Easy Eat

What Easy Eat does

Easy Eat (legal entity: Easy Eat AI Sdn. Bhd., operating as EasyEat / Easy Eat AI) is a Southeast Asia-based foodtech startup founded in 2019 by Mohd Wassem (Founder & CEO), Abdul Khalid, and Rhythm Gupta, headquartered in Kuala Lumpur, Malaysia with a regional presence in Singapore. The company provides cloud-based restaurant management software targeting SMB restaurant operators across nine vertical segments — Quick Service Restaurants, Casual Dining, Fine Dining, Multi-Outlet Chains, Food Courts, Full Service Restaurants, Pubs & Bars, Cafes & Bistros, and Coffee Shops — primarily in Malaysia, Indonesia, Singapore, and Vietnam. The platform combines QR-based contactless ordering, a cloud POS system, inventory and staff management, real-time analytics, marketing automation, loyalty and referral programs, and a text-based AI menu recommendation engine. The company positions itself as serving 'thousands of restaurants across Southeast Asia' and has set an ambition to attract 10,000 merchants in Malaysia within 12–18 months following its July 2021 funding.

The core technology stack is a cloud POS with proprietary QR ordering that auto-accepts orders and routes them directly to kitchen display systems, eliminating staff intervention. The AI component is a text-based recommendation engine that surfaces menu upselling suggestions during the ordering flow, with vendor-claimed impact metrics of up to 15% monthly sales lift and 30% customer spend uplift. The platform integrates with major regional delivery networks (GrabFood, FoodPanda), logistics (Lalamove), supplier inventory (Food Market Hub), accounting systems (SQL, Ukirama), and six payment processors (Visa, Mastercard, American Express, Google Pay, PayPal, Apple Pay). The company is PDPA compliant and runs annual third-party self-breach testing.

Easy Eat monetizes through four revenue streams: (1) annual software license subscriptions under a 12-month initial contract with automatic renewal and 30-day termination notice; (2) transaction and payment processing fees on platform-routed payments; (3) hardware — POS terminals, tablets, printers — supplied under a 3-year 'Right to Use' arrangement with ownership transferring to the merchant after three continuous years; and (4) one-time professional services for onboarding, training, and customization. Pricing is quote-based per merchant contract with no publicly disclosed tiers. The go-to-market is enterprise-field-sales-style direct outreach to SMB restaurant merchants, driven by website 'Book a Demo' conversion, content marketing via blog.easyeat.ai, and social channels (Instagram, Facebook, Twitter, YouTube). The company raised US$5 million in July 2021 from a syndicate including APPYHIGH, Aroa Venture Partners, Esas Ventures, Prophetic Ventures, Reddy Futures, and the family office of OYO founder Ritesh Agarwal.

Name

Easy Eat

Legal name

Easy Eat AI Sdn. Bhd.

Website

https://get.easyeat.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Easy Eat (EasyEat / Easy Eat AI) is a Kuala Lumpur-headquartered foodtech startup providing cloud-based restaurant management software — QR ordering, cloud POS, AI menu recommendations, inventory, and marketing automation — to SMB restaurants across Malaysia, Singapore, Indonesia, and Vietnam.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

Multi-Brand Cloud Kitchen Operators (THAFAJAA)

Keywords

• Restaurant management software
• Cloud POS system
• QR ordering platform
• AI menu recommendations
• Restaurant inventory management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software License Subscription: Merchants pay a license fee for access to EasyEat's restaurant management software. The initial contract period is 12 months with automatic annual renewal unless terminated with 30 days notice. License fees are specified in individual merchant contracts.
2. Transaction and Payment Processing: Payment gateway fees are applicable for money processed through EasyEat's platform for delivery operations. Additional delivery partner charges (waiting charges, car delivery surcharges) are passed through to merchants.
3. Hardware Equipment: Equipment (POS hardware, tablets, printers) is provided as 'Right to Use' during the contract period. After 3 years of continuous service, ownership transfers to the merchant. Equipment value may be charged if contract is terminated early.
4. Professional Services: One-time setup fee for onboarding and on-ground training is charged to merchants. Additional customization services including SMS blast, URL redirection, and custom development are charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EasyEat provides a unified cloud-based restaurant management software platform that combines QR ordering, a cloud POS system, AI-powered menu recommendations, inventory management, staff scheduling, real-time analytics, marketing and loyalty automation, and delivery partner integration for restaurant merchants. The platform is sold as an annual license subscription with hardware supplied on a 'Right to Use' basis and is supported by one-time setup and onboarding professional services.

Product overview

EasyEat is a unified cloud-based restaurant management platform offering AI-powered solutions for restaurants across Southeast Asia. The core platform combines QR ordering, POS system, marketing automation, inventory management, staff scheduling, and real-time analytics into one integrated system. AI-powered recommendations drive upselling and increase sales by up to 15%. The platform offers specialized solutions for nine restaurant segments: Fine Dining, Casual Dining, Full Service Restaurants, Multi Outlet Chains, Quick Service Restaurants (QSR), Pubs & Bars, Cafes & Bistros, Coffee Shops, and Food Courts. All solutions integrate with delivery partners (GrabFood, FoodPanda, Lalamove) and payment processors (Visa, Mastercard, American Express, Google Pay, PayPal, Apple Pay) for seamless restaurant operations.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyEat Restaurant Management Software Unified cloud-based restaurant management platform combining QR ordering, cloud POS, AI-powered menu recommendations, inventory management, staff scheduling, real-time analytics, marketing automation, and delivery partner integrations, sold as an annual license subscription to restaurant merchants across Southeast Asia.

Quantifiable outcome

• 45% weekly repeat visitors (Caravan Cafe case study)
• +5 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• GrabFoodcoreTechnology or IntegrationIntegration partnership allowing restaurants to seamlessly coordinate food delivery orders through EasyEat's POS system with GrabFood's delivery network. Orders from EasyEat can flow directly to GrabFood for fulfillment.
• FoodPandacoreTechnology or IntegrationIntegration partnership for seamless order management. EasyEat's POS system integrates with FoodPanda allowing restaurants to manage orders from both platforms through a unified system.
• SQL / UkiramasupportingTechnology or IntegrationIntegration with accounting and business management systems (SQL, Ukirama) enabling restaurants to sync financial and operational data across platforms.
• Food Market HubsupportingTechnology or IntegrationIntegration with Food Market Hub for inventory supplier coordination, allowing restaurants to directly track purchase orders with suppliers.
• LalamovesupportingTechnology or IntegrationIntegration with Lalamove logistics platform for delivery coordination, enabling restaurants to arrange deliveries through EasyEat's platform.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Talech: Talech provides cloud-based POS and business management tools for SMBs including restaurants, with emphasis on inventory, reporting, and payments. It is functionally comparable to EasyEat's POS + analytics stack at the SMB level.
• Deliverect: Deliverect is a SaaS platform that integrates restaurant POS systems with third-party delivery marketplaces such as Uber Eats, DoorDash, and Deliveroo. It directly overlaps EasyEat's delivery integration value proposition and competes for delivery-orchestration mindshare.
• Foodics: Foodics is a cloud-based restaurant management and POS SaaS serving SMB and chain merchants across MENA. It offers QR ordering, inventory, delivery integrations, and an app marketplace closely analogous to EasyEat's product, although its primary footprint is MENA rather than Southeast Asia.
• TouchBistro: TouchBistro is an iPad-based restaurant POS platform with integrated payments, inventory, and online ordering for SMB restaurants. It is a direct functional peer to EasyEat's QR + cloud POS offering, though primarily focused on North America.

Broad incumbents

• Lightspeed Restaurant: Lightspeed's Restaurant POS provides cloud-based ordering, inventory, and analytics for full-service and QSR operators globally. As a publicly listed incumbent with broader commerce coverage, it competes with EasyEat at the upper end of the restaurant SaaS market.
• Toast: Toast is a leading cloud-based restaurant POS platform serving SMB and chain restaurants in North America with hardware, software, payments, and delivery integrations. Its bundled model closely mirrors EasyEat's hardware-plus-software approach.
• Square for Restaurants: Square for Restaurants offers integrated POS, online ordering, and payments for SMB restaurants. As a broad commerce incumbent with global brand recognition, it competes for the same small restaurant merchant segment EasyEat targets.

Emerging players

• Restaurant365: Restaurant365 offers a cloud restaurant management platform combining accounting, inventory, payroll, and POS for SMB and mid-market restaurants. It overlaps EasyEat's analytics and inventory capabilities while targeting a more finance-heavy buyer.
• MenuSifu: MenuSifu is a restaurant tech platform focused on Asian-American SMB restaurants with POS, online ordering, and marketing tools. Its menu engineering and Asian-cuisine focus make it a relevant niche peer to EasyEat's QSR and casual dining modules.

Regional players

• Tasty Cloud: Tasty Cloud is a Singapore-based restaurant POS and management platform serving Southeast Asian operators with ordering, payments, and analytics. It is a direct regional peer overlapping EasyEat's Singapore and broader SEA go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easyeat_ai
• YouTubeyoutube.com/channel/UCiunF31ldRrMdEkD4i9_pbA
• Facebookfacebook.com/EasyEatAI
• Instagraminstagram.com/easyeat.ai/?igshid=8w4fl6gl5j2s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Eat