What Genius Drive does

Genius Drive is a privately held B2B value consulting and advisory firm that helps technology solution providers articulate, quantify, and activate differentiating value across the customer lifecycle. Founded in 2023 by Tom Pisello, a serial entrepreneur whose prior companies Alinean and Interpose were acquired by Mediafly and Gartner respectively, the firm positions itself as the first dedicated value consultancy and serves a customer base that has grown to more than 300 B2B solution providers cumulatively. Its flagship methodology, Value-Led Growth, combines the proprietary PIVOT storytelling framework (Pain, Impact, Vision, Outcomes, Trust) with the Value Lifecycle Assessment, a maturity model covering Attract, Engage, Sell, Retain, and Expand, and operationalizes them through consulting, software advisory, training, and community. Notable outcomes reported in client case studies include a 200% increase in Net Revenue Retention at Cav, a 115% annual growth at Tidal Cyber, an ACV increase from $95,000 to $150,000 at Pigment, and a 54% deal size improvement alongside $40M in additional pipeline at Plastic Bank.

The company's product portfolio is structured as an interconnected stack: Value Storytelling Playbooks and Content, a Business Value Framework for quantification, Value Automation advisory partnering with platforms including Cuvama, Databook, Mediafly, Minoa, and SharkFinesse, an AI-powered Value Expert E-Learning & Certification program with five belt levels, and Fractional Value Consulting Services for deal-level support. Supporting assets include the Interactive Value Lifecycle Assessment tool co-developed with Valueplan, the Value Superstars fractional consultant network, the annual Value Automation Buyer's Guide, and the Enterprise Value Collective community with the Value Coffee Talk podcast and Value Driven conference. The firm is organized as Genius Drive LLC, headquartered in New York, NY, with 1-10 employees, no disclosed external funding, and no subsidiaries or parent entities.

Name

Genius Drive

Legal name

Genius Drive LLC

Website

https://geniusdrive.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Genius Drive is a B2B value consulting firm that helps technology solution providers articulate, quantify, and activate differentiating value across the customer lifecycle through storytelling playbooks, business value frameworks, AI-powered training, and fractional value consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

Honduras

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Value Consulting Services: Professional consulting engagements including value storytelling playbook development, business value framework creation, and fractional value engineering support delivered by expert consultants
2. Training & Certification: AI-powered Value Expert e-learning and certification program with multiple levels (White, Yellow, Green, Brown, Black Belt) sold as self-paced courses
3. Value Automation Advisory: Advisory services for value automation platform selection, development, customization, and implementation support
4. Value Superstars Fractional Consulting: Fractional value consultant program providing top-tier revenue and value experts on a part-time basis to B2B solution providers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Genius Drive is a B2B value consulting firm that helps SaaS and technology solution providers communicate, quantify, and activate value across the customer lifecycle. Its core offerings include value storytelling playbooks built on the PIVOT framework, business value framework creation, value automation advisory, AI-powered value expert training and certification, and fractional value consulting through the Value Superstars program.

Product overview

Genius Drive is a B2B value consulting and advisory firm offering a portfolio of interconnected services and tools centered on Value-Led Growth. The core offering combines Value Storytelling Playbooks & Content (using the PIVOT framework), the Business Value Framework (for value quantification), Value Automation (partnering with platform providers for scalable tools), Value Expert E-Learning & Certification (AI-powered training with five belt levels), and Fractional Value Consulting Services (for deal support). Supporting these are the Interactive Value Lifecycle Assessment (a maturity benchmarking tool co-developed with Valueplan), the Value Superstars fractional consultant network, the Value Automation Buyer's Guide (annual platform evaluations), and the Enterprise Value Collective community (hosting the Value Coffee Talk podcast). The portfolio is designed to address the entire customer lifecycle from attract through expand, with services that build upon each other—for example, the Business Value Framework is a prerequisite step before implementing Value Automation, and Value Storytelling Playbooks feed into the training certification program.

Differentiator

Problem solved

Functional benefit

Brands

• Enterprise Value Collective: An independent community for B2B value marketing, selling, and customer success professionals, providing shared learnings, interviews, insights, events, and best practices.

Products and services

• Value Storytelling Playbooks & Content Develops differentiated value messaging, value playbooks, and sales enablement content using the PIVOT framework (Pain, Impact, Vision, Outcomes, Trust), including persona guides, PoV presentations, Total Value Analysis white papers, discovery guides, and prospecting guides for B2B solution providers.
• Business Value Framework Creates a complete value quantification model with custom spreadsheets and dynamic storytelling presentations to enable sales reps and consultants to quantify unique value at every stage of the customer journey, from discovery through retention and expansion.
• Value Automation Partners with leading value automation platform providers to help clients select, develop, and implement tools for scaling value programs, including website value calculators, maturity assessments, and value proposal platforms that reduce business case development time from 40 hours to under an hour.
• Value Expert E-Learning & Certification AI-powered self-paced virtual course with over 20 micro-learning modules (5+ hours) teaching value storytelling and quantification across sales and customer success, including five certification belts (Foundation, Practitioner, Manager, Senior, Black Belt) with interactive role plays, animations, and instructor video.
• Fractional Value Consulting Services Provides fractional value engineering and consulting support to assist GTM teams in developing persuasive value hypothesis presentations and CFO-ready business cases for strategic deals, including value discovery refinement, business case development, and pre-sales/post-sale success review support.
• Interactive Value Lifecycle Assessment Self-service diagnostic tool enabling users to measure and benchmark value lifecycle maturity across Attract, Engage, Sell, Retain, Expand, and Orchestration dimensions, providing instant prioritized recommendations and roadmap guidance for value program improvement.
• Value Superstars Program Fractional value consultant network offering top-tier revenue and value experts including CROs, sales leaders, and value strategists on a part-time basis to help B2B solution providers implement scalable value strategies through advisory, engagement, storytelling, business value frameworks, and enablement services.
• Value Automation Buyer's Guide Annual independent guide evaluating value automation platforms for revenue and value leaders, providing expert reviews of 15-16+ solutions and an evaluation framework for selecting platforms to scale value selling, marketing, and customer success programs.

Quantifiable outcome

• 48% increase in win rates for organizations adopting value selling
• +7 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, platinum, gold and silver.

• ValueplancoreTechnology or Integration · 24 July 2024Joint partnership to launch the Interactive Value Lifecycle Assessment tool. Valueplan provides the software platform while Genius Drive contributes the Value Lifecycle Framework and expertise for assessing value program maturity across customer lifecycle.
• Enterprise Value Collective (EVC)coreOthers · 1 November 2023Community initiative co-founded by Tom Pisello and April Morley with Genius Drive backing. The EVC serves as the premier independent community for B2B value marketing, selling, and customer success professionals.
• Shark FinesseplatinumGTM or Marketing PartnerPlatinum sponsor of the 2025 Value Automation Buyer's Guide. Provides co-marketing and thought leadership support for the guide covering value automation platform evaluations.
• MinoaplatinumGTM or Marketing PartnerPlatinum sponsor of the 2025 Value Automation Buyer's Guide. Contributed insights on AI and value automation trends for the buyer evaluation framework.
• IbbakagoldGTM or Marketing PartnerGold sponsor of the 2025 Value Automation Buyer's Guide
• MainstaysilverGTM or Marketing PartnerSilver sponsor of the 2025 Value Automation Buyer's Guide
• The ROI ShopsilverGTM or Marketing PartnerSilver sponsor of the 2025 Value Automation Buyer's Guide
• ValueCoresilverGTM or Marketing PartnerSilver sponsor of the 2025 Value Automation Buyer's Guide
• CuvamacoreStrategic or Co-development PartnerCollaborated with Enterprise Value Collective and Genius Drive on worldwide study on value selling effectiveness in B2B environments, surveying over 100 B2B technology organizations

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Force Management: Established sales transformation and value-selling consulting firm offering methodologies, training, and customer outcome frameworks. Closely comparable to Genius Drive's value storytelling, enablement, and customer outcome offerings for B2B solution providers.
• Winning by Design: B2B sales training, enablement, and revenue architecture consulting firm with a published methodology and certification programs. Comparable on training/certification, sales enablement, and B2B SaaS GTM advisory services.
• Corporate Visions: B2B sales and marketing messaging, enablement, and customer conversation training provider. Overlaps with Genius Drive on value messaging, sales enablement content, and customer engagement frameworks.
• ValueSelling Associates: Pioneer of the ValueSelling Framework and a direct competitor in value-based sales training, methodology certification, and sales transformation services for B2B sellers.
• The Brooks Group: Sales training and value-based selling consulting firm offering workshops, coaching, and customized sales programs. Overlaps with Genius Drive's value storytelling, enablement training, and consultative selling offerings.

Emerging players

• Ibbaka: Pricing and value-based selling consulting and tooling firm; Gold sponsor of Genius Drive's Value Automation Buyer's Guide. Comparable as an adjacent value/pricing advisory peer serving the same B2B SaaS audience.
• SharkFinesse: Value consulting and TCO/ROI platform for B2B sales teams, included in Genius Drive's Buyer's Guide and a Platinum sponsor. Comparable value automation capability set targeted at the same B2B value-selling buyer.
• Cuvama: Value automation platform featured in Genius Drive's 2024 and 2025 Buyer's Guides and co-research partner on value selling effectiveness studies. Compares as a value automation platform that complements or competes with parts of Genius Drive's value engineering offering.
• Databook: AI-driven value automation and enterprise intelligence platform that enables sellers to build quantified business cases. Listed in Genius Drive's Value Automation Buyer's Guide and shares the same B2B value-selling buyer persona.

Broad incumbents

• Mediafly: Acquired Alinean (Tom Pisello's prior value automation platform) and now offers value selling and revenue enablement software. Comparable as both a value automation platform partner to Genius Drive and a broader incumbent in the value-selling enablement category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCljjOhhATUKKoANcuuFwuzg
• Xx.com/thegeniusdrive
• LinkedInlinkedin.com/company/genius-drive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genius Drive