monitoring systems for draft beverage programs at bars, restaurants, breweries, and stadiums. Founded in 2018 and headquartered in Ashburn/Sterling, Virginia, the company's core product is the Smart Draft System, a suite of hardware modules (Smart Draft Lines, Smart Glycol, Smart Refrigeration, Smart Cooler, and Smart Kegerator) that plug-and-play into existing draft systems without moving parts or flow obstruction. The sensors monitor over a dozen beverage-specific variables in real time — flow, keg levels to the fluid ounce, line temperature, pressure, cooler health, and line cleanliness — and reconcile each pour against POS sales to identify waste sources including foam, unrung pours, and over/underpours.
The company's underlying technology is a patented, non-intrusive flow sensor that pairs with cloud-based software (BarTrack App and dashboard) for remote monitoring and reporting. The platform integrates with nine major POS systems (Toast, Micros, Aloha/NCR, Arryved, GoTab, SpotOn, Digital Dining, PosiTouch, Square) and has a co-development partnership with Micro Matic for refrigeration hardware integration. BarTrack monetizes through a combination of hardware sales, recurring monthly subscriptions for monitoring and alerts, and professional services delivered by consultants who are former or current bar operators.
The company sells primarily through direct enterprise field sales with a consultative "Request a Demo" motion, targeting four verticals: restaurants and bars (primary), breweries (primary), restaurant groups and franchises, and venues/stadiums. Named customers include Mercedes Benz Stadium, Red Robin, Voodoo Brewing, King Street Oyster Bar, Buffalo Wing Factory, Tripping Animals Brewing, and Oggi's Sports Bar. BarTrack has raised $15 million across three funding rounds (2019, 2020, 2022) from venture capital and angel investors, and operates with 11–50 employees.
BarTrack firmographics
Firmographics- Name
- BarTrack
- Legal name
- BarTrack LLC
- Website
- https://bartrack.beer
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BarTrack builds sensor-based monitoring systems for draft beverage programs at bars, restaurants, breweries, and stadiums, using patented non-intrusive flow sensors and POS integrations to reduce waste and increase keg yield.
- Ownership category
- akta.pro rank
BarTrack industry classification
Industry- Product category
- Beverage Quality Management Systems
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Beverages (2080)
- akta.pro primary industry
- Kegging & Draught Packaging Operations (AFAFAJAI)
Keywords
Where BarTrack is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BarTrack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware and Sensor Systems: Sale of Smart Draft System hardware including sensors for draft lines, refrigeration monitoring, kegerators, and glycol power packs. The system is described as plug-and-play with equipment pricing that includes integration costs.
- Subscription/Monitoring Services: Monthly subscription service for real-time alerts and data access. The company provides remote calibration and ongoing monitoring services. Instant alerts and real-time data access require a monthly subscription.
- Consulting and Professional Services: Dedicated consultants who are former or current bar owners work with customers to develop custom milestone-based approaches with tailored best practices for specific business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise/SaaS with hardware - Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
BarTrack product offering
Product offeringCore offering
BarTrack provides a sensor-enabled beverage quality management system for draft beverage programs, combining proprietary non-intrusive flow sensors with a cloud-based software platform. The system monitors keg levels, line temperature, pressure, cooler health, and line cleanliness in real time, and integrates with major POS systems to perform pour-by-pour analysis identifying unrung pours, overpours, and underpours. Customers subscribe to ongoing monitoring, alerts, and consulting services aimed at reducing waste and increasing keg yield.
Product overview
BarTrack is a sensor-enabled beverage quality management platform that combines hardware sensors with cloud-based software to monitor and optimize draft beverage systems. The core offering is the BarTrack platform integrated with the Smart Draft System™, a modular suite comprising Smart Glycol™ (refrigeration monitoring), Smart Draft Lines™ (flow and beverage monitoring sensors), Smart Refrigeration™ (cooler monitoring), Smart Cooler™ (condenser temperature monitoring), and Smart Kegerator™ (integrated kegerator with sensors). The BarTrack App provides real-time dashboard access and automated reporting. The system eliminates manual inventory tracking by providing real-time keg level data, temperature and pressure monitoring, POS integration for pour-by-pour analysis, and actionable insights to reduce waste and increase keg yield by over 30%.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Draft System: An all-in-one system delivering immediate profits and cost savings through draft beverage monitoring, measurement, and optimization.
- Smart Glycol
- Smart Draft Lines
- Smart Refrigeration
- Smart Cooler
- Smart Kegerator
Products and services
- Smart Draft System™ All-in-one plug-and-play system of equipment sensors for draft beverage programs that delivers real-time monitoring of flow, keg levels, line temperature, pressure, cooler health, and line cleanliness for bars, restaurants, breweries, and stadiums.
- BarTrack App Mobile and web application providing real-time inventory tracking, quality management monitoring, and automated reporting for operators to view keg levels, temperature, pressure, and waste trends remotely on any device.
Quantifiable outcome
- Increases keg yield by over 30%
- +6 more outcomes
Companies that use BarTrack
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
BarTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
BarTrack partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- ToastcorePOS integration partner enabling pour-by-pour analysis comparing time-stamped pours with time-stamped sales. Seamless integration allows identification of unrung pours, overpours, and underpours.
- Micros (Oracle)corePOS integration partner providing seamless connection for time-stamped pour analysis and sales comparison to identify waste sources.
- Aloha (NCR)corePOS integration partner enabling comprehensive pour tracking and waste identification through sales data comparison.
- ArryvedcorePOS integration partner for pour analysis and inventory tracking in draft beverage operations.
- GoTabcorePOS integration partner enabling real-time pour tracking and waste analysis capabilities.
- SpotOncorePOS integration partner providing pour data synchronization for inventory optimization.
- Digital DiningcorePOS integration partner for draft beverage monitoring and sales tracking.
- PosiTouchcorePOS integration partner enabling seamless pour-to-sale data comparison.
- SquarecorePOS integration partner providing pour tracking and inventory management data.
- Micro MaticcorePartner for Smart Glycol Power Packs monitoring technology. BarTrack's temperature monitoring integrates with Micro Matic Smart Glycol Power Packs, kegerators, and backbar refrigeration units.
- Draft ChoicesecondaryStrategic content partnership featuring Draft Choice founder Lev on BarTrack On Demand webinar series discussing seasonal draft hacks and draft optimization strategies.
- SoFivesecondaryPartnership featuring SoFive's Chief Hospitality Officer Louis Gerbier on webinar about eliminating waste and optimizing pours with data-driven strategies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
BarTrack competitors and assessment
Company assessmentDirect peers
- DigitalPour: DigitalPour provides draft beverage inventory and tap management software for bars, restaurants, and breweries — directly overlapping BarTrack's core keg-level tracking and reporting use case. Both compete for the same operator buyer with similar POS-integrated inventory dashboards.
- BeerBoard: BeerBoard sells draft beer management, inventory, and analytics software to multi-unit operators and breweries. It addresses the same pour-cost and waste-loss problem BarTrack solves and competes for the same enterprise hospitality accounts.
- BevSpot: BevSpot offers beverage inventory management and cost-control software for restaurants and bars, including pour-cost tracking. It is a close functional peer in the on-premise beverage intelligence category where BarTrack competes.
Emerging players
- iPourIt: iPourIt builds self-pour beverage technology with built-in metering and pour-tracking, intersecting BarTrack's flow-monitoring capability through a different delivery model (self-serve wall). Overlaps in sensor-driven keg and pour data capture.
- PourMyBeer: PourMyBeer provides self-pour beer wall systems with integrated flow metering and POS linkage. Comparable to BarTrack at the metering-and-pour-attribution layer, with a narrower deployment model focused on self-serve venues.
- Ekos: Ekos offers brewery management software including inventory and production tracking for craft brewers — a segment BarTrack serves (Tripping Animals, Voodoo Brewing, etc.). Overlaps in brewery-side operational visibility, though focused upstream rather than on taproom pour analytics.
- OrchestratedBEER: OrchestratedBEER provides ERP and taproom management software for breweries, including inventory and keg tracking. Competes for the brewery customer that BarTrack targets through a software-first model rather than hardware sensors.
Others
- Micro Matic: Micro Matic is the dominant OEM of draft dispense systems, kegerators, and glycol power packs and is an existing BarTrack technology partner. Relevant as a channel and adjacent equipment player rather than a direct software competitor.
Broad incumbents
- Restaurant365: Restaurant365 is a broad restaurant management platform covering accounting, inventory, and operations across the back office. While not focused on draft analytics, it competes for the same operator budget and could extend into pour-cost features over time.
- Toast: Toast is a leading restaurant POS platform and a BarTrack integration partner. It does not sell flow sensors today but owns the operator relationship and primary sales data — making it both an enabler and a potential future competitor in pour analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BarTrack social profiles
Digital presenceBarTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
BarTrack leadership team
Management profileNumber of profiles
Profiles2 records
BarTrack funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BarTrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BarTrack
What does BarTrack do?
BarTrack provides a sensor-enabled beverage quality management system for draft beverage programs, combining proprietary non-intrusive flow sensors with a cloud-based software platform. The system monitors keg levels, line temperature, pressure, cooler health, and line cleanliness in real time, and integrates with major POS systems to perform pour-by-pour analysis identifying unrung pours, overpours, and underpours. Customers subscribe to ongoing monitoring, alerts, and consulting services aimed at reducing waste and increasing keg yield.
Is BarTrack a public or private company?
BarTrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was BarTrack founded?
BarTrack was founded in 2018. It employs 11 to 50 people.
Where is BarTrack based?
BarTrack is headquartered in Sterling, United States, in the North America region.
How does BarTrack make money?
Three revenue lines are on record. Hardware and Sensor Systems are the primary driver. The others are subscription/Monitoring Services and consulting and Professional Services.
Who are BarTrack's main competitors?
Direct peers on record are DigitalPour, BeerBoard and BevSpot. Emerging players are iPourIt, PourMyBeer, Ekos and OrchestratedBEER. Micro Matic is listed as an others. Broad incumbents are Restaurant365 and Toast.
Does BarTrack have an API?
No public API is recorded for BarTrack.
What industry is BarTrack in?
BarTrack's product category is Beverage Quality Management Systems. Its primary akta.pro industry code is AFAFAJAI, Kegging & Draught Packaging Operations. Its NAICS code is 334514 and its SIC code is 3823.