What Exectras does

Exectras is a Texas-based payments and business services platform founded in 2007 by Joe Cherry and headquartered (as of late 2025) in Sugar Land, Texas. The company operates as an Independent Sales Organization (ISO) and Merchant Services Provider (MSP) of Fifth Third Bank, distributing payment processing, point-of-sale, and integrated commerce services to small and mid-sized businesses across the United States.

Its product portfolio centers on the ExPay suite — ExPay POS (cloud-based point-of-sale), ExPay Gateway (online payment acceptance), and ExPay Health (healthcare payments with integrations to 65+ EMR systems) — supplemented by the myExectras member portal and the newer Exectras 360HEALTH membership, which adds virtual primary care, prescription savings, and bundled employee benefits. The company has also established partnerships with Clover (Fiserv) and industry associations such as the Merchant Payments and Acquiring Association (MWAA).

Exectras' revenue model is multi-stream: payment processing residuals from merchant portfolios (with acquired portfolios from TRNXN and others), membership subscription fees (360HEALTH), insurance and financial product commissions, HR and payroll service residuals, and credit card residual income. Go-to-market combines direct sales with an indirect channel of 800,000+ partners and 700+ business associations, enabling Fortune 500-priced benefits and processing rates to be delivered to individual SMB customers at scale.

Name

Exectras

Legal name

Exectras, Inc.

Website

https://exectras.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Exectras is a Texas-based ISO/MSP platform that bundles payment processing (ExPay POS, Gateway, Health) with a membership program offering Fortune 500-priced insurance, payroll, and benefits to small businesses and healthcare practices.

Ownership category

akta.pro rank

Product category

Payment Processing and SMB Membership Services

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Third-Party POS Installment Financing Platforms (FSAKAFAB)

akta.pro secondary industry

Vertical-Specific POS Financing (e.g., Healthcare, Auto, Home Improvement) (FSAGAIAK)

Keywords

• Payment processing services
• Employee benefits platform
• Merchant services
• POS software solutions
• Small business solutions

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Payment Processing Fees: Exectras generates revenue through payment processing fees from merchants using its ExPay POS, ExPay Gateway, ExPay Health, and related payment solutions. This includes transaction fees and possibly interchange revenue sharing.
2. Exectras Membership Subscriptions: Recurring membership fees for access to Fortune 500 business services, employee benefits, and exclusive discounts. Membership provides access to insurance products, payroll services, HR solutions, and other discounted services.
3. Insurance and Financial Products: Revenue from insurance products including health insurance, workers' compensation, business insurance, auto insurance, home insurance through partnerships with carriers like AJ Gallagher, Allstate, and One Digital.
4. HR and Payroll Services: Revenue from payroll services and PEO solutions through partnerships with providers like Paychex.
5. Credit Card Residuals and Merchant Portfolio Acquisition: Exectras originates and acquires credit card residuals and merchant portfolios representing billions of dollars of annual processing volume, generating residual income streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Exectras provides SMBs with bundled payment processing (ExPay POS, Gateway, Health, and Clover hardware), an Exectras Membership featuring Exectras 360HEALTH (virtual primary care, prescription savings, life insurance, and discounted Fortune 500 business services such as payroll, insurance, and HR), and channel programs for ISOs/ISVs/associations. The company also originates and acquires credit card residuals and merchant portfolios, leveraging $30 million in debt financing from Tacora Capital for portfolio growth.

Product overview

Exectras operates as a comprehensive business services platform offering three core product lines: (1) Exectras Payments encompassing ExPay POS (full, Lite, and Smart Terminal variants), ExPay Gateway for online/card-not-present transactions, ExPay Health for healthcare practices, and Clover hardware partnerships; (2) Exectras Membership featuring Exectras 360HEALTH with Virtual Primary Care, prescription coverage, and Fortune 500 business services including payroll, insurance, and HR solutions; and (3) myExectras Portal providing an admin/employee interface for managing all membership benefits, wellness programs, and HR functions, with an optional Premium tier for enhanced reporting and performance management. The platform targets SMBs seeking bundled payment processing and employee benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Exectras 360HEALTH: Employee benefits platform featuring virtual primary care, prescription drug coverage, and wellness programs.
• ExPay
• myExectras
• Exectras Premium
• ExPay POS

Quantifiable outcome

• Prescription savings up to 88% off at over 70,000 pharmacies nationwide
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core, minor and major.

• First American by DeluxecoreStrategic or Co-development PartnerKey payment processing partner and technology provider. Shawn Dalton joined Exectras from First American by Deluxe where he served as VP, Strategic Partnerships. Over 700 business associations access services through this partnership network.
• AJ GallaghercoreStrategic or Co-development PartnerInsurance products partner providing health insurance, business insurance, and workers' compensation coverage options to Exectras members.
• AllstatecoreStrategic or Co-development PartnerInsurance partner offering auto insurance, home insurance, and other personal insurance products through Exectras membership.
• PaychexcoreStrategic or Co-development PartnerHR solutions and PEO partnership providing payroll services and human resources management tools to Exectras members.
• One DigitalminorStrategic or Co-development PartnerDigital HR and benefits partner included in Exectras business services offerings.
• ZebitminorStrategic or Co-development PartnerConsumer financing and flexible payment solutions partner for Exectras members.
• Walmart HealthminorStrategic or Co-development PartnerHealthcare services partner providing access to Walmart Health clinic services for Exectras members.
• GallaghercoreStrategic or Co-development PartnerInsurance and risk management partner (Arthur J. Gallagher & Co.) providing business insurance and risk solutions through Exectras membership.
• EnrichminorStrategic or Co-development PartnerAward-winning financial wellness program available to Exectras Members, providing engaging and customizable financial education and wellness tools.
• Kindly HumanminorStrategic or Co-development PartnerPeer support platform providing 24/7/365 mental health and support services to Exectras members.
• TRNXN CompanymajorStrategic or Co-development PartnerAcquired by Exectras in March 2025. TRNXN is known for innovative payment solutions and was one of the fastest growing businesses recognized in Inc. Magazine's Inc 5000. Paul Hadfield, TRNXN founder, joined Exectras as VP of Sales.
• SimpaymajorStrategic or Co-development PartnerAnnounced joint venture in May 2026 to deliver best-in-class payments, membership, and partnership solutions combining advanced payment processing with employee and business membership benefits.
• Midwest Acquirers Association (MWAA)coreGTM or Marketing PartnerPartnership announced June 2026 to provide Exectras Membership featuring Exectras 360HEALTH to MWAA payments industry professionals including agents, ISOs, and small business owners, addressing the lack of affordable healthcare and benefits in the acquiring ecosystem.
• First Eye CareminorGTM or Marketing PartnerAssociation partner providing eye care industry professionals access to Exectras payment and membership solutions.
• TIPAAAminorGTM or Marketing PartnerAssociation partner in the payments industry network.
• Health First NetworkminorGTM or Marketing PartnerHealthcare association partner providing member access to Exectras solutions.
• ASAminorGTM or Marketing PartnerAssociation partner in the payments or business services ecosystem.
• ECP NetworkminorGTM or Marketing PartnerPayments industry network partner.
• IECPminorGTM or Marketing PartnerPayments industry association or network partner.
• RxlessminorStrategic or Co-development PartnerPrescription savings marketplace partner providing easy-to-use and free prescription discount programs available to Exectras members at over 70,000 pharmacies.
• CongruityminorStrategic or Co-development PartnerBusiness services partner included in Exectras membership network.
• Western States Acquirers Association (WSAA)coreGTM or Marketing PartnerExectras actively participates in WSAA conferences and events, connecting with industry professionals and showcasing payment and membership solutions.
• ClovercoreTechnology or IntegrationExectras is a Clover partner offering POS devices, Cash Discount App in Clover App Market, and integrated payment solutions for Clover merchants.
• TSYScoreTechnology or IntegrationPayment processing technology partner enabling payment transactions.
• Vantiv (Worldpay)coreTechnology or IntegrationPayment processing technology partner (now Worldpay) enabling card transaction processing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Square (Block): Square (now Block) is a much larger incumbent that serves SMBs with integrated payments, POS hardware, software, and financial services. Directly comparable on SMB payments and POS, but with a vastly broader product portfolio and brand recognition than Exectras.
• Heartland Payment Systems (Global Payments): Heartland, part of Global Payments, is a large SMB-focused payment processor and POS provider. Comparable on SMB payments, payroll-adjacent services, and ISO relationships.
• Clover (Fiserv): Clover is Fiserv's SMB POS and payments platform. Exectras is itself a Clover partner/reseller, making Clover both a supplier and an indirect competitor on integrated SMB payments.

Direct peers

• North American Bancard: North American Bancard is a large ISO/payment processor serving SMBs with payment processing and merchant services. Closely matches Exectras' ISO/MSP business model and SMB target customer.
• Stax: Stax is a subscription-based payments platform for SMBs. Competes with Exectras on payment processing for SMBs, particularly merchants that want predictable subscription pricing.
• Toast: Toast provides cloud-based POS and payments specifically for restaurants. Exectras' ExPay POS serves restaurants, QSR, and fine dining, making Toast a direct vertical competitor in restaurant payments.
• Helcim: Helcim is an SMB payments processor offering transparent interchange-plus pricing and integrated POS. Direct competitor on payment processing pricing and SMB positioning.
• Lightspeed Commerce: Lightspeed provides cloud POS and payments for retail and restaurants. Exectras' ExPay POS covers the same verticals (retail, restaurant, QSR), making Lightspeed a direct competitor on integrated POS/payments.

Emerging players

• Health iPASS: Health iPASS specializes in patient payments and revenue-cycle solutions for healthcare practices. Directly comparable to ExPay Health's focus on medical, dental, and vision practice payments with EMR/PMS integration.
• Paysign: Paysign provides payment solutions with a focus on healthcare and consumer-directed benefits. Partial overlap with Exectras' ExPay Health and Exectras 360HEALTH benefits platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exectras
• Facebookfacebook.com/exectras
• LinkedInlinkedin.com/company/exectras

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exectras