Groove

What Groove does

Groove, founded in 2014 and headquartered in San Francisco, is an enterprise sales engagement platform that enables multi-channel prospecting and CRM-native engagement workflows for large sales organizations built on Salesforce. The company's core offering provides multi-channel sequencing (email, phone, and other channels), bi-directional Salesforce sync with automatic activity capture, and a B2B contact and company data layer called Revenue Database (RevDB). Since being acquired by Clari in August 2023, Groove operates as 'Groove by Clari' and serves as the sales engagement and prospecting module within Clari's broader Revenue Orchestration Platform.

The technology stack is AI-powered and includes Revenue AI Agents that monitor every deal at every stage across all sales motions to automate forecasting and accelerate deal inspection, supported by predictive analytics, process automation, and conversation intelligence capabilities (via the Copilot module). The platform operates as a suite of integrated modules — Capture, Inspect, Forecast, Align, Copilot, Guide, and Groove — collectively serving 1,500+ enterprise customers managing $5T in revenue. Groove is distributed through direct enterprise sales, the Salesforce AppExchange marketplace, and integration within Clari's broader sales infrastructure, with a subscription-based per-user pricing model (approximately $50/user/month, $10,000 annual minimum).

The business model is enterprise sales-led with annual contract billing, targeting RevOps, sales leadership, and revenue teams at large organizations. Named enterprise customers include Okta, Checkout.com, and BirchStreet Systems. Following the December 2025 merger between Clari and Salesloft, Groove's capabilities now sit within a combined platform with overlapping sales engagement functionality, raising both ecosystem and product-overlap risks. Groove has raised approximately $61 million in total funding across its independent history, with the largest round being a $45 million Series B led by Viking Global Investors in October 2021.

Name

Groove

Legal name

Clari

Website

https://groove.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groove (operating as Groove by Clari) is an enterprise sales engagement platform providing multi-channel sequencing and CRM-native workflows for Salesforce-based sales teams, now functioning as the engagement module within Clari's Revenue Orchestration Platform.

Ownership category

akta.pro rank

Product category

Sales Engagement Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industries

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales engagement software
• Revenue intelligence platform
• Multi-channel sales sequencing
• CRM-native prospecting
• Salesforce-native sales tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales Engagement Platform Subscription: Subscription-based pricing model with per-user licensing for enterprise sales teams. Operates as Groove by Clari following August 2023 acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groove is a sales engagement and prospecting platform that provides multi-channel sequencing (email, phone) and CRM-native engagement workflows for enterprise sales teams. It is operated as 'Groove by Clari' following its August 2023 acquisition by Clari, serving as the sales engagement module within Clari's broader Revenue Orchestration platform. The product delivers AI-powered deal signals, automated activity capture, and bi-directional Salesforce sync to maintain CRM data integrity.

Product overview

Clari operates as an Enterprise Revenue Orchestration platform offering a unified platform-plus-modules architecture. The core platform connects sales engagement, revenue intelligence, and sales force automation. Groove, acquired in August 2023, serves as the sales engagement and prospecting module within this platform. The product portfolio includes: Revenue AI Agents for automated deal monitoring and forecasting; Capture for data quality and autocapture; Inspect for opportunity management; Copilot for conversation intelligence and coaching; Forecast for pipeline management; Align for buyer collaboration; and Guide as the AI Action Hub. Together these modules provide end-to-end pipeline coverage with AI agents monitoring every deal across all sales motions, serving over 1,500 enterprise customers managing $5T in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Groove Multi-channel sales engagement and prospecting platform offering email and phone sequencing, automated activity capture, and native Salesforce integration for enterprise sales teams.
• Revenue AI Agents AI-powered agents that accelerate deal inspection and sales productivity by automating forecasting and monitoring every deal at every stage across all sales motions.
• Capture Data quality and autocapture module that ensures CRM data integrity by automatically capturing activity data and revenue-relevant signals from sales workflows.
• Inspect Opportunity management and inspection module that helps sales teams identify deal risks and understand where pipeline is real versus at risk.
• Align Buyer collaboration and mutual action plans module that aligns sales and buyer teams on deal progression and next steps.
• Copilot Conversation intelligence and coaching module that provides real-time insights on sales calls and enables manager coaching in the moment.
• Forecast Forecasting and pipeline management module that delivers trustworthy, explainable forecasts for boardroom presentations.
• Guide AI Action Hub for Revenue Strategy that orchestrates revenue by powering AI with context from every signal, cadence, and workflow.
• Revenue Orchestration Platform End-to-end revenue platform unifying sales engagement, revenue intelligence, and sales force automation into one system for predictable growth, managing $5T in revenue for 1,500+ customers.

Quantifiable outcome

• 398% ROI at enterprise scale (Forrester TEI study)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• ClariflagshipStrategic or Co-development Partner · 1 August 2023Clari acquired Groove in August 2023, integrating it as 'Groove by Clari' - the sales engagement and prospecting module within the broader Clari Revenue Orchestration platform. The acquisition unified Groove's engagement capabilities with Clari's revenue intelligence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lemlist: Lemlist is a sales engagement platform focused on personalized multi-channel outreach, competing for the same RevOps and SDR buyer persona that Groove targets.
• Apollo.io: Apollo combines a B2B contact database with sales engagement sequences, competing with Groove on prospecting and multi-channel outreach with a self-serve, lower-friction GTM model.
• Reply.io: Reply.io offers AI-assisted sales engagement and sequence automation, representing an emerging AI-native alternative to Groove's traditional sales engagement model.
• Revenue Grid: Revenue Grid combines Salesforce-native sales engagement with revenue intelligence and forecasting, overlapping directly with Groove's positioning on the Salesforce ecosystem.
• Pipedrive: Pipedrive is a CRM with built-in sales engagement features targeting SMB and mid-market, representing a lighter-weight alternative to Groove's enterprise-focused motion.

Broad incumbents

• ZoomInfo: ZoomInfo pairs a large B2B data asset with sales engagement and workflow tools, competing with Groove's RevDB and Revenue Cadences capabilities from a data-first incumbent position.
• HubSpot Sales Hub: HubSpot bundles sales engagement, CRM, and marketing tools into a broader platform targeting SMB and mid-market — overlapping Groove's enterprise motion but at lower price points with self-serve onboarding.
• Salesforce Sales Engagement: Salesforce ships native Sales Engagement functionality inside Sales Cloud, competing head-to-head with Groove within the same CRM ecosystem and potentially leveraging platform control to disadvantage third-party apps.

Direct peers

• Salesloft: Salesloft is a direct sales engagement competitor that merged with Clari in December 2025, creating the overlapping product portfolio that now sits alongside Groove within the combined Clari platform.
• Outreach: Outreach is a leading sales engagement platform offering multi-channel sequencing, AI-driven deal insights, and CRM integrations directly competitive with Groove's core proposition for enterprise sales teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Clarihq
• LinkedInlinkedin.com/company/clari
• Xx.com/groove_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove