Webyn
Webyn is a French SaaS company that sells an AI-powered Conversion Rate Optimization platform with three autonomous agents (Insight, Coding, Personalization) to e-commerce and B2B businesses, primarily SMEs lacking dedicated CRO staff. The company, founded in March 2023 and based in Bois-Colombes, uses a freemium-to-demo hybrid go-to-market and integrates natively with Shopify, PrestaShop, Magento, WordPress, and Salesforce.
- Company typePrivate
- Founded2023
- HeadquartersBois-colombes, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Webyn does
Webyn is a French SaaS company that sells an AI-powered Conversion Rate Optimization (CRO) platform to e-commerce and B2B businesses, primarily SMEs and mid-market firms. Founded in March 2023 by Vincent Oliveira (CEO) and Alexandre Farhat (COO) and headquartered in Bois-Colombes, France, the company positions its product as a way to democratize personalization and conversion optimization for businesses that lack dedicated CRO staff or development resources. The platform is built around three proprietary AI agents that operate in sequence: an Insight Agent that analyzes visitor behavior and friction points, a Coding Agent that generates and deploys A/B test variants without developer involvement, and a Personalization Agent that adjusts content in real time based on visitor behavior and source. The product integrates natively with Shopify, PrestaShop, Magento, WordPress, and Salesforce, enabling deployment reportedly within 15 minutes without code changes.
Webyn operates a hybrid go-to-market combining a freemium entry point (4 free AI insights for any website URL) with a demo-led inside sales motion managed through HubSpot. Revenue is generated through subscription SaaS contracts, with pricing not publicly disclosed. As of January 2025 the company reported 100 customers across verticals including fashion, food, sports nutrition, B2B technical products, insurance, banking, and location services. Reported customer outcomes include an average +29.7% conversion rate lift, +8% growth in recurring visitors, 90 hours saved per client per month, and a 7.2x average ROI, with a 4.7/5 rating on Trustpilot. The company had raised approximately €1.2 million in seed funding in early 2024 (Tomcat) and an additional round of approximately $3.2 million in July 2025 led by Sharpstone Capital, Sphere Ventures, and Tomcat, with a team of 25 or more employees.
Webyn firmographics
Firmographics- Name
- Webyn
- Legal name
- WEBYN
- Website
- https://webyn.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webyn is a French SaaS company that sells an AI-powered Conversion Rate Optimization platform with three autonomous agents (Insight, Coding, Personalization) to e-commerce and B2B businesses, primarily SMEs lacking dedicated CRO staff. The company, founded in March 2023 and based in Bois-Colombes, uses a freemium-to-demo hybrid go-to-market and integrates natively with Shopify, PrestaShop, Magento, WordPress, and Salesforce.
- Ownership category
- akta.pro rank
Webyn industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Webyn is headquartered
LocationHeadquarters
- HQ city
- Bois-colombes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Webyn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Webyn provides Software as a Service through subscription model. The company grants access to the software for commercial use via www.webyn.com. The subscription includes access to the back-office, variant generation, and visitor visualization with analytics tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free AI Insights Trial |
| Subscription | Monthly | Subscription SaaS |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Webyn product offering
Product offeringCore offering
Webyn sells an AI-powered Conversion Rate Optimization (CRO) SaaS platform that combines three proprietary agents — Insight Agent for analyzing visitor behavior and friction points, Coding Agent for generating and deploying A/B test variants, and Personalization Agent for real-time content customization — into an all-in-one no-code solution. The product is sold via subscription with a freemium entry (4 free AI insights) and targets e-commerce and B2B websites lacking dedicated CRO resources. Native integrations with Shopify, PrestaShop, Magento, WordPress, and Salesforce enable deployment in under 15 minutes.
Product overview
Webyn is an AI-powered Conversion Rate Optimization (CRO) platform that provides a suite of three integrated agents: Insight Agent for behavioral analysis and opportunity identification, Coding Agent for automated A/B test variant generation and deployment, and Personalization Agent for real-time content customization. The platform operates as an all-in-one solution combining data analysis, experimentation, and personalization capabilities. Supporting free tools include a Statistical Significance Calculator, ROI Simulator, and Free AI Insights generator. Webyn integrates natively with major e-commerce platforms (Shopify, PrestaShop, Magento, WordPress, Salesforce) and targets SMEs and e-commerce businesses seeking to optimize conversion without dedicated internal CRO resources.
Differentiator
Problem solved
Functional benefit
Brands
- Insight Agent: AI-powered analysis tool that identifies friction points and opportunities that hinder conversions by continuously analyzing behaviors, journeys, and pain points.
- Coding Agent
- Personalization Agent
Products and services
- Insight Agent AI-powered analytics agent that continuously analyzes user behavior, navigation patterns, and friction points to detect underperforming pages, segments, and journeys, prioritizing the highest-impact optimizations for marketing and e-commerce teams.
- Coding Agent AI agent that automatically generates and deploys A/B test variants from optimization hypotheses, enabling marketing teams to accelerate experimentation cycles without requiring developer or technical team involvement.
- Personalization Agent AI agent that automatically adjusts website content, messages, and recommendations in real-time based on each visitor's behavior, source, and intentions, delivering personalized and higher-performing user journeys for e-commerce and B2B sites.
- AI Recommendations AI-powered recommendation engine that turns visitor behavior signals into concrete, actionable optimization suggestions for websites to improve user experience and conversion performance.
- Statistical Significance Calculator Free online tool that allows marketers to verify whether A/B test results are statistically significant before making optimization decisions.
- ROI Simulator Free calculator that estimates the incremental ROI from adopting Webyn's optimization solutions, helping prospects project potential revenue gains before purchase.
- Free AI Insights (4 Insights) Free tool that analyzes a website URL and delivers 4 AI-generated recommendations within seconds, identifying friction points limiting conversion performance for prospects evaluating the platform.
Quantifiable outcome
- Average +29.7% conversion rate increase
- +7 more outcomes
Companies that use Webyn
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Webyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
Webyn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ShopifycoreNative integration partnership for Shopify merchants. Enables Webyn A/B testing and personalization capabilities directly within Shopify e-commerce stores with seamless setup.
- PrestaShopcoreNative integration partnership for PrestaShop merchants. Allows Webyn optimization tools to function seamlessly within PrestaShop e-commerce environments.
- MagentocoreNative integration partnership for Magento merchants. Webyn A/B testing and personalization compatible with Magento e-commerce platform.
- WordPresscoreNative integration partnership for WordPress websites. Webyn optimization tools accessible to WordPress site owners through native compatibility.
- SalesforcecoreNative integration partnership for Salesforce ecosystem. Enables Webyn optimization capabilities within Salesforce-connected e-commerce and marketing environments.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Webyn competitors and assessment
Company assessmentDirect peers
- Kameleoon: French enterprise CRO and personalization platform with AI-driven experimentation. Directly competes with Webyn for mid-market and enterprise e-commerce/B2B accounts in Europe.
- VWO (Visual Website Optimizer): End-to-end CRO platform covering A/B testing, personalization, and heatmaps. Closely comparable to Webyn on SMB/mid-market e-commerce experimentation use cases.
- AB Tasty: Paris-headquartered CRO and personalization SaaS. Most direct competitor to Webyn in the French and broader European e-commerce market, offering A/B testing, personalization, and feature experimentation across web and mobile.
- Convert.com: A/B testing and personalization SaaS with strong privacy-first positioning. Comparable to Webyn on experimentation workflows and integrations with CMS/e-commerce stacks.
- Omniconvert: European CRO and personalization platform targeting e-commerce brands. Direct overlap with Webyn on A/B testing, segmentation, and on-site personalization for online retailers.
Emerging players
- Personyze: Personalization platform offering behavioral targeting and product recommendations. Adjacent competitor to Webyn's Personalization Agent, with overlap primarily in personalization rather than A/B testing.
Broad incumbents
- Optimizely: Large experimentation and DXP platform with Web Experimentation product. Competes broadly with Webyn on A/B testing and personalization, especially for enterprise CMS users.
- Monetate: Long-standing personalization platform serving enterprise retail. Overlaps with Webyn on personalization-driven conversion uplift, particularly for larger retailers.
- Dynamic Yield: Personalization and CRO platform (Mastercard-owned) serving large enterprise retailers. Competes with Webyn's Personalization and Coding Agent at the high end of the market.
Regional players
- Salesfire: UK-based CRO and personalization provider focused on e-commerce. Comparable product offering to Webyn but concentrated in the UK market rather than France/continental Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Webyn social profiles
Digital presenceWebyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webyn leadership team
Management profileNumber of profiles
Profiles2 records
Webyn funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webyn
What does Webyn do?
Webyn sells an AI-powered Conversion Rate Optimization (CRO) SaaS platform that combines three proprietary agents — Insight Agent for analyzing visitor behavior and friction points, Coding Agent for generating and deploying A/B test variants, and Personalization Agent for real-time content customization — into an all-in-one no-code solution. The product is sold via subscription with a freemium entry (4 free AI insights) and targets e-commerce and B2B websites lacking dedicated CRO resources. Native integrations with Shopify, PrestaShop, Magento, WordPress, and Salesforce enable deployment in under 15 minutes.
Is Webyn a public or private company?
Webyn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Webyn founded?
Webyn was founded in 2023. It employs 1 to 10 people.
Where is Webyn based?
Webyn is headquartered in Bois-colombes, France, in the Europe region.
How does Webyn make money?
One revenue line is on record: saaS Subscription.
Who are Webyn's main competitors?
Direct peers on record are Kameleoon, VWO (Visual Website Optimizer), AB Tasty, Convert.com and Omniconvert. Personyze is listed as an emerging player. Broad incumbents are Optimizely, Monetate and Dynamic Yield. Salesfire is listed as a regional player.
Does Webyn have an API?
No public API is recorded for Webyn.
What industry is Webyn in?
Webyn's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 513210 and its SIC code is 7372.