Routine
Routine is a France-based SaaS company offering an AI-powered all-in-one productivity platform that consolidates tasks, calendar, notes, contacts, and meetings into a unified workspace for founders, freelancers, startups, and SMBs worldwide.
- Company typePrivate
- Founded2020
- HeadquartersSaint-mandé, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Routine does
Routine is a privately held French SaaS company, founded in late 2020 and headquartered in Saint-Mandé, that operates an AI-powered all-in-one work operating system consolidating tasks, calendar, notes, contacts, and meetings into a single unified workspace. The product is distributed across native applications on macOS, Windows, Linux, iOS, Android, and Web, and integrates natively with 18+ third-party services including Google Workspace, Microsoft Outlook, Slack, Notion, Asana, GitHub, and Todoist, with an additional 5,000+ apps reachable via Zapier and bidirectional data synchronization. Core technical components include an AI Meeting Notes feature that summarizes meetings and converts action items to tasks without requiring a meeting bot, an AI voice assistant for hands-free capture, AI Agents for autonomous workflow execution, and a custom data model that lets users define proprietary entities such as customers, projects, candidates, and bug reports. AI capabilities are layered on top of third-party foundation models from OpenAI and Anthropic rather than proprietary in-house models.
The business model is freemium SaaS with a self-serve free tier for individuals and paid premium plans for teams and organizations. Go-to-market combines product-led growth across consumer and prosumer segments with a complementary enterprise field-sales motion offering personalized onboarding and AI capability previews. Routine was part of Y Combinator's Winter 2021 (W21) batch and raised a $2.7 million pre-seed round from BoxGroup and Target Global in October 2021, supplemented by the standard YC investment, bringing total disclosed funding to approximately $3.2 million. The company targets four primary customer segments: founders and executives seeking focus, freelancers managing multiple clients, early-stage startups consolidating tooling spend, and SMBs scaling operations. The company claims 100k+ ambitious professionals and teams worldwide on its website, though no revenue or ARR figures have been disclosed.
Routine firmographics
Firmographics- Name
- Routine
- Legal name
- Routine
- Website
- https://routine.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Routine is a France-based SaaS company offering an AI-powered all-in-one productivity platform that consolidates tasks, calendar, notes, contacts, and meetings into a unified workspace for founders, freelancers, startups, and SMBs worldwide.
- Ownership category
- akta.pro rank
Routine industry classification
Industry- Product category
- Productivity Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
- akta.pro secondary industries
- Workflow Automation & No-Code Collaboration (BPAMAMAK), Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Routine is headquartered
LocationHeadquarters
- HQ city
- Saint-mandé
- HQ country
- France
- HQ region
- Europe
Markets served
Routine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Subscription-based SaaS model with free tier for individual users and premium paid plans for teams and organizations. The website mentions 'Get started for free' suggesting a freemium approach with paid upgrades.
- Freemium Model: Free tier available for individual users with premium features unlocked for paying subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Routine product offering
Product offeringCore offering
Routine is an all-in-one AI-powered productivity platform that consolidates tasks, calendar events, notes, contacts, meetings, and projects into a single unified workspace. It replaces fragmented point tools with native and Zapier-based integrations to 18+ services (Google Calendar, Gmail, Slack, Notion, Asana, GitHub, Microsoft tools, ChatGPT, Claude). The platform offers cross-platform access on macOS, Windows, Linux, iOS, Android, and Web, with AI capabilities including AI Meeting Notes (no bot required), AI Voice Assistant, AI Agents, and AI Automations.
Product overview
Routine is a unified all-in-one productivity platform that consolidates tasks, calendar, notes, contacts, and meetings for busy professionals and teams. The core platform is enhanced by AI capabilities including an AI Assistant, AI Agents for autonomous task handling, AI Automations for workflow automation, AI Meeting Notes for automatic meeting summarization, and AI Voice Commands for hands-free capture. The platform integrates with 18 native services (Google Calendar, Gmail, Slack, Notion, Todoist, Asana, Microsoft tools, and AI services like ChatGPT and Claude) plus 5000+ apps via Zapier. Routine offers cross-platform availability on macOS, Windows, Linux, iOS, Android, and Web.
Differentiator
Problem solved
Functional benefit
Products and services
- Routine An all-in-one AI-powered productivity application that unifies tasks, calendars, notes, contacts, meetings, and projects into a single workspace, aimed at ambitious professionals, founders, freelancers, and teams seeking to eliminate app switching.
Quantifiable outcome
- 100k+ ambitious professionals and teams worldwide using the platform
Companies that use Routine
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Routine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature8 records
Routine partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- Google CalendarcoreConnect all personal and professional calendars to Routine for time management through a single application. Bidirectional sync ensures calendar changes reflect across platforms.
- SlackcoreSlack integration allows teams to communicate and collaborate within Routine's workflow, sharing documents and knowledge search across the platform.
- NotioncoreConnect Notion databases to merge, overview, enrich and visualize data in Routine. Allows users to leverage existing Notion content within the Routine workflow.
- AsanamajorAsana integration allows Routine users to work alongside Asana's project management capabilities, enabling remote and distributed teams to collaborate.
- OpenAIcoreOpenAI integration powers Routine's AI capabilities including the AI assistant, meeting notes summarization, and AI agents functionality.
- ChatGPTcoreChatGPT integration enables users to perform various AI-powered tasks directly within Routine's workflow ecosystem.
- Claude (Anthropic)coreClaude AI assistant integration allows users to leverage Anthropic's AI for text-based tasks within the Routine productivity platform.
- Microsoft OutlookmajorMicrosoft Outlook integration provides access to web-based suite of webmail, contacts, tasks, and calendaring services within Routine.
- GitHubmajorGitHub integration enables users to share code and collaborate on private and open source software projects within the Routine ecosystem.
- GmailmajorGmail integration allows users to turn emails into tasks that can be operated in Routine as any other task with full workflow integration.
- Google MeetmajorGoogle Meet integration automatically adds virtual conference rooms to meetings scheduled in Routine.
- ZapiermajorZapier integration connects Routine to over 5,000+ different apps and services including Gmail, Pipedrive, Slack, Notion, Twitter, Mailchimp for extended automation capabilities.
- TodoistmajorTodoist integration allows users who manage millions of tasks to leverage Todoist within the Routine unified workspace.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Routine competitors and assessment
Company assessmentDirect peers
- Coda: Docs-plus-tables workspace for building internal tools and trackers. Competes with Routine's Databases and custom data model features.
- Trello: Kanban-style work management tool from Atlassian. Competes for the lightweight project and task tracking use case that Routine's Views and Universal Inbox also address.
- Notion: All-in-one workspace for notes, docs, databases, and projects. Notion is the most direct competitor to Routine and is explicitly named in Routine's customer testimonials as a tool customers switched away from.
- Todoist: Cross-platform task management app used by millions. Routine natively integrates with Todoist and is positioned as a layer above it, replacing the standalone to-do workflow with a unified workspace.
- Akiflow: Time-blocking and calendar/task consolidation tool. Explicitly named in Routine's homepage testimonial (Reshma Khilnani cites switching from Akiflow to Routine) as a directly displaced competitor.
- ClickUp: All-in-one work management platform combining tasks, docs, goals, and chat. Competes with Routine on the same 'one app for everything' positioning, and now owns Akiflow after acquisition.
- Asana: Work management platform for goals, projects, and tasks. Routine integrates with Asana but also competes for the team-level project and task management workflow.
Emerging players
- Motion: AI calendar and task scheduling app that auto-blocks time for tasks. Highly comparable to Routine's AI-driven time-blocking and planning features and targets the same knowledge-worker persona.
- Reclaim.ai: AI calendar automation tool for habits, tasks, and meetings. Competes in the AI-powered scheduling niche that Routine also targets with Planner and Time Blocking.
Broad incumbents
- Microsoft Loop: Microsoft's collaborative workspace component inside Microsoft 365. A broad incumbent that bundles overlapping workspace functionality into an existing enterprise suite, raising the structural threat to standalone players like Routine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Routine social profiles
Digital presenceRoutine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Routine leadership team
Management profileNumber of profiles
Profiles2 records
Routine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Routine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Routine
What does Routine do?
Routine is an all-in-one AI-powered productivity platform that consolidates tasks, calendar events, notes, contacts, meetings, and projects into a single unified workspace. It replaces fragmented point tools with native and Zapier-based integrations to 18+ services (Google Calendar, Gmail, Slack, Notion, Asana, GitHub, Microsoft tools, ChatGPT, Claude). The platform offers cross-platform access on macOS, Windows, Linux, iOS, Android, and Web, with AI capabilities including AI Meeting Notes (no bot required), AI Voice Assistant, AI Agents, and AI Automations.
Is Routine a public or private company?
Routine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Routine founded?
Routine was founded in 2020. It employs 11 to 50 people.
Where is Routine based?
Routine is headquartered in Saint-mandé, France, in the Europe region.
How does Routine make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Model.
Who are Routine's main competitors?
Direct peers on record are Coda, Trello, Notion, Todoist, Akiflow, ClickUp and Asana. Emerging players are Motion and Reclaim.ai. Microsoft Loop is listed as a broad incumbent.
Does Routine have an API?
No public API is recorded for Routine.
What industry is Routine in?
Routine's product category is Productivity Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites, with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 54151 and its SIC code is 7372.