Cuvama
Cuvama is an AI-native Customer Value Management platform for B2B SaaS that connects AI-powered discovery to governed, champion-ready value cases inside Salesforce. It serves enterprise sales teams — Value Leaders, CROs, and RevOps — seeking to scale value-selling methodology across the pipeline.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cuvama does
Cuvama is an AI-native Customer Value Management (CVM) platform built for B2B SaaS vendors with complex enterprise sales cycles. The company's product, consisting of two integrated modules (Discovery App and Value Case App), connects AI-powered discovery to governed, champion-ready value cases running natively inside Salesforce. The Discovery App generates quantified value hypotheses at the moment an opportunity opens, constrained by a customer's own value framework, value drivers, proof points, and personas — replacing generic AI research with methodology-governed intelligence. The Value Case App turns those discoveries into a living, collaborative "Why Buy" story that the buyer champion can co-own and circulate internally, with narrative and financial logic kept synchronized throughout the deal cycle.
Cuvama was founded in 2021 by MG Gurbaxani and Alex Smith, practitioners with over 15 years of experience in value-based pricing and selling consultancy. The company is headquartered in London, UK, with a registered office in Huddersfield and disclosed operations in the United States. The company has raised approximately £1.1M in pre-seed funding (March 2022, led by m]x[v Capital) and $2.75M in seed funding (May 2024, led by Boost Capital Partners). The team is small (11-50 employees) and includes co-founders, a Non-Executive Director, and leads across product, engineering, customer success, and go-to-market.
The commercial model is built around three pricing tiers: Pay Per Use (Discovery Cases at $250 each, Value Cases at $500 each, $10k minimum), Platform Fee (annual subscription of $65k-$450k depending on seller count and motion complexity), and Success-Based pricing (outcome-linked with risk-sharing). The go-to-market is enterprise field sales targeting B2B SaaS CROs, Value Leaders, RevOps, and Heads of Value at organizations with 10+ sellers. Named enterprise customers include JAGGAER, PROS, Zellis, RFgen, Temenos, Udemy, Kyriba, and Volue. Cuvama was recognized as a CVM platform in a 2022 Gartner report and achieved G2 Leading Category Recognition in 2025.
Cuvama firmographics
Firmographics- Name
- Cuvama
- Legal name
- Cuvama Limited
- Website
- https://cuvama.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuvama is an AI-native Customer Value Management platform for B2B SaaS that connects AI-powered discovery to governed, champion-ready value cases inside Salesforce. It serves enterprise sales teams — Value Leaders, CROs, and RevOps — seeking to scale value-selling methodology across the pipeline.
- Ownership category
- akta.pro rank
Cuvama industry classification
Industry- Product category
- Customer Value Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where Cuvama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cuvama business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription (Annual Fee): Annual fee based on direct sales team size and number of product/solution offerings modeled. Includes growth buffer with no per-seat friction mid-contract. Typical ranges: $65k-$125k for emerging, $85k-$175k for scaling, $150k-$450k for global enterprise.
- Pay Per Use: Quick-start packs starting at $10k minimum. Discovery Cases at $250 each, Value Cases at $500 each. No annual commitment required.
- Success-Based Pricing: Outcome-linked pricing where payment is tied to measured results. Includes baseline measurement and attribution through Salesforce integration. Win-rates up 50%+, deal sizes up 35%, cycles shortened 25%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Per Use - Quick-Start Packs for trial and proof of value |
| Subscription | Annual | Platform Fee - Full operationalization across GTM motion |
| Outcome Based/ Performance | Annual | Success-Based - Risk-sharing tied to measured outcomes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Cuvama product offering
Product offeringCore offering
Cuvama is an AI-native Customer Value Management (CVM) platform sold to B2B SaaS companies, comprising two main modules: a Discovery App that helps value leaders identify value gaps with customers, and a Value Case App that builds data-driven business cases to grow recurring revenue, reduce churn, and shorten sales cycles.
Product overview
Cuvama is an AI-native Customer Value Management platform consisting of two integrated modules: Discovery App and Value Case App. The Discovery App delivers AI-powered, methodology-governed quantified value hypotheses at the start of each opportunity, replacing generic research with validated point-of-view narratives. The Value Case App transforms those discoveries into living, champion-ready value cases with synchronized narrative and financial logic. Both modules operate within Salesforce and are governed by configured value frameworks. The platform is sold through three commercial models: Quick-Start Packs (pay-per-use at $250/Discovery Case and $500/Value Case), Platform Fee (annual subscription scaling $65k–$450k/year based on seller count and motion complexity), and Success-Based pricing tied to outcome metrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuvama Customer Value Management Platform An AI-native Customer Value Management (CVM) platform for B2B SaaS companies that combines a Discovery App and a Value Case App to identify value gaps with customers and build data-driven business cases for growing recurring revenue, reducing churn, and shortening sales cycles.
- Discovery App Module within the Cuvama platform that helps value leaders in B2B SaaS companies identify value gaps with customers using AI-driven discovery workflows.
- Value Case App Module within the Cuvama platform that builds data-driven business cases to expand recurring revenue, reduce churn risk, and shorten B2B SaaS sales cycles.
Quantifiable outcome
- +52% win-rate lift with value automation
- +6 more outcomes
Companies that use Cuvama
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Cuvama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature6 records
Cuvama partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ArticulateITminorPartnership to develop a new sales and marketing-support application that helps SaaS companies generate higher quality leads through early engagement on customer outcomes.
- Selling OutcomesminorPartnership to accelerate market adoption of outcomes-based selling. Teams work together to support B2B SaaS vendors with value transformation strategies.
- Intrinsic Executive SearchminorPartnership with leading SaaS Executive Search firm with operations in Europe and North America for executive recruitment support.
- Genius DrivecoreCo-hosted events and research partnerships. Partnered on industry-first value selling benchmarks research survey with over 100 B2B SaaS companies. Joint webinars and thought leadership content on AI in B2B sales.
- Great Demo!minorJoint webinars on discovery skills including '7 levels of discovery skills' and 'Deals are won or lost in discovery'. Thought leadership on B2B sales discovery best practices.
- SalesforcecoreNative Salesforce CRM integration. Structured value data written directly to Salesforce opportunity records. Integration included in all deployment packages.
- Enterprise Value CollectiveminorPartnership on industry-first value selling benchmarks research report surveying over 100 B2B SaaS companies.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Cuvama competitors and assessment
Company assessmentDirect peers
- ValueSelling Associates: Pioneer of the ValueSelling Framework, providing training and methodology tools to B2B sales organizations. Targets the same value-selling category as Cuvama from a training and process tooling angle.
- Mediafly: Sales enablement and value-selling platform that helps B2B sellers build interactive business cases and ROI content for buyers. Competes with Cuvama in the value-case and content-driven seller workflow within the same B2B SaaS ICP.
- Force Management: Enterprise sales transformation and value-selling methodology provider (Command of the Message, Force Value Process) used by B2B sales teams — the consultative-services counterpart to Cuvama's software-native value-case play.
Broad incumbents
- Gong: Revenue intelligence platform capturing sales conversations to surface deal insights and forecast accuracy. A larger incumbent that increasingly overlaps with Cuvama's discovery and pipeline-insight workflows, especially post-Salesforce acquisition.
- Clari: Enterprise revenue platform covering pipeline management, forecasting, and account engagement. Operates broadly in the same sales-ops space where Cuvama is building its value-ops and CRM-integrated value analytics.
- Outreach: Sales execution platform with sequencing, deal management, and AI-driven seller assistance. A broad incumbent expanding into AI-mediated seller workflows that intersect with Cuvama's discovery and value-narrative capabilities.
- Salesloft: Sales engagement platform with cadence, conversation intelligence (Drift), and revenue workflow tools. Competes on adjacent seller productivity workflows and increasingly bundles value-selling capabilities.
Emerging players
- Mindtickle: Sales readiness and enablement platform for training, coaching, and content delivery. Targets the same B2B sales enablement buyer value-leader/CRO with overlapping methodology and content capabilities.
- BoostUp: Revenue operations and forecast intelligence platform that surfaces deal health and pipeline risk. An emerging player overlapping with Cuvama's RevOps/ValueOps angle on pipeline visibility.
- Aviso: AI-guided revenue platform with deal intelligence, forecasting, and seller coaching. An emerging player bringing AI-driven insights into the same seller and CRO workflows Cuvama targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuvama social profiles
Digital presenceCuvama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuvama leadership team
Management profileNumber of profiles
Profiles11 records
Cuvama funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuvama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuvama
What does Cuvama do?
Cuvama is an AI-native Customer Value Management (CVM) platform sold to B2B SaaS companies, comprising two main modules: a Discovery App that helps value leaders identify value gaps with customers, and a Value Case App that builds data-driven business cases to grow recurring revenue, reduce churn, and shorten sales cycles.
Is Cuvama a public or private company?
Cuvama is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cuvama founded?
Cuvama was founded in 2021. It employs 11 to 50 people.
Where is Cuvama based?
Cuvama is headquartered in London, United Kingdom, in the Europe region.
How does Cuvama make money?
Three revenue lines are on record. Platform Subscription (Annual Fee) is the primary driver. The others are pay Per Use and success-Based Pricing.
Who are Cuvama's main competitors?
Direct peers on record are ValueSelling Associates, Mediafly and Force Management. Broad incumbents are Gong, Clari, Outreach and Salesloft. Emerging players are Mindtickle, BoostUp and Aviso.
Does Cuvama have an API?
No public API is recorded for Cuvama.
What industry is Cuvama in?
Cuvama's product category is Customer Value Management Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 51821 and its SIC code is 7372.