Med-X
Med-X, Inc. develops and markets all-natural botanical pest control (Nature-Cide), thermal therapy packs (Thermal-Aid), and plant-based topical pain relief creams (Malibu Brands), serving consumers through retail and e-commerce channels, professional pest control operators, and international distribution partners across 41+ markets.
- Company typePrivate
- Founded2014
- HeadquartersCanoga Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Med-X does
Med-X, Inc. is a Nevada-incorporated natural products company headquartered in Canoga Park, California, founded in 2014 to develop all-natural alternatives to synthetic pesticides and pharmaceutical pain medications. The company operates three product divisions: Nature-Cide (botanical essential oil-based pest control solutions including concentrates, insecticidal dust, granular formulas, and rodent repellent pouches), Thermal-Aid (patented mold-resistant corn-filling heating and cooling therapy packs for pain relief), and Malibu Brands (plant-based homeopathic topical pain relief creams, including the Pacific Pain Relief Cream developed by neurologist Dr. Morton Hyson). Its proprietary formulations leverage clove, cottonseed, cedar, and cinnamon essential oils for pest management, with 10+ years of R&D and OMRI listing for use in USDA-certified organic food processing facilities.
The company's revenue model combines direct-to-consumer e-commerce (own websites and Amazon storefronts), wholesale retail distribution through major chains including Walmart and Kroger, professional B2B sales to over 1,000 independent licensed pest control operators via specialty distributors (Target Specialty Products, Veseris, Site-One), and exclusive international distribution licensing through partners such as Preserve (Mexico) and Anasac Ambiental (Chile, Argentina, Peru, Colombia). Med-X also generates capital through securities offerings, including a 2025 Regulation A+ public offering priced at $4.00 per share with up to $10 million targeted and a pre-money implied valuation of $97,885,652. The company has reserved the Nasdaq ticker MXRX for a planned direct listing and engaged Maxim Group LLC as investment banking partner.
Med-X holds multiple patents on Thermal-Aid technology, registered trademarks across all three divisions, and EPA product registrations in 39 U.S. states. The company has distribution coverage across 41+ international markets spanning North America, Central America, South America, the Caribbean, Southeast Asia, Oceania, and the Middle East. Leadership includes CEO and Chairman Matthew A. Mills, President Jennifer Mills, CFO Ronald J. Tchorzewski, and Chief Science Officer Dr. David Toomey, supported by a board that includes Dr. Allan Kurtz, Mary Kay Wilson, Frederick Dashiell Jr., and Michael J. Kuntz.
Med-X firmographics
Firmographics- Name
- Med-X
- Legal name
- Med-X, Inc.
- Website
- https://medx-rx.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Med-X, Inc. develops and markets all-natural botanical pest control (Nature-Cide), thermal therapy packs (Thermal-Aid), and plant-based topical pain relief creams (Malibu Brands), serving consumers through retail and e-commerce channels, professional pest control operators, and international distribution partners across 41+ markets.
- Ownership category
- akta.pro rank
Med-X industry classification
Industry- Product category
- Natural Pest Control and Wellness Products
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Green Pest Control Products (CRAJAHAK)
- akta.pro secondary industry
- Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)
Keywords
Where Med-X is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Med-X business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Direct to Consumer E-commerce: Online retail sales through company websites and Amazon storefront, generating recurring revenue from individual consumers purchasing pest control and pain management products.
- Retail Distribution: Sales through brick-and-mortar retailers including Walmart, Kroger, and over-the-counter pharmacy retailers. Wholesale revenue from established retail partnerships.
- Professional Pest Control B2B: Sales to over 1,000 independent licensed pest control companies through distribution partners. Products trusted by professional operators for commercial and residential applications.
- Securities Offering: Reg A+ equity financing round raising up to $10 million through sale of common stock at $4.00 per share with $600 minimum investment. Open to accredited and non-accredited investors.
- International Distribution Licensing: Exclusive distribution agreements with international partners including Preserve (Mexico), Anasac Ambiental (South America), and others for Nature-Cide product sales in new geographic markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regulation A+ Public Offering |
| Unit Pricing | Pay-as-you-go | Retail Consumer Products |
Go-to-market motion3 records
Distribution channels11 records
Marketing channels7 records
Med-X product offering
Product offeringCore offering
Med-X develops and manufactures all-natural, plant-based consumer and professional products across three divisions: Nature-Cide (botanical essential oil pest control concentrates, dusts, granular formulas, and rodent repellent pouches), Thermal-Aid (patented mold-resistant corn-filled heating and cooling therapy packs and headache relief systems), and Malibu Brands (clinically proven plant-based homeopathic pain relief cream). The company's products are sold direct-to-consumer via e-commerce, through major retail chains, and through professional pest control distribution networks domestically and internationally.
Product overview
Med-X, Inc. operates three distinct product divisions: Nature-Cide (botanical pest control solutions), Thermal-Aid (thermal therapy products), and Malibu Brands (topical pain relief). Nature-Cide includes pest management concentrates, insecticidal dust, granular formulas, and rodent repellent pouches—all using proprietary essential oil blends. Thermal-Aid offers animal-shaped packs, body-specific heating/cooling packs, and a headache relief system with patented mold-resistant corn filling technology. Malibu Brands features the Pacific Pain Relief Cream developed by a neurologist for migraine and pain relief. The company positions these products as all-natural, eco-friendly alternatives to chemical pesticides and pharmaceutical products, targeting both consumer and professional pest control markets as well as health and wellness sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Nature-Cide: All-natural pest control solutions using proprietary blends of botanical essential oils including clove, cottonseed, cedar, and cinnamon. Products include Pest Management X2 Concentrate, All Purpose Concentrate, Insecticidal Dust, and Granular formulations. OMRI listed for organic use.
- Thermal-Aid
- Malibu Brands
Products and services
- Nature-Cide Pest Management X2 Concentrate Exterior pest control concentrate for fleas, ticks, and mosquitoes with additional snake, rodent, and insect repellency. Made from 100% natural ingredients with a light pleasant aroma. Targeted at professional pest control operators and consumers for outdoor perimeter and yard applications.
- Nature-Cide All Purpose Concentrate Versatile all-natural concentrate for residential and commercial pest management. EPA 25B exempt label permits treatment of sensitive areas including mattresses, bedding, furniture, food processing, nursing homes, day care centers, hospitals, and zoos. Effective against spiders, silverfish, cockroaches, earwigs, bed bugs, moths, stink bugs, mites, flies, fleas, ticks, caterpillars, ants, mosquitoes, and hornets.
- Nature-Cide Insecticidal Dust All-natural insecticidal dust effective against bed bugs, fire ants, fleas (all stages), German cockroaches, house flies, Pharaoh ants, and ticks. Repels fleas and ticks for up to 11 weeks. For indoor/outdoor use on carpet, upholstery, pet bedding, and exterior walls.
- Nature-Cide Granular All-natural granular insect control for turf, lawns, bedding, and exterior perimeters. Designed to kill and deter crawling insects including emerging larvae while repelling rodents (including voles) and reptiles.
- Nature-Cide Rat & Mouse Repellent Pouch All-natural rodent control product in one-ounce pouches infused with botanical essential oils. For use inside attics, cabinets, closets, crawl spaces, barns, shipping containers, sheds, garages, tractors, boats, and RVs. Laboratory tested for 16-week repellency. Targets residential and commercial rodent control without poisons or traps.
- Thermal-Aid Zoo Animals Animal-shaped heating and cooling packs designed for children. Made from 100% cotton with cuddly stuffed animal design. Can be frozen for cold therapy or microwaved for heat therapy. Natural corn filling is mold-resistant and holds steady temperature for up to 45 minutes.
- Thermal-Aid Heating and Cooling Packs Body-specific heating and cooling packs for hands, back, head, knees, and neck. Three minutes in microwave for up to 45 minutes of warming comfort. 100% cotton cover with flexible shape for cooling use. Patented corn filling reduces mold and fungi growth. Trusted by tens of thousands of parents, athletes, and physicians; 20% decrease in pain medication intake reported in arthritis patients.
- Thermal-Aid Headache Relief System Three-part headache relief kit including Thermal-Aid Headache Relief Cream (topical analgesic) and Cold Press Eye Pack. Created by a board-certified neurologist, clinically proven to relieve tension and migraine headaches. Mold-resistant natural corn filling holds temperature for 45 minutes.
- Pacific Pain Relief Cream Clinically proven all-natural plant-based homeopathic cream developed by neurologist Dr. Morton Hyson. Reduces migraine headaches and various types of pain including back, neck, muscle, leg, shoulder, joint, and headache pain. Non-addictive formulation with no harsh odors; fast-acting and penetrates tissue for targeted relief without numbing.
Quantifiable outcome
- 20% decrease in pain medication intake in Arthritis patients
- +4 more outcomes
Companies that use Med-X
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Med-X technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Med-X partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and support.
- Anasac Ambiental S.A.coreChilean company with 75+ years of experience providing sustainable pest control solutions. Serving as exclusive distributor of Nature-Cide portfolio in Chile, Argentina, Peru and Colombia. Anasac has presence in 19 countries worldwide with over 1,500 products. Targets wide variety of professional pest management customers.
- Preserve LTD S.A. de CVcorePreserve, based in Mexico City, serves as exclusive distributor of Nature-Cide All-Purpose Commercial Concentrate in Mexico. With 30 years of experience, Preserve targets sales into residential, business, hospitality and agricultural industries. The partnership addresses Mexico's need for sustainable pest control solutions protecting rich biodiversity and agricultural industry.
- Target Specialty ProductscoreNorth American distribution partner facilitating professional pest control product placement for Nature-Cide line in the United States and Canada.
- VeseriscoreProfessional pest control distribution partner helping facilitate Nature-Cide market penetration in North America, Caribbean, and Central American markets.
- Site-OnemajorLandscape and pest control distribution partner expanding Nature-Cide product reach across North American markets.
- EnsystexcoreInternational distribution partner for Southeast Asia, Australia, New Zealand, UAE, Saudi Arabia and other global markets. Actively pursuing product registrations in multiple Asian countries.
- V-Stock Transfer, Inc.supportTransfer agent for Med-X handling ownership and transfer of shares. Contact: (212) 828-8436, [email protected]
- Richardson & AssociatessupportOutside legal counsel for Med-X. Located at 1453 3rd Street Promenade, Santa Monica, CA 90401. Phone: (310) 393-9992
- Prager MetissupportMed-X's auditor and accounting firm (CPAs LLP) providing financial auditing and accounting services.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Med-X competitors and assessment
Company assessmentDirect peers
- EcoSMART Technologies: EcoSMART is a botanical insecticide brand using essential oil formulations similar to Med-X's Nature-Cide. Acquired by Spectrum Brands in 2015, it competes directly in natural pest control, serving both consumer retail and professional pest control channels with comparable product positioning.
- BioSafe Systems: BioSafe Systems manufactures biopesticides and disease control products for agriculture, horticulture, and post-harvest markets. Like Med-X, it focuses on environmentally responsible alternatives to conventional pesticides, operating under similar regulatory and distribution dynamics.
- Wondercide: Wondercide is a direct-to-consumer natural pest control brand using essential oil formulations similar to Nature-Cide. It serves the same health-conscious consumer seeking pet- and family-safe pest solutions, with comparable e-commerce and retail distribution strategies.
- Cedarcide: Cedarcide produces cedar oil-based pest control products for residential and professional use. Its product portfolio closely mirrors Nature-Cide's positioning around plant-based essential oils for integrated pest management applications.
- MGK (McLaughlin Gormley King): MGK manufactures botanical pyrethrin-based insecticides and household pest control products. It serves both consumer brands via private label and professional pest control distributors like Med-X's customers, operating in the same botanical insecticide category.
- ThermaCare: ThermaCare, owned by Haleon (formerly GSK Consumer Healthcare), is a leading heat therapy patch brand for pain relief. It directly competes with Thermal-Aid in the heat/cold therapy category for muscle, joint, and headache pain applications.
- Biofreeze: Biofreeze, owned by Performance Health, is a leading topical menthol-based pain relief brand. It competes with Med-X's Malibu Brands Pacific Pain Relief Cream in the OTC topical analgesic category for muscle and joint pain management.
Broad incumbents
- SC Johnson: SC Johnson is a major consumer products company with leading pest control brands including Raid, OFF!, and Baygon. As a broad incumbent, it competes with Nature-Cide through established retail distribution and brand recognition, though it focuses on synthetic rather than botanical formulations.
- Bayer Crop Science: Bayer Crop Science is a global leader in agricultural inputs including biological crop protection products such as Serenade. As a broad incumbent, it competes with Med-X in biopesticides for agricultural and professional applications with significantly greater R&D resources and global reach.
- Corteva Agriscience: Corteva Agriscience is a major agricultural input company with a biopesticide portfolio serving crop protection markets. It competes with Med-X's Nature-Cide in agricultural and organic food processing applications where OMRI certification matters for premium pricing.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Med-X social profiles
Digital presenceMed-X compliance and trust
Trust signalCompliance2 records
Med-X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Med-X leadership team
Management profileNumber of profiles
Profiles10 records
Med-X funding detail
Funding detailFunding overview
Funding rounds9 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Med-X M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Med-X
What does Med-X do?
Med-X develops and manufactures all-natural, plant-based consumer and professional products across three divisions: Nature-Cide (botanical essential oil pest control concentrates, dusts, granular formulas, and rodent repellent pouches), Thermal-Aid (patented mold-resistant corn-filled heating and cooling therapy packs and headache relief systems), and Malibu Brands (clinically proven plant-based homeopathic pain relief cream). The company's products are sold direct-to-consumer via e-commerce, through major retail chains, and through professional pest control distribution networks domestically and internationally.
Is Med-X a public or private company?
Med-X is a private company. It is classified as management employee owned and is currently operating.
When was Med-X founded?
Med-X was founded in 2014. It employs 11 to 50 people.
Where is Med-X based?
Med-X is headquartered in Canoga Park, United States, in the North America region.
How does Med-X make money?
Five revenue lines are on record. Direct to Consumer E-commerce is the primary driver. The others are retail Distribution, professional Pest Control B2B, securities Offering and international Distribution Licensing.
Who are Med-X's main competitors?
Direct peers on record are EcoSMART Technologies, BioSafe Systems, Wondercide, Cedarcide, MGK (McLaughlin Gormley King), ThermaCare and Biofreeze. Broad incumbents are SC Johnson, Bayer Crop Science and Corteva Agriscience.
Does Med-X have an API?
No public API is recorded for Med-X.
What industry is Med-X in?
Med-X's product category is Natural Pest Control and Wellness Products. Its primary akta.pro industry code is CRAJAHAK, Natural/Green Pest Control Products, with a secondary code of AFABAEAF, Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins). Its NAICS code is 32532 and its SIC code is 2840.