Surfly
Surfly is an Amsterdam-based SaaS provider of universal co-browsing middleware, enabling secure real-time collaborative web browsing for enterprise customers in insurance, banking, healthcare, and large-scale e-commerce without browser extensions or code changes.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Surfly does
Surfly B.V. is an Amsterdam-headquartered, privately held SaaS company that provides universal co-browsing and collaborative web-browsing middleware for enterprise customer-experience workflows. Its core technology — branded "Interaction Middleware" — places the company's servers between the end user's browser and the origin web server, sharing HTML rather than screen pixels. This architecture enables real-time, multi-party collaborative browsing (click, scroll, type, navigate) on any website, including iframes and third-party content, without browser extensions, downloads, or changes to the customer's source code. The platform exposes a REST API, JavaScript API, Embed API, webhooks, and an MCP server for programmatic integration, and is complemented by add-on modules: video chat, e-signing, screen sharing, session recording, and a PDF editor. A sub-product, Webfuse, extends the platform into augmented web-proxy and web-transformation use cases (e.g., powering Startpage's "Anonymous View").
The company monetizes through tiered subscription SaaS — a free tier plus paid enterprise plans sold on annual/multi-year contracts — supplemented by optional implementation services. Distribution combines direct enterprise field sales, a self-serve product-led growth motion (try-surfly.com), a reseller/integrator partner program, API/SDK white-label distribution, and on-premise deployment for data-residency-sensitive buyers. Surfly's primary verticals are insurance, banking and financial services, healthcare, and large-scale e-commerce, with named enterprise customers including Zurich Insurance, HSBC Life, Santander, Generali, Mercedes-Benz, Home Depot, TripAdvisor, Sony, and Suitsupply. The platform holds SOC 2 Type 2, ISO/IEC 27001, and HIPAA certifications and integrates natively with NICE CXone, Salesforce, Cisco, Zendesk, and Intercom. Surfly was recognized as NICE CXone "Partner of the Year (Dev-one)" at Interactions 2025 in Las Vegas. The company was founded circa 2012–2014, has 11–50 employees, and operates as an independent entity with no disclosed parent or active institutional investor base beyond historical seed/early-stage backers (Linden Mobile Ventures, ReadyTech, Alma Mundi Ventures) and accelerator programs (FIS FinTech Accelerator, Tenity).
Surfly firmographics
Firmographics- Name
- Surfly
- Legal name
- Surfly B.V.
- Website
- https://surfly.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surfly is an Amsterdam-based SaaS provider of universal co-browsing middleware, enabling secure real-time collaborative web browsing for enterprise customers in insurance, banking, healthcare, and large-scale e-commerce without browser extensions or code changes.
- Ownership category
- akta.pro rank
Where Surfly is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Surfly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: Subscription model with tiered plans including basic free tier and paid enterprise plans. Customers pay recurring fees based on subscription plan selection with billing typically on annual or multi-year terms. Implementation services may be provided on time and materials basis separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier available for basic co-browsing usage |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Surfly product offering
Product offeringCore offering
Surfly provides a cloud-based co-browsing software platform that lets support agents, sales staff, or advisors join a customer's browser session in real time, drawn directly into the customer's screen. The solution requires no downloads or installs, works across operating systems and browsers, and integrates with existing systems through REST, JavaScript, and Embed APIs. It is targeted at enterprises that need compliant, low-friction remote collaboration for use cases such as onboarding, claims, KYC, and guided selling.
Product overview
Surfly is a universal co-browsing software platform that enables real-time collaborative web browsing. The core product is Surfly Co-Browsing, which allows multiple users to interact with the same webpage simultaneously without code changes or downloads. The platform operates as 'Interaction Middleware' - servers sit between the browser and web page server. Additional modules include Video Chat, E-Signing, Screen Sharing, Session Recorder, and PDF Editor, all designed to augment collaborative customer interactions. Webfuse provides augmented web proxy technology for web augmentation use cases. Surfly supports on-premise deployment options and integrates natively with CRM and contact center platforms including NICE, Salesforce, Cisco, Zendesk, and Intercom.
Differentiator
Problem solved
Functional benefit
Brands
- Webfuse: The web augmentation platform
Products and services
- Surfly Co-Browsing Cloud-based co-browsing SaaS platform that lets agents and customers share a browser session in real time without downloads or installs, with REST/JavaScript/Embed APIs, white-labeling, on-premise option, and fine-grained data masking. Sold to enterprises in insurance, banking, retail, e-commerce, and other regulated industries for use cases such as claims, KYC, onboarding, and guided selling.
- Surfly Webfuse Sub-product configuration of the Surfly platform focused on guided, browser-based remote-assistance and onboarding flows, sold as a standalone product with its own dedicated page. Targeted at support, onboarding, and digital journey use cases that need lightweight, no-install co-browsing.
Quantifiable outcome
- 50% shorter sales cycle
- +9 more outcomes
Companies that use Surfly
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Surfly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Surfly partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, infrastructure and growth.
- NICE CXonecoreNative integration with NICE CXone cloud contact center platform. Surfly's co-browsing technology integrates with CXone Mpower platform enabling AI-driven customer service with visual collaboration features.
- SalesforcecoreNative CRM integration allowing seamless connection between Surfly's co-browsing capabilities and Salesforce customer relationship management workflows.
- CiscocoreNative integration with Cisco collaboration and contact center solutions, enabling co-browsing features within Cisco-powered customer experience environments.
- ZendeskcoreNative integration with Zendesk customer service software, embedding co-browsing capabilities directly into Zendesk support workflows.
- IntercomcoreNative integration with Intercom customer messaging platform, enabling co-browsing during Intercom-supported conversations.
- Amazon Web Services (AWS)infrastructureAWS mentioned as Top Technology Partner by NICE at Interactions 2025 awards. Surfly integrates with or runs on AWS infrastructure.
- Partner Resellers and IntegratorsgrowthPartner program for organizations to resell or integrate Surfly technology. Separate Partners' Agreement required. Partner registration available on website.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Surfly competitors and assessment
Company assessmentBroad incumbents
- Genesys: Genesys is a major CCaaS platform with native visual engagement and cobrowsing extensions, serving the same large enterprise contact centers that Surfly targets with its NICE/Salesforce integrations — competing as a broader suite rather than standalone product.
- LivePerson: LivePerson is a publicly-traded enterprise conversational AI and messaging platform that also offers cobrowsing capabilities as part of its broader CX suite — overlapping with Surfly's enterprise customer engagement use cases but at much larger scale.
- TeamViewer: TeamViewer offers enterprise remote support with co-browsing-style functionality and is a massive installed base in remote assistance — comparable on technology (real-time screen/control sharing) but broader, more hardware-leaning, and consumer-channel-heavy.
- LogMeIn Rescue (GoTo): GoTo Rescue is an established remote support product offering screen sharing and attended cobrowsing for technical support scenarios — overlapping with Surfly on remote assistance but typically suited to IT support rather than sales/customer journeys.
- Verint: Verint provides workforce engagement and customer experience solutions with cobrowsing-adjacent visual engagement features, comparable on enterprise CX targeting but operating as a much larger incumbent suite rather than a focused standalone cobrowsing product.
Emerging players
- UJET: UJET is a cloud-native CCaaS platform that has integrated cobrowsing into its mobile-first CX suite — comparable in customer segment (enterprise CX teams) but more focused on mobile CX, with cobrowsing positioned as one capability among many.
Direct peers
- Upscope: Upscope delivers co-browsing for customer support teams, comparable in product offering (real-time navigation assistance, masked co-browsing) and in target use cases such as SaaS and e-commerce support scenarios that overlap with Surfly's mid-market and enterprise tier.
- Vee24: Vee24 combines co-browsing with video chat, voice, and messaging in a single CX platform, directly competing for the same 'collaborative customer experience' budget that Surfly targets in insurance, banking, and healthcare.
- Glance Networks: Glance is one of the most established independent co-browsing and visual collaboration platforms, serving enterprise contact centers with real-time screen sharing and co-browsing capabilities — directly comparable to Surfly's core product and target customer base.
- Cobrowse.io: Cobrowse.io provides SDK-based cobrowsing for SaaS platforms and support teams, with similar code-level integration, masking, and session controls — a direct feature-by-feature competitor in the embedded cobrowsing niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surfly social profiles
Digital presenceSurfly compliance and trust
Trust signalCompliance3 records
Surfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surfly leadership team
Management profileNumber of profiles
Profiles2 records
Surfly funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surfly
What does Surfly do?
Surfly provides a cloud-based co-browsing software platform that lets support agents, sales staff, or advisors join a customer's browser session in real time, drawn directly into the customer's screen. The solution requires no downloads or installs, works across operating systems and browsers, and integrates with existing systems through REST, JavaScript, and Embed APIs. It is targeted at enterprises that need compliant, low-friction remote collaboration for use cases such as onboarding, claims, KYC, and guided selling.
Is Surfly a public or private company?
Surfly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surfly founded?
Surfly was founded in 2014. It employs 11 to 50 people.
Where is Surfly based?
Surfly is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Surfly make money?
One revenue line is on record: subscription-based SaaS.
Who are Surfly's main competitors?
Broad incumbents on record are Genesys, LivePerson, TeamViewer, LogMeIn Rescue (GoTo) and Verint. UJET is listed as an emerging player. Direct peers are Upscope, Vee24, Glance Networks and Cobrowse.io.
Does Surfly have an API?
Yes. Surfly offers a REST API (v2) and JavaScript/Embed API for integrating co-browsing technology into applications. The REST API supports agent management, session control, screenshots, client management, server listing, session history, and webhooks. The Embed API allows embedding co-browsing directly into websites via a JavaScript widget snippet. An MCP (Model Context Protocol) server is available for space extensions, storage apps, internal apps, and space settings management through the REST API. Rate limit is 100 requests per minute per IP address. Access tokens expire after 24 hours. Developer documentation is at docs.surfly.com.