Trigify
Trigify is a UK-based GTM signal intelligence platform that monitors buying signals across 11+ social platforms and resolves them to named individuals with source posts attached, serving B2B sales, marketing, and AI-agent builders.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trigify does
Trigify (legal entity Trigify.io Limited) is a UK-based, private SaaS company founded in 2023 that operates a GTM Signal Intelligence platform monitoring buying signals across 11+ social platforms — including Business Networks, X, Reddit, YouTube, and podcasts — and resolves those signals to named individuals with the source post attached. The core product is a Signal Layer accessible to human users through a web app and to AI agents through a Model Context Protocol (MCP) server, a REST API, and a CLI. Jarvis AI acts as an on-platform co-pilot that configures signal searches, assembles workflows, and routes enriched lead and account data to downstream tools. The company supports a library of 16+ ABM signal types (changed role, competitor engagement, buying-window, expansion signal, started hiring, etc.) and exposes triggers, agents, and enrichment actions through a Workflow Engine that integrates with Instantly, Attio, HubSpot, Intercom, Slack, Notion, Sheets, and Clay.
The business model is a hybrid of self-serve product-led growth and selective enterprise sales. Pricing is anchored at $40/month for the Starter plan and $199/month for the Max plan, with usage-based overages at $0.012 per credit and custom Enterprise contracts that include SSO/SAML, RBAC, dedicated CSM, and SLA terms; comparison content also references per-seat tiers up to $549/user/month. Customers range from individual SDRs and growth teams to enterprise accounts, with named logos spanning startups (AirOps, Clay, Instantly, Flooencer) and large enterprises (ByteDance, HubSpot, Intercom). Go-to-market combines a 14-day free trial PLG funnel, founder-led content marketing (a blog with 26+ articles authored primarily by CEO Max Mitcham, who has 22,000+ LinkedIn followers), SEO-optimized competitor comparison pages, and an API/MCP-led developer distribution channel. As of August 2024 the company has raised $1.3M in pre-seed funding from Haatch and River Capital, operates with 1-10 employees, and reports no public revenue figures.
Trigify firmographics
Firmographics- Name
- Trigify
- Legal name
- Trigify.io Limited
- Website
- https://trigify.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trigify is a UK-based GTM signal intelligence platform that monitors buying signals across 11+ social platforms and resolves them to named individuals with source posts attached, serving B2B sales, marketing, and AI-agent builders.
- Ownership category
- akta.pro rank
Where Trigify is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trigify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Starter ($40/mo), Max/Popular ($199/mo), and Enterprise (custom). Includes allocated monthly credits, search history retention, and workflow capabilities varying by tier.
- Credit Overage Charges: Usage-based overage charges at $0.012 per credit for signals, enrichments, engagement actions, and Jarvis executions beyond plan allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan - 50 searches, 4,000 credits/mo, 7-day search history, 24-hour signal lookback |
| Subscription | Monthly | Max/Popular plan - Unlimited searches, 40,000 credits/mo, 12-month search history, 90-day lookback |
| Subscription | Multi-year contract | Enterprise plan - Custom configuration with unlimited features and dedicated support |
| Subscription | Monthly | Alternative pricing tier from comparison article |
| Per seat | Monthly | Essential plan - $149/user/mo with 5 profile tracking |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Trigify product offering
Product offeringCore offering
Trigify is a GTM Signal Intelligence platform that monitors buying signals across 11+ social platforms (LinkedIn, X, Reddit, YouTube, podcasts) and delivers person-level social buying signals with source posts attached. Its Jarvis AI co-pilot configures signal monitoring from plain English, while the Workflow Engine enriches signals and routes them to CRM, outreach, and AI agents via MCP, REST API, and CLI.
Product overview
Trigify is a GTM Signal Intelligence platform offering a unified product portfolio centered on the Trigify Platform and Signal Layer. The core offering monitors buying signals across 11+ social platforms and delivers person-level social buying signals with source posts attached. Key modules include Jarvis AI (AI co-pilot for configuration), ABM Signal Tracking (16+ account signals), Social Signals Library (growing signal types), Workflow Engine (automation), and specialized features for Competitor Intelligence, Brand Monitoring, Content Opportunities, and Replay/Backtesting. The platform offers API products including MCP Server for AI agents and Trigify CLI for terminal workflows. Pricing tiers include Starter ($40/mo), Max ($199/mo), and Enterprise (custom).
Differentiator
Problem solved
Functional benefit
Products and services
- Trigify Platform
Quantifiable outcome
- 20-30% reply rates on outbound campaigns using signal-based prospecting
- +3 more outcomes
Companies that use Trigify
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Trigify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature6 records
Trigify partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Trigify competitors and assessment
Company assessmentDirect peers
- Clay: Clay is a data enrichment and outbound workspace that aggregates buying signals and contact data to power personalized outbound campaigns. Both Trigify and Clay target GTM engineers and sales teams with API-accessible signal layers and overlapping integration stacks (Instantly, HubSpot).
- Common Room: Common Room is a customer intelligence platform that unifies signals from community, product, and social channels to surface buying intent. Trigify explicitly publishes comparison content against Common Room, and both compete for sales and marketing teams doing signal-based prospecting.
- Warmly: Warmly is a buyer intent platform combining social signals, web visitor identification, and automated orchestration for sales teams. Trigify publishes direct comparison content against Warmly, and both serve SDR/AE workflows with signal-driven outreach.
- Apollo.io: Apollo.io provides a sales intelligence platform with contact data, intent signals, and engagement tools for outbound sales teams. It competes with Trigify in the sales intelligence category and has been expanding into social signal-adjacent workflows.
Broad incumbents
- ZoomInfo: ZoomInfo is a leading B2B intelligence platform offering contact data, intent, and sales orchestration at enterprise scale. It represents the broad incumbent alternative to Trigify for organizations buying comprehensive sales intelligence, including intent signal capabilities.
- 6sense: 6sense is an enterprise ABM and intent data platform that aggregates buying signals across the web to identify in-market accounts. It overlaps with Trigify's ABM signal tracking functionality at a much larger scale and enterprise customer base.
- Bombora: Bombora is a B2B intent data provider that tracks company-level research signals across a publisher network. It represents the established alternative in the intent data category that Trigify positions against in its comparison content.
- LinkedIn Sales Navigator: LinkedIn Sales Navigator is the native social selling tool from LinkedIn, providing lead recommendations, buyer intent, and InMail capabilities. As Trigify relies heavily on LinkedIn-sourced signals, Sales Navigator represents both a distribution channel and a potential platform competitor.
- Demandbase: Demandbase is an enterprise ABM platform combining account intelligence, advertising, and sales orchestration. It competes with Trigify's enterprise ABM signal tracking module and represents the broader incumbent stack that includes social signal-adjacent capabilities.
Emerging players
- RB2B: RB2B is an early-stage visitor identification and person-level intent signal provider for B2B websites. It is referenced in Trigify's documentation as an integration partner and represents a complementary emerging player in the broader buyer signal ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trigify compliance and trust
Trust signalCompliance3 records
Trigify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trigify leadership team
Management profileNumber of profiles
Profiles1 record
Trigify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trigify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trigify
What does Trigify do?
Trigify is a GTM Signal Intelligence platform that monitors buying signals across 11+ social platforms (LinkedIn, X, Reddit, YouTube, podcasts) and delivers person-level social buying signals with source posts attached. Its Jarvis AI co-pilot configures signal monitoring from plain English, while the Workflow Engine enriches signals and routes them to CRM, outreach, and AI agents via MCP, REST API, and CLI.
Is Trigify a public or private company?
Trigify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trigify founded?
Trigify was founded in 2023. It employs 1 to 10 people.
Where is Trigify based?
Trigify is headquartered in London, United Kingdom, in the Europe region.
How does Trigify make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are credit Overage Charges.
Who are Trigify's main competitors?
Direct peers on record are Clay, Common Room, Warmly and Apollo.io. Broad incumbents are ZoomInfo, 6sense, Bombora, LinkedIn Sales Navigator and Demandbase. RB2B is listed as an emerging player.
Does Trigify have an API?
Yes. Trigify offers a REST API for searches, results, enrichment, and usage management. The platform also provides an MCP server for AI agents (Claude, Cursor, and custom agents) and a CLI for terminal workflows and internal scripts. MCP tools include: list_searches(), get_search_results(id: "search_••••••"), create_search(source: "business_networks", keywords: ["competitor mentions"]) Developer documentation is at www.trigify.io.