SnapCalorie
- Company typePrivate
- Founded2023
- HeadquartersGreat Falls, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SnapCalorie does
SnapCalorie, operated by PerceptionLabs, Inc. and headquartered in Great Falls, Virginia, is an AI-powered mobile nutrition-tracking application that converts photographs of meals into calorie and macronutrient estimates. The core product is a smartphone app available on iOS and Android that uses a proprietary computer vision model — trained on the peer-reviewed Nutrition5k dataset and developed by ex-Google AI researchers — combined with the phone's depth sensor to identify food items and estimate portion volumes. The company claims approximately 15% mean caloric error, which it positions as roughly 2x more accurate than professional dietitians, and approximately 5x faster than manual food logging. Supporting modules include a free diet-specific meal planner (Keto, Mediterranean, Paleo, Vegan, Vegetarian), a 119,000+-item nutrition database, a 300,000+-recipe database, an evidence-based nutrition guides library, coaching reports, voice-notes logging, and a ChatGPT-powered conversational assistant called Snappy. A public Developer API at snapcalorie.github.io extends the food-recognition capability to third-party integrators.
The company operates a freemium, product-led distribution model: the app is free to download with no credit card required, core features are accessible with up to three AI-powered logs per day, and a premium subscription unlocks unlimited AI logs plus advanced analytics on monthly and yearly billing cadences, with automatic enrollment after a one-time free trial. SnapCalorie reaches consumers exclusively through the iOS App Store and Google Play Store, with marketing driven by a substantial content and SEO footprint covering diet guides, recipe content, food comparisons, and competitor comparisons (positioning the app as a free alternative to MyFitnessPal and similar incumbents). Customer segments are horizontal and consumer-facing, spanning general health-conscious users, diet-specific users, and fitness enthusiasts. Reported scale signals include 100,000+ active users and 2,000,000+ downloads; the company has raised approximately $1.925 million across two Y Combinator–linked rounds in 2021 ($125k) and June 2023 ($1.8M from Accel, Courtside Ventures, Index Ventures, Samsung NEXT's Q Fund, and Y Combinator).
SnapCalorie firmographics
Firmographics- Name
- SnapCalorie
- Legal name
- PerceptionLabs, Inc.
- Website
- https://snapcalorie.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SnapCalorie industry classification
Industry- Product category
- AI Nutrition Tracking
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
Keywords
Where SnapCalorie is headquartered
LocationHeadquarters
- HQ city
- Great Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SnapCalorie business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium App Model: Core features are free with limited daily AI logs (3 per day). Premium subscription unlocks unlimited AI-powered food logging and advanced features. No credit card required for initial download.
- Premium Subscription: Monthly and yearly subscription plans available after free trial period. Automatic enrollment after trial expiration. Users can cancel before trial ends to avoid charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited daily AI logs |
| Subscription | Monthly | Premium subscription for unlimited access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SnapCalorie product offering
Product offeringCore offering
SnapCalorie is an AI-powered mobile app that uses computer vision and depth sensor technology to identify food from photos and instantly calculate calories and macronutrients. The app also includes a free meal planner, nutrition and recipe databases, an AI nutritionist chatbot (Snappy), and coaching reports. Core features are free with up to 3 AI logs per day, with a premium subscription for unlimited access.
Product overview
SnapCalorie is a mobile-first AI nutrition tracking platform built around photo-based food logging. The core product is the SnapCalorie App, which uses computer vision to identify food from photos and calculate nutrition. The platform operates on a freemium model offering 3 free AI logs daily with premium subscription for unlimited access. Supporting modules include a Free Meal Planner generating personalized diet-based meal plans, a Nutrition Database covering 119,000+ foods, a Recipe Database with 300,000+ recipes, Nutrition Guides with 50,000+ food comparisons and 10,000+ food guides, and Snappy AI Nutritionist powered by ChatGPT for conversational dietary guidance. The platform also offers Coaching Reports for personalized insights and a Developer API for programmatic access to the food recognition technology.
Differentiator
Problem solved
Functional benefit
Products and services
- SnapCalorie App AI-powered calorie and nutrition tracking mobile app that uses computer vision and depth sensor technology to identify food from photos and instantly calculate calories and macronutrients. Core features are free with up to 3 AI logs per day, with a premium subscription unlocking unlimited AI-powered logging and advanced features. Available on iOS and Android.
- SnapCalorie API Developer API providing programmatic access to SnapCalorie's AI-powered food recognition and nutritional analysis technology, enabling third-party developers to integrate the company's computer vision nutrition analysis into their own applications.
Quantifiable outcome
- 15% mean caloric error rate (+/- 150 calories on a 1000 calorie dish), compared to 40% error for professional dietitians and 53% for average users of other apps
- +2 more outcomes
Companies that use SnapCalorie
Customer profileSegments3 records
Ideal customer profiles3 records
SnapCalorie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature5 records
SnapCalorie partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
SnapCalorie competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: The dominant calorie and macro tracking app. SnapCalorie explicitly positions itself as a free, AI-photo-based alternative to MyFitnessPal, serving the same consumer segment with overlapping logging, nutrition database, and diet-tracking features.
- Cal AI: AI-first photo-based calorie tracker targeting the same Gen Z/health-conscious consumer segment. Directly comparable product, GTM (social-led, mobile-first), and feature set, making it the closest like-for-like competitor to SnapCalorie.
- Cronometer: Premium nutrition tracking app known for accuracy and depth of micronutrient data. Competes with SnapCalorie for users prioritizing tracking precision and supports similar diet-specific use cases.
- Lose It!: Established calorie and weight-loss tracking app with barcode scanning, food database, and goal-setting features. Targets the same health-conscious consumer base SnapCalorie serves.
- Foodvisor: AI photo-based food recognition and nutrition tracking app originating in Europe. Closely mirrors SnapCalorie's core computer vision + nutrition proposition and competes for the same global consumer user.
- Yazio: Freemium calorie tracker with meal planning, intermittent fasting, and recipes — directly comparable in feature breadth and target consumer to SnapCalorie's diet-specific use cases.
- MyNetDiary: Long-standing calorie and macro tracker with verified food database and diabetes/medical tracking features. Competes for the same diet-tracking consumer and emphasizes accuracy — a position SnapCalorie also claims.
Emerging players
- Bitesnap: AI-powered photo food logging app with similar value proposition to SnapCalorie. Less mature but a direct emerging competitor in the photo-based nutrition tracking niche.
Broad incumbents
- Noom: Large, well-funded weight-management platform combining psychology-based coaching with food logging. Competes for the same end-user goal (weight management) but with a much broader, paid coaching-led model rather than SnapCalorie's self-serve photo logging.
- Samsung Health: Platform-level health app preinstalled on hundreds of millions of Galaxy devices. Overlaps with SnapCalorie on calorie/nutrition tracking and benefits from native distribution — a structural threat and a potential distribution partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnapCalorie financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnapCalorie leadership team
Management profileNumber of profiles
Profiles2 records
SnapCalorie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnapCalorie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnapCalorie
What does SnapCalorie do?
SnapCalorie is an AI-powered mobile app that uses computer vision and depth sensor technology to identify food from photos and instantly calculate calories and macronutrients. The app also includes a free meal planner, nutrition and recipe databases, an AI nutritionist chatbot (Snappy), and coaching reports. Core features are free with up to 3 AI logs per day, with a premium subscription for unlimited access.
Is SnapCalorie a public or private company?
SnapCalorie is a private company. It is classified as venture growth investor backed and is currently operating.
When was SnapCalorie founded?
SnapCalorie was founded in 2023. It employs 1 to 10 people.
Where is SnapCalorie based?
SnapCalorie is headquartered in Great Falls, United States, in the North America region.
How does SnapCalorie make money?
Two revenue lines are on record. Freemium App Model is the primary driver. The others are premium Subscription.
Who are SnapCalorie's main competitors?
Direct peers on record are MyFitnessPal, Cal AI, Cronometer, Lose It!, Foodvisor, Yazio and MyNetDiary. Bitesnap is listed as an emerging player. Broad incumbents are Noom and Samsung Health.
Does SnapCalorie have an API?
Yes. SnapCalorie offers an API for its food recognition and nutritional analysis technology. The API documentation is available at snapcalorie.github.io. Developer documentation is at snapcalorie.github.io.
What industry is SnapCalorie in?
SnapCalorie's product category is AI Nutrition Tracking. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers. Its NAICS code is 812191.