Flowcart
Flowcart is a Nairobi-based AI-powered conversational commerce and CRM platform built natively on WhatsApp, serving 300+ D2C brands, e-commerce retailers, and African MSMEs across eight African countries, India, and the UAE with tiered subscriptions, transaction fees, and enterprise plans.
- Company typePrivate
- Founded2024
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Flowcart does
Flowcart, formerly known as Sukhiba, is a Kenyan-headquartered (legally domiciled as SUKHIBA INC. in the United States) AI-powered conversational commerce and CRM platform built natively on WhatsApp. The company enables merchants—predominantly African MSMEs, D2C brands, and e-commerce retailers—to manage the entire customer journey from acquisition through checkout to retention within WhatsApp conversations. Its product surface includes Click-to-WhatsApp Ads, WhatsApp Flows (no-code journey builder), In-Chat Checkout, AI Generated Carts, Abandoned Cart Recovery, AI-Powered Segmentation, Smart Broadcasts, Automated Campaigns, and a Loyalty Program, with a native Shopify plugin (Flowcart WhatsApp Chat+AI+CRM) covering real-time inventory search, collections browse, order updates, and lite checkout.
The platform is built on the WhatsApp Business API with integrations into Shopify, WooCommerce, ERP systems, and payment gateways (Stripe, PayPal, Shopify Payments, Peach Payments). Flowcart holds SOC 2 Type II certification and maintains GDPR compliance posture, enabling enterprise sales motion. The company serves 300+ brands globally including L'Oréal, Safaricom-Masoko, Darling Group East Africa, Spar, Electromart, and Uncover Skincare, with case-study customers in beauty, food and beverage, retail, manufacturing, and aquaculture across seven-plus African countries and India.
Flowcart monetizes through tiered SaaS subscriptions ($69.99/month Growth, $139.99/month Pro, $199.99/month Advanced), usage-based transaction fees (0.5–1.5% above revenue thresholds), and custom enterprise contracts. Go-to-market blends product-led growth (Shopify App Store, free trial), inside sales (demo booking), channel partners (referral commissions), and enterprise field sales targeting major brands. The company has raised approximately $3.4M across multiple funding rounds from 2022 through 2026, with EQ2 Ventures, CRE Venture Capital, and Jobtech Alliance (Mercy Corps/BFA Global) among its investors. Flowcart is a subsidiary of 10Agrow Technologies and is exploring embedded finance partnerships to extend credit to MSMEs based on transaction data.
Flowcart firmographics
Firmographics- Name
- Flowcart
- Legal name
- SUKHIBA INC.
- Website
- https://flowcart.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flowcart is a Nairobi-based AI-powered conversational commerce and CRM platform built natively on WhatsApp, serving 300+ D2C brands, e-commerce retailers, and African MSMEs across eight African countries, India, and the UAE with tiered subscriptions, transaction fees, and enterprise plans.
- Ownership category
- akta.pro rank
Flowcart industry classification
Industry- Product category
- Conversational Commerce Software
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Flowcart is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices5 records
Markets served
Flowcart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: Tiered subscription model with Growth ($69.99/month), Pro ($139.99/month), and Advanced ($199.99/month) plans, plus custom Enterprise pricing. Plans include unlimited contacts, conversations, broadcast campaigns, and varying levels of AI-powered features and support.
- Transaction Fees: Usage-based transaction fees on WhatsApp revenue. Growth plan: free up to $3k/month WhatsApp revenue, then 1.5%. Pro: free up to $5k/month, then 1%. Advanced: free up to $10k/month, then 0.5%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for stores serious about converting chats into checkouts |
| Subscription | Monthly | Mid-tier plan for brands building a WhatsApp experience matching their identity |
| Subscription | Monthly | High-volume plan for stores wanting WhatsApp to run itself |
| Hybrid | Multi-year contract | Custom enterprise plan for businesses requiring bespoke solutions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Flowcart product offering
Product offeringCore offering
Flowcart is an AI-powered conversational commerce and CRM platform built on WhatsApp that enables businesses to manage the full customer journey from acquisition through checkout to retention within WhatsApp conversations. It provides AI-generated carts, in-chat checkout, abandoned cart recovery, customer segmentation, broadcast campaigns, loyalty programs, and integrations with Shopify, WooCommerce, and ERP systems. The platform is sold via tiered SaaS subscriptions (Growth, Pro, Advanced) plus custom Enterprise plans with usage-based transaction fees on WhatsApp revenue.
Product overview
Flowcart is an AI-powered conversational commerce and CRM platform built on WhatsApp, previously known as Sukhiba. The core platform provides a unified WhatsApp Commerce Platform enabling businesses to increase sales and streamline the entire customer journey from acquisition through checkout to retention. The product portfolio includes the core platform enhanced by specialized modules: Click to WhatsApp Ads for ad-to-chat conversion, WhatsApp Flows for no-code customer journeys, In-Chat Checkout for seamless transactions, AI Generated Carts for personalized product recommendations, Abandoned Cart Recovery for cart abandonment nudges, AI Powered Segmentation and Smart Broadcasts for targeted marketing, Automated Campaigns for lifecycle-based triggers, and a Loyalty Program for customer retention. For Shopify merchants, Flowcart offers a native Shopify Plugin (Flowcart WhatsApp Chat+AI+CRM) with sub-modules including Shopify Lite Checkout, Product Search, Collections Browse, Order Updates, and First-Time User Discount. Pricing is structured across four tiers: Growth ($69.99/month), Pro ($139.99/month), Advanced ($199.99/month), and custom Enterprise plans. The platform also maintains comprehensive documentation through its Help Docs system, a Blog with industry insights, and Case Studies showcasing customer success stories.
Differentiator
Problem solved
Functional benefit
Products and services
- Flowcart WhatsApp Commerce Platform AI-powered conversational commerce and CRM SaaS platform built on WhatsApp that enables D2C, retail, and e-commerce businesses to manage the full customer journey — from acquisition through checkout to retention — within WhatsApp conversations. Sold via tiered subscriptions and used by 300+ companies globally.
- Flowcart Shopify Plugin (Flowcart WhatsApp Chat+AI+CRM)
Quantifiable outcome
- 20%+ abandoned carts recovered with automated WhatsApp nudges
- +10 more outcomes
Companies that use Flowcart
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Flowcart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature10 records
Flowcart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- 10Agrow TechnologiesflagshipParent company of Flowcart. A 10Agrow Technologies company according to footer branding across all Flowcart web properties.
- ShopifyflagshipDeep integration partnership with Shopify. Flowcart is available in the Shopify App Store with native plugin enabling abandoned cart recovery, order updates, product search, and lite checkout directly within WhatsApp. Supports Basic, Shopify, Advanced, and Plus plan holders.
- WooCommercecoreIntegration partnership enabling Flowcart to connect with WooCommerce stores for WhatsApp commerce capabilities.
- Meta / WhatsAppflagshipCore platform partnership with Meta/WhatsApp Business API. Flowcart leverages WhatsApp Business API for commerce flows, Click-to-WhatsApp Ads, and broadcast messaging. Requires Meta Business Suite and WhatsApp Business Account credentials for onboarding.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Flowcart competitors and assessment
Company assessmentDirect peers
- WATI: WATI is a WhatsApp Business API platform for SMBs and enterprises to run marketing, sales, and support on WhatsApp, with shared inbox, broadcasts, chatbots, and Shopify/integrations. It is one of the most direct comparables to Flowcart in WhatsApp-first commerce and CRM, with similar target SMB and D2C segments.
- AiSensy: AiSensy is a WhatsApp marketing and commerce platform offering bulk messaging, chatbots, click-to-WhatsApp ads, and Shopify integrations for D2C and SMB merchants in India and emerging markets. It overlaps closely with Flowcart on WhatsApp commerce features and SMB/D2C target customers.
- Interakt: Interakt (by Jio Haptik) is a WhatsApp commerce and marketing platform with shared inbox, automated campaigns, chatbot flows, and Shopify/WooCommerce integrations. It targets a similar D2C and SMB merchant base as Flowcart and competes for the same Click-to-WhatsApp Ads and cart-recovery use cases.
- DelightChat: DelightChat is a WhatsApp-centric helpdesk, marketing, and commerce tool for Shopify-focused D2C brands, offering shared inbox, automations, broadcasts, and order updates. It directly competes with Flowcart in the Shopify-WhatsApp merchant segment.
- Verloop.io: Verloop.io is a conversational AI and customer support automation platform with strong WhatsApp and Instagram support, used by D2C and enterprise brands for chat commerce and support. It overlaps with Flowcart on AI-driven conversational commerce, abandoned cart, and automated support flows.
Emerging players
- Yellow.ai: Yellow.ai is an enterprise-grade conversational AI platform supporting WhatsApp, web, and voice channels with commerce and support automation. It overlaps with Flowcart on AI-powered chat commerce and CRM, but is more enterprise-focused and operates at a larger scale across multiple geographies.
Broad incumbents
- Haptik: Haptik (a Jio Platforms company) is a large conversational AI platform offering WhatsApp commerce, support, and marketing automation for enterprise brands. It competes with Flowcart in the same WhatsApp commerce category but at a much larger scale, with a broader product portfolio and stronger enterprise footprint.
- Freshchat (Freshworks): Freshchat is a customer messaging product within the Freshworks suite, offering WhatsApp, web, and in-app chat for sales, support, and marketing automation. It competes with Flowcart in conversational commerce and CRM but as part of a broader business software portfolio aimed at SMB and mid-market customers.
- Bird (formerly MessageBird): Bird is a global omnichannel communications platform providing WhatsApp Business API access, marketing automation, and customer engagement tooling for enterprises. It overlaps with Flowcart on WhatsApp marketing and commerce flows but operates at much larger scale across many more channels and geographies.
- Twilio: Twilio is a global cloud communications platform that provides WhatsApp Business API access alongside SMS, voice, and email, with marketing/engagement tooling. While it sits more upstream in the stack, Twilio competes with Flowcart for enterprise WhatsApp commerce and engagement workloads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Flowcart social profiles
Digital presenceFlowcart compliance and trust
Trust signalCompliance2 records
Flowcart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowcart leadership team
Management profileNumber of profiles
Profiles4 records
Flowcart funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowcart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowcart
What does Flowcart do?
Flowcart is an AI-powered conversational commerce and CRM platform built on WhatsApp that enables businesses to manage the full customer journey from acquisition through checkout to retention within WhatsApp conversations. It provides AI-generated carts, in-chat checkout, abandoned cart recovery, customer segmentation, broadcast campaigns, loyalty programs, and integrations with Shopify, WooCommerce, and ERP systems. The platform is sold via tiered SaaS subscriptions (Growth, Pro, Advanced) plus custom Enterprise plans with usage-based transaction fees on WhatsApp revenue.
Is Flowcart a public or private company?
Flowcart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flowcart founded?
Flowcart was founded in 2024. It employs 1 to 10 people.
Where is Flowcart based?
Flowcart is headquartered in Nairobi, Kenya, in the Africa region.
How does Flowcart make money?
Two revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are transaction Fees.
Who are Flowcart's main competitors?
Direct peers on record are WATI, AiSensy, Interakt, DelightChat and Verloop.io. Yellow.ai is listed as an emerging player. Broad incumbents are Haptik, Freshchat (Freshworks), Bird (formerly MessageBird) and Twilio.
Does Flowcart have an API?
No public API is recorded for Flowcart.
What industry is Flowcart in?
Flowcart's product category is Conversational Commerce Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 561510 and its SIC code is 7372.